--- title: "Amazon DSP vs Display & Video 360: Which is searched more?" description: "Is Amazon DSP or Display & Video 360 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital ad buying platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/digital-ad-buying-platforms/compare/amazon-dsp-vs-display-and-video-360" publisher: "Brandwave" --- # Amazon DSP vs Display & Video 360: Which is searched more? Is Amazon DSP or Display & Video 360 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital ad buying platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon DSP and Display & Video 360 - **Competitive set**: Digital ad buying platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amazon DSP Share of Search**: 23.7% - **Display & Video 360 Share of Search**: 1.3% ## Is Amazon DSP or Display & Video 360 more popular in search? - In September 2026, Amazon DSP had more branded searches than Display & Video 360 among digital ad buying platforms worldwide. Amazon DSP had about 27,100 branded searches, while Display & Video 360 had 1,470. Amazon DSP made up 23.7% of all digital ad buying platform searches we track, and Display & Video 360 accounted for 1.3%. - Amazon DSP was ahead of Display & Video 360 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon DSP’s share of searches among digital ad buying platforms worldwide moved from 31.3% to 23.7%, and its estimated monthly branded searches moved from 49.5K to 27.1K. - Across the 12 months ending September 2026, Display & Video 360’s share of searches among digital ad buying platforms worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 1.7K to 1.5K. ## Top digital ad buying platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Display & Video 360 was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Amazon DSP was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Display & Video 360 was listed before Amazon DSP in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Display & Video 360 | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | The Trade Desk | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon DSP | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | StackAdapt | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Basis Technologies | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Quantcast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AdRoll | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about digital ad buying platforms - Asked ChatGPT "Which digital ad buying platform should I use?": 1. The Trade Desk - Asked ChatGPT "What are the best digital ad buying platforms?": 1. Amazon DSP, 2. Display & Video 360, 3. The Trade Desk, 4. StackAdapt - Asked ChatGPT "What's the best digital ad buying platform for programmatic campaigns?": 1. The Trade Desk, 2. Display & Video 360, 3. StackAdapt, 4. Basis Technologies, 5. Amazon DSP - Searched Google, AI Overview "programmatic buying platform": 1. Display & Video 360, 2. The Trade Desk, 3. Basis Technologies - Searched Google, AI Overview "programmatic ad platform": 1. Display & Video 360, 2. The Trade Desk, 3. Amazon DSP, 4. StackAdapt, 5. Basis Technologies Not named in any answer: Quantcast and AdRoll. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for digital ad buying platforms worldwide in September 2026? - In September 2026, Amazon DSP gained share of searches among digital ad buying platforms worldwide, from 21.6% to 23.7%. - Estimated monthly branded searches for Display & Video 360 worldwide fell 14.5% over 12 measured months, from 1.7K to 1.5K in September 2026. ## Month by month | Month | Amazon DSP estimated searches | Amazon DSP Share of Search | Amazon DSP rank | Display & Video 360 estimated searches | Display & Video 360 Share of Search | Display & Video 360 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 31.3% | 2 | 1.7K | 1.1% | 7 | | Nov 2025 | 33.1K | 27.4% | 2 | 1.6K | 1.3% | 7 | | Dec 2025 | 33.1K | 31.5% | 2 | 1.4K | 1.3% | 7 | | Jan 2026 | 33.1K | 24.4% | 2 | 1.5K | 1.1% | 7 | | Feb 2026 | 27.1K | 21.5% | 2 | 1.6K | 1.3% | 7 | | Mar 2026 | 33.1K | 22% | 2 | 2K | 1.3% | 7 | | Apr 2026 | 33.1K | 26.6% | 2 | 1.9K | 1.5% | 7 | | May 2026 | 33.1K | 26.8% | 2 | 1.6K | 1.3% | 7 | | Jun 2026 | 33.1K | 26.8% | 2 | 1.5K | 1.2% | 7 | | Jul 2026 | 27.1K | 26.3% | 2 | 1.5K | 1.4% | 7 | | Aug 2026 | 27.1K | 21.6% | 2 | 1.2K | 0.96% | 7 | | Sep 2026 | 27.1K | 23.7% | 2 | 1.5K | 1.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon DSP’s and Display & Video 360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon DSP**: Measured on the search term “amazondsp”. - **Display & Video 360**: Measured on the search terms “display & video 360” and “display video 360”, summed into one figure. - [Amazon DSP profile](/demand/global-en/brands/amazon-dsp) - [Display & Video 360 profile](/demand/global-en/brands/display-and-video-360) - [All digital ad buying platforms worldwide](/demand/global-en/categories/digital-ad-buying-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon DSP or Display & Video 360 more popular in search? In September 2026, Amazon DSP had more branded searches than Display & Video 360 among digital ad buying platforms worldwide. Amazon DSP had about 27,100 branded searches, while Display & Video 360 had 1,470. Amazon DSP made up 23.7% of all digital ad buying platform searches we track, and Display & Video 360 accounted for 1.3%. ## Cite this page Brandwave. "Amazon DSP vs Display & Video 360: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/digital-ad-buying-platforms/compare/amazon-dsp-vs-display-and-video-360 This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/digital-ad-buying-platforms/compare/amazon-dsp-vs-display-and-video-360. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.