--- title: "Diagramming software: Which brands are most popular in search?" description: "Compare services and tools used to create diagrams and flowcharts. Share of Search among Lucidchart, Microsoft Visio, SmartDraw, Creately and Gliffy, the diagramming software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/diagramming-software" publisher: "Brandwave" --- # Diagramming software: Which brands are most popular in search? Compare services and tools used to create diagrams and flowcharts. Share of Search among Lucidchart, Microsoft Visio, SmartDraw, Creately and Gliffy, the diagramming software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Diagramming software - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Lucidchart, 48.6% ## Which brand is most popular in search among diagramming software worldwide? - In August 2026, Lucidchart was the most searched among diagramming software worldwide, with an estimated 410K branded searches and 48.6% estimated Share of Search within this set. - Microsoft Visio is in 2nd place, 8.3 percentage points behind at 40.3% Share of Search. - Across the 11 months ending August 2026, Lucidchart’s estimated Share of Search among diagramming software worldwide decreased from 54.3% to 48.6%. - Across the 11 months ending August 2026, Microsoft Visio’s estimated Share of Search among diagramming software worldwide increased from 34.8% to 40.3%. - Across the 11 months ending August 2026, SmartDraw’s estimated Share of Search among diagramming software worldwide increased from 7.4% to 9%. - Across the 11 months ending August 2026, Creately’s estimated Share of Search among diagramming software worldwide decreased from 2.7% to 1.5%. - Across the 11 months ending August 2026, Lucidchart’s estimated Share of Search among diagramming software worldwide peaked at 54.3% in October 2025 and was lowest at 42.2% in January 2026. - Across the 11 months ending August 2026, Microsoft Visio’s estimated Share of Search among diagramming software worldwide peaked at 46.3% in January 2026 and was lowest at 34.8% in October 2025. - Across the 11 months ending August 2026, SmartDraw’s estimated Share of Search among diagramming software worldwide peaked at 9.2% in February 2026 and was lowest at 6.4% in June 2026. - Across the 11 months ending August 2026, Creately’s estimated Share of Search among diagramming software worldwide peaked at 3.1% in November 2025 and was lowest at 1.5% in July 2026. - Across the 11 months ending August 2026, Gliffy held steady: its estimated Share of Search among diagramming software worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Lucidchart vs Microsoft Visio: compare search popularity](/demand/global-en/compare/lucidchart-vs-microsoft-visio): 48.6% against 40.3% Share of Search. - [Lucidchart vs SmartDraw: compare search popularity](/demand/global-en/compare/lucidchart-vs-smartdraw): 48.6% against 9% Share of Search. - [Microsoft Visio vs SmartDraw: compare search popularity](/demand/global-en/compare/microsoft-visio-vs-smartdraw): 40.3% against 9% Share of Search. ## How did search popularity change for diagramming software worldwide in August 2026? - In August 2026, SmartDraw gained estimated Share of Search among diagramming software worldwide, from 7.4% to 9%. - In August 2026, Lucidchart gained estimated Share of Search among diagramming software worldwide, from 48% to 48.6%. - In August 2026, Microsoft Visio lost estimated Share of Search among diagramming software worldwide, from 42.5% to 40.3%. - Estimated monthly branded searches for Creately worldwide fell 69.8% over 11 measured months, from 41.4K to 12.5K in August 2026. - Estimated monthly branded searches for Gliffy worldwide fell 53.3% over 11 measured months, from 12K to 