---
title: "Digital publishing paywall platforms: Which brands are most popular in search?"
description: "Compare services and tools used to manage paywalls and digital publishing subscriptions. Share of Search among Poool, Zephr, Piano, Pelcro and Leaky Paywall, the digital publishing paywall platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/digital-publishing-paywall-platforms"
publisher: "Brandwave"
---

# Digital publishing paywall platforms: Which brands are most popular in search?

Compare services and tools used to manage paywalls and digital publishing subscriptions. Share of Search among Poool, Zephr, Piano, Pelcro and Leaky Paywall, the digital publishing paywall platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Digital publishing paywall platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Poool, 47.7%

## Which brand is most popular in search among digital publishing paywall platforms worldwide?

- In August 2026, Poool was the most searched among digital publishing paywall platforms worldwide, with an estimated 6.7K branded searches and 47.7% estimated Share of Search within this set.
- Zephr is in 2nd place, 10.8 percentage points behind at 36.9% Share of Search.
- Across the 11 months ending August 2026, Poool’s estimated Share of Search among digital publishing paywall platforms worldwide increased from 39.6% to 47.7%.
- Across the 11 months ending August 2026, Zephr’s estimated Share of Search among digital publishing paywall platforms worldwide decreased from 38.4% to 36.9%.
- Across the 11 months ending August 2026, Piano’s estimated Share of Search among digital publishing paywall platforms worldwide decreased from 10.6% to 7.8%.
- Across the 11 months ending August 2026, Pelcro’s estimated Share of Search among digital publishing paywall platforms worldwide decreased from 9.4% to 6.3%.
- Across the 11 months ending August 2026, Leaky Paywall’s estimated Share of Search among digital publishing paywall platforms worldwide decreased from 1.9% to 1.2%.
- Across the 11 months ending August 2026, Poool’s estimated Share of Search among digital publishing paywall platforms worldwide peaked at 52.9% in July 2026 and was lowest at 37.7% in November 2025.
- Across the 11 months ending August 2026, Zephr’s estimated Share of Search among digital publishing paywall platforms worldwide peaked at 43.6% in November 2025 and was lowest at 31.8% in May 2026.
- Across the 11 months ending August 2026, Piano’s estimated Share of Search among digital publishing paywall platforms worldwide peaked at 11% in December 2025 and was lowest at 6.8% in June 2026.
- Across the 11 months ending August 2026, Pelcro’s estimated Share of Search among digital publishing paywall platforms worldwide peaked at 9.4% in October 2025 and was lowest at 4.8% in January 2026.

## Compare search popularity between leading brands

- [Poool vs Zephr: compare search popularity](/demand/global-en/compare/poool-vs-zephr): 47.7% against 36.9% Share of Search.
- [Poool vs Piano: compare search popularity](/demand/global-en/compare/piano-vs-poool): 47.7% against 7.8% Share of Search.
- [Poool vs Pelcro: compare search popularity](/demand/global-en/compare/pelcro-vs-poool): 47.7% against 6.3% Share of Search.
- [Zephr vs Piano: compare search popularity](/demand/global-en/compare/piano-vs-zephr): 36.9% against 7.8% Share of Search.
- [Zephr vs Pelcro: compare search popularity](/demand/global-en/compare/pelcro-vs-zephr): 36.9% against 6.3% Share of Search.
- [Piano vs Pelcro: compare search popularity](/demand/global-en/compare/pelcro-vs-piano): 7.8% against 6.3% Share of Search.

