---
title: "Dips brands: Which are searched most?"
description: "Compare the dips brands shoppers choose between. Share of Search among Chobani, Sabra, Wholly Guacamole, Marzetti, TRIBE and Fontaine Sante, the dips brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dips-brands"
publisher: "Brandwave"
---

# Dips brands: Which are searched most?

Compare the dips brands shoppers choose between. Share of Search among Chobani, Sabra, Wholly Guacamole, Marzetti, TRIBE and Fontaine Sante, the dips brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dips brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Chobani, 78.8%

## Which brand is most popular in search among dips brands worldwide?

- In August 2026, Chobani was the most searched among dips brands worldwide, with an estimated 301K branded searches and 78.8% estimated Share of Search within this set.
- Sabra is in 2nd place, 62.9 percentage points behind at 15.8% Share of Search.
- Across the 11 months ending August 2026, Chobani’s estimated Share of Search among dips brands worldwide decreased from 84% to 78.8%.
- Across the 11 months ending August 2026, Sabra’s estimated Share of Search among dips brands worldwide increased from 11.3% to 15.8%.
- Across the 11 months ending August 2026, Wholly Guacamole’s estimated Share of Search among dips brands worldwide increased from 1.8% to 2.6%.
- Across the 11 months ending August 2026, Chobani’s estimated Share of Search among dips brands worldwide peaked at 84% in October 2025 and was lowest at 75.1% in July 2026.
- Across the 11 months ending August 2026, Sabra’s estimated Share of Search among dips brands worldwide peaked at 18.6% in May 2026 and was lowest at 11.3% in October 2025.
- Across the 11 months ending August 2026, Wholly Guacamole’s estimated Share of Search among dips brands worldwide peaked at 3.2% in February 2026 and was lowest at 1.8% in October 2025.
- Across the 11 months ending August 2026, Marzetti’s estimated Share of Search among dips brands worldwide peaked at 3.2% in February 2026 and was lowest at 2.1% in August 2026.
- Across the 11 months ending August 2026, Wholly Guacamole rose from 4th to 3rd among dips brands worldwide.
- Across the 11 months ending August 2026, Marzetti fell from 3rd to 4th among dips brands worldwide.
- Across the 11 months ending August 2026, TRIBE rose from 6th to 5th among dips brands worldwide.
- Across the 11 months ending August 2026, Fontaine Sante fell from 5th to 6th among dips brands worldwide.

## Compare search popularity between leading brands

- [Chobani vs Sabra: compare search popularity](/demand/global-en/compare/chobani-vs-sabra): 78.8% against 15.8% Share of Search.
- [Chobani vs Wholly Guacamole: compare search popularity](/demand/global-en/compare/chobani-vs-wholly-guacamole): 78.8% against 2.6% Share of Search.
- [Chobani vs Marzetti: compare search popularity](/demand/global-en/compare/chobani-vs-marzetti): 78.8% against 2.1% Share of Search.
- [Sabra vs Wholly Guacamole: compare search popularity](/demand/global-en/compare/sabra-vs-wholly-guacamole): 15.8% against 2.6% Share of Search.
- [Sabra vs Marzetti: compare search popularity](/demand/global-en/compare/marzetti-vs-sabra): 15.8% against 2.1% Share of Search.
- [Wholly Guacamole vs Marzetti: compare search popularity](/demand/global-en/compare/marzetti-vs-wholly-guacamole): 2.6% against 2.1% Share of Search.

