---
title: "Digital out of home platforms: Which brands are most popular in search?"
description: "Compare the platforms that buy digital billboard space. Share of Search among Clear Channel Outdoor, Vistar Media, Broadsign, Hivestack and Place Exchange, the digital out of home platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/digital-out-of-home-platforms"
publisher: "Brandwave"
---

# Digital out of home platforms: Which brands are most popular in search?

Compare the platforms that buy digital billboard space. Share of Search among Clear Channel Outdoor, Vistar Media, Broadsign, Hivestack and Place Exchange, the digital out of home platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Digital out of home platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Clear Channel Outdoor, 46.1%

## Which brand is most popular in search among digital out of home platforms worldwide?

- In August 2026, Clear Channel Outdoor was the most searched among digital out of home platforms worldwide, with an estimated 6.6K branded searches and 46.1% estimated Share of Search within this set.
- Vistar Media is in 2nd place, 20.9 percentage points behind at 25.1% Share of Search.
- Across the 11 months ending August 2026, Clear Channel Outdoor’s estimated Share of Search among digital out of home platforms worldwide decreased from 49.3% to 46.1%.
- Across the 11 months ending August 2026, Vistar Media’s estimated Share of Search among digital out of home platforms worldwide increased from 21.9% to 25.1%.
- Across the 11 months ending August 2026, Broadsign’s estimated Share of Search among digital out of home platforms worldwide increased from 14.4% to 16.8%.
- Across the 11 months ending August 2026, Hivestack’s estimated Share of Search among digital out of home platforms worldwide decreased from 9.5% to 7%.
- Across the 11 months ending August 2026, Clear Channel Outdoor’s estimated Share of Search among digital out of home platforms worldwide peaked at 58.5% in February 2026 and was lowest at 44.5% in July 2026.
- Across the 11 months ending August 2026, Vistar Media’s estimated Share of Search among digital out of home platforms worldwide peaked at 25.1% in August 2026 and was lowest at 17.4% in February 2026.
- Across the 11 months ending August 2026, Broadsign’s estimated Share of Search among digital out of home platforms worldwide peaked at 19.6% in July 2026 and was lowest at 11.6% in February 2026.
- Across the 11 months ending August 2026, Hivestack’s estimated Share of Search among digital out of home platforms worldwide peaked at 9.6% in January 2026 and was lowest at 6.7% in July 2026.
- Across the 11 months ending August 2026, Place Exchange’s estimated Share of Search among digital out of home platforms worldwide peaked at 9% in November 2025 and was lowest at 4.8% in February 2026.
- Across the 11 months ending August 2026, Place Exchange held steady: its estimated Share of Search among digital out of home platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Clear Channel Outdoor vs Vistar Media: compare search popularity](/demand/global-en/compare/clear-channel-vs-vistar-media): 46.1% against 25.1% Share of Search.
- [Clear Channel Outdoor vs Broadsign: compare search popularity](/demand/global-en/compare/broadsign-vs-clear-channel): 46.1% against 16.8% Share of Search.
- [Clear Channel Outdoor vs Hivestack: compare search popularity](/demand/global-en/compare/clear-channel-vs-hivestack): 46.1% against 7% Share of Search.
- [Clear Channel Outdoor vs Place Exchange: compare search popularity](/demand/global-en/compare/clear-channel-vs-place-exchange): 46.1% against 5% Share of Search.
- [Vistar Media vs Broadsign: compare search popularity](/demand/global-en/compare/broadsign-vs-vistar-media): 25.1% against 16.8% Share of Search.
- [Vistar Media vs Hivestack: compare search popularity](/demand/global-en/compare/hivestack-vs-vistar-media): 25.1% against 7% Share of Search.
- [Vistar Media vs Place Exchange: compare search popularity](/demand/global-en/compare/place-exchange-vs-vistar-media): 25.1% against 5% Share of Search.
- [Broadsign vs Hivestack: compare search popularity](/demand/global-en/compare/broadsign-vs-hivestack): 16.8% against 7% Share of Search.
- [Broadsign vs Place Exchange: compare search popularity](/demand/global-en/compare/broadsign-vs-place-exchange): 16.8% against 5% Share of Search.
- [Hivestack vs Place Exchange: compare search popularity](/demand/global-en/compare/hivestack-vs-place-exchange): 7% against 5% Share of Search.

