---
title: "Diecast model brands: Which are most popular?"
description: "Compare the brands of diecast model cars people collect. Share of Search among Hot Wheels, Mini GT, Matchbox, Tomica, Kaido House, Bburago, Maisto, Majorette, Minichamps, AUTOart, Inno64, Tarmac Works, Greenlight, Welly, Corgi and Solido, the diecast model brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/diecast-model-brands"
publisher: "Brandwave"
---

# Diecast model brands: Which are most popular?

Compare the brands of diecast model cars people collect. Share of Search among Hot Wheels, Mini GT, Matchbox, Tomica, Kaido House, Bburago, Maisto, Majorette, Minichamps, AUTOart, Inno64, Tarmac Works, Greenlight, Welly, Corgi and Solido, the diecast model brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Diecast model brands
- **Market**: Global
- **Brands compared**: 16
- **Month measured**: Oct 2026
- **Highest Share of Search**: Hot Wheels, 34.5%

## Which brand is most popular in search among diecast model brands worldwide?

- In October 2026, Hot Wheels was the most searched among diecast model brands worldwide, with an estimated 368K branded searches, 34.5% of all searches for the 16 tracked by the Brandwave Brand Demand Index.
- Mini GT is in 2nd place, 18.5 percentage points behind at 16%.
- Across the 12 months ending October 2026, Hot Wheels’ share of searches among diecast model brands worldwide increased from 33.4% to 34.5%.
- Across the 12 months ending October 2026, Mini GT’s share of searches among diecast model brands worldwide decreased from 18.9% to 16%.
- Across the 12 months ending October 2026, Matchbox’s share of searches among diecast model brands worldwide increased from 8.2% to 15.5%.
- Across the 12 months ending October 2026, Tomica’s share of searches among diecast model brands worldwide decreased from 10.2% to 9.5%.
- Across the 12 months ending October 2026, Bburago’s share of searches among diecast model brands worldwide decreased from 6.7% to 4.6%.
- Across the 12 months ending October 2026, Maisto’s share of searches among diecast model brands worldwide decreased from 6.7% to 4.6%.
- Across the 12 months ending October 2026, Majorette’s share of searches among diecast model brands worldwide increased from 1.8% to 2.7%.
- Across the 12 months ending October 2026, AUTOart’s share of searches among diecast model brands worldwide decreased from 2.5% to 1.7%.
- Across the 12 months ending October 2026, Hot Wheels’ share of searches among diecast model brands worldwide peaked at 37.4% in September 2026 and was lowest at 30.4% in June 2026.
- Across the 12 months ending October 2026, Mini GT’s share of searches among diecast model brands worldwide peaked at 21.8% in February 2026 and was lowest at 16% in October 2026.
- Across the 12 months ending October 2026, Matchbox’s share of searches among diecast model brands worldwide peaked at 15.5% in October 2026 and was lowest at 6.8% in January 2026.
- Across the 12 months ending October 2026, Tomica’s share of searches among diecast model brands worldwide peaked at 12.7% in July 2026 and was lowest at 9.5% in October 2026.
- Across the 12 months ending October 2026, Kaido House’s share of searches among diecast model brands worldwide peaked at 5.9% in July 2026 and was lowest at 4.2% in December 2025.
- Across the 12 months ending October 2026, Bburago’s share of searches among diecast model brands worldwide peaked at 6.7% in November 2025 and was lowest at 3.7% in July 2026.
- Across the 12 months ending October 2026, Maisto’s share of searches among diecast model brands worldwide peaked at 6.8% in January 2026 and was lowest at 4.1% in September 2026.
- Across the 12 months ending October 2026, Majorette’s share of searches among diecast model brands worldwide peaked at 3.7% in May 2026 and was lowest at 1.8% in November 2025.
- Across the 12 months ending October 2026, Minichamps’ share of searches among diecast model brands worldwide peaked at 3% in January 2026 and was lowest at 1.8% in September 2026.
- Across the 12 months ending October 2026, Matchbox rose from 4th to 3rd among diecast model brands worldwide.
- Across the 12 months ending October 2026, Tomica fell from 3rd to 4th among diecast model brands worldwide.
- Across the 12 months ending October 2026, Kaido House rose from 7th to 5th among diecast model brands worldwide.
- Across the 12 months ending October 2026, Bburago fell from 5th to 6th among diecast model brands worldwide.
- Across the 12 months ending October 2026, Maisto fell from 6th to 7th among diecast model brands worldwide.
- Across the 12 months ending October 2026, Majorette rose from 10th to 8th among diecast model brands worldwide.
- Across the 12 months ending October 2026, AUTOart fell from 8th to 10th among diecast model brands worldwide.
- Across the 12 months ending October 2026, Welly rose from 15th to 14th among diecast model brands worldwide.
- Across the 12 months ending October 2026, Corgi fell from 14th to 15th among diecast model brands worldwide.
- Across the 12 months ending October 2026, Minichamps, Inno64, Tarmac Works, Greenlight and Solido held steady: their share of searches among diecast model brands worldwide each moved less than 0.5 percentage points.

