---
title: "Dirt bikes brands: Which are searched most?"
description: "Compare the dirt bikes brands people buy. Share of Search among Honda, Yamaha, Kawasaki and KTM, the dirt bikes brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dirt-bikes-brands"
publisher: "Brandwave"
---

# Dirt bikes brands: Which are searched most?

Compare the dirt bikes brands people buy. Share of Search among Honda, Yamaha, Kawasaki and KTM, the dirt bikes brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dirt bikes brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Honda, 60.1%

## Which brand is most popular in search among dirt bikes brands worldwide?

- In September 2026, Honda was the most searched among dirt bikes brands worldwide, with an estimated 11.8M branded searches and 60.1% estimated Share of Search within this set.
- Yamaha is in 2nd place, 39.2 percentage points behind at 20.9% Share of Search.
- Across the 12 months ending September 2026, Honda’s estimated Share of Search among dirt bikes brands worldwide increased from 59.1% to 60.1%.
- Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among dirt bikes brands worldwide increased from 19.3% to 20.9%.
- Across the 12 months ending September 2026, Kawasaki’s estimated Share of Search among dirt bikes brands worldwide decreased from 12.9% to 11.4%.
- Across the 12 months ending September 2026, KTM’s estimated Share of Search among dirt bikes brands worldwide decreased from 8.6% to 7.7%.
- Across the 12 months ending September 2026, Honda’s estimated Share of Search among dirt bikes brands worldwide peaked at 61.9% in April 2026 and was lowest at 59.1% in November 2025.
- Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among dirt bikes brands worldwide peaked at 23.3% in March 2026 and was lowest at 19.3% in October 2025.
- Across the 12 months ending September 2026, Kawasaki’s estimated Share of Search among dirt bikes brands worldwide peaked at 12.9% in October 2025 and was lowest at 9.4% in December 2025.
- Across the 12 months ending September 2026, KTM’s estimated Share of Search among dirt bikes brands worldwide peaked at 9.4% in December 2025 and was lowest at 6.3% in July 2026.

## Compare search popularity between leading brands

- [Honda vs Yamaha: compare search popularity](/demand/global-en/compare/honda-vs-yamaha): 60.1% against 20.9% Share of Search.
- [Honda vs Kawasaki: compare search popularity](/demand/global-en/compare/honda-vs-kawasaki): 60.1% against 11.4% Share of Search.
- [Honda vs KTM: compare search popularity](/demand/global-en/compare/honda-vs-ktm): 60.1% against 7.7% Share of Search.
- [Yamaha vs Kawasaki: compare search popularity](/demand/global-en/compare/kawasaki-vs-yamaha): 20.9% against 11.4% Share of Search.
- [Yamaha vs KTM: compare search popularity](/demand/global-en/compare/ktm-vs-yamaha): 20.9% against 7.7% Share of Search.
- [Kawasaki vs KTM: compare search popularity](/demand/global-en/compare/kawasaki-vs-ktm): 11.4% against 7.7% Share of Search.

