--- title: "Digital pianos: Which brands are most popular in search?" description: "Compare the digital pianos shoppers choose between. Share of Search among Yamaha, Casio, Korg, Roland, Nord and Kawai, the digital pianos Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/digital-pianos" publisher: "Brandwave" --- # Digital pianos: Which brands are most popular in search? Compare the digital pianos shoppers choose between. Share of Search among Yamaha, Casio, Korg, Roland, Nord and Kawai, the digital pianos Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Digital pianos - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Yamaha, 58.6% ## Which brand is most popular in search among digital pianos worldwide? - In August 2026, Yamaha was the most searched among digital pianos worldwide, with an estimated 4.1M branded searches and 58.6% estimated Share of Search within this set. - Casio is in 2nd place, 19.3 percentage points behind at 39.3% Share of Search. - Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among digital pianos worldwide peaked at 67.9% in March 2026 and was lowest at 53.9% in November 2025. - Across the 11 months ending August 2026, Casio’s estimated Share of Search among digital pianos worldwide peaked at 44.1% in November 2025 and was lowest at 30.4% in March 2026. - Across the 11 months ending August 2026, Yamaha, Casio, Korg, Roland, Nord and Kawai held steady: their estimated Share of Search among digital pianos worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Yamaha vs Casio: compare search popularity](/demand/global-en/compare/casio-vs-yamaha): 58.6% against 39.3% Share of Search. ## How did search popularity change for digital pianos worldwide in August 2026? - In August 2026, Casio gained estimated Share of Search among digital pianos worldwide, from 34.7% to 39.3%. - In August 2026, Yamaha lost estimated Share of Search among digital pianos worldwide, from 63.4% to 58.6%. - Estimated monthly branded searches for Korg worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Yamaha | 58.6% | 4.1M | 0.0% | Yamaha | | 2 | Casio | 39.3% | 2.7M | +22.3% | Casio | | 3 | Korg | 1.6% | 110K | +21.5% | Korg | | 4 | Roland | 0.32% | 22.2K | +22.7% | Roland | | 5 | Nord | 0.21% | 14.8K | 0.0% | Nord | | 6 | Kawai | 0.03% | 1.9K | +18.8% | Kawai | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Yamaha | 4.1M | 58.8% | 1 | | Oct 2025 | Casio | 2.7M | 39.4% | 2 | | Oct 2025 | Korg | 90.5K | 1.3% | 3 | | Oct 2025 | Roland | 22.2K | 0.32% | 4 | | Oct 2025 | Nord | 14.8K | 0.21% | 5 | | Oct 2025 | Kawai | 1.9K | 0.03% | 6 | | Nov 2025 | Yamaha | 4.1M | 53.9% | 1 | | Nov 2025 | Casio | 3.4M | 44.1% | 2 | | Nov 2025 | Korg | 110K | 1.4% | 3 | | Nov 2025 | Roland | 22.2K | 0.29% | 4 | | Nov 2025 | Nord | 14.8K | 0.2% | 5 | | Nov 2025 | Kawai | 2.4K | 0.03% | 6 | | Dec 2025 | Yamaha | 4.1M | 58.6% | 1 | | Dec 2025 | Casio | 2.7M | 39.3% | 2 | | Dec 2025 | Korg | 110K | 1.6% | 3 | | Dec 2025 | Roland | 22.2K | 0.32% | 4 | | Dec 2025 | Nord | 14.8K | 0.21% | 5 | | Dec 2025 | Kawai | 2.4K | 0.03% | 6 | | Jan 2026 | Yamaha | 4.1M | 63.1% | 1 | | Jan 2026 | Casio | 2.2M | 34.6% | 2 | | Jan 2026 | Korg | 110K | 1.7% | 3 | | Jan 2026 | Roland | 22.2K | 0.34% | 4 | | Jan 2026 | Nord | 18.1K | 0.28% | 5 | | Jan 2026 | Kawai | 1.9K | 0.03% | 6 | | Feb 2026 | Yamaha | 4.1M | 63.4% | 1 | | Feb 2026 | Casio | 2.2M | 34.7% | 2 | | Feb 2026 | Korg | 90.5K | 1.4% | 3 | | Feb 2026 | Roland | 18.1K | 0.28% | 4 | | Feb 2026 | Nord | 12.1K | 0.19% | 5 | | Feb 2026 | Kawai | 1.9K | 0.03% | 6 | | Mar 2026 | Yamaha | 5M | 67.9% | 1 | | Mar 2026 | Casio | 2.2M | 30.4% | 2 | | Mar 2026 | Korg | 90.5K | 1.2% | 3 | | Mar 2026 | Roland | 18.1K | 0.25% | 4 | | Mar 2026 | Nord | 14.8K | 0.2% | 5 | | Mar 2026 | Kawai | 1.9K | 0.03% | 6 | | Apr 2026 | Yamaha | 4.1M | 63.4% | 1 | | Apr 2026 | Casio | 2.2M | 34.7% | 2 | | Apr 2026 | Korg | 90.5K | 1.4% | 3 | | Apr 2026 | Roland | 18.1K | 0.28% | 4 | | Apr 2026 | Nord | 14.8K | 0.23% | 5 | | Apr 2026 | Kawai | 1.6K | 0.02% | 6 | | May 2026 | Yamaha | 4.1M | 63.4% | 1 | | May 2026 | Casio | 2.2M | 34.7% | 2 | | May 2026 | Korg | 90.5K | 1.4% | 3 | | May 2026 | Roland | 18.1K | 0.28% | 4 | | May 2026 | Nord | 14.8K | 0.23% | 5 | | May 2026 | Kawai | 1.9K | 0.03% | 6 | | Jun 2026 | Yamaha | 4.1M | 63.5% | 1 | | Jun 2026 | Casio | 2.2M | 34.8% | 2 | | Jun 2026 | Korg | 74K | 1.1% | 3 | | Jun 2026 | Roland | 18.1K | 0.28% | 4 | | Jun 2026 | Nord | 14.8K | 0.23% | 5 | | Jun 2026 | Kawai | 1.6K | 0.02% | 6 | | Jul 2026 | Yamaha | 4.1M | 63.4% | 1 | | Jul 2026 | Casio | 2.2M | 34.7% | 2 | | Jul 2026 | Korg | 90.5K | 1.4% | 3 | | Jul 2026 | Roland | 18.1K | 0.28% | 4 | | Jul 2026 | Nord | 14.8K | 0.23% | 5 | | Jul 2026 | Kawai | 1.6K | 0.02% | 6 | | Aug 2026 | Yamaha | 4.1M | 58.6% | 1 | | Aug 2026 | Casio | 2.7M | 39.3% | 2 | | Aug 2026 | Korg | 110K | 1.6% | 3 | | Aug 2026 | Roland | 22.2K | 0.32% | 4 | | Aug 2026 | Nord | 14.8K | 0.21% | 5 | | Aug 2026 | Kawai | 1.9K | 0.03% | 6 | | Sep 2026 | Casio | — | — | — | | Sep 2026 | Kawai | — | — | — | | Sep 2026 | Korg | — | — | — | | Sep 2026 | Nord | — | — | — | | Sep 2026 | Roland | — | — | — | | Sep 2026 | Yamaha | — | — | — | ## What is being compared - **Casio**: Measured on the search term “casio”. - **Kawai**: Measured on the search term “kawai keyboard”. - **Korg**: Measured on the search term “korg”. - **Nord**: Measured on the search term “nord keyboards”. - **Roland**: Measured on the search term “roland keyboard”. - **Yamaha**: Measured on the search term “yamaha”. - [Casio](/demand/global-en/brands/casio) - [Kawai](/demand/global-en/brands/kawai) - [Korg](/demand/global-en/brands/korg) - [Nord](/demand/global-en/brands/nord-keyboards) - [Roland](/demand/global-en/brands/roland) - [Yamaha](/demand/global-en/brands/yamaha) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among digital pianos worldwide? In August 2026, Yamaha was the most searched among digital pianos worldwide, with an estimated 4.1M branded searches and 58.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Digital pianos: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/digital-pianos This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/digital-pianos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.