## Top diecast model brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Hot Wheels appeared every time. Hot Wheels was recommended most often, coming first in three out of five answers. Mini GT was second, and Matchbox was third. Majorette, which ranked eighth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hot Wheels | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Mini GT | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Matchbox | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Greenlight | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Maisto | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Tarmac Works | 6th | 3 of 3 | 0 of 2 | 3 of 5 |
| Inno64 | 7th | 3 of 3 | 0 of 2 | 3 of 5 |
| Kaido House | 8th | 2 of 3 | 1 of 2 | 3 of 5 |
| AUTOart | 9th | 2 of 3 | 2 of 2 | 4 of 5 |
| Bburago | 10th | 2 of 3 | 0 of 2 | 2 of 5 |
| Solido | 11th | 1 of 3 | 2 of 2 | 3 of 5 |
| Minichamps | 12th | 1 of 3 | 0 of 2 | 1 of 5 |
| Tomica | 13th | 2 of 3 | 0 of 2 | 2 of 5 |
| Majorette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Welly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Corgi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about diecast model brands

- Asked ChatGPT "What are the best diecast model car brands?": 1. AUTOart, 2. Minichamps, 3. Bburago, 4. Maisto, 5. Hot Wheels, 6. Tarmac Works, 7. Greenlight, 8. Solido, 9. Mini GT, 10. Inno64, 11. Matchbox, 12. Tomica
- Asked ChatGPT "Which 1:64 diecast brand is best for collectors?": 1. Mini GT, 2. Inno64, 3. Tarmac Works, 4. Kaido House, 5. Hot Wheels
- Asked ChatGPT "What diecast car brands should I collect?": 1. Hot Wheels, 2. Mini GT, 3. Tarmac Works, 4. Matchbox, 5. Kaido House, 6. Inno64, 7. Bburago, 8. Greenlight, 9. Tomica, 10. AUTOart
- Searched Google, AI Overview "diecast cars": 1. Hot Wheels, 2. Matchbox, 3. Maisto, 4. Greenlight, 5. Kaido House, 6. Mini GT, 7. Solido, 8. AUTOart
- Searched Google, AI Overview "diecast model cars": 1. Hot Wheels, 2. Matchbox, 3. Greenlight, 4. Maisto, 5. Solido, 6. AUTOart

Not named in any answer: Majorette, Welly and Corgi.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [Hot Wheels vs Mini GT: compare search popularity](/demand/global-en/compare/hot-wheels-vs-mini-gt): 34.5% against 16% Share of Search.
- [Hot Wheels vs Matchbox: compare search popularity](/demand/global-en/compare/hot-wheels-vs-matchbox): 34.5% against 15.5% Share of Search.
- [Hot Wheels vs Tomica: compare search popularity](/demand/global-en/compare/hot-wheels-vs-tomica): 34.5% against 9.5% Share of Search.
- [Hot Wheels vs Kaido House: compare search popularity](/demand/global-en/compare/hot-wheels-vs-kaido-house): 34.5% against 4.9% Share of Search.
- [Mini GT vs Matchbox: compare search popularity](/demand/global-en/compare/matchbox-vs-mini-gt): 16% against 15.5% Share of Search.
- [Mini GT vs Tomica: compare search popularity](/demand/global-en/compare/mini-gt-vs-tomica): 16% against 9.5% Share of Search.
- [Mini GT vs Kaido House: compare search popularity](/demand/global-en/compare/kaido-house-vs-mini-gt): 16% against 4.9% Share of Search.
- [Matchbox vs Tomica: compare search popularity](/demand/global-en/compare/matchbox-vs-tomica): 15.5% against 9.5% Share of Search.
- [Matchbox vs Kaido House: compare search popularity](/demand/global-en/compare/kaido-house-vs-matchbox): 15.5% against 4.9% Share of Search.
- [Tomica vs Kaido House: compare search popularity](/demand/global-en/compare/kaido-house-vs-tomica): 9.5% against 4.9% Share of Search.

