---
title: "Dinnerware brands: Which brands are most popular in search?"
description: "Compare the dinnerware brands shoppers choose between. Share of Search among Portmeirion, Villeroy & Boch, Corelle, Denby, Royal Doulton and Maxwell & Williams, the dinnerware brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dinnerware-brands"
publisher: "Brandwave"
---

# Dinnerware brands: Which brands are most popular in search?

Compare the dinnerware brands shoppers choose between. Share of Search among Portmeirion, Villeroy & Boch, Corelle, Denby, Royal Doulton and Maxwell & Williams, the dinnerware brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dinnerware brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Portmeirion, 47.5%

## Which brand is most popular in search among dinnerware brands worldwide?

- In August 2026, Portmeirion was the most searched among dinnerware brands worldwide, with an estimated 301K branded searches and 47.5% estimated Share of Search within this set.
- Villeroy & Boch is in 2nd place, 26.2 percentage points behind at 21.3% Share of Search.
- Across the 11 months ending August 2026, Portmeirion’s estimated Share of Search among dinnerware brands worldwide increased from 27.9% to 47.5%.
- Across the 11 months ending August 2026, Villeroy & Boch’s estimated Share of Search among dinnerware brands worldwide decreased from 34.1% to 21.3%.
- Across the 11 months ending August 2026, Corelle’s estimated Share of Search among dinnerware brands worldwide decreased from 12.5% to 9.5%.
- Across the 11 months ending August 2026, Denby’s estimated Share of Search among dinnerware brands worldwide increased from 8.4% to 9.5%.
- Across the 11 months ending August 2026, Royal Doulton’s estimated Share of Search among dinnerware brands worldwide decreased from 10.2% to 7.8%.
- Across the 11 months ending August 2026, Maxwell & Williams’ estimated Share of Search among dinnerware brands worldwide decreased from 6.8% to 4.3%.
- Across the 11 months ending August 2026, Portmeirion’s estimated Share of Search among dinnerware brands worldwide peaked at 49.8% in July 2026 and was lowest at 15.7% in November 2025.
- Across the 11 months ending August 2026, Villeroy & Boch’s estimated Share of Search among dinnerware brands worldwide peaked at 45.9% in December 2025 and was lowest at 18.5% in June 2026.
- Across the 11 months ending August 2026, Corelle’s estimated Share of Search among dinnerware brands worldwide peaked at 15.7% in November 2025 and was lowest at 9.5% in August 2026.
- Across the 11 months ending August 2026, Denby’s estimated Share of Search among dinnerware brands worldwide peaked at 22.2% in April 2026 and was lowest at 6.7% in July 2026.
- Across the 11 months ending August 2026, Royal Doulton’s estimated Share of Search among dinnerware brands worldwide peaked at 11.5% in January 2026 and was lowest at 6.7% in July 2026.
- Across the 11 months ending August 2026, Maxwell & Williams’ estimated Share of Search among dinnerware brands worldwide peaked at 7.6% in December 2025 and was lowest at 4.3% in August 2026.
- Across the 11 months ending August 2026, Portmeirion rose from 2nd to 1st among dinnerware brands worldwide.
- Across the 11 months ending August 2026, Villeroy & Boch fell from 1st to 2nd among dinnerware brands worldwide.
- Across the 11 months ending August 2026, Denby rose from 5th to 4th among dinnerware brands worldwide.
- Across the 11 months ending August 2026, Royal Doulton fell from 4th to 5th among dinnerware brands worldwide.

## Compare search popularity between leading brands

- [Portmeirion vs Villeroy & Boch: compare search popularity](/demand/global-en/compare/portmeirion-vs-villeroy-and-boch): 47.5% against 21.3% Share of Search.
- [Portmeirion vs Corelle: compare search popularity](/demand/global-en/compare/corelle-vs-portmeirion): 47.5% against 9.5% Share of Search.
- [Portmeirion vs Denby: compare search popularity](/demand/global-en/compare/denby-vs-portmeirion): 47.5% against 9.5% Share of Search.
- [Portmeirion vs Royal Doulton: compare search popularity](/demand/global-en/compare/portmeirion-vs-royal-doulton): 47.5% against 7.8% Share of Search.
- [Villeroy & Boch vs Corelle: compare search popularity](/demand/global-en/compare/corelle-vs-villeroy-and-boch): 21.3% against 9.5% Share of Search.
- [Villeroy & Boch vs Denby: compare search popularity](/demand/global-en/compare/denby-vs-villeroy-and-boch): 21.3% against 9.5% Share of Search.
- [Villeroy & Boch vs Royal Doulton: compare search popularity](/demand/global-en/compare/royal-doulton-vs-villeroy-and-boch): 21.3% against 7.8% Share of Search.
- [Corelle vs Denby: compare search popularity](/demand/global-en/compare/corelle-vs-denby): 9.5% Share of Search each.
- [Corelle vs Royal Doulton: compare search popularity](/demand/global-en/compare/corelle-vs-royal-doulton): 9.5% against 7.8% Share of Search.
- [Denby vs Royal Doulton: compare search popularity](/demand/global-en/compare/denby-vs-royal-doulton): 9.5% against 7.8% Share of Search.

