--- title: "Auth0 vs Okta: Which is searched more?" description: "Is Auth0 or Okta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital identity services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/digital-identity-verification-services/compare/auth0-vs-okta" publisher: "Brandwave" --- # Auth0 vs Okta: Which is searched more? Is Auth0 or Okta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital identity services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Auth0 and Okta - **Competitive set**: Digital identity services - **Market**: Global - **Month measured**: Sep 2026 - **Auth0 Share of Search**: 2.4% - **Okta Share of Search**: 21.6% ## Is Auth0 or Okta more popular in search? - In September 2026, Okta had more branded searches than Auth0 among digital identity services worldwide. Okta had about 673,000 branded searches, while Auth0 had 74,000. Okta made up 21.6% of all digital identity service searches we track, and Auth0 accounted for 2.4%. - Okta was ahead of Auth0 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Auth0’s share of searches among digital identity services worldwide moved from 2.5% to 2.4%, and its estimated monthly branded searches moved from 90.5K to 74K. - Across the 12 months ending September 2026, Okta’s share of searches among digital identity services worldwide moved from 18.5% to 21.6%, and its estimated monthly branded searches held steady at 673K. ## Top digital identity services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Auth0 nor Okta showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ID.me | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Login.gov | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Persona | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Okta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Auth0 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ForgeRock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about digital identity services - Asked ChatGPT "Which digital identity service should I use?": 1. Login.gov, 2. ID.me - Asked ChatGPT "What are the best digital identity services?": 1. Login.gov, 2. ID.me, 3. Persona - Asked ChatGPT "What's the best digital identity service for identity verification?": 1. Persona, 2. ID.me - Searched Google, AI Overview "identity verification service": 1. ID.me, 2. Login.gov - Searched Google, AI Overview "digital id verification": named none of the brands we track Not named in any answer: Okta, Auth0 and ForgeRock. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for digital identity services worldwide in September 2026? - Estimated monthly branded searches for Auth0 worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Month by month | Month | Auth0 estimated searches | Auth0 Share of Search | Auth0 rank | Okta estimated searches | Okta Share of Search | Okta rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 2.5% | 4 | 673K | 18.5% | 2 | | Nov 2025 | 90.5K | 1.8% | 4 | 673K | 13.5% | 2 | | Dec 2025 | 74K | 2.4% | 4 | 673K | 21.4% | 2 | | Jan 2026 | 90.5K | 2.5% | 4 | 673K | 18.2% | 2 | | Feb 2026 | 90.5K | 2.1% | 4 | 673K | 15.7% | 2 | | Mar 2026 | 90.5K | 2.4% | 4 | 823K | 21.6% | 2 | | Apr 2026 | 90.5K | 2.5% | 4 | 673K | 18.4% | 2 | | May 2026 | 74K | 2% | 4 | 673K | 18.6% | 2 | | Jun 2026 | 74K | 2.4% | 4 | 673K | 21.6% | 2 | | Jul 2026 | 74K | 1.7% | 4 | 673K | 15.9% | 2 | | Aug 2026 | 74K | 2.4% | 4 | 673K | 21.6% | 2 | | Sep 2026 | 74K | 2.4% | 4 | 673K | 21.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Auth0’s and Okta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Auth0**: Measured on the search term “auth0”. - **Okta**: Measured on the search term “okta”. - [Auth0 profile](/demand/global-en/brands/auth0) - [Okta profile](/demand/global-en/brands/okta) - [All digital identity services worldwide](/demand/global-en/categories/digital-identity-verification-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Auth0 or Okta more popular in search? In September 2026, Okta had more branded searches than Auth0 among digital identity services worldwide. Okta had about 673,000 branded searches, while Auth0 had 74,000. Okta made up 21.6% of all digital identity service searches we track, and Auth0 accounted for 2.4%. ## Cite this page Brandwave. "Auth0 vs Okta: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/digital-identity-verification-services/compare/auth0-vs-okta This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/digital-identity-verification-services/compare/auth0-vs-okta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.