## How did search popularity change for diecast model brands worldwide in October 2026?

- In October 2026, Matchbox gained share of searches among diecast model brands worldwide, from 11.2% to 15.5%.
- In October 2026, Bburago gained share of searches among diecast model brands worldwide, from 4.1% to 4.6%.
- In October 2026, Maisto gained share of searches among diecast model brands worldwide, from 4.1% to 4.6%.
- In October 2026, Hot Wheels lost share of searches among diecast model brands worldwide, from 37.4% to 34.5%.
- In October 2026, Mini GT lost share of searches among diecast model brands worldwide, from 17.3% to 16%.
- Tomica’s share of searches among diecast model brands worldwide has lost ground for 3 months in a row, from 12.7% to 9.5% in October 2026.
- Kaido House’s share of searches among diecast model brands worldwide has lost ground for 3 months in a row, from 5.9% to 4.9% in October 2026.
- Majorette’s share of searches among diecast model brands worldwide has lost ground for 3 months in a row, from 3.3% to 2.7% in October 2026.

## Which diecast model brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hot Wheels | 34.5% | 368K | 0.0% | Mattel |
| 2 | Mini GT | 16% | 170K | 0.0% | TSM Models |
| 3 | Matchbox | 15.5% | 165K | +50.0% | Mattel |
| 4 | Tomica | 9.5% | 101K | +5.1% | Takara Tomy |
| 5 | Kaido House | 4.9% | 52.4K | 0.0% | TSM Models |
| 6 | Bburago | 4.6% | 49.5K | +22.2% | May Cheong Group |
| 7 | Maisto | 4.6% | 49.5K | +22.2% | Maisto |
| 8 | Majorette | 2.7% | 28.7K | 0.0% | Simba Dickie Group |
| 9 | Minichamps | 2.1% | 22.2K | +22.7% | Minichamps |
| 10 | AUTOart | 1.7% | 18.1K | 0.0% | AUTOart |
| 11 | Inno64 | 1.4% | 14.8K | 0.0% | INNO Models |
| 12 | Tarmac Works | 1.1% | 12.1K | 0.0% | Tarmac Works |
| 13 | Greenlight | 0.76% | 8.1K | 0.0% | Greenlight |
| 14 | Welly | 0.34% | 3.6K | +89.5% | Welly |
| 15 | Corgi | 0.18% | 1.9K | -20.8% | Hornby |
| 16 | Solido | 0.17% | 1.8K | 0.0% | Solido |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Hot Wheels | 301K | 33.4% | 1 |
| Nov 2025 | Mini GT | 170K | 18.9% | 2 |
| Nov 2025 | Tomica | 92.1K | 10.2% | 3 |
| Nov 2025 | Matchbox | 74K | 8.2% | 4 |
| Nov 2025 | Bburago | 60.5K | 6.7% | 5 |
| Nov 2025 | Maisto | 60.5K | 6.7% | 6 |
| Nov 2025 | Kaido House | 42.9K | 4.8% | 7 |
| Nov 2025 | AUTOart | 22.2K | 2.5% | 8 |
| Nov 2025 | Minichamps | 22.2K | 2.5% | 9 |
| Nov 2025 | Majorette | 16.1K | 1.8% | 10 |
| Nov 2025 | Inno64 | 12.1K | 1.3% | 11 |
| Nov 2025 | Tarmac Works | 12.1K | 1.3% | 12 |
| Nov 2025 | Greenlight | 9.9K | 1.1% | 13 |
