---
title: "Digital marketing courses: Which are most popular?"
description: "Compare the courses and certifications people use to learn digital marketing. Share of Search among HubSpot Academy, Google Skillshop, Google Digital Garage, Meta Blueprint, CXL, Reforge, Semrush Academy, Digital Marketing Institute, DigitalMarketer and Growth Tribe, the digital marketing courses Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/digital-marketing-courses"
publisher: "Brandwave"
---

# Digital marketing courses: Which are most popular?

Compare the courses and certifications people use to learn digital marketing. Share of Search among HubSpot Academy, Google Skillshop, Google Digital Garage, Meta Blueprint, CXL, Reforge, Semrush Academy, Digital Marketing Institute, DigitalMarketer and Growth Tribe, the digital marketing courses Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Digital marketing courses
- **Market**: Global
- **Brands compared**: 10
- **Month measured**: Oct 2026
- **Highest Share of Search**: HubSpot Academy, 35.7%

## Which brand is most popular in search among digital marketing courses worldwide?

- In October 2026, HubSpot Academy was the most searched among digital marketing course brands worldwide, with an estimated 135K branded searches, 35.7% of all searches for the ten tracked by the Brandwave Brand Demand Index.
- Google Skillshop is in 2nd place, 5.4 percentage points behind at 30.3%.
- Across the 12 months ending October 2026, HubSpot Academy’s share of searches among digital marketing courses worldwide increased from 26.8% to 35.7%.
- Across the 12 months ending October 2026, Google Skillshop’s share of searches among digital marketing courses worldwide increased from 24.6% to 30.3%.
- Across the 12 months ending October 2026, Google Digital Garage’s share of searches among digital marketing courses worldwide decreased from 22.1% to 8.7%.
- Across the 12 months ending October 2026, Meta Blueprint’s share of searches among digital marketing courses worldwide increased from 8.1% to 8.7%.
- Across the 12 months ending October 2026, Reforge’s share of searches among digital marketing courses worldwide decreased from 6.6% to 4.8%.
- Across the 12 months ending October 2026, Digital Marketing Institute’s share of searches among digital marketing courses worldwide decreased from 2.4% to 1.7%.
- Across the 12 months ending October 2026, HubSpot Academy’s share of searches among digital marketing courses worldwide peaked at 35.7% in October 2026 and was lowest at 23.9% in December 2025.
- Across the 12 months ending October 2026, Google Skillshop’s share of searches among digital marketing courses worldwide peaked at 33.2% in September 2026 and was lowest at 24.6% in November 2025.
- Across the 12 months ending October 2026, Google Digital Garage’s share of searches among digital marketing courses worldwide peaked at 23.9% in December 2025 and was lowest at 8.7% in October 2026.
- Across the 12 months ending October 2026, Meta Blueprint’s share of searches among digital marketing courses worldwide peaked at 8.7% in October 2026 and was lowest at 6.3% in January 2026.
- Across the 12 months ending October 2026, CXL’s share of searches among digital marketing courses worldwide peaked at 7.3% in October 2026 and was lowest at 4.6% in July 2026.
- Across the 12 months ending October 2026, Reforge’s share of searches among digital marketing courses worldwide peaked at 7.2% in December 2025 and was lowest at 4.4% in July 2026.
- Across the 12 months ending October 2026, Digital Marketing Institute’s share of searches among digital marketing courses worldwide peaked at 4.4% in July 2026 and was lowest at 1.6% in September 2026.
- Across the 12 months ending October 2026, Semrush Academy rose from 8th to 7th among digital marketing courses worldwide.
- Across the 12 months ending October 2026, Digital Marketing Institute fell from 7th to 8th among digital marketing courses worldwide.
- Across the 12 months ending October 2026, CXL, DigitalMarketer and Growth Tribe held steady: their share of searches among digital marketing courses worldwide each moved less than 0.5 percentage points.

