--- title: "Muck Rack vs Prowly: Which is searched more?" description: "Is Muck Rack or Prowly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital PR outreach platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/digital-pr-outreach-platforms/compare/muck-rack-vs-prowly" publisher: "Brandwave" --- # Muck Rack vs Prowly: Which is searched more? Is Muck Rack or Prowly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital PR outreach platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Muck Rack and Prowly - **Competitive set**: Digital PR outreach platforms - **Market**: Global - **Month measured**: Sep 2026 - **Muck Rack Share of Search**: 60% - **Prowly Share of Search**: 3.6% ## Is Muck Rack or Prowly more popular in search? - In September 2026, Muck Rack had more branded searches than Prowly among digital PR outreach platforms worldwide. Muck Rack had about 40,600 branded searches, while Prowly had 2,420. Muck Rack made up 60% of all digital PR outreach platform searches we track, and Prowly accounted for 3.6%. - Muck Rack was ahead of Prowly in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Muck Rack’s share of searches among digital PR outreach platforms worldwide moved from 59% to 60%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, Prowly’s share of searches among digital PR outreach platforms worldwide moved from 7.9% to 3.6%, and its estimated monthly branded searches moved from 5.4K to 2.4K. ## Top digital PR outreach platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Muck Rack and Prowly showed up in all five answers. Muck Rack was listed before Prowly in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Muck Rack | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | BuzzStream | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Prowly | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Pitchbox | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Qwoted | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Respona | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | JustReachOut | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about digital PR outreach platforms - Asked ChatGPT "Which digital PR outreach platform should I use?": 1. Muck Rack, 2. BuzzStream, 3. Prowly - Asked ChatGPT "What are the best digital PR outreach platforms?": 1. Muck Rack, 2. BuzzStream, 3. Prowly, 4. Pitchbox, 5. Respona, 6. Qwoted - Asked ChatGPT "What's the best digital PR outreach platform for a PR team?": 1. Muck Rack, 2. Prowly, 3. BuzzStream, 4. Qwoted - Searched Google, AI Overview "digital pr outreach platforms": 1. Pitchbox, 2. BuzzStream, 3. Muck Rack, 4. Prowly, 5. JustReachOut - Searched Google, AI Overview "best pr outreach tool": 1. Muck Rack, 2. Prowly Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for digital PR outreach platforms worldwide in September 2026? - Estimated monthly branded searches for Prowly worldwide fell 55.4% over 12 measured months, from 5.4K to 2.4K in September 2026. ## Month by month | Month | Muck Rack estimated searches | Muck Rack Share of Search | Muck Rack rank | Prowly estimated searches | Prowly Share of Search | Prowly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 59% | 1 | 5.4K | 7.9% | 3 | | Nov 2025 | 33.1K | 54.3% | 1 | 5.4K | 8.9% | 3 | | Dec 2025 | 33.1K | 57% | 1 | 3.6K | 6.2% | 3 | | Jan 2026 | 40.6K | 60.8% | 1 | 4.4K | 6.7% | 3 | | Feb 2026 | 40.6K | 61.6% | 1 | 3.6K | 5.5% | 3 | | Mar 2026 | 40.6K | 59% | 1 | 4.4K | 6.5% | 4 | | Apr 2026 | 40.6K | 61.5% | 1 | 3.6K | 5.5% | 3 | | May 2026 | 33.1K | 53.9% | 1 | 2.9K | 4.8% | 4 | | Jun 2026 | 40.6K | 56.8% | 1 | 2.9K | 4.1% | 4 | | Jul 2026 | 40.5K | 57.6% | 1 | 2.9K | 4.1% | 4 | | Aug 2026 | 40.5K | 60% | 1 | 2.4K | 3.6% | 4 | | Sep 2026 | 40.5K | 60% | 1 | 2.4K | 3.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Muck Rack’s and Prowly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Muck Rack**: Measured on the search terms “muck rack” and “muck rack pr”, summed into one figure. - **Prowly**: Measured on the search terms “prowly” and “prowly pr”, summed into one figure. - [Muck Rack profile](/demand/global-en/brands/muck-rack) - [Prowly profile](/demand/global-en/brands/prowly) - [All digital PR outreach platforms worldwide](/demand/global-en/categories/digital-pr-outreach-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Muck Rack or Prowly more popular in search? In September 2026, Muck Rack had more branded searches than Prowly among digital PR outreach platforms worldwide. Muck Rack had about 40,600 branded searches, while Prowly had 2,420. Muck Rack made up 60% of all digital PR outreach platform searches we track, and Prowly accounted for 3.6%. ## Cite this page Brandwave. "Muck Rack vs Prowly: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/digital-pr-outreach-platforms/compare/muck-rack-vs-prowly This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/digital-pr-outreach-platforms/compare/muck-rack-vs-prowly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.