--- title: "Digital product sales platforms: Which are searched most?" description: "Compare platforms for selling downloadable products and licences. Share of Search among Gumroad, Payhip, Lemon Squeezy, Sellfy and SendOwl, the digital product sales platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/digital-product-sales-platforms" publisher: "Brandwave" --- # Digital product sales platforms: Which are searched most? Compare platforms for selling downloadable products and licences. Share of Search among Gumroad, Payhip, Lemon Squeezy, Sellfy and SendOwl, the digital product sales platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Digital product sales platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Gumroad, 63.4% ## Which brand is most popular in search among digital product sales platforms worldwide? - In August 2026, Gumroad was the most searched among digital product sales platforms worldwide, with an estimated 823K branded searches and 63.4% estimated Share of Search within this set. - Payhip is in 2nd place, 35.1 percentage points behind at 28.4% Share of Search. - Across the 11 months ending August 2026, Gumroad’s estimated Share of Search among digital product sales platforms worldwide decreased from 70.1% to 63.4%. - Across the 11 months ending August 2026, Payhip’s estimated Share of Search among digital product sales platforms worldwide increased from 21% to 28.4%. - Across the 11 months ending August 2026, Lemon Squeezy’s estimated Share of Search among digital product sales platforms worldwide increased from 5.2% to 7%. - Across the 11 months ending August 2026, Sellfy’s estimated Share of Search among digital product sales platforms worldwide decreased from 2.9% to 0.99%. - Across the 11 months ending August 2026, SendOwl’s estimated Share of Search among digital product sales platforms worldwide decreased from 0.84% to 0.28%. - Across the 11 months ending August 2026, Gumroad’s estimated Share of Search among digital product sales platforms worldwide peaked at 73.8% in January 2026 and was lowest at 63.4% in August 2026. - Across the 11 months ending August 2026, Payhip’s estimated Share of Search among digital product sales platforms worldwide peaked at 28.4% in August 2026 and was lowest at 17.9% in February 2026. - Across the 11 months ending August 2026, Lemon Squeezy’s estimated Share of Search among digital product sales platforms worldwide peaked at 7.7% in May 2026 and was lowest at 5.2% in October 2025. ## Compare search popularity between leading brands - [Gumroad vs Payhip: compare search popularity](/demand/global-en/compare/gumroad-vs-payhip): 63.4% against 28.4% Share of Search. - [Gumroad vs Lemon Squeezy: compare search popularity](/demand/global-en/compare/gumroad-vs-lemon-squeezy): 63.4% against 7% Share of Search. - [Payhip vs Lemon Squeezy: compare search popularity](/demand/global-en/compare/lemon-squeezy-vs-payhip): 28.4% against 7% Share of Search. ## How did search popularity change for digital product sales platforms worldwide in August 2026? - In August 2026, Payhip gained estimated Share of Search among digital product sales platforms worldwide, from 24.5% to 28.4%. - In August 2026, Gumroad lost estimated Share of Search among digital product sales platforms worldwide, from 66.9% to 63.4%. - Estimated monthly branded searches for Lemon Squeezy worldwide rose 82.8% over 11 measured months, from 49.5K to 90.5K in August 2026. - Estimated monthly branded searches for SendOwl worldwide fell 55.6% over 11 measured months, from 8.1K to 3.6K in August 2026. - Estimated monthly branded searches for Sellfy worldwide fell 53.9% over 11 measured months, from 27.8K to 12.8K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Gumroad | 63.4% | 823K | 0.0% | Gumroad | | 2 | Payhip | 28.4% | 368K | +22.3% | Payhip | | 3 | Lemon Squeezy | 7% | 90.5K | 0.0% | Lemon Squeezy | | 4 | Sellfy | 0.99% | 12.8K | +1.0% | Sellfy | | 5 | SendOwl | 0.28% | 3.6K | +24.1% | SendOwl | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gumroad | 673K | 70.1% | 1 | | Oct 2025 | Payhip | 201K | 21% | 2 | | Oct 2025 | Lemon Squeezy | 49.5K | 5.2% | 3 | | Oct 2025 | Sellfy | 27.8K | 2.9% | 4 | | Oct 2025 | SendOwl | 8.1K | 0.84% | 5 | | Nov 2025 | Gumroad | 673K | 69.4% | 1 | | Nov 2025 | Payhip | 201K | 20.7% | 2 | | Nov 2025 | Lemon Squeezy | 60.5K | 6.2% | 3 | | Nov 2025 | Sellfy | 27.8K | 2.9% | 4 | | Nov 2025 | SendOwl | 8.1K | 0.83% | 5 | | Dec 2025 | Gumroad | 823K | 71.1% | 1 | | Dec 2025 | Payhip | 246K | 21.2% | 2 | | Dec 2025 | Lemon Squeezy | 60.5K | 5.2% | 3 | | Dec 2025 | Sellfy | 23.1K | 2% | 4 | | Dec 2025 | SendOwl | 5.4K | 0.47% | 5 | | Jan 2026 | Gumroad | 1M | 73.8% | 1 | | Jan 2026 | Payhip | 246K | 18.2% | 2 | | Jan 2026 | Lemon Squeezy | 74K | 5.5% | 3 | | Jan 2026 | Sellfy | 28.1K | 2.1% | 4 | | Jan 2026 | SendOwl | 6.6K | 0.49% | 5 | | Feb 2026 | Gumroad | 823K | 73.1% | 1 | | Feb 2026 | Payhip | 201K | 17.9% | 2 | | Feb 2026 | Lemon Squeezy | 74K | 6.6% | 3 | | Feb 2026 | Sellfy | 23.1K | 2.1% | 4 | | Feb 2026 | SendOwl | 4.4K | 0.39% | 5 | | Mar 2026 | Gumroad | 823K | 69.3% | 1 | | Mar 2026 | Payhip | 246K | 20.7% | 2 | | Mar 2026 | Lemon Squeezy | 90.5K | 7.6% | 3 | | Mar 2026 | Sellfy | 22.9K | 1.9% | 4 | | Mar 2026 | SendOwl | 4.4K | 0.37% | 5 | | Apr 2026 | Gumroad | 823K | 69.6% | 1 | | Apr 2026 | Payhip | 246K | 20.8% | 2 | | Apr 2026 | Lemon Squeezy | 90.5K | 7.7% | 3 | | Apr 2026 | Sellfy | 18.8K | 1.6% | 4 | | Apr 2026 | SendOwl | 4.4K | 0.37% | 5 | | May 2026 | Gumroad | 823K | 69.8% | 1 | | May 2026 | Payhip | 246K | 20.9% | 2 | | May 2026 | Lemon Squeezy | 90.5K | 7.7% | 3 | | May 2026 | Sellfy | 15.5K | 1.3% | 4 | | May 2026 | SendOwl | 4.4K | 0.37% | 5 | | Jun 2026 | Gumroad | 823K | 66.9% | 1 | | Jun 2026 | Payhip | 301K | 24.5% | 2 | | Jun 2026 | Lemon Squeezy | 90.5K | 7.4% | 3 | | Jun 2026 | Sellfy | 12.7K | 1% | 4 | | Jun 2026 | SendOwl | 3.6K | 0.29% | 5 | | Jul 2026 | Gumroad | 823K | 66.9% | 1 | | Jul 2026 | Payhip | 301K | 24.5% | 2 | | Jul 2026 | Lemon Squeezy | 90.5K | 7.4% | 3 | | Jul 2026 | Sellfy | 12.7K | 1% | 4 | | Jul 2026 | SendOwl | 2.9K | 0.24% | 5 | | Aug 2026 | Gumroad | 823K | 63.4% | 1 | | Aug 2026 | Payhip | 368K | 28.4% | 2 | | Aug 2026 | Lemon Squeezy | 90.5K | 7% | 3 | | Aug 2026 | Sellfy | 12.8K | 0.99% | 4 | | Aug 2026 | SendOwl | 3.6K | 0.28% | 5 | | Sep 2026 | Gumroad | — | — | — | | Sep 2026 | Lemon Squeezy | — | — | — | | Sep 2026 | Payhip | — | — | — | | Sep 2026 | Sellfy | — | — | — | | Sep 2026 | SendOwl | — | — | — | ## What is being compared - **Gumroad**: Measured on the search term “gumroad”. - **Lemon Squeezy**: Measured on the search term “lemon squeezy”. - **Payhip**: Measured on the search term “payhip”. - **Sellfy**: Measured on the search terms “sellfy” and “sellfy store”, summed into one figure. - **SendOwl**: Measured on the search term “sendowl”. - [Gumroad](/demand/global-en/brands/gumroad) - [Lemon Squeezy](/demand/global-en/brands/lemon-squeezy) - [Payhip](/demand/global-en/brands/payhip) - [Sellfy](/demand/global-en/brands/sellfy) - [SendOwl](/demand/global-en/brands/sendowl) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among digital product sales platforms worldwide? In August 2026, Gumroad was the most searched among digital product sales platforms worldwide, with an estimated 823K branded searches and 63.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Digital product sales platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/digital-product-sales-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/digital-product-sales-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.