## Top digital marketing courses in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, HubSpot Academy appeared every time. HubSpot Academy was recommended most often, coming first in all four answers that gave a list. Google Skillshop was second, and Semrush Academy was third. Google Digital Garage, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| HubSpot Academy | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Google Skillshop | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Semrush Academy | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Meta Blueprint | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Digital Marketing Institute | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Google Digital Garage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| CXL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Reforge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| DigitalMarketer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Growth Tribe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about digital marketing courses

- Asked ChatGPT "Which digital marketing course should I take?": 1. HubSpot Academy
- Asked ChatGPT "What are the best digital marketing courses?": 1. HubSpot Academy, 2. Meta Blueprint, 3. Semrush Academy, 4. Google Skillshop
- Asked ChatGPT "What's the best free digital marketing certification?": 1. HubSpot Academy, 2. Google Skillshop, 3. Semrush Academy
- Searched Google, AI Overview "digital marketing course": 1. HubSpot Academy, 2. Google Skillshop
- Searched Google, AI Overview "digital marketing certification": 1. HubSpot Academy, 2. Digital Marketing Institute

Not named in any answer: Google Digital Garage, CXL, Reforge, DigitalMarketer and Growth Tribe.

Brands are listed in the order each answer named them. The answers were collected in the United States on November 9, 2026.

## Compare search popularity between leading brands

- [HubSpot Academy vs Google Skillshop: compare search popularity](/demand/global-en/compare/google-skillshop-vs-hubspot-academy): 35.7% against 30.3% Share of Search.
- [HubSpot Academy vs Google Digital Garage: compare search popularity](/demand/global-en/compare/google-digital-garage-vs-hubspot-academy): 35.7% against 8.7% Share of Search.
- [HubSpot Academy vs Meta Blueprint: compare search popularity](/demand/global-en/compare/hubspot-academy-vs-meta-blueprint): 35.7% against 8.7% Share of Search.
- [HubSpot Academy vs CXL: compare search popularity](/demand/global-en/compare/cxl-vs-hubspot-academy): 35.7% against 7.3% Share of Search.
- [Google Skillshop vs Google Digital Garage: compare search popularity](/demand/global-en/compare/google-digital-garage-vs-google-skillshop): 30.3% against 8.7% Share of Search.
- [Google Skillshop vs Meta Blueprint: compare search popularity](/demand/global-en/compare/google-skillshop-vs-meta-blueprint): 30.3% against 8.7% Share of Search.
- [Google Skillshop vs CXL: compare search popularity](/demand/global-en/compare/cxl-vs-google-skillshop): 30.3% against 7.3% Share of Search.
- [Google Digital Garage vs Meta Blueprint: compare search popularity](/demand/global-en/compare/google-digital-garage-vs-meta-blueprint): 8.7% Share of Search each.
- [Google Digital Garage vs CXL: compare search popularity](/demand/global-en/compare/cxl-vs-google-digital-garage): 8.7% against 7.3% Share of Search.
- [Meta Blueprint vs CXL: compare search popularity](/demand/global-en/compare/cxl-vs-meta-blueprint): 8.7% against 7.3% Share of Search.

## How did search popularity change for digital marketing courses worldwide in October 2026?

- In October 2026, HubSpot Academy overtook Google Skillshop to become the leader among digital marketing courses worldwide, with 35.7% of the searches.
- In October 2026, CXL gained share of searches among digital marketing courses worldwide, from 5.4% to 7.3%.
- In October 2026, Meta Blueprint gained share of searches among digital marketing courses worldwide, from 7.9% to 8.7%.
- In October 2026, Google Digital Garage lost share of searches among digital marketing courses worldwide, from 11.7% to 8.7%.
- In October 2026, Google Skillshop lost share of searches among digital marketing courses worldwide, from 33.2% to 30.3%.
- Estimated monthly branded searches for DigitalMarketer worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in October 2026.
- Estimated monthly branded searches for Growth Tribe worldwide fell 54.6% over 12 measured months, from 1.3K to 590 in October 2026.
- Estimated monthly branded searches for Digital Marketing Institute worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in October 2026.

