---
title: "Direct mail marketing platforms: Which brands are most popular in search?"
description: "Compare platforms that automate measurable direct mail and gifting within marketing programs. Share of Search among Sendoso, Reachdesk, PostGrid, Postalytics and PFL, the direct mail marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/direct-mail-marketing-platforms"
publisher: "Brandwave"
---

# Direct mail marketing platforms: Which brands are most popular in search?

Compare platforms that automate measurable direct mail and gifting within marketing programs. Share of Search among Sendoso, Reachdesk, PostGrid, Postalytics and PFL, the direct mail marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Direct mail marketing platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sendoso, 51.3%

## Which brand is most popular in search among direct mail marketing platforms worldwide?

- In August 2026, Sendoso was the most searched among direct mail marketing platforms worldwide, with an estimated 10.1K branded searches and 51.3% estimated Share of Search within this set.
- Reachdesk is in 2nd place, 28.9 percentage points behind at 22.4% Share of Search.
- Across the 11 months ending August 2026, Sendoso’s estimated Share of Search among direct mail marketing platforms worldwide decreased from 55.5% to 51.3%.
- Across the 11 months ending August 2026, Reachdesk’s estimated Share of Search among direct mail marketing platforms worldwide increased from 19.5% to 22.4%.
- Across the 11 months ending August 2026, PostGrid’s estimated Share of Search among direct mail marketing platforms worldwide decreased from 20.2% to 19.2%.
- Across the 11 months ending August 2026, Postalytics’ estimated Share of Search among direct mail marketing platforms worldwide increased from 4.6% to 7%.
- Across the 11 months ending August 2026, Sendoso’s estimated Share of Search among direct mail marketing platforms worldwide peaked at 56.4% in December 2025 and was lowest at 51.2% in July 2026.
- Across the 11 months ending August 2026, Reachdesk’s estimated Share of Search among direct mail marketing platforms worldwide peaked at 22.7% in April 2026 and was lowest at 18.9% in February 2026.
- Across the 11 months ending August 2026, PostGrid’s estimated Share of Search among direct mail marketing platforms worldwide peaked at 20.2% in October 2025 and was lowest at 17.4% in December 2025.
- Across the 11 months ending August 2026, Postalytics’ estimated Share of Search among direct mail marketing platforms worldwide peaked at 7.3% in March 2026 and was lowest at 4.6% in October 2025.
- Across the 11 months ending August 2026, Reachdesk rose from 3rd to 2nd among direct mail marketing platforms worldwide.
- Across the 11 months ending August 2026, PostGrid fell from 2nd to 3rd among direct mail marketing platforms worldwide.
- Across the 11 months ending August 2026, PFL held steady: its estimated Share of Search among direct mail marketing platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Sendoso vs Reachdesk: compare search popularity](/demand/global-en/compare/reachdesk-vs-sendoso): 51.3% against 22.4% Share of Search.
- [Sendoso vs PostGrid: compare search popularity](/demand/global-en/compare/postgrid-vs-sendoso): 51.3% against 19.2% Share of Search.
- [Sendoso vs Postalytics: compare search popularity](/demand/global-en/compare/postalytics-vs-sendoso): 51.3% against 7% Share of Search.
- [Reachdesk vs PostGrid: compare search popularity](/demand/global-en/compare/postgrid-vs-reachdesk): 22.4% against 19.2% Share of Search.
- [Reachdesk vs Postalytics: compare search popularity](/demand/global-en/compare/postalytics-vs-reachdesk): 22.4% against 7% Share of Search.
- [PostGrid vs Postalytics: compare search popularity](/demand/global-en/compare/postalytics-vs-postgrid): 19.2% against 7% Share of Search.

