--- title: "Microsoft Clarity vs Mixpanel: Which is searched more?" description: "Is Microsoft Clarity or Mixpanel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital experience analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/digital-experience-analytics-platforms/compare/microsoft-clarity-vs-mixpanel" publisher: "Brandwave" --- # Microsoft Clarity vs Mixpanel: Which is searched more? Is Microsoft Clarity or Mixpanel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital experience analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Clarity and Mixpanel - **Competitive set**: Digital experience analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **Microsoft Clarity Share of Search**: 61.7% - **Mixpanel Share of Search**: 22.9% ## Is Microsoft Clarity or Mixpanel more popular in search? - In September 2026, Microsoft Clarity had more branded searches than Mixpanel among digital experience analytics platforms worldwide. Microsoft Clarity had about 165,000 branded searches, while Mixpanel had 61,100. Microsoft Clarity made up 61.7% of all digital experience analytics platform searches we track, and Mixpanel accounted for 22.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Mixpanel took it in November 2025, Microsoft Clarity took it in December 2025. - Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among digital experience analytics platforms worldwide moved from 43.9% to 61.7%, and its estimated monthly branded searches moved from 110K to 165K. - Across the 12 months ending September 2026, Mixpanel’s share of searches among digital experience analytics platforms worldwide moved from 29.8% to 22.9%, and its estimated monthly branded searches moved from 74.6K to 61.1K. ## Top digital experience analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Clarity and Mixpanel were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Clarity was listed before Mixpanel in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Contentsquare | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Fullstory | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Quantum Metric | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Amplitude | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Microsoft Clarity | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Glassbox | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Mixpanel | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | LogRocket | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about digital experience analytics platforms - Asked ChatGPT "Which digital experience analytics platform should I use?": 1. Contentsquare, 2. Microsoft Clarity, 3. Fullstory, 4. Amplitude, 5. Mixpanel - Asked ChatGPT "What are the best digital experience analytics platforms?": 1. Contentsquare, 2. Fullstory, 3. Quantum Metric, 4. Glassbox, 5. Amplitude, 6. Mixpanel - Asked ChatGPT "What's the best digital experience analytics platform for website journey insights?": 1. Contentsquare, 2. Quantum Metric, 3. Fullstory, 4. Amplitude, 5. Microsoft Clarity - Searched Google, AI Overview "digital experience analytics platform": 1. Fullstory, 2. Contentsquare, 3. Quantum Metric - Searched Google, AI Overview "user behaviour analytics": named none of the brands we track Not named in any answer: LogRocket. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for digital experience analytics platforms worldwide in September 2026? - In September 2026, Mixpanel gained share of searches among digital experience analytics platforms worldwide, from 16.1% to 22.9%. - In September 2026, Microsoft Clarity lost share of searches among digital experience analytics platforms worldwide, from 64.7% to 61.7%. ## Month by month | Month | Microsoft Clarity estimated searches | Microsoft Clarity Share of Search | Microsoft Clarity rank | Mixpanel estimated searches | Mixpanel Share of Search | Mixpanel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 43.9% | 1 | 74.6K | 29.8% | 2 | | Nov 2025 | 110K | 36.7% | 2 | 136K | 45.3% | 1 | | Dec 2025 | 110K | 44.3% | 1 | 91.2K | 36.7% | 2 | | Jan 2026 | 135K | 50.9% | 1 | 74.7K | 28.2% | 2 | | Feb 2026 | 135K | 59.3% | 1 | 41.2K | 18.1% | 2 | | Mar 2026 | 135K | 56.5% | 1 | 50.4K | 21.1% | 2 | | Apr 2026 | 135K | 56.5% | 1 | 50.4K | 21.1% | 2 | | May 2026 | 165K | 66.6% | 1 | 41.2K | 16.6% | 2 | | Jun 2026 | 165K | 58.4% | 1 | 61.4K | 21.7% | 2 | | Jul 2026 | 165K | 63.5% | 1 | 50.2K | 19.3% | 2 | | Aug 2026 | 165K | 64.7% | 1 | 41.1K | 16.1% | 2 | | Sep 2026 | 165K | 61.7% | 1 | 61.1K | 22.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Clarity’s and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Clarity**: Measured on the search term “microsoft clarity”. - **Mixpanel**: Measured on the search terms “mixpanel” and “mixpanel analytics”, summed into one figure. - [Microsoft Clarity profile](/demand/global-en/brands/microsoft-clarity) - [Mixpanel profile](/demand/global-en/brands/mixpanel) - [All digital experience analytics platforms worldwide](/demand/global-en/categories/digital-experience-analytics-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Microsoft Clarity or Mixpanel more popular in search? In September 2026, Microsoft Clarity had more branded searches than Mixpanel among digital experience analytics platforms worldwide. Microsoft Clarity had about 165,000 branded searches, while Mixpanel had 61,100. Microsoft Clarity made up 61.7% of all digital experience analytics platform searches we track, and Mixpanel accounted for 22.9%. ## Cite this page Brandwave. "Microsoft Clarity vs Mixpanel: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/digital-experience-analytics-platforms/compare/microsoft-clarity-vs-mixpanel This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/digital-experience-analytics-platforms/compare/microsoft-clarity-vs-mixpanel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.