## Which digital marketing courses do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | HubSpot Academy | 35.7% | 135K | 0.0% | HubSpot |
| 2 | Google Skillshop | 30.3% | 115K | -18.2% | Google |
| 3 | Google Digital Garage | 8.7% | 33.1K | -33.1% | Google |
| 4 | Meta Blueprint | 8.7% | 33.1K | 0.0% | Meta |
| 5 | CXL | 7.3% | 27.5K | +21.2% | CXL |
| 6 | Reforge | 4.8% | 18.1K | -18.5% | Reforge |
| 7 | Semrush Academy | 2.1% | 8.1K | -18.2% | Semrush |
| 8 | Digital Marketing Institute | 1.7% | 6.6K | 0.0% | Digital Marketing Institute |
| 9 | DigitalMarketer | 0.5% | 1.9K | 0.0% | DigitalMarketer |
| 10 | Growth Tribe | 0.16% | 590 | 0.0% | Growth Tribe |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | HubSpot Academy | 110K | 26.8% | 1 |
| Nov 2025 | Google Skillshop | 101K | 24.6% | 2 |
| Nov 2025 | Google Digital Garage | 90.5K | 22.1% | 3 |
| Nov 2025 | Meta Blueprint | 33.1K | 8.1% | 4 |
| Nov 2025 | CXL | 27.8K | 6.8% | 5 |
| Nov 2025 | Reforge | 27.1K | 6.6% | 6 |
| Nov 2025 | Digital Marketing Institute | 9.9K | 2.4% | 7 |
| Nov 2025 | Semrush Academy | 8.1K | 2% | 8 |
| Nov 2025 | DigitalMarketer | 1.6K | 0.39% | 9 |
| Nov 2025 | Growth Tribe | 1.3K | 0.32% | 10 |
| Dec 2025 | Google Skillshop | 101K | 26.7% | 1 |
| Dec 2025 | Google Digital Garage | 90.5K | 23.9% | 2 |
| Dec 2025 | HubSpot Academy | 90.5K | 23.9% | 3 |
| Dec 2025 | Meta Blueprint | 27.1K | 7.2% | 4 |
| Dec 2025 | Reforge | 27.1K | 7.2% | 5 |
| Dec 2025 | CXL | 23.1K | 6.1% | 6 |
| Dec 2025 | Digital Marketing Institute | 8.1K | 2.1% | 7 |
| Dec 2025 | Semrush Academy | 8.1K | 2.1% | 8 |
| Dec 2025 | DigitalMarketer | 1.6K | 0.42% | 9 |
| Dec 2025 | Growth Tribe | 1K | 0.26% | 10 |
| Jan 2026 | Google Skillshop | 165K | 31.3% | 1 |
| Jan 2026 | HubSpot Academy | 135K | 25.7% | 2 |
| Jan 2026 | Google Digital Garage | 110K | 21% | 3 |
| Jan 2026 | Meta Blueprint | 33.1K | 6.3% | 4 |
| Jan 2026 | Reforge | 33.1K | 6.3% | 5 |
| Jan 2026 | CXL | 28.1K | 5.4% | 6 |
| Jan 2026 | Digital Marketing Institute | 9.9K | 1.9% | 7 |
| Jan 2026 | Semrush Academy | 8.1K | 1.5% | 8 |
| Jan 2026 | DigitalMarketer | 1.9K | 0.36% | 9 |
| Jan 2026 | Growth Tribe | 1.3K | 0.25% | 10 |
| Feb 2026 | HubSpot Academy | 135K | 30.7% | 1 |
| Feb 2026 | Google Skillshop | 110K | 25% | 2 |
| Feb 2026 | Google Digital Garage | 90.5K | 20.6% | 3 |
| Feb 2026 | Meta Blueprint | 33.1K | 7.5% | 4 |
| Feb 2026 | Reforge | 27.1K | 6.2% | 5 |
| Feb 2026 | CXL | 23.1K | 5.3% | 6 |
| Feb 2026 | Digital Marketing Institute | 9.9K | 2.3% | 7 |
| Feb 2026 | Semrush Academy | 8.1K | 1.8% | 8 |
| Feb 2026 | DigitalMarketer | 1.6K | 0.36% | 9 |
| Feb 2026 | Growth Tribe | 1K | 0.23% | 10 |
| Mar 2026 | HubSpot Academy | 135K | 27.3% | 1 |
| Mar 2026 | Google Skillshop | 135K | 27.2% | 2 |
| Mar 2026 | Google Digital Garage | 110K | 22.3% | 3 |
| Mar 2026 | Meta Blueprint | 33.1K | 6.7% | 4 |
| Mar 2026 | Reforge | 33.1K | 6.7% | 5 |
| Mar 2026 | CXL | 23.5K | 4.8% | 6 |
| Mar 2026 | Digital Marketing Institute | 12.1K | 2.5% | 7 |
| Mar 2026 | Semrush Academy | 9.9K | 2% | 8 |
| Mar 2026 | DigitalMarketer | 1.6K | 0.32% | 9 |
| Mar 2026 | Growth Tribe | 1K | 0.2% | 10 |
| Apr 2026 | HubSpot Academy | 135K | 27.8% | 1 |
| Apr 2026 | Google Skillshop | 135K | 27.7% | 2 |
| Apr 2026 | Google Digital Garage | 110K | 22.7% | 3 |
