---
title: "Digital PR outreach platforms: Which brands are most popular in search?"
description: "Compare tools for finding journalists and publishers, managing pitches, and earning coverage. Share of Search among Muck Rack, BuzzStream, Pitchbox, Respona and JustReachOut, the digital PR outreach platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/digital-pr-outreach-platforms"
publisher: "Brandwave"
---

# Digital PR outreach platforms: Which brands are most popular in search?

Compare tools for finding journalists and publishers, managing pitches, and earning coverage. Share of Search among Muck Rack, BuzzStream, Pitchbox, Respona and JustReachOut, the digital PR outreach platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Digital PR outreach platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Muck Rack, 86%

## Which brand is most popular in search among digital PR outreach platforms worldwide?

- In August 2026, Muck Rack was the most searched among digital PR outreach platforms worldwide, with an estimated 40.7K branded searches and 86% estimated Share of Search within this set.
- BuzzStream is in 2nd place, 78.3 percentage points behind at 7.7% Share of Search.
- Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among digital PR outreach platforms worldwide increased from 83.1% to 86%.
- Across the 11 months ending August 2026, BuzzStream’s estimated Share of Search among digital PR outreach platforms worldwide decreased from 9% to 7.7%.
- Across the 11 months ending August 2026, Pitchbox’s estimated Share of Search among digital PR outreach platforms worldwide decreased from 4.3% to 2.9%.
- Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among digital PR outreach platforms worldwide peaked at 86% in August 2026 and was lowest at 80.2% in June 2026.
- Across the 11 months ending August 2026, BuzzStream’s estimated Share of Search among digital PR outreach platforms worldwide peaked at 13.1% in June 2026 and was lowest at 7.6% in April 2026.
- Across the 11 months ending August 2026, Pitchbox’s estimated Share of Search among digital PR outreach platforms worldwide peaked at 4.3% in October 2025 and was lowest at 2.8% in July 2026.
- Across the 11 months ending August 2026, Respona’s estimated Share of Search among digital PR outreach platforms worldwide peaked at 4% in July 2026 and was lowest at 2.1% in January 2026.
- Across the 11 months ending August 2026, Respona and JustReachOut held steady: their estimated Share of Search among digital PR outreach platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Muck Rack vs BuzzStream: compare search popularity](/demand/global-en/compare/buzzstream-vs-muck-rack): 86% against 7.7% Share of Search.
- [Muck Rack vs Pitchbox: compare search popularity](/demand/global-en/compare/muck-rack-vs-pitchbox): 86% against 2.9% Share of Search.
- [Muck Rack vs Respona: compare search popularity](/demand/global-en/compare/muck-rack-vs-respona): 86% against 2.9% Share of Search.
- [BuzzStream vs Pitchbox: compare search popularity](/demand/global-en/compare/buzzstream-vs-pitchbox): 7.7% against 2.9% Share of Search.
- [BuzzStream vs Respona: compare search popularity](/demand/global-en/compare/buzzstream-vs-respona): 7.7% against 2.9% Share of Search.
- [Pitchbox vs Respona: compare search popularity](/demand/global-en/compare/pitchbox-vs-respona): 2.9% Share of Search each.

