---
title: "Digital asset management platforms: Which brands are most popular in search?"
description: "Compare tools for organizing and sharing brand assets across marketing teams. Share of Search among Bynder, Frontify, Brandfolder, Canto and Dash, the digital asset management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/digital-asset-management-platforms"
publisher: "Brandwave"
---

# Digital asset management platforms: Which brands are most popular in search?

Compare tools for organizing and sharing brand assets across marketing teams. Share of Search among Bynder, Frontify, Brandfolder, Canto and Dash, the digital asset management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Digital asset management platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bynder, 44.6%

## Which brand is most popular in search among digital asset management platforms worldwide?

- In August 2026, Bynder was the most searched among digital asset management platforms worldwide, with an estimated 18.4K branded searches and 44.6% estimated Share of Search within this set.
- Frontify is in 2nd place, 8.2 percentage points behind at 36.4% Share of Search.
- Across the 11 months ending August 2026, Bynder’s estimated Share of Search among digital asset management platforms worldwide decreased from 48% to 44.6%.
- Across the 11 months ending August 2026, Frontify’s estimated Share of Search among digital asset management platforms worldwide increased from 31.9% to 36.4%.
- Across the 11 months ending August 2026, Brandfolder’s estimated Share of Search among digital asset management platforms worldwide decreased from 17.4% to 16%.
- Across the 11 months ending August 2026, Bynder’s estimated Share of Search among digital asset management platforms worldwide peaked at 48% in October 2025 and was lowest at 42.6% in July 2026.
- Across the 11 months ending August 2026, Frontify’s estimated Share of Search among digital asset management platforms worldwide peaked at 39.4% in July 2026 and was lowest at 30.4% in December 2025.
- Across the 11 months ending August 2026, Brandfolder’s estimated Share of Search among digital asset management platforms worldwide peaked at 20.4% in December 2025 and was lowest at 15% in July 2026.
- Across the 11 months ending August 2026, Canto and Dash held steady: their estimated Share of Search among digital asset management platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bynder vs Frontify: compare search popularity](/demand/global-en/compare/bynder-vs-frontify): 44.6% against 36.4% Share of Search.
- [Bynder vs Brandfolder: compare search popularity](/demand/global-en/compare/brandfolder-vs-bynder): 44.6% against 16% Share of Search.
- [Bynder vs Canto: compare search popularity](/demand/global-en/compare/bynder-vs-canto): 44.6% against 2.1% Share of Search.
- [Frontify vs Brandfolder: compare search popularity](/demand/global-en/compare/brandfolder-vs-frontify): 36.4% against 16% Share of Search.
- [Frontify vs Canto: compare search popularity](/demand/global-en/compare/canto-vs-frontify): 36.4% against 2.1% Share of Search.
- [Brandfolder vs Canto: compare search popularity](/demand/global-en/compare/brandfolder-vs-canto): 16% against 2.1% Share of Search.

