---
title: "Dinner set brands: Which are searched most?"
description: "Compare the dinner set brands brands people buy. Share of Search among Corelle, Wedgwood, Royal Doulton, Denby, Maxwell & Williams and Ecology, the dinner set brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dinner-set-brands"
publisher: "Brandwave"
---

# Dinner set brands: Which are searched most?

Compare the dinner set brands brands people buy. Share of Search among Corelle, Wedgwood, Royal Doulton, Denby, Maxwell & Williams and Ecology, the dinner set brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dinner set brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Corelle, 29.8%

## Which brand is most popular in search among dinner set brands worldwide?

- In September 2026, Corelle was the most searched among dinner set brands worldwide, with an estimated 60.5K branded searches and 29.8% estimated Share of Search within this set.
- Wedgwood is in 2nd place, 5.4 percentage points behind at 24.3% Share of Search.
- Across the 12 months ending September 2026, Corelle’s estimated Share of Search among dinner set brands worldwide increased from 25.7% to 29.8%.
- Across the 12 months ending September 2026, Wedgwood’s estimated Share of Search among dinner set brands worldwide decreased from 25.7% to 24.3%.
- Across the 12 months ending September 2026, Royal Doulton’s estimated Share of Search among dinner set brands worldwide decreased from 21.1% to 19.9%.
- Across the 12 months ending September 2026, Denby’s estimated Share of Search among dinner set brands worldwide decreased from 17.2% to 16.3%.
- Across the 12 months ending September 2026, Maxwell & Williams’ estimated Share of Search among dinner set brands worldwide decreased from 9.4% to 8.9%.
- Across the 12 months ending September 2026, Corelle’s estimated Share of Search among dinner set brands worldwide peaked at 31.1% in November 2025 and was lowest at 19.3% in April 2026.
- Across the 12 months ending September 2026, Wedgwood’s estimated Share of Search among dinner set brands worldwide peaked at 25.7% in October 2025 and was lowest at 15.8% in April 2026.
- Across the 12 months ending September 2026, Royal Doulton’s estimated Share of Search among dinner set brands worldwide peaked at 22.1% in January 2026 and was lowest at 14.2% in June 2026.
- Across the 12 months ending September 2026, Denby’s estimated Share of Search among dinner set brands worldwide peaked at 43% in April 2026 and was lowest at 16% in February 2026.
- Across the 12 months ending September 2026, Maxwell & Williams’ estimated Share of Search among dinner set brands worldwide peaked at 10.8% in December 2025 and was lowest at 5.8% in April 2026.
- Across the 12 months ending September 2026, Ecology held steady: its estimated Share of Search among dinner set brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Corelle vs Wedgwood: compare search popularity](/demand/global-en/compare/corelle-vs-wedgwood): 29.8% against 24.3% Share of Search.
- [Corelle vs Royal Doulton: compare search popularity](/demand/global-en/compare/corelle-vs-royal-doulton): 29.8% against 19.9% Share of Search.
- [Corelle vs Denby: compare search popularity](/demand/global-en/compare/corelle-vs-denby): 29.8% against 16.3% Share of Search.
- [Corelle vs Maxwell & Williams: compare search popularity](/demand/global-en/compare/corelle-vs-maxwell-williams): 29.8% against 8.9% Share of Search.
- [Wedgwood vs Royal Doulton: compare search popularity](/demand/global-en/compare/royal-doulton-vs-wedgwood): 24.3% against 19.9% Share of Search.
- [Wedgwood vs Denby: compare search popularity](/demand/global-en/compare/denby-vs-wedgwood): 24.3% against 16.3% Share of Search.
- [Wedgwood vs Maxwell & Williams: compare search popularity](/demand/global-en/compare/maxwell-williams-vs-wedgwood): 24.3% against 8.9% Share of Search.
- [Royal Doulton vs Denby: compare search popularity](/demand/global-en/compare/denby-vs-royal-doulton): 19.9% against 16.3% Share of Search.
- [Royal Doulton vs Maxwell & Williams: compare search popularity](/demand/global-en/compare/maxwell-williams-vs-royal-doulton): 19.9% against 8.9% Share of Search.
- [Denby vs Maxwell & Williams: compare search popularity](/demand/global-en/compare/denby-vs-maxwell-williams): 16.3% against 8.9% Share of Search.