## How did search popularity change for dinnerware brands worldwide in August 2026?

- In August 2026, Denby gained estimated Share of Search among dinnerware brands worldwide, from 6.7% to 9.5%.
- In August 2026, Royal Doulton gained estimated Share of Search among dinnerware brands worldwide, from 6.7% to 7.8%.
- In August 2026, Portmeirion lost estimated Share of Search among dinnerware brands worldwide, from 49.8% to 47.5%.
- In August 2026, Villeroy & Boch lost estimated Share of Search among dinnerware brands worldwide, from 22.3% to 21.3%.
- Estimated monthly branded searches for Maxwell & Williams worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Portmeirion | 47.5% | 301K | 0.0% | Portmeirion |
| 2 | Villeroy & Boch | 21.3% | 135K | 0.0% | Villeroy & Boch |
| 3 | Corelle | 9.5% | 60.5K | 0.0% | Corelle |
| 4 | Denby | 9.5% | 60.5K | +49.4% | Denby |
| 5 | Royal Doulton | 7.8% | 49.5K | +22.2% | Royal Doulton |
| 6 | Maxwell & Williams | 4.3% | 27.1K | 0.0% | Maxwell & Williams |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Villeroy & Boch | 165K | 34.1% | 1 |
| Oct 2025 | Portmeirion | 135K | 27.9% | 2 |
| Oct 2025 | Corelle | 60.5K | 12.5% | 3 |
| Oct 2025 | Royal Doulton | 49.5K | 10.2% | 4 |
| Oct 2025 | Denby | 40.5K | 8.4% | 5 |
| Oct 2025 | Maxwell & Williams | 33.1K | 6.8% | 6 |
| Nov 2025 | Villeroy & Boch | 246K | 42.6% | 1 |
| Nov 2025 | Corelle | 90.5K | 15.7% | 2 |
| Nov 2025 | Portmeirion | 90.5K | 15.7% | 3 |
| Nov 2025 | Royal Doulton | 60.5K | 10.5% | 4 |
| Nov 2025 | Denby | 49.5K | 8.6% | 5 |
| Nov 2025 | Maxwell & Williams | 40.5K | 7% | 6 |
| Dec 2025 | Villeroy & Boch | 301K | 45.9% | 1 |
| Dec 2025 | Portmeirion | 110K | 16.8% | 2 |
| Dec 2025 | Corelle | 74K | 11.3% | 3 |
| Dec 2025 | Denby | 60.5K | 9.2% | 4 |
| Dec 2025 | Royal Doulton | 60.5K | 9.2% | 5 |
| Dec 2025 | Maxwell & Williams | 49.5K | 7.6% | 6 |
| Jan 2026 | Villeroy & Boch | 201K | 38.1% | 1 |
| Jan 2026 | Portmeirion | 110K | 20.8% | 2 |
| Jan 2026 | Corelle | 74K | 14% | 3 |
| Jan 2026 | Royal Doulton | 60.5K | 11.5% | 4 |
| Jan 2026 | Denby | 49.5K | 9.4% | 5 |
| Jan 2026 | Maxwell & Williams | 33.1K | 6.3% | 6 |
| Feb 2026 | Portmeirion | 135K | 31.3% | 1 |
| Feb 2026 | Villeroy & Boch | 135K | 31.3% | 2 |
| Feb 2026 | Corelle | 60.5K | 14% | 3 |
| Feb 2026 | Royal Doulton | 40.5K | 9.4% | 4 |
| Feb 2026 | Denby | 33.1K | 7.7% | 5 |
| Feb 2026 | Maxwell & Williams | 27.1K | 6.3% | 6 |
| Mar 2026 | Portmeirion | 165K | 28.6% | 1 |
| Mar 2026 | Villeroy & Boch | 165K | 28.6% | 2 |
| Mar 2026 | Denby | 110K | 19.1% | 3 |
| Mar 2026 | Corelle | 60.5K | 10.5% | 4 |
| Mar 2026 | Royal Doulton | 49.5K | 8.6% | 5 |
| Mar 2026 | Maxwell & Williams | 27.1K | 4.7% | 6 |
| Apr 2026 | Portmeirion | 201K | 33.1% | 1 |