## How did search popularity change for digital asset management platforms worldwide in August 2026?

- In August 2026, Bynder gained estimated Share of Search among digital asset management platforms worldwide, from 42.6% to 44.6%.
- In August 2026, Brandfolder gained estimated Share of Search among digital asset management platforms worldwide, from 15% to 16%.
- In August 2026, Frontify lost estimated Share of Search among digital asset management platforms worldwide, from 39.4% to 36.4%.
- Estimated monthly branded searches for Canto worldwide fell 24.6% over 11 measured months, from 1.1K to 860 in August 2026.
- Estimated monthly branded searches for Dash worldwide fell 19.6% over 11 measured months, from 460 to 370 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bynder | 44.6% | 18.4K | -2.1% | Bynder |
| 2 | Frontify | 36.4% | 15.1K | -13.7% | Frontify |
| 3 | Brandfolder | 16% | 6.6K | -0.2% | Brandfolder |
| 4 | Canto | 2.1% | 860 | -3.4% | Canto |
| 5 | Dash | 0.9% | 370 | -15.9% | Dash |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bynder | 27.5K | 48% | 1 |
| Oct 2025 | Frontify | 18.3K | 31.9% | 2 |
| Oct 2025 | Brandfolder | 9.9K | 17.4% | 3 |
| Oct 2025 | Canto | 1.1K | 2% | 4 |
| Oct 2025 | Dash | 460 | 0.8% | 5 |
| Nov 2025 | Bynder | 22.7K | 44.9% | 1 |
| Nov 2025 | Frontify | 18.3K | 36.2% | 2 |
| Nov 2025 | Brandfolder | 8.2K | 16.2% | 3 |
| Nov 2025 | Canto | 890 | 1.8% | 4 |
| Nov 2025 | Dash | 460 | 0.91% | 5 |
| Dec 2025 | Bynder | 18.7K | 46.2% | 1 |
| Dec 2025 | Frontify | 12.3K | 30.4% | 2 |
| Dec 2025 | Brandfolder | 8.3K | 20.4% | 3 |
| Dec 2025 | Canto | 890 | 2.2% | 4 |
| Dec 2025 | Dash | 300 | 0.74% | 5 |
| Jan 2026 | Bynder | 22.8K | 43.3% | 1 |
| Jan 2026 | Frontify | 18.4K | 34.9% | 2 |
| Jan 2026 | Brandfolder | 10.2K | 19.3% | 3 |
| Jan 2026 | Canto | 930 | 1.8% | 4 |
| Jan 2026 | Dash | 370 | 0.7% | 5 |
| Feb 2026 | Bynder | 22.9K | 43.2% | 1 |
| Feb 2026 | Frontify | 18.5K | 34.9% | 2 |
| Feb 2026 | Brandfolder | 10.2K | 19.3% | 3 |
| Feb 2026 | Canto | 1.1K | 2% | 4 |
| Feb 2026 | Dash | 370 | 0.7% | 5 |
| Mar 2026 | Bynder | 23.1K | 43.3% | 1 |
| Mar 2026 | Frontify | 18.5K | 34.8% | 2 |
| Mar 2026 | Brandfolder | 10.1K | 18.9% | 3 |
| Mar 2026 | Canto | 1.1K | 2% | 4 |
| Mar 2026 | Dash | 550 | 1% | 5 |
| Apr 2026 | Bynder | 22.7K | 44.5% | 1 |
| Apr 2026 | Frontify | 18.6K | 36.4% | 2 |
| Apr 2026 | Brandfolder | 8.2K | 16% | 3 |
| Apr 2026 | Canto | 1.1K | 2.1% | 4 |
| Apr 2026 | Dash | 460 | 0.9% | 5 |
| May 2026 | Bynder | 18.6K | 42.7% | 1 |
| May 2026 | Frontify | 15.2K | 35% | 2 |
| May 2026 | Brandfolder | 8.2K | 18.8% | 3 |
| May 2026 | Canto | 1.1K | 2.5% | 4 |
| May 2026 | Dash | 440 | 1% | 5 |
| Jun 2026 | Bynder | 22.5K | 46.8% | 1 |
| Jun 2026 | Frontify | 15.9K | 33.1% | 2 |
| Jun 2026 | Brandfolder | 8.1K | 16.9% | 3 |
| Jun 2026 | Canto | 1.1K | 2.2% | 4 |
| Jun 2026 | Dash | 460 | 0.96% | 5 |
| Jul 2026 | Bynder | 18.8K | 42.6% | 1 |
| Jul 2026 | Frontify | 17.4K | 39.4% | 2 |
| Jul 2026 | Brandfolder | 6.6K | 15% | 3 |
| Jul 2026 | Canto | 890 | 2% | 4 |
| Jul 2026 | Dash | 440 | 1% | 5 |
| Aug 2026 | Bynder | 18.4K | 44.6% | 1 |
| Aug 2026 | Frontify | 15.1K | 36.4% | 2 |
| Aug 2026 | Brandfolder | 6.6K | 16% | 3 |
| Aug 2026 | Canto | 860 | 2.1% | 4 |
| Aug 2026 | Dash | 370 | 0.9% | 5 |
| Sep 2026 | Brandfolder | — | — | — |
| Sep 2026 | Bynder | — | — | — |
| Sep 2026 | Canto | — | — | — |
| Sep 2026 | Dash | — | — | — |
| Sep 2026 | Frontify | — | — | — |

## What is being compared

- **Brandfolder**: Measured on the search terms “brandfolder” and “brandfolder digital asset management”, summed into one figure.
- **Bynder**: Measured on the search terms “bynder” and “bynder digital asset management”, summed into one figure.
- **Canto**: Measured on the search terms “canto dam” and “canto.com”, summed into one figure.
- **Dash**: Measured on the search terms “dash dam” and “dash digital asset management”, summed into one figure.
- **Frontify**: Measured on the search terms “frontify”, “frontify app”, “frontify brand guidelines”, “frontify brand portal” and “frontify com”, summed into one figure.

- [Brandfolder](/demand/global-en/brands/brandfolder)
- [Bynder](/demand/global-en/brands/bynder)
- [Canto](/demand/global-en/brands/canto)
- [Dash](/demand/global-en/brands/dash-dam)
- [Frontify](/demand/global-en/brands/frontify)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among digital asset management platforms worldwide?

In August 2026, Bynder was the most searched among digital asset management platforms worldwide, with an estimated 18.4K branded searches and 44.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Digital asset management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/digital-asset-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/digital-asset-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.