| Apr 2026 | Meta Blueprint | 33.1K | 6.8% | 4 |
| Apr 2026 | Reforge | 27.1K | 5.6% | 5 |
| Apr 2026 | CXL | 23.5K | 4.8% | 6 |
| Apr 2026 | Digital Marketing Institute | 9.9K | 2% | 7 |
| Apr 2026 | Semrush Academy | 9.9K | 2% | 8 |
| Apr 2026 | DigitalMarketer | 1.6K | 0.33% | 9 |
| Apr 2026 | Growth Tribe | 880 | 0.18% | 10 |
| May 2026 | HubSpot Academy | 135K | 30.6% | 1 |
| May 2026 | Google Skillshop | 115K | 26% | 2 |
| May 2026 | Google Digital Garage | 90.5K | 20.5% | 3 |
| May 2026 | Meta Blueprint | 33.1K | 7.5% | 4 |
| May 2026 | CXL | 23.2K | 5.3% | 5 |
| May 2026 | Reforge | 22.2K | 5% | 6 |
| May 2026 | Digital Marketing Institute | 12.1K | 2.7% | 7 |
| May 2026 | Semrush Academy | 8.1K | 1.8% | 8 |
| May 2026 | DigitalMarketer | 1.6K | 0.36% | 9 |
| May 2026 | Growth Tribe | 720 | 0.16% | 10 |
| Jun 2026 | HubSpot Academy | 135K | 32% | 1 |
| Jun 2026 | Google Skillshop | 115K | 27.1% | 2 |
| Jun 2026 | Google Digital Garage | 74K | 17.5% | 3 |
| Jun 2026 | Meta Blueprint | 33.1K | 7.8% | 4 |
| Jun 2026 | CXL | 23.2K | 5.5% | 5 |
| Jun 2026 | Reforge | 22.2K | 5.3% | 6 |
| Jun 2026 | Digital Marketing Institute | 9.9K | 2.3% | 7 |
| Jun 2026 | Semrush Academy | 8.1K | 1.9% | 8 |
| Jun 2026 | DigitalMarketer | 1.3K | 0.31% | 9 |
| Jun 2026 | Growth Tribe | 720 | 0.17% | 10 |
| Jul 2026 | HubSpot Academy | 165K | 32.4% | 1 |
| Jul 2026 | Google Skillshop | 151K | 29.5% | 2 |
| Jul 2026 | Google Digital Garage | 74K | 14.5% | 3 |
| Jul 2026 | Meta Blueprint | 40.5K | 7.9% | 4 |
| Jul 2026 | CXL | 23.2K | 4.6% | 5 |
| Jul 2026 | Digital Marketing Institute | 22.2K | 4.4% | 6 |
| Jul 2026 | Reforge | 22.2K | 4.4% | 7 |
| Jul 2026 | Semrush Academy | 9.9K | 1.9% | 8 |
| Jul 2026 | DigitalMarketer | 1.3K | 0.26% | 9 |
| Jul 2026 | Growth Tribe | 720 | 0.14% | 10 |
| Aug 2026 | HubSpot Academy | 165K | 34% | 1 |
| Aug 2026 | Google Skillshop | 151K | 31.1% | 2 |
| Aug 2026 | Google Digital Garage | 60.5K | 12.5% | 3 |
| Aug 2026 | Meta Blueprint | 40.5K | 8.4% | 4 |
| Aug 2026 | CXL | 22.9K | 4.7% | 5 |
| Aug 2026 | Reforge | 22.2K | 4.6% | 6 |
| Aug 2026 | Digital Marketing Institute | 12.1K | 2.5% | 7 |
| Aug 2026 | Semrush Academy | 8.1K | 1.7% | 8 |
| Aug 2026 | DigitalMarketer | 1.9K | 0.39% | 9 |
| Aug 2026 | Growth Tribe | 590 | 0.12% | 10 |
| Sep 2026 | Google Skillshop | 140K | 33.2% | 1 |
| Sep 2026 | HubSpot Academy | 135K | 32% | 2 |
| Sep 2026 | Google Digital Garage | 49.5K | 11.7% | 3 |
| Sep 2026 | Meta Blueprint | 33.1K | 7.9% | 4 |
| Sep 2026 | CXL | 22.7K | 5.4% | 5 |
| Sep 2026 | Reforge | 22.2K | 5.3% | 6 |
| Sep 2026 | Semrush Academy | 9.9K | 2.3% | 7 |
| Sep 2026 | Digital Marketing Institute | 6.6K | 1.6% | 8 |
| Sep 2026 | DigitalMarketer | 1.9K | 0.45% | 9 |
| Sep 2026 | Growth Tribe | 590 | 0.14% | 10 |
| Oct 2026 | HubSpot Academy | 135K | 35.7% | 1 |
| Oct 2026 | Google Skillshop | 115K | 30.3% | 2 |
| Oct 2026 | Google Digital Garage | 33.1K | 8.7% | 3 |
| Oct 2026 | Meta Blueprint | 33.1K | 8.7% | 4 |
| Oct 2026 | CXL | 27.5K | 7.3% | 5 |
| Oct 2026 | Reforge | 18.1K | 4.8% | 6 |
| Oct 2026 | Semrush Academy | 8.1K | 2.1% | 7 |
| Oct 2026 | Digital Marketing Institute | 6.6K | 1.7% | 8 |
| Oct 2026 | DigitalMarketer | 1.9K | 0.5% | 9 |
| Oct 2026 | Growth Tribe | 590 | 0.16% | 10 |