| Apr 2026 | Denby | 135K | 22.2% | 2 |
| Apr 2026 | Villeroy & Boch | 135K | 22.2% | 3 |
| Apr 2026 | Corelle | 60.5K | 9.9% | 4 |
| Apr 2026 | Royal Doulton | 49.5K | 8.1% | 5 |
| Apr 2026 | Maxwell & Williams | 27.1K | 4.5% | 6 |
| May 2026 | Portmeirion | 246K | 41% | 1 |
| May 2026 | Villeroy & Boch | 135K | 22.5% | 2 |
| May 2026 | Denby | 90.5K | 15.1% | 3 |
| May 2026 | Corelle | 60.5K | 10.1% | 4 |
| May 2026 | Royal Doulton | 40.5K | 6.8% | 5 |
| May 2026 | Maxwell & Williams | 27.1K | 4.5% | 6 |
| Jun 2026 | Portmeirion | 246K | 41.4% | 1 |
| Jun 2026 | Denby | 110K | 18.5% | 2 |
| Jun 2026 | Villeroy & Boch | 110K | 18.5% | 3 |
| Jun 2026 | Corelle | 60.5K | 10.2% | 4 |
| Jun 2026 | Royal Doulton | 40.5K | 6.8% | 5 |
| Jun 2026 | Maxwell & Williams | 27.1K | 4.6% | 6 |
| Jul 2026 | Portmeirion | 301K | 49.8% | 1 |
| Jul 2026 | Villeroy & Boch | 135K | 22.3% | 2 |
| Jul 2026 | Corelle | 60.5K | 10% | 3 |
| Jul 2026 | Denby | 40.5K | 6.7% | 4 |
| Jul 2026 | Royal Doulton | 40.5K | 6.7% | 5 |
| Jul 2026 | Maxwell & Williams | 27.1K | 4.5% | 6 |
| Aug 2026 | Portmeirion | 301K | 47.5% | 1 |
| Aug 2026 | Villeroy & Boch | 135K | 21.3% | 2 |
| Aug 2026 | Corelle | 60.5K | 9.5% | 3 |
| Aug 2026 | Denby | 60.5K | 9.5% | 4 |
| Aug 2026 | Royal Doulton | 49.5K | 7.8% | 5 |
| Aug 2026 | Maxwell & Williams | 27.1K | 4.3% | 6 |
| Sep 2026 | Corelle | — | — | — |
| Sep 2026 | Denby | — | — | — |
| Sep 2026 | Maxwell & Williams | — | — | — |
| Sep 2026 | Portmeirion | — | — | — |
| Sep 2026 | Royal Doulton | — | — | — |
| Sep 2026 | Villeroy & Boch | — | — | — |

## What is being compared

- **Corelle**: Measured on the search term “corelle”.
- **Denby**: Measured on the search term “denby”.
- **Maxwell & Williams**: Measured on the search term “maxwell williams”.
- **Portmeirion**: Measured on the search term “portmeirion”.
- **Royal Doulton**: Measured on the search term “royal doulton”.
- **Villeroy & Boch**: Measured on the search term “villeroy & boch”.

- [Corelle](/demand/global-en/brands/corelle)
- [Denby](/demand/global-en/brands/denby)
- [Maxwell & Williams](/demand/global-en/brands/maxwell-williams)
- [Portmeirion](/demand/global-en/brands/portmeirion)
- [Royal Doulton](/demand/global-en/brands/royal-doulton)
- [Villeroy & Boch](/demand/global-en/brands/villeroy-and-boch)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dinnerware brands worldwide?

In August 2026, Portmeirion was the most searched among dinnerware brands worldwide, with an estimated 301K branded searches and 47.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Dinnerware brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/dinnerware-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dinnerware-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.