| Nov 2025 | Corgi | 2.4K | 0.27% | 14 |
| Nov 2025 | Welly | 2.4K | 0.27% | 15 |
| Nov 2025 | Solido | 1.6K | 0.18% | 16 |
| Dec 2025 | Hot Wheels | 368K | 36.2% | 1 |
| Dec 2025 | Mini GT | 170K | 16.8% | 2 |
| Dec 2025 | Tomica | 113K | 11.1% | 3 |
| Dec 2025 | Matchbox | 90.5K | 8.9% | 4 |
| Dec 2025 | Bburago | 60.5K | 6% | 5 |
| Dec 2025 | Maisto | 60.5K | 6% | 6 |
| Dec 2025 | Kaido House | 42.9K | 4.2% | 7 |
| Dec 2025 | Minichamps | 27.1K | 2.7% | 8 |
| Dec 2025 | AUTOart | 22.2K | 2.2% | 9 |
| Dec 2025 | Majorette | 19.7K | 1.9% | 10 |
| Dec 2025 | Inno64 | 12.1K | 1.2% | 11 |
| Dec 2025 | Tarmac Works | 12.1K | 1.2% | 12 |
| Dec 2025 | Greenlight | 9.9K | 0.97% | 13 |
| Dec 2025 | Corgi | 2.4K | 0.24% | 14 |
| Dec 2025 | Welly | 2.4K | 0.24% | 15 |
| Dec 2025 | Solido | 2K | 0.2% | 16 |
| Jan 2026 | Hot Wheels | 301K | 33.7% | 1 |
| Jan 2026 | Mini GT | 170K | 19.1% | 2 |
| Jan 2026 | Tomica | 96.2K | 10.8% | 3 |
| Jan 2026 | Maisto | 60.5K | 6.8% | 4 |
| Jan 2026 | Matchbox | 60.5K | 6.8% | 5 |
| Jan 2026 | Bburago | 49.5K | 5.5% | 6 |
| Jan 2026 | Kaido House | 43.4K | 4.9% | 7 |
| Jan 2026 | Minichamps | 27.1K | 3% | 8 |
| Jan 2026 | AUTOart | 22.2K | 2.5% | 9 |
| Jan 2026 | Majorette | 20K | 2.2% | 10 |
| Jan 2026 | Inno64 | 14.8K | 1.7% | 11 |
| Jan 2026 | Tarmac Works | 12.1K | 1.4% | 12 |
| Jan 2026 | Greenlight | 9.9K | 1.1% | 13 |
| Jan 2026 | Corgi | 2.4K | 0.27% | 14 |
| Jan 2026 | Welly | 2.4K | 0.27% | 15 |
| Jan 2026 | Solido | 1.9K | 0.21% | 16 |
| Feb 2026 | Hot Wheels | 246K | 31.4% | 1 |
| Feb 2026 | Mini GT | 170K | 21.8% | 2 |
| Feb 2026 | Tomica | 92.1K | 11.8% | 3 |
| Feb 2026 | Matchbox | 60.5K | 7.7% | 4 |
| Feb 2026 | Kaido House | 42.9K | 5.5% | 5 |
| Feb 2026 | Maisto | 40.5K | 5.2% | 6 |
| Feb 2026 | Bburago | 33.1K | 4.2% | 7 |
| Feb 2026 | Majorette | 24.1K | 3.1% | 8 |
| Feb 2026 | AUTOart | 18.1K | 2.3% | 9 |
| Feb 2026 | Minichamps | 18.1K | 2.3% | 10 |
| Feb 2026 | Inno64 | 12.1K | 1.5% | 11 |
| Feb 2026 | Tarmac Works | 12.1K | 1.5% | 12 |
| Feb 2026 | Greenlight | 8.1K | 1% | 13 |
| Feb 2026 | Corgi | 1.9K | 0.24% | 14 |
| Feb 2026 | Welly | 1.9K | 0.24% | 15 |
| Feb 2026 | Solido | 1.4K | 0.18% | 16 |
| Mar 2026 | Hot Wheels | 246K | 30.5% | 1 |
| Mar 2026 | Mini GT | 169K | 21% | 2 |
| Mar 2026 | Tomica | 92.1K | 11.4% | 3 |
| Mar 2026 | Matchbox | 74K | 9.2% | 4 |
| Mar 2026 | Kaido House | 42.9K | 5.3% | 5 |
| Mar 2026 | Bburago | 40.5K | 5% | 6 |
| Mar 2026 | Maisto | 40.5K | 5% | 7 |
| Mar 2026 | Majorette | 24.1K | 3% | 8 |
| Mar 2026 | Minichamps | 22.2K | 2.7% | 9 |
