--- title: "Amplitude vs Mixpanel: Which is searched more?" description: "Is Amplitude or Mixpanel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital experience analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/digital-experience-analytics-platforms/compare/amplitude-vs-mixpanel" publisher: "Brandwave" --- # Amplitude vs Mixpanel: Which is searched more? Is Amplitude or Mixpanel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital experience analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amplitude and Mixpanel - **Competitive set**: Digital experience analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amplitude Share of Search**: 1.3% - **Mixpanel Share of Search**: 22.9% ## Is Amplitude or Mixpanel more popular in search? - In September 2026, Mixpanel had more branded searches than Amplitude among digital experience analytics platforms worldwide. Mixpanel had about 61,100 branded searches, while Amplitude had 3,380. Mixpanel made up 22.9% of all digital experience analytics platform searches we track, and Amplitude accounted for 1.3%. - Mixpanel was ahead of Amplitude in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amplitude’s share of searches among digital experience analytics platforms worldwide moved from 2.3% to 1.3%, and its estimated monthly branded searches moved from 5.8K to 3.4K. - Across the 12 months ending September 2026, Mixpanel’s share of searches among digital experience analytics platforms worldwide moved from 29.8% to 22.9%, and its estimated monthly branded searches moved from 74.6K to 61.1K. ## Top digital experience analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amplitude was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mixpanel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amplitude was listed before Mixpanel in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Contentsquare | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Fullstory | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Quantum Metric | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Amplitude | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Microsoft Clarity | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Glassbox | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Mixpanel | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | LogRocket | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about digital experience analytics platforms - Asked ChatGPT "Which digital experience analytics platform should I use?": 1. Contentsquare, 2. Microsoft Clarity, 3. Fullstory, 4. Amplitude, 5. Mixpanel - Asked ChatGPT "What are the best digital experience analytics platforms?": 1. Contentsquare, 2. Fullstory, 3. Quantum Metric, 4. Glassbox, 5. Amplitude, 6. Mixpanel - Asked ChatGPT "What's the best digital experience analytics platform for website journey insights?": 1. Contentsquare, 2. Quantum Metric, 3. Fullstory, 4. Amplitude, 5. Microsoft Clarity - Searched Google, AI Overview "digital experience analytics platform": 1. Fullstory, 2. Contentsquare, 3. Quantum Metric - Searched Google, AI Overview "user behaviour analytics": named none of the brands we track Not named in any answer: LogRocket. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for digital experience analytics platforms worldwide in September 2026? - In September 2026, Mixpanel gained share of searches among digital experience analytics platforms worldwide, from 16.1% to 22.9%. - Estimated monthly branded searches for Amplitude worldwide fell 41.6% over 12 measured months, from 5.8K to 3.4K in September 2026. ## Month by month | Month | Amplitude estimated searches | Amplitude Share of Search | Amplitude rank | Mixpanel estimated searches | Mixpanel Share of Search | Mixpanel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.8K | 2.3% | 6 | 74.6K | 29.8% | 2 | | Nov 2025 | 4.8K | 1.6% | 6 | 136K | 45.3% | 1 | | Dec 2025 | 4.9K | 2% | 6 | 91.2K | 36.7% | 2 | | Jan 2026 | 5K | 1.9% | 6 | 74.7K | 28.2% | 2 | | Feb 2026 | 6.3K | 2.8% | 6 | 41.2K | 18.1% | 2 | | Mar 2026 | 6.4K | 2.7% | 6 | 50.4K | 21.1% | 2 | | Apr 2026 | 5.3K | 2.2% | 6 | 50.4K | 21.1% | 2 | | May 2026 | 5.4K | 2.2% | 6 | 41.2K | 16.6% | 2 | | Jun 2026 | 5.3K | 1.9% | 6 | 61.4K | 21.7% | 2 | | Jul 2026 | 5.3K | 2% | 6 | 50.2K | 19.3% | 2 | | Aug 2026 | 4.2K | 1.6% | 6 | 41.1K | 16.1% | 2 | | Sep 2026 | 3.4K | 1.3% | 6 | 61.1K | 22.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Amplitude’s and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amplitude**: Measured on the search terms “amplitude analytics” and “amplitude product analytics”, summed into one figure. - **Mixpanel**: Measured on the search terms “mixpanel” and “mixpanel analytics”, summed into one figure. - [Amplitude profile](/demand/global-en/brands/amplitude) - [Mixpanel profile](/demand/global-en/brands/mixpanel) - [All digital experience analytics platforms worldwide](/demand/global-en/categories/digital-experience-analytics-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amplitude or Mixpanel more popular in search? In September 2026, Mixpanel had more branded searches than Amplitude among digital experience analytics platforms worldwide. Mixpanel had about 61,100 branded searches, while Amplitude had 3,380. Mixpanel made up 22.9% of all digital experience analytics platform searches we track, and Amplitude accounted for 1.3%. ## Cite this page Brandwave. "Amplitude vs Mixpanel: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/digital-experience-analytics-platforms/compare/amplitude-vs-mixpanel This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/digital-experience-analytics-platforms/compare/amplitude-vs-mixpanel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.