--- title: "Digital asset custody platforms: Which are searched most?" description: "Compare the platforms institutions custody crypto with. Share of Search among Talos, Copper Kettle, BitGo, Fireblocks and Anchorage Digital, the digital asset custody platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/digital-asset-custody-platforms" publisher: "Brandwave" --- # Digital asset custody platforms: Which are searched most? Compare the platforms institutions custody crypto with. Share of Search among Talos, Copper Kettle, BitGo, Fireblocks and Anchorage Digital, the digital asset custody platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Digital asset custody platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Talos, 48.6% ## Which brand is most popular in search among digital asset custody platforms worldwide? - In August 2026, Talos was the most searched among digital asset custody platforms worldwide, with an estimated 90.5K branded searches and 48.6% estimated Share of Search within this set. - Copper Kettle is in 2nd place, 25.8 percentage points behind at 22.8% Share of Search. - Across the 11 months ending August 2026, Talos’ estimated Share of Search among digital asset custody platforms worldwide increased from 33.1% to 48.6%. - Across the 11 months ending August 2026, Copper Kettle’s estimated Share of Search among digital asset custody platforms worldwide increased from 18.7% to 22.8%. - Across the 11 months ending August 2026, BitGo’s estimated Share of Search among digital asset custody platforms worldwide decreased from 18.1% to 14.6%. - Across the 11 months ending August 2026, Fireblocks’ estimated Share of Search among digital asset custody platforms worldwide decreased from 12.1% to 9.7%. - Across the 11 months ending August 2026, Anchorage Digital’s estimated Share of Search among digital asset custody platforms worldwide decreased from 18.1% to 4.4%. - Across the 11 months ending August 2026, Talos’ estimated Share of Search among digital asset custody platforms worldwide peaked at 48.6% in August 2026 and was lowest at 32.8% in January 2026. - Across the 11 months ending August 2026, Copper Kettle’s estimated Share of Search among digital asset custody platforms worldwide peaked at 30.7% in December 2025 and was lowest at 15% in January 2026. - Across the 11 months ending August 2026, BitGo’s estimated Share of Search among digital asset custody platforms worldwide peaked at 39.8% in January 2026 and was lowest at 12.7% in May 2026. - Across the 11 months ending August 2026, Fireblocks’ estimated Share of Search among digital asset custody platforms worldwide peaked at 13.4% in December 2025 and was lowest at 8% in January 2026. - Across the 11 months ending August 2026, BitGo rose from 4th to 3rd among digital asset custody platforms worldwide. - Across the 11 months ending August 2026, Fireblocks rose from 5th to 4th among digital asset custody platforms worldwide. - Across the 11 months ending August 2026, Anchorage Digital fell from 3rd to 5th among digital asset custody platforms worldwide. ## Compare search popularity between leading brands - [Talos vs Copper Kettle: compare search popularity](/demand/global-en/compare/copper-kettle-vs-talos): 48.6% against 22.8% Share of Search. - [Talos vs BitGo: compare search popularity](/demand/global-en/compare/bitgo-vs-talos): 48.6% against 14.6% Share of Search. - [Talos vs Fireblocks: compare search popularity](/demand/global-en/compare/fireblocks-vs-talos): 48.6% against 9.7% Share of Search. - [Talos vs Anchorage Digital: compare search popularity](/demand/global-en/compare/anchorage-digital-vs-talos): 48.6% against 4.4% Share of Search. - [Copper Kettle vs BitGo: compare search popularity](/demand/global-en/compare/bitgo-vs-copper-kettle): 22.8% against 14.6% Share of Search. - [Copper Kettle vs Fireblocks: compare search popularity](/demand/global-en/compare/copper-kettle-vs-fireblocks): 22.8% against 9.7% Share of Search. - [Copper Kettle vs Anchorage Digital: compare search popularity](/demand/global-en/compare/anchorage-digital-vs-copper-kettle): 22.8% against 4.4% Share of Search. - [BitGo vs Fireblocks: compare search popularity](/demand/global-en/compare/bitgo-vs-fireblocks): 14.6% against 9.7% Share of Search. - [BitGo vs Anchorage Digital: compare search popularity](/demand/global-en/compare/anchorage-digital-vs-bitgo): 14.6% against 4.4% Share of Search. - [Fireblocks vs Anchorage Digital: compare search popularity](/demand/global-en/compare/anchorage-digital-vs-fireblocks): 9.7% against 4.4% Share of Search. ## How did search popularity change for digital asset custody platforms worldwide in August 2026? - In August 2026, Talos gained estimated Share of Search among digital asset