## How are branded searches counted for digital marketing courses?

- **CXL**: Measured on the search terms “cxl” and “cxl institute”, summed into one figure.
- **Digital Marketing Institute**: Measured on the search term “digital marketing institute”.
- **DigitalMarketer**: Measured on the search term “digitalmarketer”.
- **Google Digital Garage**: Measured on the search term “google digital garage”.
- **Google Skillshop**: Measured on the search terms “google skillshop” and “skillshop”, summed into one figure.
- **Growth Tribe**: Measured on the search term “growth tribe”.
- **HubSpot Academy**: Measured on the search term “hubspot academy”.
- **Meta Blueprint**: Measured on the search term “meta blueprint”.
- **Reforge**: Measured on the search term “reforge”.
- **Semrush Academy**: Measured on the search term “semrush academy”.

- [CXL](/demand/global-en/brands/cxl)
- [Digital Marketing Institute](/demand/global-en/brands/digital-marketing-institute)
- [DigitalMarketer](/demand/global-en/brands/digitalmarketer)
- [Google Digital Garage](/demand/global-en/brands/google-digital-garage)
- [Google Skillshop](/demand/global-en/brands/google-skillshop)
- [Growth Tribe](/demand/global-en/brands/growth-tribe)
- [HubSpot Academy](/demand/global-en/brands/hubspot-academy)
- [Meta Blueprint](/demand/global-en/brands/meta-blueprint)
- [Reforge](/demand/global-en/brands/reforge)
- [Semrush Academy](/demand/global-en/brands/semrush-academy)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among digital marketing courses worldwide?

In October 2026, HubSpot Academy was the most searched among digital marketing course brands worldwide, with an estimated 135K branded searches, 35.7% of all searches for the ten tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Digital marketing courses: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/digital-marketing-courses

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/digital-marketing-courses. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.