---
title: "Bath & Body Works vs Yankee Candle: Which is more popular by branded search?"
description: "Which is more popular in search, Bath & Body Works or Yankee Candle? Compare estimated monthly branded-search demand and Share of Search inside the Diffuser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/diffuser-brands/compare/bath-body-works-vs-yankee-candle"
publisher: "Brandwave"
---

# Bath & Body Works vs Yankee Candle: Which is more popular by branded search?

Which is more popular in search, Bath & Body Works or Yankee Candle? Compare estimated monthly branded-search demand and Share of Search inside the Diffuser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bath & Body Works and Yankee Candle
- **Competitive set**: Diffuser brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Bath & Body Works Share of Search**: 82.4%
- **Yankee Candle Share of Search**: 6.1%

## Which is more popular in search, Bath & Body Works or Yankee Candle?

- In August 2026, Bath & Body Works had more branded searches than Yankee Candle among diffuser brands worldwide. Bath & Body Works was estimated to have 6.1M branded searches compared to Yankee Candle’s 450K, and held an 82.4% Share of Search versus Yankee Candle’s 6.1%.
- Bath & Body Works was ahead of Yankee Candle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bath & Body Works’ estimated Share of Search among diffuser brands worldwide moved from 78.4% to 82.4%, and its estimated monthly branded searches held steady at 6.1M.
- Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among diffuser brands worldwide moved from 10.5% to 6.1%, and its estimated monthly branded searches moved from 823K to 450K.

## How did search popularity change for diffuser brands worldwide in August 2026?

- In August 2026, Bath & Body Works gained estimated Share of Search among diffuser brands worldwide, from 81.2% to 82.4%.
- In August 2026, Yankee Candle gained estimated Share of Search among diffuser brands worldwide, from 4.9% to 6.1%.

## Month by month

| Month | Bath & Body Works estimated searches | Bath & Body Works Share of Search | Bath & Body Works rank | Yankee Candle estimated searches | Yankee Candle Share of Search | Yankee Candle rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.1M | 78.4% | 1 | 823K | 10.5% | 3 |
| Nov 2025 | 11.1M | 81.6% | 1 | 1.2M | 9% | 3 |
| Dec 2025 | 13.6M | 82.9% | 1 | 1.5M | 9.1% | 2 |
| Jan 2026 | 5M | 77.9% | 1 | 550K | 8.6% | 3 |
| Feb 2026 | 5M | 82.3% | 1 | 368K | 6.1% | 3 |
| Mar 2026 | 5M | 80.2% | 1 | 368K | 5.9% | 3 |
| Apr 2026 | 5M | 83.2% | 1 | 301K | 5% | 3 |
| May 2026 | 5M | 81.2% | 1 | 301K | 4.9% | 3 |
| Jun 2026 | 6.1M | 84.2% | 1 | 301K | 4.1% | 3 |
| Jul 2026 | 5M | 81.2% | 1 | 301K | 4.9% | 3 |
| Aug 2026 | 6.1M | 82.4% | 1 | 450K | 6.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bath & Body Works’ and Yankee Candle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bath & Body Works**: Measured on the search term “bath and body works”.
- **Yankee Candle**: Measured on the search term “yankee candle”.

- [Bath & Body Works profile](/demand/global-en/brands/bath-body-works)
- [Yankee Candle profile](/demand/global-en/brands/yankee-candle)
- [All diffuser brands worldwide](/demand/global-en/categories/diffuser-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bath & Body Works or Yankee Candle?

In August 2026, Bath & Body Works had more branded searches than Yankee Candle among diffuser brands worldwide. Bath & Body Works was estimated to have 6.1M branded searches compared to Yankee Candle’s 450K, and held an 82.4% Share of Search versus Yankee Candle’s 6.1%.

## Cite this page

Brandwave. "Bath & Body Works vs Yankee Candle: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/diffuser-brands/compare/bath-body-works-vs-yankee-candle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/diffuser-brands/compare/bath-body-works-vs-yankee-candle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.