custody platforms worldwide, from 45% to 48.6%. - In August 2026, BitGo gained estimated Share of Search among digital asset custody platforms worldwide, from 13.5% to 14.6%. - In August 2026, Copper Kettle lost estimated Share of Search among digital asset custody platforms worldwide, from 25.6% to 22.8%. - In August 2026, Fireblocks lost estimated Share of Search among digital asset custody platforms worldwide, from 11% to 9.7%. - In August 2026, Anchorage Digital lost estimated Share of Search among digital asset custody platforms worldwide, from 4.9% to 4.4%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Talos | 48.6% | 90.5K | +22.3% | Talos | | 2 | Copper Kettle | 22.8% | 42.4K | +0.7% | PepsiCo | | 3 | BitGo | 14.6% | 27.1K | +22.1% | BitGo | | 4 | Fireblocks | 9.7% | 18.1K | 0.0% | Fireblocks | | 5 | Anchorage Digital | 4.4% | 8.1K | 0.0% | Anchorage Digital | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Talos | 74K | 33.1% | 1 | | Oct 2025 | Copper Kettle | 41.8K | 18.7% | 2 | | Oct 2025 | Anchorage Digital | 40.5K | 18.1% | 3 | | Oct 2025 | BitGo | 40.5K | 18.1% | 4 | | Oct 2025 | Fireblocks | 27.1K | 12.1% | 5 | | Nov 2025 | Talos | 74K | 42.3% | 1 | | Nov 2025 | Copper Kettle | 41.8K | 23.9% | 2 | | Nov 2025 | BitGo | 27.1K | 15.5% | 3 | | Nov 2025 | Fireblocks | 22.2K | 12.7% | 4 | | Nov 2025 | Anchorage Digital | 9.9K | 5.7% | 5 | | Dec 2025 | Talos | 60.5K | 36.5% | 1 | | Dec 2025 | Copper Kettle | 50.8K | 30.7% | 2 | | Dec 2025 | BitGo | 22.2K | 13.4% | 3 | | Dec 2025 | Fireblocks | 22.2K | 13.4% | 4 | | Dec 2025 | Anchorage Digital | 9.9K | 6% | 5 | | Jan 2026 | BitGo | 110K | 39.8% | 1 | | Jan 2026 | Talos | 90.5K | 32.8% | 2 | | Jan 2026 | Copper Kettle | 41.5K | 15% | 3 | | Jan 2026 | Fireblocks | 22.2K | 8% | 4 | | Jan 2026 | Anchorage Digital | 12.1K | 4.4% | 5 | | Feb 2026 | Talos | 74K | 40.5% | 1 | | Feb 2026 | Copper Kettle | 41.5K | 22.7% | 2 | | Feb 2026 | BitGo | 33.1K | 18.1% | 3 | | Feb 2026 | Fireblocks | 22.2K | 12.1% | 4 | | Feb 2026 | Anchorage Digital | 12.1K | 6.6% | 5 | | Mar 2026 | Talos | 74K | 39.7% | 1 | | Mar 2026 | Copper Kettle | 50.8K | 27.3% | 2 | | Mar 2026 | BitGo | 27.1K | 14.6% | 3 | | Mar 2026 | Fireblocks | 22.2K | 11.9% | 4 | | Mar 2026 | Anchorage Digital | 12.1K | 6.5% | 5 | | Apr 2026 | Talos | 74K | 43.3% | 1 | | Apr 2026 | Copper Kettle | 41.8K | 24.5% | 2 | | Apr 2026 | BitGo | 27.1K | 15.9% | 3 | | Apr 2026 | Fireblocks | 18.1K | 10.6% | 4 | | Apr 2026 | Anchorage Digital | 9.9K | 5.8% | 5 | | May 2026 | Talos | 74K | 42.3% | 1 | | May 2026 | Copper Kettle | 50.8K | 29% | 2 | | May 2026 | BitGo | 22.2K | 12.7% | 3 | | May 2026 | Fireblocks | 18.1K | 10.3% | 4 | | May 2026 | Anchorage Digital | 9.9K | 5.7% | 5 | | Jun 2026 | Talos | 60.5K | 38.4% | 1 | | Jun 2026 | Copper Kettle | 42.1K | 26.7% | 2 | | Jun 2026 | BitGo | 27.1K | 17.2% | 3 | | Jun 2026 | Fireblocks | 18.1K | 11.5% | 4 | | Jun 2026 | Anchorage Digital | 9.9K | 6.3% | 5 | | Jul 2026 | Talos | 74K | 45% | 1 | | Jul 2026 | Copper Kettle | 42.1K | 25.6% | 2 | | Jul 2026 | BitGo | 22.2K | 13.5% | 3 | | Jul 2026 | Fireblocks | 18.1K | 11% | 4 | | Jul 2026 | Anchorage Digital | 8.1K | 4.9% | 5 | | Aug 2026 | Talos | 90.5K | 48.6% | 1 | | Aug 2026 | Copper Kettle | 42.4K | 22.8% | 2 | | Aug 2026 | BitGo | 27.1K | 14.6% | 3 | | Aug 2026 | Fireblocks | 18.1K | 9.7% | 4 | | Aug 2026 | Anchorage Digital | 8.1K | 4.4% | 5 | | Sep 2026 | Anchorage Digital | — | — | — | | Sep 2026 | BitGo | — | — | — | | Sep 2026 | Copper Kettle | — | — | — | | Sep 2026 | Fireblocks | — | — | — | | Sep 2026 | Talos | — | — | — | ## What is being compared - **Anchorage Digital**: Measured on the search term “anchorage digital”. - **BitGo**: Measured on the search term “bitgo”. - **Copper Kettle**: Measured on the search terms “copper kettle” and “copper kettle chips”, summed into one figure. - **Fireblocks**: Measured on the search term “fireblocks”. - **Talos**: Measured on the search term “talos”. - [Anchorage Digital](/demand/global-en/brands/anchorage-digital) - [BitGo](/demand/global-en/brands/bitgo) - [Copper Kettle](/demand/global-en/brands/copper-kettle) - [Fireblocks](/demand/global-en/brands/fireblocks) - [Talos](/demand/global-en/brands/talos) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among digital asset custody platforms worldwide? In August 2026, Talos was the most searched among digital asset custody platforms worldwide, with an estimated 90.5K branded searches and 48.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Digital asset custody platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/digital-asset-custody-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/digital-asset-custody-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.