## How did search popularity change for dips brands worldwide in August 2026?

- In August 2026, Chobani gained estimated Share of Search among dips brands worldwide, from 75.1% to 78.8%.
- In August 2026, Sabra lost estimated Share of Search among dips brands worldwide, from 18.5% to 15.8%.
- Estimated monthly branded searches for TRIBE worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
- Estimated monthly branded searches for Wholly Guacamole worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
- Estimated monthly branded searches for Fontaine Sante worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
- Estimated monthly branded searches for Marzetti worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Chobani | 78.8% | 301K | +49.8% | Chobani |
| 2 | Sabra | 15.8% | 60.5K | +22.2% | Sabra |
| 3 | Wholly Guacamole | 2.6% | 9.9K | +22.2% | Wholly Guacamole |
| 4 | Marzetti | 2.1% | 8.1K | +22.7% | Marzetti |
| 5 | TRIBE | 0.42% | 1.6K | +23.1% | TRIBE |
| 6 | Fontaine Sante | 0.26% | 1K | 0.0% | Fontaine Sante |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chobani | 368K | 84% | 1 |
| Oct 2025 | Sabra | 49.5K | 11.3% | 2 |
| Oct 2025 | Marzetti | 9.9K | 2.3% | 3 |
| Oct 2025 | Wholly Guacamole | 8.1K | 1.8% | 4 |
| Oct 2025 | Fontaine Sante | 1.3K | 0.3% | 5 |
| Oct 2025 | TRIBE | 1.3K | 0.3% | 6 |
| Nov 2025 | Chobani | 246K | 78.7% | 1 |
| Nov 2025 | Sabra | 49.5K | 15.8% | 2 |
| Nov 2025 | Marzetti | 8.1K | 2.6% | 3 |
| Nov 2025 | Wholly Guacamole | 6.6K | 2.1% | 4 |
| Nov 2025 | Fontaine Sante | 1.3K | 0.42% | 5 |
| Nov 2025 | TRIBE | 1K | 0.32% | 6 |
| Dec 2025 | Chobani | 201K | 77.8% | 1 |
| Dec 2025 | Sabra | 40.5K | 15.7% | 2 |
| Dec 2025 | Marzetti | 8.1K | 3.1% | 3 |
| Dec 2025 | Wholly Guacamole | 6.6K | 2.6% | 4 |
| Dec 2025 | Fontaine Sante | 1.3K | 0.5% | 5 |
| Dec 2025 | TRIBE | 880 | 0.34% | 6 |
| Jan 2026 | Chobani | 246K | 77.5% | 1 |
| Jan 2026 | Sabra | 49.5K | 15.6% | 2 |
| Jan 2026 | Marzetti | 9.9K | 3.1% | 3 |
| Jan 2026 | Wholly Guacamole | 9.9K | 3.1% | 4 |
| Jan 2026 | Fontaine Sante | 1.3K | 0.41% | 5 |
| Jan 2026 | TRIBE | 1K | 0.31% | 6 |
| Feb 2026 | Chobani | 246K | 79.7% | 1 |
| Feb 2026 | Sabra | 40.5K | 13.1% | 2 |
| Feb 2026 | Marzetti | 9.9K | 3.2% | 3 |
| Feb 2026 | Wholly Guacamole | 9.9K | 3.2% | 4 |
| Feb 2026 | Fontaine Sante | 1.3K | 0.42% | 5 |
| Feb 2026 | TRIBE | 1K | 0.32% | 6 |
| Mar 2026 | Chobani | 246K | 77.8% | 1 |
| Mar 2026 | Sabra | 49.5K | 15.7% | 2 |
| Mar 2026 | Wholly Guacamole | 9.9K | 3.1% | 3 |
| Mar 2026 | Marzetti | 8.1K | 2.6% | 4 |
| Mar 2026 | Fontaine Sante | 1.3K | 0.41% | 5 |
| Mar 2026 | TRIBE | 1.3K | 0.41% | 6 |
| Apr 2026 | Chobani | 246K | 78.3% | 1 |
| Apr 2026 | Sabra | 49.5K | 15.8% | 2 |
| Apr 2026 | Marzetti | 8.1K | 2.6% | 3 |
| Apr 2026 | Wholly Guacamole | 8.1K | 2.6% | 4 |
| Apr 2026 | Fontaine Sante | 1.3K | 0.41% | 5 |
| Apr 2026 | TRIBE | 1K | 0.32% | 6 |
| May 2026 | Chobani | 246K | 75.6% | 1 |
| May 2026 | Sabra | 60.5K | 18.6% | 2 |
| May 2026 | Marzetti | 8.1K | 2.5% | 3 |
| May 2026 | Wholly Guacamole | 8.1K | 2.5% | 4 |
| May 2026 | Fontaine Sante | 1.3K | 0.4% | 5 |
| May 2026 | TRIBE | 1.3K | 0.4% | 6 |
| Jun 2026 | Chobani | 246K | 78.3% | 1 |
| Jun 2026 | Sabra | 49.5K | 15.8% | 2 |
| Jun 2026 | Marzetti | 8.1K | 2.6% | 3 |
| Jun 2026 | Wholly Guacamole | 8.1K | 2.6% | 4 |
| Jun 2026 | TRIBE | 1.3K | 0.41% | 5 |
| Jun 2026 | Fontaine Sante | 1K | 0.32% | 6 |
| Jul 2026 | Chobani | 201K | 75.1% | 1 |
| Jul 2026 | Sabra | 49.5K | 18.5% | 2 |
| Jul 2026 | Wholly Guacamole | 8.1K | 3% | 3 |
| Jul 2026 | Marzetti | 6.6K | 2.5% | 4 |
| Jul 2026 | TRIBE | 1.3K | 0.49% | 5 |
| Jul 2026 | Fontaine Sante | 1K | 0.37% | 6 |
| Aug 2026 | Chobani | 301K | 78.8% | 1 |
| Aug 2026 | Sabra | 60.5K | 15.8% | 2 |
| Aug 2026 | Wholly Guacamole | 9.9K | 2.6% | 3 |
| Aug 2026 | Marzetti | 8.1K | 2.1% | 4 |
| Aug 2026 | TRIBE | 1.6K | 0.42% | 5 |
| Aug 2026 | Fontaine Sante | 1K | 0.26% | 6 |
| Sep 2026 | Chobani | — | — | — |
| Sep 2026 | Fontaine Sante | — | — | — |
| Sep 2026 | Marzetti | — | — | — |
| Sep 2026 | Sabra | — | — | — |
| Sep 2026 | TRIBE | — | — | — |
| Sep 2026 | Wholly Guacamole | — | — | — |

## What is being compared

- **Chobani**: Measured on the search term “chobani”.
- **Fontaine Sante**: Measured on the search term “fontaine sante”.
- **Marzetti**: Measured on the search term “marzetti”.
- **Sabra**: Measured on the search term “sabra”.
- **TRIBE**: Measured on the search term “tribe group”.
- **Wholly Guacamole**: Measured on the search term “wholly guacamole”.

- [Chobani](/demand/global-en/brands/chobani)
- [Fontaine Sante](/demand/global-en/brands/fontaine-sante)
- [Marzetti](/demand/global-en/brands/marzetti)
- [Sabra](/demand/global-en/brands/sabra)
- [TRIBE](/demand/global-en/brands/tribe)
- [Wholly Guacamole](/demand/global-en/brands/wholly-guacamole)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dips brands worldwide?

In August 2026, Chobani was the most searched among dips brands worldwide, with an estimated 301K branded searches and 78.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Dips brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/dips-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dips-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.