---
title: "Honda vs KTM: Which is searched more?"
description: "Which is more popular in search, Honda or KTM? Compare estimated monthly branded-search demand and Share of Search inside the Dirt bikes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dirt-bikes-brands/compare/honda-vs-ktm"
publisher: "Brandwave"
---

# Honda vs KTM: Which is searched more?

Which is more popular in search, Honda or KTM? Compare estimated monthly branded-search demand and Share of Search inside the Dirt bikes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Honda and KTM
- **Competitive set**: Dirt bikes brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Honda Share of Search**: 60.1%
- **KTM Share of Search**: 7.7%

## Which is more popular in search, Honda or KTM?

- In September 2026, Honda had more branded searches than KTM among dirt bikes brands worldwide. Honda was estimated to have 11.8M branded searches compared to KTM’s 1.5M, and held a 60.1% Share of Search versus KTM’s 7.7%.
- Honda was ahead of KTM in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honda’s estimated Share of Search among dirt bikes brands worldwide moved from 59.1% to 60.1%, and its estimated monthly branded searches moved from 12.5M to 11.8M.
- Across the 12 months ending September 2026, KTM’s estimated Share of Search among dirt bikes brands worldwide moved from 8.6% to 7.7%, and its estimated monthly branded searches moved from 1.8M to 1.5M.

## How did search popularity change for dirt bikes brands worldwide in September 2026?

- Estimated monthly branded searches for KTM worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

## Month by month

| Month | Honda estimated searches | Honda Share of Search | Honda rank | KTM estimated searches | KTM Share of Search | KTM rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.5M | 59.1% | 1 | 1.8M | 8.6% | 4 |
| Nov 2025 | 11.8M | 59.1% | 1 | 1.8M | 9.2% | 4 |
| Dec 2025 | 11.7M | 60.1% | 1 | 1.8M | 9.4% | 4 |
| Jan 2026 | 12.6M | 61.7% | 1 | 1.5M | 7.3% | 4 |
| Feb 2026 | 11.8M | 60.1% | 1 | 1.5M | 7.7% | 4 |
| Mar 2026 | 12.7M | 59.3% | 1 | 1.5M | 7% | 4 |
| Apr 2026 | 12.7M | 61.9% | 1 | 1.5M | 7.3% | 4 |
| May 2026 | 12.7M | 61.9% | 1 | 1.5M | 7.3% | 4 |
| Jun 2026 | 11.9M | 60.3% | 1 | 1.5M | 7.6% | 4 |
| Jul 2026 | 11.8M | 60.9% | 1 | 1.2M | 6.3% | 4 |
| Aug 2026 | 12M | 60.5% | 1 | 1.5M | 7.6% | 4 |
| Sep 2026 | 11.8M | 60.1% | 1 | 1.5M | 7.7% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Honda’s and KTM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Honda**: Measured on the search terms “honda”, “honda accord”, “honda civic” and “honda motorcycle”, summed into one figure.
- **KTM**: Measured on the search term “ktm”.

- [Honda profile](/demand/global-en/brands/honda)
- [KTM profile](/demand/global-en/brands/ktm)
- [All dirt bikes brands worldwide](/demand/global-en/categories/dirt-bikes-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Honda or KTM?

In September 2026, Honda had more branded searches than KTM among dirt bikes brands worldwide. Honda was estimated to have 11.8M branded searches compared to KTM’s 1.5M, and held a 60.1% Share of Search versus KTM’s 7.7%.

## Cite this page

Brandwave. "Honda vs KTM: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/dirt-bikes-brands/compare/honda-vs-ktm

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dirt-bikes-brands/compare/honda-vs-ktm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.