## How did search popularity change for digital out of home platforms worldwide in August 2026?

- In August 2026, Clear Channel Outdoor gained estimated Share of Search among digital out of home platforms worldwide, from 44.5% to 46.1%.
- In August 2026, Vistar Media gained estimated Share of Search among digital out of home platforms worldwide, from 24.3% to 25.1%.
- In August 2026, Broadsign lost estimated Share of Search among digital out of home platforms worldwide, from 19.6% to 16.8%.
- Estimated monthly branded searches for Hivestack worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.
- Estimated monthly branded searches for Place Exchange worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Clear Channel Outdoor | 46.1% | 6.6K | 0.0% | Clear Channel Outdoor |
| 2 | Vistar Media | 25.1% | 3.6K | 0.0% | Vistar Media |
| 3 | Broadsign | 16.8% | 2.4K | -17.2% | Broadsign |
| 4 | Hivestack | 7% | 1K | 0.0% | Hivestack |
| 5 | Place Exchange | 5% | 720 | 0.0% | Place Exchange |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Clear Channel Outdoor | 9.9K | 49.3% | 1 |
| Oct 2025 | Vistar Media | 4.4K | 21.9% | 2 |
| Oct 2025 | Broadsign | 2.9K | 14.4% | 3 |
| Oct 2025 | Hivestack | 1.9K | 9.5% | 4 |
| Oct 2025 | Place Exchange | 1K | 5% | 5 |
| Nov 2025 | Clear Channel Outdoor | 8.1K | 45.5% | 1 |
| Nov 2025 | Vistar Media | 3.6K | 20.2% | 2 |
| Nov 2025 | Broadsign | 2.9K | 16.3% | 3 |
| Nov 2025 | Hivestack | 1.6K | 9% | 4 |
| Nov 2025 | Place Exchange | 1.6K | 9% | 5 |
| Dec 2025 | Clear Channel Outdoor | 6.6K | 46.5% | 1 |
| Dec 2025 | Vistar Media | 2.9K | 20.4% | 2 |
| Dec 2025 | Broadsign | 2.4K | 16.9% | 3 |
| Dec 2025 | Hivestack | 1.3K | 9.2% | 4 |
| Dec 2025 | Place Exchange | 1K | 7% | 5 |
| Jan 2026 | Clear Channel Outdoor | 8.1K | 48.5% | 1 |
| Jan 2026 | Vistar Media | 3.6K | 21.6% | 2 |
| Jan 2026 | Broadsign | 2.4K | 14.4% | 3 |
| Jan 2026 | Hivestack | 1.6K | 9.6% | 4 |
| Jan 2026 | Place Exchange | 1K | 6% | 5 |
| Feb 2026 | Clear Channel Outdoor | 12.1K | 58.5% | 1 |
| Feb 2026 | Vistar Media | 3.6K | 17.4% | 2 |
| Feb 2026 | Broadsign | 2.4K | 11.6% | 3 |
| Feb 2026 | Hivestack | 1.6K | 7.7% | 4 |
| Feb 2026 | Place Exchange | 1K | 4.8% | 5 |
| Mar 2026 | Clear Channel Outdoor | 8.1K | 47.1% | 1 |
| Mar 2026 | Vistar Media | 3.6K | 20.9% | 2 |
| Mar 2026 | Broadsign | 2.9K | 16.9% | 3 |
| Mar 2026 | Hivestack | 1.6K | 9.3% | 4 |
| Mar 2026 | Place Exchange | 1K | 5.8% | 5 |
| Apr 2026 | Clear Channel Outdoor | 8.1K | 48.3% | 1 |
| Apr 2026 | Vistar Media | 3.6K | 21.5% | 2 |
| Apr 2026 | Broadsign | 2.9K | 17.3% | 3 |
| Apr 2026 | Hivestack | 1.3K | 7.7% | 4 |
| Apr 2026 | Place Exchange | 880 | 5.2% | 5 |
| May 2026 | Clear Channel Outdoor | 6.6K | 44.7% | 1 |
| May 2026 | Vistar Media | 3.6K | 24.4% | 2 |
| May 2026 | Broadsign | 2.4K | 16.2% | 3 |
| May 2026 | Hivestack | 1.3K | 8.8% | 4 |
| May 2026 | Place Exchange | 880 | 6% | 5 |
| Jun 2026 | Clear Channel Outdoor | 6.6K | 45.1% | 1 |
| Jun 2026 | Vistar Media | 3.6K | 24.6% | 2 |
| Jun 2026 | Broadsign | 2.4K | 16.4% | 3 |
| Jun 2026 | Hivestack | 1.3K | 8.9% | 4 |
| Jun 2026 | Place Exchange | 720 | 4.9% | 5 |
| Jul 2026 | Clear Channel Outdoor | 6.6K | 44.5% | 1 |
| Jul 2026 | Vistar Media | 3.6K | 24.3% | 2 |
| Jul 2026 | Broadsign | 2.9K | 19.6% | 3 |
| Jul 2026 | Hivestack | 1K | 6.7% | 4 |
| Jul 2026 | Place Exchange | 720 | 4.9% | 5 |
| Aug 2026 | Clear Channel Outdoor | 6.6K | 46.1% | 1 |
| Aug 2026 | Vistar Media | 3.6K | 25.1% | 2 |
| Aug 2026 | Broadsign | 2.4K | 16.8% | 3 |
| Aug 2026 | Hivestack | 1K | 7% | 4 |
| Aug 2026 | Place Exchange | 720 | 5% | 5 |
| Sep 2026 | Broadsign | — | — | — |
| Sep 2026 | Clear Channel Outdoor | — | — | — |
| Sep 2026 | Hivestack | — | — | — |
| Sep 2026 | Place Exchange | — | — | — |
| Sep 2026 | Vistar Media | — | — | — |

## What is being compared

- **Broadsign**: Measured on the search term “broadsign”.
- **Clear Channel Outdoor**: Measured on the search term “clear channel outdoor”.
- **Hivestack**: Measured on the search term “hivestack”.
- **Place Exchange**: Measured on the search term “place exchange”.
- **Vistar Media**: Measured on the search term “vistar media”.

- [Broadsign](/demand/global-en/brands/broadsign)
- [Clear Channel Outdoor](/demand/global-en/brands/clear-channel)
- [Hivestack](/demand/global-en/brands/hivestack)
- [Place Exchange](/demand/global-en/brands/place-exchange)
- [Vistar Media](/demand/global-en/brands/vistar-media)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among digital out of home platforms worldwide?

In August 2026, Clear Channel Outdoor was the most searched among digital out of home platforms worldwide, with an estimated 6.6K branded searches and 46.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Digital out of home platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/digital-out-of-home-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/digital-out-of-home-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.