## How did search popularity change for dinner set brands worldwide in September 2026?

- In September 2026, Corelle gained estimated Share of Search among dinner set brands worldwide, from 24.1% to 29.8%.
- In September 2026, Maxwell & Williams gained estimated Share of Search among dinner set brands worldwide, from 7.2% to 8.9%.
- In September 2026, Denby lost estimated Share of Search among dinner set brands worldwide, from 24.1% to 16.3%.
- Wedgwood’s estimated Share of Search among dinner set brands worldwide has gained ground for 3 months in a row, from 17.4% to 24.3% in September 2026.
- Royal Doulton’s estimated Share of Search among dinner set brands worldwide has gained ground for 3 months in a row, from 14.2% to 19.9% in September 2026.
- Estimated monthly branded searches for Ecology worldwide fell 14% over 12 measured months, from 1.9K to 1.7K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Corelle | 29.8% | 60.5K | 0.0% | Corelle |
| 2 | Wedgwood | 24.3% | 49.5K | -18.2% | Wedgwood |
| 3 | Royal Doulton | 19.9% | 40.5K | -18.2% | Royal Doulton |
| 4 | Denby | 16.3% | 33.1K | -45.3% | Denby |
| 5 | Maxwell & Williams | 8.9% | 18.1K | 0.0% | Maxwell & Williams |
| 6 | Ecology | 0.82% | 1.7K | -14.4% | Ecology |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Corelle | 60.5K | 25.7% | 1 |
| Oct 2025 | Wedgwood | 60.5K | 25.7% | 2 |
| Oct 2025 | Royal Doulton | 49.5K | 21.1% | 3 |
| Oct 2025 | Denby | 40.5K | 17.2% | 4 |
| Oct 2025 | Maxwell & Williams | 22.2K | 9.4% | 5 |
| Oct 2025 | Ecology | 1.9K | 0.82% | 6 |
| Nov 2025 | Corelle | 90.5K | 31.1% | 1 |
| Nov 2025 | Royal Doulton | 60.5K | 20.8% | 2 |
| Nov 2025 | Wedgwood | 60.5K | 20.8% | 3 |
| Nov 2025 | Denby | 49.5K | 17% | 4 |
| Nov 2025 | Maxwell & Williams | 27.1K | 9.3% | 5 |
| Nov 2025 | Ecology | 2.9K | 1% | 6 |
| Dec 2025 | Corelle | 74K | 24.3% | 1 |
| Dec 2025 | Wedgwood | 74K | 24.3% | 2 |
| Dec 2025 | Denby | 60.5K | 19.8% | 3 |
| Dec 2025 | Royal Doulton | 60.5K | 19.8% | 4 |
| Dec 2025 | Maxwell & Williams | 33.1K | 10.8% | 5 |
| Dec 2025 | Ecology | 3K | 0.97% | 6 |
| Jan 2026 | Corelle | 74K | 27% | 1 |
| Jan 2026 | Royal Doulton | 60.5K | 22.1% | 2 |
| Jan 2026 | Wedgwood | 60.5K | 22.1% | 3 |
| Jan 2026 | Denby | 49.5K | 18.1% | 4 |
| Jan 2026 | Maxwell & Williams | 27.1K | 9.9% | 5 |
| Jan 2026 | Ecology | 2.4K | 0.89% | 6 |
| Feb 2026 | Corelle | 60.5K | 29.2% | 1 |
| Feb 2026 | Wedgwood | 49.5K | 23.9% | 2 |
| Feb 2026 | Royal Doulton | 40.5K | 19.6% | 3 |
| Feb 2026 | Denby | 33.1K | 16% | 4 |
| Feb 2026 | Maxwell & Williams | 22.2K | 10.7% | 5 |
| Feb 2026 | Ecology | 1.3K | 0.64% | 6 |
| Mar 2026 | Denby | 110K | 36.1% | 1 |
| Mar 2026 | Corelle | 60.5K | 19.9% | 2 |
| Mar 2026 | Wedgwood | 60.5K | 19.9% | 3 |
| Mar 2026 | Royal Doulton | 49.5K | 16.3% | 4 |
| Mar 2026 | Maxwell & Williams | 22.2K | 7.3% | 5 |