| Mar 2026 | AUTOart | 18.1K | 2.2% | 10 |
| Mar 2026 | Inno64 | 12.1K | 1.5% | 11 |
| Mar 2026 | Tarmac Works | 12.1K | 1.5% | 12 |
| Mar 2026 | Greenlight | 8.1K | 1% | 13 |
| Mar 2026 | Corgi | 1.9K | 0.24% | 14 |
| Mar 2026 | Welly | 1.9K | 0.24% | 15 |
| Mar 2026 | Solido | 1.4K | 0.17% | 16 |
| Apr 2026 | Hot Wheels | 246K | 31.2% | 1 |
| Apr 2026 | Mini GT | 169K | 21.5% | 2 |
| Apr 2026 | Tomica | 92.1K | 11.7% | 3 |
| Apr 2026 | Matchbox | 74K | 9.4% | 4 |
| Apr 2026 | Maisto | 40.5K | 5.1% | 5 |
| Apr 2026 | Kaido House | 35K | 4.4% | 6 |
| Apr 2026 | Bburago | 33.1K | 4.2% | 7 |
| Apr 2026 | Majorette | 24.1K | 3.1% | 8 |
| Apr 2026 | AUTOart | 18.1K | 2.3% | 9 |
| Apr 2026 | Minichamps | 18.1K | 2.3% | 10 |
| Apr 2026 | Inno64 | 12.1K | 1.5% | 11 |
| Apr 2026 | Tarmac Works | 12.1K | 1.5% | 12 |
| Apr 2026 | Greenlight | 9.9K | 1.3% | 13 |
| Apr 2026 | Corgi | 1.9K | 0.24% | 14 |
| Apr 2026 | Welly | 1.9K | 0.24% | 15 |
| Apr 2026 | Solido | 1.3K | 0.16% | 16 |
| May 2026 | Hot Wheels | 246K | 30.9% | 1 |
| May 2026 | Mini GT | 169K | 21.3% | 2 |
| May 2026 | Tomica | 92.1K | 11.6% | 3 |
| May 2026 | Matchbox | 74K | 9.3% | 4 |
| May 2026 | Maisto | 40.5K | 5.1% | 5 |
| May 2026 | Kaido House | 34.7K | 4.4% | 6 |
| May 2026 | Bburago | 33.1K | 4.2% | 7 |
| May 2026 | Majorette | 29.5K | 3.7% | 8 |
| May 2026 | AUTOart | 18.1K | 2.3% | 9 |
| May 2026 | Minichamps | 18.1K | 2.3% | 10 |
| May 2026 | Inno64 | 12.1K | 1.5% | 11 |
| May 2026 | Tarmac Works | 12.1K | 1.5% | 12 |
| May 2026 | Greenlight | 9.9K | 1.2% | 13 |
| May 2026 | Corgi | 1.9K | 0.24% | 14 |
| May 2026 | Welly | 1.9K | 0.24% | 15 |
| May 2026 | Solido | 1.5K | 0.19% | 16 |
| Jun 2026 | Hot Wheels | 246K | 30.4% | 1 |
| Jun 2026 | Mini GT | 169K | 20.9% | 2 |
| Jun 2026 | Tomica | 92.1K | 11.4% | 3 |
| Jun 2026 | Matchbox | 74K | 9.1% | 4 |
| Jun 2026 | Kaido House | 42.4K | 5.2% | 5 |
| Jun 2026 | Bburago | 40.5K | 5% | 6 |
| Jun 2026 | Maisto | 40.5K | 5% | 7 |
| Jun 2026 | Majorette | 28.7K | 3.5% | 8 |
| Jun 2026 | AUTOart | 18.1K | 2.2% | 9 |
| Jun 2026 | Minichamps | 18.1K | 2.2% | 10 |
| Jun 2026 | Inno64 | 12.1K | 1.5% | 11 |
| Jun 2026 | Tarmac Works | 12.1K | 1.5% | 12 |
| Jun 2026 | Greenlight | 9.9K | 1.2% | 13 |
| Jun 2026 | Welly | 1.9K | 0.23% | 14 |
| Jun 2026 | Solido | 1.8K | 0.22% | 15 |
| Jun 2026 | Corgi | 1.6K | 0.2% | 16 |
| Jul 2026 | Hot Wheels | 301K | 34% | 1 |
| Jul 2026 | Mini GT | 170K | 19.2% | 2 |
| Jul 2026 | Tomica | 113K | 12.7% | 3 |
| Jul 2026 | Matchbox | 74K | 8.3% | 4 |
