--- title: "Denby vs Fiesta: Which is searched more?" description: "Is Denby or Fiesta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dinner set brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/dinner-set-brands/compare/denby-vs-fiesta-dinnerware" publisher: "Brandwave" --- # Denby vs Fiesta: Which is searched more? Is Denby or Fiesta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dinner set brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Denby and Fiesta - **Competitive set**: Dinner set brands - **Market**: Global - **Month measured**: Sep 2026 - **Denby Share of Search**: 14.6% - **Fiesta Share of Search**: 2.4% ## Is Denby or Fiesta more popular in search? - In September 2026, Denby had more branded searches than Fiesta among dinner set brands worldwide. Denby had about 33,100 branded searches, while Fiesta had 5,400. Denby made up 14.6% of all dinner set brand searches we track, and Fiesta accounted for 2.4%. - Denby was ahead of Fiesta in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Denby’s share of searches among dinner set brands worldwide moved from 15.5% to 14.6%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, Fiesta’s share of searches among dinner set brands worldwide moved from 2.5% to 2.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top dinner set brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fiesta was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Denby was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fiesta was listed before Denby in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Corelle | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Mikasa | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Fiesta | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Denby | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Wedgwood | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Royal Doulton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maxwell & Williams | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ecology | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dinner set brands - Asked ChatGPT "Which dinner set brand should I buy?": 1. Corelle, 2. Fiesta, 3. Mikasa - Asked ChatGPT "What are the best dinner set brands?": 1. Corelle, 2. Mikasa, 3. Fiesta, 4. Denby, 5. Wedgwood - Asked ChatGPT "What's the best dinner set brand for a family home?": 1. Corelle, 2. Mikasa, 3. Fiesta - Searched Google, AI Overview "dinner set for 6": 1. Corelle - Searched Google, AI Overview "cheap dinner set": named none of the brands we track Not named in any answer: Royal Doulton, Maxwell & Williams and Ecology. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dinner set brands worldwide in September 2026? - In September 2026, Denby lost share of searches among dinner set brands worldwide, from 22% to 14.6%. - Estimated monthly branded searches for Fiesta worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | Denby estimated searches | Denby Share of Search | Denby rank | Fiesta estimated searches | Fiesta Share of Search | Fiesta rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 15.5% | 4 | 6.6K | 2.5% | 7 | | Nov 2025 | 49.5K | 15.3% | 4 | 8.1K | 2.5% | 7 | | Dec 2025 | 60.5K | 17.8% | 3 | 9.9K | 2.9% | 7 | | Jan 2026 | 49.5K | 16.1% | 4 | 9.9K | 3.2% | 7 | | Feb 2026 | 33.1K | 14.2% | 4 | 6.6K | 2.8% | 7 | | Mar 2026 | 110K | 33.1% | 1 | 8.1K | 2.4% | 7 | | Apr 2026 | 135K | 39.5% | 1 | 9.9K | 2.9% | 7 | | May 2026 | 90.5K | 30% | 1 | 8.1K | 2.7% | 7 | | Jun 2026 | 110K | 35.6% | 1 | 6.6K | 2.1% | 7 | | Jul 2026 | 40.5K | 17.2% | 3 | 6.6K | 2.8% | 7 | | Aug 2026 | 60.5K | 22% | 2 | 6.6K | 2.4% | 7 | | Sep 2026 | 33.1K | 14.6% | 4 | 5.4K | 2.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Denby’s and Fiesta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Denby**: Measured on the search term “denby”. - **Fiesta**: Measured on the search term “fiesta dinnerware”. - [Denby profile](/demand/global-en/brands/denby) - [Fiesta profile](/demand/global-en/brands/fiesta-dinnerware) - [All dinner set brands worldwide](/demand/global-en/categories/dinner-set-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Denby or Fiesta more popular in search? In September 2026, Denby had more branded searches than Fiesta among dinner set brands worldwide. Denby had about 33,100 branded searches, while Fiesta had 5,400. Denby made up 14.6% of all dinner set brand searches we track, and Fiesta accounted for 2.4%. ## Cite this page Brandwave. "Denby vs Fiesta: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/dinner-set-brands/compare/denby-vs-fiesta-dinnerware This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dinner-set-brands/compare/denby-vs-fiesta-dinnerware. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.