---
title: "Diptyque vs Yankee Candle: Which is more popular by branded search?"
description: "Which is more popular in search, Diptyque or Yankee Candle? Compare estimated monthly branded-search demand and Share of Search inside the Diffuser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/diffuser-brands/compare/diptyque-vs-yankee-candle"
publisher: "Brandwave"
---

# Diptyque vs Yankee Candle: Which is more popular by branded search?

Which is more popular in search, Diptyque or Yankee Candle? Compare estimated monthly branded-search demand and Share of Search inside the Diffuser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Diptyque and Yankee Candle
- **Competitive set**: Diffuser brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Diptyque Share of Search**: 11.1%
- **Yankee Candle Share of Search**: 6.1%

## Which is more popular in search, Diptyque or Yankee Candle?

- In August 2026, Diptyque had more branded searches than Yankee Candle among diffuser brands worldwide. Diptyque was estimated to have 823K branded searches compared to Yankee Candle’s 450K, and held an 11.1% Share of Search versus Yankee Candle’s 6.1%.
- The lead changed hands once in the 11 months ending August 2026: Diptyque took it in January 2026.
- Across the 11 months ending August 2026, Diptyque’s estimated Share of Search among diffuser brands worldwide moved from 10.5% to 11.1%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among diffuser brands worldwide moved from 10.5% to 6.1%, and its estimated monthly branded searches moved from 823K to 450K.

## How did search popularity change for diffuser brands worldwide in August 2026?

- In August 2026, Yankee Candle gained estimated Share of Search among diffuser brands worldwide, from 4.9% to 6.1%.
- In August 2026, Diptyque lost estimated Share of Search among diffuser brands worldwide, from 13.4% to 11.1%.

## Month by month

| Month | Diptyque estimated searches | Diptyque Share of Search | Diptyque rank | Yankee Candle estimated searches | Yankee Candle Share of Search | Yankee Candle rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 10.5% | 2 | 823K | 10.5% | 3 |
| Nov 2025 | 1.2M | 9% | 2 | 1.2M | 9% | 3 |
| Dec 2025 | 1.2M | 7.4% | 3 | 1.5M | 9.1% | 2 |
| Jan 2026 | 823K | 12.8% | 2 | 550K | 8.6% | 3 |
| Feb 2026 | 673K | 11.1% | 2 | 368K | 6.1% | 3 |
| Mar 2026 | 823K | 13.2% | 2 | 368K | 5.9% | 3 |
| Apr 2026 | 673K | 11.2% | 2 | 301K | 5% | 3 |
| May 2026 | 823K | 13.4% | 2 | 301K | 4.9% | 3 |
| Jun 2026 | 823K | 11.3% | 2 | 301K | 4.1% | 3 |
| Jul 2026 | 823K | 13.4% | 2 | 301K | 4.9% | 3 |
| Aug 2026 | 823K | 11.1% | 2 | 450K | 6.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Diptyque’s and Yankee Candle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Diptyque**: Measured on the search term “diptyque”.
- **Yankee Candle**: Measured on the search term “yankee candle”.

- [Diptyque profile](/demand/global-en/brands/diptyque)
- [Yankee Candle profile](/demand/global-en/brands/yankee-candle)
- [All diffuser brands worldwide](/demand/global-en/categories/diffuser-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Diptyque or Yankee Candle?

In August 2026, Diptyque had more branded searches than Yankee Candle among diffuser brands worldwide. Diptyque was estimated to have 823K branded searches compared to Yankee Candle’s 450K, and held an 11.1% Share of Search versus Yankee Candle’s 6.1%.

## Cite this page

Brandwave. "Diptyque vs Yankee Candle: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/diffuser-brands/compare/diptyque-vs-yankee-candle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/diffuser-brands/compare/diptyque-vs-yankee-candle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.