| Jul 2026 | Kaido House | 51.9K | 5.9% | 5 |
| Jul 2026 | Maisto | 40.5K | 4.6% | 6 |
| Jul 2026 | Bburago | 33.1K | 3.7% | 7 |
| Jul 2026 | Majorette | 29K | 3.3% | 8 |
| Jul 2026 | AUTOart | 18.1K | 2% | 9 |
| Jul 2026 | Minichamps | 18.1K | 2% | 10 |
| Jul 2026 | Inno64 | 12.1K | 1.4% | 11 |
| Jul 2026 | Tarmac Works | 12.1K | 1.4% | 12 |
| Jul 2026 | Greenlight | 8.1K | 0.91% | 13 |
| Jul 2026 | Welly | 1.9K | 0.21% | 14 |
| Jul 2026 | Solido | 1.8K | 0.2% | 15 |
| Jul 2026 | Corgi | 1.6K | 0.18% | 16 |
| Aug 2026 | Hot Wheels | 301K | 33.4% | 1 |
| Aug 2026 | Mini GT | 170K | 18.9% | 2 |
| Aug 2026 | Tomica | 96.2K | 10.7% | 3 |
| Aug 2026 | Matchbox | 90.5K | 10% | 4 |
| Aug 2026 | Kaido House | 52.4K | 5.8% | 5 |
| Aug 2026 | Bburago | 40.5K | 4.5% | 6 |
| Aug 2026 | Maisto | 40.5K | 4.5% | 7 |
| Aug 2026 | Majorette | 29K | 3.2% | 8 |
| Aug 2026 | AUTOart | 22.2K | 2.5% | 9 |
| Aug 2026 | Minichamps | 18.1K | 2% | 10 |
| Aug 2026 | Inno64 | 14.8K | 1.6% | 11 |
| Aug 2026 | Tarmac Works | 12.1K | 1.3% | 12 |
| Aug 2026 | Greenlight | 8.1K | 0.9% | 13 |
| Aug 2026 | Corgi | 1.9K | 0.21% | 14 |
| Aug 2026 | Welly | 1.9K | 0.21% | 15 |
| Aug 2026 | Solido | 1.8K | 0.2% | 16 |
| Sep 2026 | Hot Wheels | 368K | 37.4% | 1 |
| Sep 2026 | Mini GT | 170K | 17.3% | 2 |
| Sep 2026 | Matchbox | 110K | 11.2% | 3 |
| Sep 2026 | Tomica | 96.2K | 9.8% | 4 |
| Sep 2026 | Kaido House | 52.4K | 5.3% | 5 |
| Sep 2026 | Bburago | 40.5K | 4.1% | 6 |
| Sep 2026 | Maisto | 40.5K | 4.1% | 7 |
| Sep 2026 | Majorette | 28.7K | 2.9% | 8 |
| Sep 2026 | AUTOart | 18.1K | 1.8% | 9 |
| Sep 2026 | Minichamps | 18.1K | 1.8% | 10 |
| Sep 2026 | Inno64 | 14.8K | 1.5% | 11 |
| Sep 2026 | Tarmac Works | 12.1K | 1.2% | 12 |
| Sep 2026 | Greenlight | 8.1K | 0.82% | 13 |
| Sep 2026 | Corgi | 2.4K | 0.24% | 14 |
| Sep 2026 | Welly | 1.9K | 0.19% | 15 |
| Sep 2026 | Solido | 1.8K | 0.18% | 16 |
| Oct 2026 | Hot Wheels | 368K | 34.5% | 1 |
| Oct 2026 | Mini GT | 170K | 16% | 2 |
| Oct 2026 | Matchbox | 165K | 15.5% | 3 |
| Oct 2026 | Tomica | 101K | 9.5% | 4 |
| Oct 2026 | Kaido House | 52.4K | 4.9% | 5 |
| Oct 2026 | Bburago | 49.5K | 4.6% | 6 |
| Oct 2026 | Maisto | 49.5K | 4.6% | 7 |
| Oct 2026 | Majorette | 28.7K | 2.7% | 8 |
| Oct 2026 | Minichamps | 22.2K | 2.1% | 9 |
| Oct 2026 | AUTOart | 18.1K | 1.7% | 10 |
| Oct 2026 | Inno64 | 14.8K | 1.4% | 11 |
| Oct 2026 | Tarmac Works | 12.1K | 1.1% | 12 |
| Oct 2026 | Greenlight | 8.1K | 0.76% | 13 |
| Oct 2026 | Welly | 3.6K | 0.34% | 14 |
| Oct 2026 | Corgi | 1.9K | 0.18% | 15 |
| Oct 2026 | Solido | 1.8K | 0.17% | 16 |