## How did search popularity change for digital PR outreach platforms worldwide in August 2026?

- In August 2026, Muck Rack gained estimated Share of Search among digital PR outreach platforms worldwide, from 81.7% to 86%.
- In August 2026, BuzzStream lost estimated Share of Search among digital PR outreach platforms worldwide, from 10.9% to 7.7%.
- In August 2026, Respona lost estimated Share of Search among digital PR outreach platforms worldwide, from 4% to 2.9%.
- In August 2026, Pitchbox rose from 4th to 3rd among digital PR outreach platforms worldwide.
- Estimated monthly branded searches for JustReachOut worldwide fell 34.1% over 11 measured months, from 410 to 270 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Muck Rack | 86% | 40.7K | +0.0% | Muck Rack |
| 2 | BuzzStream | 7.7% | 3.6K | -33.5% | BuzzStream |
| 3 | Pitchbox | 2.9% | 1.4K | -1.4% | Pitchbox |
| 4 | Respona | 2.9% | 1.4K | -31.2% | Respona |
| 5 | JustReachOut | 0.57% | 270 | 0.0% | JustReachOut |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Muck Rack | 40.7K | 83.1% | 1 |
| Oct 2025 | BuzzStream | 4.4K | 9% | 2 |
| Oct 2025 | Pitchbox | 2.1K | 4.3% | 3 |
| Oct 2025 | Respona | 1.4K | 2.8% | 4 |
| Oct 2025 | JustReachOut | 410 | 0.84% | 5 |
| Nov 2025 | Muck Rack | 33.3K | 80.8% | 1 |
| Nov 2025 | BuzzStream | 4.4K | 10.7% | 2 |
| Nov 2025 | Pitchbox | 1.7K | 4.2% | 3 |
| Nov 2025 | Respona | 1.4K | 3.3% | 4 |
| Nov 2025 | JustReachOut | 400 | 0.97% | 5 |
| Dec 2025 | Muck Rack | 33.2K | 83.2% | 1 |
| Dec 2025 | BuzzStream | 3.6K | 9.1% | 2 |
| Dec 2025 | Pitchbox | 1.7K | 4.3% | 3 |
| Dec 2025 | Respona | 1.1K | 2.6% | 4 |
| Dec 2025 | JustReachOut | 340 | 0.85% | 5 |
| Jan 2026 | Muck Rack | 40.7K | 82.9% | 1 |
| Jan 2026 | BuzzStream | 4.9K | 10% | 2 |
| Jan 2026 | Pitchbox | 2.1K | 4.2% | 3 |
| Jan 2026 | Respona | 1.1K | 2.1% | 4 |
| Jan 2026 | JustReachOut | 410 | 0.83% | 5 |
| Feb 2026 | Muck Rack | 40.8K | 85% | 1 |
| Feb 2026 | BuzzStream | 3.7K | 7.7% | 2 |
| Feb 2026 | Pitchbox | 1.7K | 3.6% | 3 |
| Feb 2026 | Respona | 1.4K | 2.9% | 4 |
| Feb 2026 | JustReachOut | 410 | 0.85% | 5 |
| Mar 2026 | Muck Rack | 40.8K | 81.5% | 1 |
| Mar 2026 | BuzzStream | 5.4K | 10.8% | 2 |
| Mar 2026 | Pitchbox | 1.8K | 3.5% | 3 |
| Mar 2026 | Respona | 1.7K | 3.3% | 4 |
| Mar 2026 | JustReachOut | 410 | 0.82% | 5 |
| Apr 2026 | Muck Rack | 40.8K | 85.1% | 1 |
| Apr 2026 | BuzzStream | 3.6K | 7.6% | 2 |
| Apr 2026 | Pitchbox | 1.7K | 3.6% | 3 |
| Apr 2026 | Respona | 1.4K | 2.8% | 4 |
| Apr 2026 | JustReachOut | 420 | 0.88% | 5 |
| May 2026 | Muck Rack | 40.8K | 84.3% | 1 |
| May 2026 | BuzzStream | 4.5K | 9.2% | 2 |
| May 2026 | Pitchbox | 1.4K | 2.9% | 3 |
| May 2026 | Respona | 1.4K | 2.8% | 4 |
| May 2026 | JustReachOut | 340 | 0.7% | 5 |
| Jun 2026 | Muck Rack | 40.8K | 80.2% | 1 |
| Jun 2026 | BuzzStream | 6.7K | 13.1% | 2 |
| Jun 2026 | Respona | 1.7K | 3.3% | 3 |
| Jun 2026 | Pitchbox | 1.4K | 2.9% | 4 |
| Jun 2026 | JustReachOut | 270 | 0.53% | 5 |
| Jul 2026 | Muck Rack | 40.7K | 81.7% | 1 |
| Jul 2026 | BuzzStream | 5.4K | 10.9% | 2 |
| Jul 2026 | Respona | 2K | 4% | 3 |
| Jul 2026 | Pitchbox | 1.4K | 2.8% | 4 |
| Jul 2026 | JustReachOut | 270 | 0.54% | 5 |
| Aug 2026 | Muck Rack | 40.7K | 86% | 1 |
| Aug 2026 | BuzzStream | 3.6K | 7.7% | 2 |
| Aug 2026 | Pitchbox | 1.4K | 2.9% | 3 |
| Aug 2026 | Respona | 1.4K | 2.9% | 4 |
| Aug 2026 | JustReachOut | 270 | 0.57% | 5 |
| Sep 2026 | BuzzStream | — | — | — |
| Sep 2026 | JustReachOut | — | — | — |
| Sep 2026 | Muck Rack | — | — | — |
| Sep 2026 | Pitchbox | — | — | — |
| Sep 2026 | Respona | — | — | — |

## What is being compared

- **BuzzStream**: Measured on the search terms “buzzstream” and “buzzstream.com”, summed into one figure.
- **JustReachOut**: Measured on the search terms “justreachout”, “justreachout review” and “justreachout.io”, summed into one figure.
- **Muck Rack**: Measured on the search terms “muck rack”, “muck rack pr” and “muckrack.com”, summed into one figure.
- **Pitchbox**: Measured on the search terms “pitchbox”, “pitchbox alternatives”, “pitchbox pricing”, “pitchbox reviews” and “pitchbox.com”, summed into one figure.
- **Respona**: Measured on the search terms “respona”, “respona alternatives”, “respona pricing”, “respona reviews” and “respona.com”, summed into one figure.

- [BuzzStream](/demand/global-en/brands/buzzstream)
- [JustReachOut](/demand/global-en/brands/justreachout)
- [Muck Rack](/demand/global-en/brands/muck-rack)
- [Pitchbox](/demand/global-en/brands/pitchbox)
- [Respona](/demand/global-en/brands/respona)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among digital PR outreach platforms worldwide?

In August 2026, Muck Rack was the most searched among digital PR outreach platforms worldwide, with an estimated 40.7K branded searches and 86% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Digital PR outreach platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/digital-pr-outreach-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/digital-pr-outreach-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.