## How did search popularity change for direct mail marketing platforms worldwide in August 2026?

- Estimated monthly branded searches for Postalytics worldwide rose 31.4% over 11 measured months, from 1.1K to 1.4K in August 2026.
- Estimated monthly branded searches for Sendoso worldwide fell 20.1% over 11 measured months, from 12.7K to 10.1K in August 2026.
- Estimated monthly branded searches for PFL worldwide fell 20% over 11 measured months, from 50 to 40 in August 2026.
- Estimated monthly branded searches for PostGrid worldwide fell 17.8% over 11 measured months, from 4.6K to 3.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sendoso | 51.3% | 10.1K | -0.6% | Sendoso |
| 2 | Reachdesk | 22.4% | 4.4K | -0.9% | Reachdesk |
| 3 | PostGrid | 19.2% | 3.8K | -1.0% | PostGrid |
| 4 | Postalytics | 7% | 1.4K | -0.7% | Postalytics |
| 5 | PFL | 0.2% | 40 | +33.3% | PFL |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sendoso | 12.7K | 55.5% | 1 |
| Oct 2025 | PostGrid | 4.6K | 20.2% | 2 |
| Oct 2025 | Reachdesk | 4.5K | 19.5% | 3 |
| Oct 2025 | Postalytics | 1.1K | 4.6% | 4 |
| Oct 2025 | PFL | 50 | 0.22% | 5 |
| Nov 2025 | Sendoso | 10.3K | 52.8% | 1 |
| Nov 2025 | Reachdesk | 4.4K | 22.7% | 2 |
| Nov 2025 | PostGrid | 3.8K | 19.5% | 3 |
| Nov 2025 | Postalytics | 940 | 4.8% | 4 |
| Nov 2025 | PFL | 40 | 0.21% | 5 |
| Dec 2025 | Sendoso | 12.5K | 56.4% | 1 |
| Dec 2025 | Reachdesk | 4.4K | 19.9% | 2 |
| Dec 2025 | PostGrid | 3.9K | 17.4% | 3 |
| Dec 2025 | Postalytics | 1.4K | 6.2% | 4 |
| Dec 2025 | PFL | 30 | 0.14% | 5 |
| Jan 2026 | Sendoso | 10.3K | 53.9% | 1 |
| Jan 2026 | PostGrid | 3.8K | 19.8% | 2 |
| Jan 2026 | Reachdesk | 3.6K | 19% | 3 |
| Jan 2026 | Postalytics | 1.4K | 7.2% | 4 |
| Jan 2026 | PFL | 30 | 0.16% | 5 |
| Feb 2026 | Sendoso | 10.4K | 53.8% | 1 |
| Feb 2026 | PostGrid | 3.8K | 19.8% | 2 |
| Feb 2026 | Reachdesk | 3.6K | 18.9% | 3 |
| Feb 2026 | Postalytics | 1.4K | 7.3% | 4 |
| Feb 2026 | PFL | 40 | 0.21% | 5 |
| Mar 2026 | Sendoso | 12.6K | 53.7% | 1 |
| Mar 2026 | PostGrid | 4.6K | 19.8% | 2 |
| Mar 2026 | Reachdesk | 4.4K | 19% | 3 |
| Mar 2026 | Postalytics | 1.7K | 7.3% | 4 |
| Mar 2026 | PFL | 50 | 0.21% | 5 |
| Apr 2026 | Sendoso | 10.2K | 52% | 1 |
| Apr 2026 | Reachdesk | 4.5K | 22.7% | 2 |
| Apr 2026 | PostGrid | 3.9K | 19.6% | 3 |
| Apr 2026 | Postalytics | 1.1K | 5.4% | 4 |
| Apr 2026 | PFL | 40 | 0.2% | 5 |
| May 2026 | Sendoso | 10.2K | 51.4% | 1 |
| May 2026 | Reachdesk | 4.4K | 22.3% | 2 |
| May 2026 | PostGrid | 3.8K | 19.2% | 3 |
| May 2026 | Postalytics | 1.4K | 6.9% | 4 |
| May 2026 | PFL | 20 | 0.1% | 5 |
| Jun 2026 | Sendoso | 10.2K | 51.3% | 1 |
| Jun 2026 | Reachdesk | 4.4K | 22.4% | 2 |
| Jun 2026 | PostGrid | 3.8K | 19.3% | 3 |
| Jun 2026 | Postalytics | 1.4K | 6.8% | 4 |
| Jun 2026 | PFL | 30 | 0.15% | 5 |
| Jul 2026 | Sendoso | 10.2K | 51.2% | 1 |
| Jul 2026 | Reachdesk | 4.5K | 22.4% | 2 |
| Jul 2026 | PostGrid | 3.8K | 19.2% | 3 |
| Jul 2026 | Postalytics | 1.4K | 7% | 4 |
| Jul 2026 | PFL | 30 | 0.15% | 5 |
| Aug 2026 | Sendoso | 10.1K | 51.3% | 1 |
| Aug 2026 | Reachdesk | 4.4K | 22.4% | 2 |
| Aug 2026 | PostGrid | 3.8K | 19.2% | 3 |
| Aug 2026 | Postalytics | 1.4K | 7% | 4 |
| Aug 2026 | PFL | 40 | 0.2% | 5 |
| Sep 2026 | PFL | — | — | — |
| Sep 2026 | Postalytics | — | — | — |
| Sep 2026 | PostGrid | — | — | — |
| Sep 2026 | Reachdesk | — | — | — |
| Sep 2026 | Sendoso | — | — | — |

## What is being compared

- **PFL**: Measured on the search term “pfl direct mail”.
- **Postalytics**: Measured on the search terms “postalytics”, “postalytics pricing”, “postalytics reviews” and “postalytics.com”, summed into one figure.
- **PostGrid**: Measured on the search terms “postgrid”, “postgrid alternatives”, “postgrid direct mail”, “postgrid pricing”, “postgrid reviews” and “postgrid.com”, summed into one figure.
- **Reachdesk**: Measured on the search terms “reachdesk”, “reachdesk pricing” and “reachdesk.com”, summed into one figure.
- **Sendoso**: Measured on the search terms “sendoso”, “sendoso b2b engagement platform for account based marketing & sales”, “sendoso corporate gifting”, “sendoso direct mail”, “sendoso gifting”, “sendoso gifts” and “sendoso.com”, summed into one figure.

- [PFL](/demand/global-en/brands/pfl)
- [Postalytics](/demand/global-en/brands/postalytics)
- [PostGrid](/demand/global-en/brands/postgrid)
- [Reachdesk](/demand/global-en/brands/reachdesk)
- [Sendoso](/demand/global-en/brands/sendoso)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among direct mail marketing platforms worldwide?

In August 2026, Sendoso was the most searched among direct mail marketing platforms worldwide, with an estimated 10.1K branded searches and 51.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Direct mail marketing platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/direct-mail-marketing-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/direct-mail-marketing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.