## How did search popularity change for digital publishing paywall platforms worldwide in August 2026?

- In August 2026, Zephr gained estimated Share of Search among digital publishing paywall platforms worldwide, from 32.7% to 36.9%.
- In August 2026, Pelcro gained estimated Share of Search among digital publishing paywall platforms worldwide, from 5.7% to 6.3%.
- In August 2026, Poool lost estimated Share of Search among digital publishing paywall platforms worldwide, from 52.9% to 47.7%.
- Estimated monthly branded searches for Leaky Paywall worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.
- Estimated monthly branded searches for Piano worldwide fell 25.7% over 11 measured months, from 1.5K to 1.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Poool | 47.7% | 6.7K | -18.3% | Poool |
| 2 | Zephr | 36.9% | 5.2K | +2.4% | Zuora |
| 3 | Piano | 7.8% | 1.1K | -6.8% | Piano |
| 4 | Pelcro | 6.3% | 890 | 0.0% | Pelcro |
| 5 | Leaky Paywall | 1.2% | 170 | 0.0% | Leaky Paywall |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Poool | 5.5K | 39.6% | 1 |
| Oct 2025 | Zephr | 5.3K | 38.4% | 2 |
| Oct 2025 | Piano | 1.5K | 10.6% | 3 |
| Oct 2025 | Pelcro | 1.3K | 9.4% | 4 |
| Oct 2025 | Leaky Paywall | 260 | 1.9% | 5 |
| Nov 2025 | Zephr | 6.3K | 43.6% | 1 |
| Nov 2025 | Poool | 5.5K | 37.7% | 2 |
| Nov 2025 | Piano | 1.4K | 10% | 3 |
| Nov 2025 | Pelcro | 1K | 6.9% | 4 |
| Nov 2025 | Leaky Paywall | 260 | 1.8% | 5 |
| Dec 2025 | Poool | 5.5K | 41.6% | 1 |
| Dec 2025 | Zephr | 5.2K | 39.1% | 2 |
| Dec 2025 | Piano | 1.4K | 11% | 3 |
| Dec 2025 | Pelcro | 890 | 6.7% | 4 |
| Dec 2025 | Leaky Paywall | 210 | 1.6% | 5 |
| Jan 2026 | Poool | 6.7K | 43.8% | 1 |
| Jan 2026 | Zephr | 6.2K | 40.2% | 2 |
| Jan 2026 | Piano | 1.4K | 9.5% | 3 |
| Jan 2026 | Pelcro | 730 | 4.8% | 4 |
| Jan 2026 | Leaky Paywall | 260 | 1.7% | 5 |
| Feb 2026 | Poool | 5.5K | 41.9% | 1 |
| Feb 2026 | Zephr | 5.3K | 40.4% | 2 |
| Feb 2026 | Piano | 1.2K | 9% | 3 |
| Feb 2026 | Pelcro | 890 | 6.8% | 4 |
| Feb 2026 | Leaky Paywall | 260 | 2% | 5 |
| Mar 2026 | Poool | 6.7K | 43.3% | 1 |
| Mar 2026 | Zephr | 6K | 39% | 2 |
| Mar 2026 | Piano | 1.5K | 9.5% | 3 |
| Mar 2026 | Pelcro | 1K | 6.5% | 4 |
| Mar 2026 | Leaky Paywall | 260 | 1.7% | 5 |
| Apr 2026 | Poool | 6.7K | 47.7% | 1 |
| Apr 2026 | Zephr | 5K | 35.8% | 2 |
| Apr 2026 | Piano | 1.2K | 8.4% | 3 |
| Apr 2026 | Pelcro | 890 | 6.3% | 4 |
| Apr 2026 | Leaky Paywall | 260 | 1.8% | 5 |
| May 2026 | Poool | 8.2K | 51.6% | 1 |
| May 2026 | Zephr | 5K | 31.8% | 2 |
| May 2026 | Piano | 1.5K | 9.6% | 3 |
| May 2026 | Pelcro | 890 | 5.6% | 4 |
| May 2026 | Leaky Paywall | 210 | 1.3% | 5 |
| Jun 2026 | Poool | 8.2K | 45.8% | 1 |
| Jun 2026 | Zephr | 7.4K | 41.3% | 2 |
| Jun 2026 | Piano | 1.2K | 6.8% | 3 |
| Jun 2026 | Pelcro | 890 | 5% | 4 |
| Jun 2026 | Leaky Paywall | 210 | 1.2% | 5 |
| Jul 2026 | Poool | 8.2K | 52.9% | 1 |
| Jul 2026 | Zephr | 5.1K | 32.7% | 2 |
| Jul 2026 | Piano | 1.2K | 7.6% | 3 |
| Jul 2026 | Pelcro | 890 | 5.7% | 4 |
| Jul 2026 | Leaky Paywall | 170 | 1.1% | 5 |
| Aug 2026 | Poool | 6.7K | 47.7% | 1 |
| Aug 2026 | Zephr | 5.2K | 36.9% | 2 |
| Aug 2026 | Piano | 1.1K | 7.8% | 3 |
| Aug 2026 | Pelcro | 890 | 6.3% | 4 |
| Aug 2026 | Leaky Paywall | 170 | 1.2% | 5 |
| Sep 2026 | Leaky Paywall | — | — | — |
| Sep 2026 | Pelcro | — | — | — |
| Sep 2026 | Piano | — | — | — |
| Sep 2026 | Poool | — | — | — |
| Sep 2026 | Zephr | — | — | — |

## What is being compared

- **Leaky Paywall**: Measured on the search terms “leaky paywall” and “leakypaywall”, summed into one figure.
- **Pelcro**: Measured on the search terms “pelcro” and “pelcro paywall”, summed into one figure.
- **Piano**: Measured on the search terms “paywall piano”, “piano io” and “piano paywall”, summed into one figure.
- **Poool**: Measured on the search terms “poool”, “poool app”, “poool fr”, “poool paywall” and “poool software”, summed into one figure.
- **Zephr**: Measured on the search terms “zephr”, “zephr app”, “zephr paywall” and “zephr software”, summed into one figure.

- [Leaky Paywall](/demand/global-en/brands/leaky-paywall)
- [Pelcro](/demand/global-en/brands/pelcro)
- [Piano](/demand/global-en/brands/piano)
- [Poool](/demand/global-en/brands/poool)
- [Zephr](/demand/global-en/brands/zephr)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among digital publishing paywall platforms worldwide?

In August 2026, Poool was the most searched among digital publishing paywall platforms worldwide, with an estimated 6.7K branded searches and 47.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Digital publishing paywall platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/digital-publishing-paywall-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/digital-publishing-paywall-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.