## How did search popularity change for dirt bikes brands worldwide in September 2026?

- Estimated monthly branded searches for Kawasaki worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.
- Estimated monthly branded searches for KTM worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Honda | 60.1% | 11.8M | -1.8% | Honda |
| 2 | Yamaha | 20.9% | 4.1M | 0.0% | Yamaha |
| 3 | Kawasaki | 11.4% | 2.2M | 0.0% | Kawasaki |
| 4 | KTM | 7.7% | 1.5M | 0.0% | KTM |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Honda | 12.5M | 59.1% | 1 |
| Oct 2025 | Yamaha | 4.1M | 19.3% | 2 |
| Oct 2025 | Kawasaki | 2.7M | 12.9% | 3 |
| Oct 2025 | KTM | 1.8M | 8.6% | 4 |
| Nov 2025 | Honda | 11.8M | 59.1% | 1 |
| Nov 2025 | Yamaha | 4.1M | 20.5% | 2 |
| Nov 2025 | Kawasaki | 2.2M | 11.2% | 3 |
| Nov 2025 | KTM | 1.8M | 9.2% | 4 |
| Dec 2025 | Honda | 11.7M | 60.1% | 1 |
| Dec 2025 | Yamaha | 4.1M | 21.1% | 2 |
| Dec 2025 | Kawasaki | 1.8M | 9.4% | 3 |
| Dec 2025 | KTM | 1.8M | 9.4% | 4 |
| Jan 2026 | Honda | 12.6M | 61.7% | 1 |
| Jan 2026 | Yamaha | 4.1M | 20% | 2 |
| Jan 2026 | Kawasaki | 2.2M | 11% | 3 |
| Jan 2026 | KTM | 1.5M | 7.3% | 4 |
| Feb 2026 | Honda | 11.8M | 60.1% | 1 |
| Feb 2026 | Yamaha | 4.1M | 20.9% | 2 |
| Feb 2026 | Kawasaki | 2.2M | 11.4% | 3 |
| Feb 2026 | KTM | 1.5M | 7.7% | 4 |
| Mar 2026 | Honda | 12.7M | 59.3% | 1 |
| Mar 2026 | Yamaha | 5M | 23.3% | 2 |
| Mar 2026 | Kawasaki | 2.2M | 10.4% | 3 |
| Mar 2026 | KTM | 1.5M | 7% | 4 |
| Apr 2026 | Honda | 12.7M | 61.9% | 1 |
| Apr 2026 | Yamaha | 4.1M | 19.9% | 2 |
| Apr 2026 | Kawasaki | 2.2M | 10.9% | 3 |
| Apr 2026 | KTM | 1.5M | 7.3% | 4 |
| May 2026 | Honda | 12.7M | 61.9% | 1 |
| May 2026 | Yamaha | 4.1M | 19.9% | 2 |
| May 2026 | Kawasaki | 2.2M | 10.9% | 3 |
| May 2026 | KTM | 1.5M | 7.3% | 4 |
| Jun 2026 | Honda | 11.9M | 60.3% | 1 |
| Jun 2026 | Yamaha | 4.1M | 20.7% | 2 |
| Jun 2026 | Kawasaki | 2.2M | 11.4% | 3 |
| Jun 2026 | KTM | 1.5M | 7.6% | 4 |
| Jul 2026 | Honda | 11.8M | 60.9% | 1 |
| Jul 2026 | Yamaha | 4.1M | 21.2% | 2 |
| Jul 2026 | Kawasaki | 2.2M | 11.6% | 3 |
| Jul 2026 | KTM | 1.2M | 6.3% | 4 |
| Aug 2026 | Honda | 12M | 60.5% | 1 |
| Aug 2026 | Yamaha | 4.1M | 20.6% | 2 |
| Aug 2026 | Kawasaki | 2.2M | 11.3% | 3 |
| Aug 2026 | KTM | 1.5M | 7.6% | 4 |
| Sep 2026 | Honda | 11.8M | 60.1% | 1 |
| Sep 2026 | Yamaha | 4.1M | 20.9% | 2 |
| Sep 2026 | Kawasaki | 2.2M | 11.4% | 3 |
| Sep 2026 | KTM | 1.5M | 7.7% | 4 |

## What is being compared

- **Honda**: Measured on the search terms “honda”, “honda accord”, “honda civic” and “honda motorcycle”, summed into one figure.
- **Kawasaki**: Measured on the search term “kawasaki”.
- **KTM**: Measured on the search term “ktm”.
- **Yamaha**: Measured on the search term “yamaha”.

- [Honda](/demand/global-en/brands/honda)
- [Kawasaki](/demand/global-en/brands/kawasaki)
- [KTM](/demand/global-en/brands/ktm)
- [Yamaha](/demand/global-en/brands/yamaha)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dirt bikes brands worldwide?

In September 2026, Honda was the most searched among dirt bikes brands worldwide, with an estimated 11.8M branded searches and 60.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Dirt bikes brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/dirt-bikes-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dirt-bikes-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.