| Mar 2026 | Ecology | 1.6K | 0.54% | 6 |
| Apr 2026 | Denby | 135K | 43% | 1 |
| Apr 2026 | Corelle | 60.5K | 19.3% | 2 |
| Apr 2026 | Royal Doulton | 49.5K | 15.8% | 3 |
| Apr 2026 | Wedgwood | 49.5K | 15.8% | 4 |
| Apr 2026 | Maxwell & Williams | 18.1K | 5.8% | 5 |
| Apr 2026 | Ecology | 1.6K | 0.52% | 6 |
| May 2026 | Denby | 90.5K | 32.8% | 1 |
| May 2026 | Corelle | 60.5K | 21.9% | 2 |
| May 2026 | Wedgwood | 60.5K | 21.9% | 3 |
| May 2026 | Royal Doulton | 40.5K | 14.7% | 4 |
| May 2026 | Maxwell & Williams | 22.2K | 8% | 5 |
| May 2026 | Ecology | 1.6K | 0.59% | 6 |
| Jun 2026 | Denby | 110K | 38.6% | 1 |
| Jun 2026 | Corelle | 60.5K | 21.3% | 2 |
| Jun 2026 | Wedgwood | 49.5K | 17.4% | 3 |
| Jun 2026 | Royal Doulton | 40.5K | 14.2% | 4 |
| Jun 2026 | Maxwell & Williams | 22.2K | 7.8% | 5 |
| Jun 2026 | Ecology | 1.9K | 0.68% | 6 |
| Jul 2026 | Corelle | 60.5K | 28.7% | 1 |
| Jul 2026 | Wedgwood | 49.5K | 23.5% | 2 |
| Jul 2026 | Denby | 40.5K | 19.2% | 3 |
| Jul 2026 | Royal Doulton | 40.5K | 19.2% | 4 |
| Jul 2026 | Maxwell & Williams | 18.1K | 8.6% | 5 |
| Jul 2026 | Ecology | 1.9K | 0.92% | 6 |
| Aug 2026 | Corelle | 60.5K | 24.1% | 1 |
| Aug 2026 | Denby | 60.5K | 24.1% | 2 |
| Aug 2026 | Wedgwood | 60.5K | 24.1% | 3 |
| Aug 2026 | Royal Doulton | 49.5K | 19.7% | 4 |
| Aug 2026 | Maxwell & Williams | 18.1K | 7.2% | 5 |
| Aug 2026 | Ecology | 1.9K | 0.77% | 6 |
| Sep 2026 | Corelle | 60.5K | 29.8% | 1 |
| Sep 2026 | Wedgwood | 49.5K | 24.3% | 2 |
| Sep 2026 | Royal Doulton | 40.5K | 19.9% | 3 |
| Sep 2026 | Denby | 33.1K | 16.3% | 4 |
| Sep 2026 | Maxwell & Williams | 18.1K | 8.9% | 5 |
| Sep 2026 | Ecology | 1.7K | 0.82% | 6 |

## What is being compared

- **Corelle**: Measured on the search term “corelle”.
- **Denby**: Measured on the search term “denby”.
- **Ecology**: Measured on the search terms “ecology dinner”, “ecology dinner set” and “ecology set”, summed into one figure.
- **Maxwell & Williams**: Measured on the search term “maxwell williams”.
- **Royal Doulton**: Measured on the search term “royal doulton”.
- **Wedgwood**: Measured on the search term “wedgwood”.

- [Corelle](/demand/global-en/brands/corelle)
- [Denby](/demand/global-en/brands/denby)
- [Ecology](/demand/global-en/brands/ecology)
- [Maxwell & Williams](/demand/global-en/brands/maxwell-williams)
- [Royal Doulton](/demand/global-en/brands/royal-doulton)
- [Wedgwood](/demand/global-en/brands/wedgwood)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dinner set brands worldwide?

In September 2026, Corelle was the most searched among dinner set brands worldwide, with an estimated 60.5K branded searches and 29.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Dinner set brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/dinner-set-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dinner-set-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.