--- title: "Digger brands: Which are searched most?" description: "Compare the digger brands people buy. Share of Search among Liebherr, Kobelco, Hyundai Construction Equipment, Case and Caterpillar, the digger brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/digger-brands" publisher: "Brandwave" --- # Digger brands: Which are searched most? Compare the digger brands people buy. Share of Search among Liebherr, Kobelco, Hyundai Construction Equipment, Case and Caterpillar, the digger brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Digger brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Liebherr, 76.1% ## Which brand is most popular in search among digger brands worldwide? - In September 2026, Liebherr was the most searched among digger brands worldwide, with an estimated 246K branded searches and 76.1% estimated Share of Search within this set. - Kobelco is in 2nd place, 60.8 percentage points behind at 15.3% Share of Search. - Across the 12 months ending September 2026, Liebherr’s estimated Share of Search among digger brands worldwide decreased from 79.4% to 76.1%. - Across the 12 months ending September 2026, Kobelco’s estimated Share of Search among digger brands worldwide increased from 13.1% to 15.3%. - Across the 12 months ending September 2026, Hyundai Construction Equipment’s estimated Share of Search among digger brands worldwide increased from 3.6% to 4.1%. - Across the 12 months ending September 2026, Case’s estimated Share of Search among digger brands worldwide increased from 3.2% to 3.7%. - Across the 12 months ending September 2026, Liebherr’s estimated Share of Search among digger brands worldwide peaked at 79.7% in July 2026 and was lowest at 75.4% in May 2026. - Across the 12 months ending September 2026, Kobelco’s estimated Share of Search among digger brands worldwide peaked at 15.3% in August 2026 and was lowest at 12.9% in March 2026. - Across the 12 months ending September 2026, Hyundai Construction Equipment’s estimated Share of Search among digger brands worldwide peaked at 4.5% in February 2026 and was lowest at 3.4% in July 2026. - Across the 12 months ending September 2026, Case’s estimated Share of Search among digger brands worldwide peaked at 4.5% in May 2026 and was lowest at 3.2% in January 2026. - Across the 12 months ending September 2026, Caterpillar held steady: its estimated Share of Search among digger brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Liebherr vs Kobelco: compare search popularity](/demand/global-en/compare/kobelco-vs-liebherr): 76.1% against 15.3% Share of Search. - [Liebherr vs Hyundai Construction Equipment: compare search popularity](/demand/global-en/compare/hyundai-construction-equipment-vs-liebherr): 76.1% against 4.1% Share of Search. - [Liebherr vs Case: compare search popularity](/demand/global-en/compare/case-construction-vs-liebherr): 76.1% against 3.7% Share of Search. - [Kobelco vs Hyundai Construction Equipment: compare search popularity](/demand/global-en/compare/hyundai-construction-equipment-vs-kobelco): 15.3% against 4.1% Share of Search. - [Kobelco vs Case: compare search popularity](/demand/global-en/compare/case-construction-vs-kobelco): 15.3% against 3.7% Share of Search. - [Hyundai Construction Equipment vs Case: compare search popularity](/demand/global-en/compare/case-construction-vs-hyundai-construction-equipment): 4.1% against 3.7% Share of Search. ## How did search popularity change for digger brands worldwide in September 2026? - Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026. - Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Liebherr | 76.1% | 246K | 0.0% | Liebherr | | 2 | Kobelco | 15.3% | 49.5K | 0.0% | Kobelco Construction Machinery Co., Ltd. | | 3 | Hyundai Construction Equipment | 4.1% | 13.4K | 0.0% | HD Hyundai Construction Equipment | | 4 | Case | 3.7% | 12.1K | 0.0% | Case | | 5 | Caterpillar | 0.74% | 2.4K | 0.0% | Caterpillar Inc. | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Liebherr | 301K | 79.4% | 1 | | Oct 2025 | Kobelco | 49.5K | 13.1% | 2 | | Oct 2025 | Hyundai Construction Equipment | 13.7K | 3.6% | 3 | | Oct 2025 | Case | 12.1K | 3.2% | 4 | | Oct 2025 | Caterpillar | 2.9K | 0.76% | 5 | | Nov 2025 | Liebherr | 301K | 79.4% | 1 | | Nov 2025 | Kobelco | 49.5K | 13.1% | 2 | | Nov 2025 | Hyundai Construction Equipment | 13.5K | 3.6% | 3 | | Nov 2025 | Case | 12.1K | 3.2% | 4 | | Nov 2025 | Caterpillar | 2.9K | 0.77% | 5 | | Dec 2025 | Liebherr | 246K | 76% | 1 | | Dec 2025 | Kobelco | 49.5K | 15.3% | 2 | | Dec 2025 | Hyundai Construction Equipment | 13.5K | 4.2% | 3 | | Dec 2025 | Case | 12.1K | 3.7% | 4 | | Dec 2025 | Caterpillar | 2.4K | 0.74% | 5 | | Jan 2026 | Liebherr | 301K | 79.3% | 1 | | Jan 2026 | Kobelco | 49.5K | 13% | 2 | | Jan 2026 | Hyundai Construction Equipment | 14.6K | 3.9% | 3 | | Jan 2026 | Case | 12.1K | 3.2% | 4 | | Jan 2026 | Caterpillar | 2.4K | 0.63% | 5 | | Feb 2026 | Liebherr | 246K | 75.8% | 1 | | Feb 2026 | Kobelco | 49.5K | 15.2% | 2 | | Feb 2026 | Hyundai Construction Equipment | 14.6K | 4.5% | 3 | | Feb 2026 | Case | 12.1K | 3.7% | 4 | | Feb 2026 | Caterpillar | 2.4K | 0.74% | 5 | | Mar 2026 | Liebherr | 301K | 78.6% | 1 | | Mar 2026 | Kobelco | 49.5K | 12.9% | 2 | | Mar 2026 | Case | 14.8K | 3.9% | 3 | | Mar 2026 | Hyundai Construction Equipment | 14.6K | 3.8% | 4 | | Mar 2026 | Caterpillar | 2.9K | 0.76% | 5 | | Apr 2026 | Liebherr | 301K | 79% | 1 | | Apr 2026 | Kobelco | 49.5K | 13% | 2 | | Apr 2026 | Case | 14.8K | 3.9% | 3 | | Apr 2026 | Hyundai Construction Equipment | 13.5K | 3.6% | 4 | | Apr 2026 | Caterpillar | 2.4K | 0.63% | 5 | | May 2026 | Liebherr | 246K | 75.4% | 1 | | May 2026 | Kobelco | 49.5K | 15.2% | 2 | | May 2026 | Case | 14.8K | 4.5% | 3 | | May 2026 | Hyundai Construction Equipment | 13.4K | 4.1% | 4 | | May 2026 | Caterpillar | 2.4K | 0.74% | 5 | | Jun 2026 | Liebherr | 301K | 78.7% | 1 | | Jun 2026 | Kobelco | 49.5K | 12.9% | 2 | | Jun 2026 | Case | 14.8K | 3.9% | 3 | | Jun 2026 | Hyundai Construction Equipment | 14.5K | 3.8% | 4 | | Jun 2026 | Caterpillar | 2.4K | 0.63% | 5 | | Jul 2026 | Liebherr | 301K | 79.7% | 1 | | Jul 2026 | Kobelco | 49.5K | 13.1% | 2 | | Jul 2026 | Hyundai Construction Equipment | 12.8K | 3.4% | 3 | | Jul 2026 | Case | 12.1K | 3.2% | 4 | | Jul 2026 | Caterpillar | 2.4K | 0.64% | 5 | | Aug 2026 | Liebherr | 246K | 76.1% | 1 | | Aug 2026 | Kobelco | 49.5K | 15.3% | 2 | | Aug 2026 | Hyundai Construction Equipment | 13.4K | 4.1% | 3 | | Aug 2026 | Case | 12.1K | 3.7% | 4 | | Aug 2026 | Caterpillar | 2.4K | 0.74% | 5 | | Sep 2026 | Liebherr | 246K | 76.1% | 1 | | Sep 2026 | Kobelco | 49.5K | 15.3% | 2 | | Sep 2026 | Hyundai Construction Equipment | 13.4K | 4.1% | 3 | | Sep 2026 | Case | 12.1K | 3.7% | 4 | | Sep 2026 | Caterpillar | 2.4K | 0.74% | 5 | ## What is being compared - **Case**: Measured on the search term “case construction”. - **Caterpillar**: Measured on the search term “cat digger”. - **Hyundai Construction Equipment**: Measured on the search terms “hyundai construction equipment”, “hyundai digger”, “hyundai excavator” and “hyundai wheel loader”, summed into one figure. - **Kobelco**: Measured on the search term “kobelco”. - **Liebherr**: Measured on the search term “liebherr”. - [Case](/demand/global-en/brands/case-construction) - [Caterpillar](/demand/global-en/brands/caterpillar) - [Hyundai Construction Equipment](/demand/global-en/brands/hyundai-construction-equipment) - [Kobelco](/demand/global-en/brands/kobelco) - [Liebherr](/demand/global-en/brands/liebherr) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among digger brands worldwide? In September 2026, Liebherr was the most searched among digger brands worldwide, with an estimated 246K branded searches and 76.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Digger brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/digger-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/digger-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.