## How are branded searches counted for diecast model brands?

- **AUTOart**: Measured on the search term “autoart”.
- **Bburago**: Measured on the search term “bburago”.
- **Corgi**: Measured on the search term “corgi diecast”.
- **Greenlight**: Measured on the search term “greenlight diecast”.
- **Hot Wheels**: Measured on the search term “hot wheels cars”.
- **Inno64**: Measured on the search term “inno64”.
- **Kaido House**: Measured on the search terms “kaido house” and “kaido house diecast”, summed into one figure.
- **Maisto**: Measured on the search term “maisto”.
- **Majorette**: Measured on the search terms “majorette cars” and “majorette diecast”, summed into one figure.
- **Matchbox**: Measured on the search term “matchbox cars”.
- **Mini GT**: Measured on the search terms “mini gt” and “mini gt diecast”, summed into one figure.
- **Minichamps**: Measured on the search term “minichamps”.
- **Solido**: Measured on the search terms “solido cars” and “solido diecast”, summed into one figure.
- **Tarmac Works**: Measured on the search term “tarmac works”.
- **Tomica**: Measured on the search terms “tomica” and “tomica cars”, summed into one figure.
- **Welly**: Measured on the search term “welly diecast”.

- [AUTOart](/demand/global-en/brands/autoart)
- [Bburago](/demand/global-en/brands/bburago)
- [Corgi](/demand/global-en/brands/corgi)
- [Greenlight](/demand/global-en/brands/greenlight-collectibles)
- [Hot Wheels](/demand/global-en/brands/hot-wheels)
- [Inno64](/demand/global-en/brands/inno64)
- [Kaido House](/demand/global-en/brands/kaido-house)
- [Maisto](/demand/global-en/brands/maisto)
- [Majorette](/demand/global-en/brands/majorette)
- [Matchbox](/demand/global-en/brands/matchbox)
- [Mini GT](/demand/global-en/brands/mini-gt)
- [Minichamps](/demand/global-en/brands/minichamps)
- [Solido](/demand/global-en/brands/solido)
- [Tarmac Works](/demand/global-en/brands/tarmac-works)
- [Tomica](/demand/global-en/brands/tomica)
- [Welly](/demand/global-en/brands/welly)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among diecast model brands worldwide?

In October 2026, Hot Wheels was the most searched among diecast model brands worldwide, with an estimated 368K branded searches, 34.5% of all searches for the 16 tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Diecast model brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/diecast-model-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/diecast-model-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.