5.6K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Lucidchart | 48.6% | 410K | +1.0% | Lucid Software | | 2 | Microsoft Visio | 40.3% | 340K | -5.4% | Microsoft | | 3 | SmartDraw | 9% | 76.2K | +22.2% | SmartDraw | | 4 | Creately | 1.5% | 12.5K | +0.4% | Creately | | 5 | Gliffy | 0.67% | 5.6K | -0.4% | Gliffy | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lucidchart | 834K | 54.3% | 1 | | Oct 2025 | Microsoft Visio | 535K | 34.8% | 2 | | Oct 2025 | SmartDraw | 113K | 7.4% | 3 | | Oct 2025 | Creately | 41.4K | 2.7% | 4 | | Oct 2025 | Gliffy | 12K | 0.78% | 5 | | Nov 2025 | Lucidchart | 685K | 50.6% | 1 | | Nov 2025 | Microsoft Visio | 505K | 37.3% | 2 | | Nov 2025 | SmartDraw | 113K | 8.3% | 3 | | Nov 2025 | Creately | 41.5K | 3.1% | 4 | | Nov 2025 | Gliffy | 9.9K | 0.73% | 5 | | Dec 2025 | Lucidchart | 460K | 46.7% | 1 | | Dec 2025 | Microsoft Visio | 413K | 41.9% | 2 | | Dec 2025 | SmartDraw | 76.3K | 7.7% | 3 | | Dec 2025 | Creately | 27.9K | 2.8% | 4 | | Dec 2025 | Gliffy | 8.2K | 0.84% | 5 | | Jan 2026 | Microsoft Visio | 505K | 46.3% | 1 | | Jan 2026 | Lucidchart | 461K | 42.2% | 2 | | Jan 2026 | SmartDraw | 93K | 8.5% | 3 | | Jan 2026 | Creately | 22.8K | 2.1% | 4 | | Jan 2026 | Gliffy | 9.8K | 0.89% | 5 | | Feb 2026 | Lucidchart | 563K | 46% | 1 | | Feb 2026 | Microsoft Visio | 512K | 41.8% | 2 | | Feb 2026 | SmartDraw | 112K | 9.2% | 3 | | Feb 2026 | Creately | 28.1K | 2.3% | 4 | | Feb 2026 | Gliffy | 9.7K | 0.79% | 5 | | Mar 2026 | Lucidchart | 693K | 51.1% | 1 | | Mar 2026 | Microsoft Visio | 507K | 37.4% | 2 | | Mar 2026 | SmartDraw | 112K | 8.3% | 3 | | Mar 2026 | Creately | 34K | 2.5% | 4 | | Mar 2026 | Gliffy | 10.2K | 0.75% | 5 | | Apr 2026 | Lucidchart | 691K | 52.1% | 1 | | Apr 2026 | Microsoft Visio | 505K | 38.1% | 2 | | Apr 2026 | SmartDraw | 92.9K | 7% | 3 | | Apr 2026 | Creately | 27.8K | 2.1% | 4 | | Apr 2026 | Gliffy | 8.3K | 0.62% | 5 | | May 2026 | Lucidchart | 576K | 52.6% | 1 | | May 2026 | Microsoft Visio | 413K | 37.7% | 2 | | May 2026 | SmartDraw | 75.9K | 6.9% | 3 | | May 2026 | Creately | 22.8K | 2.1% | 4 | | May 2026 | Gliffy | 7K | 0.64% | 5 | | Jun 2026 | Lucidchart | 477K | 49% | 1 | | Jun 2026 | Microsoft Visio | 414K | 42.5% | 2 | | Jun 2026 | SmartDraw | 62.2K | 6.4% | 3 | | Jun 2026 | Creately | 15.3K | 1.6% | 4 | | Jun 2026 | Gliffy | 5.7K | 0.58% | 5 | | Jul 2026 | Lucidchart | 405K | 48% | 1 | | Jul 2026 | Microsoft Visio | 359K | 42.5% | 2 | | Jul 2026 | SmartDraw | 62.3K | 7.4% | 3 | | Jul 2026 | Creately | 12.5K | 1.5% | 4 | | Jul 2026 | Gliffy | 5.6K | 0.67% | 5 | | Aug 2026 | Lucidchart | 410K | 48.6% | 1 | | Aug 2026 | Microsoft Visio | 340K | 40.3% | 2 | | Aug 2026 | SmartDraw | 76.2K | 9% | 3 | | Aug 2026 | Creately | 12.5K | 1.5% | 4 | | Aug 2026 | Gliffy | 5.6K | 0.67% | 5 | | Sep 2026 | Creately | — | — | — | | Sep 2026 | Gliffy | — | — | — | | Sep 2026 | Lucidchart | — | — | — | | Sep 2026 | Microsoft Visio | — | — | — | | Sep 2026 | SmartDraw | — | — | — | ## What is being compared - **Creately**: Measured on the search terms “creately”, “creately app”, “creately com” and “creately diagrams”, summed into one figure. - **Gliffy**: Measured on the search terms “diagram gliffy”, “gliffy”, “gliffy app”, “gliffy com”, “gliffy diagrams”, “gliffy flowchart”, “gliffy online” and “gliffy software”, summed into one figure. - **Lucidchart**: Measured on the search terms “diagram lucidchart”, “flowchart lucidchart”, “lucidchart”, “lucidchart ai”, “lucidchart app”, “lucidchart com”, “lucidchart diagrams” and “lucidchart software”, summed into one figure. - **Microsoft Visio**: Measured on the search terms “flowchart microsoft visio”, “microsoft visio”, “microsoft visio app”, “microsoft visio diagrams”, “microsoftvisio” and “visio”, summed into one figure. - **SmartDraw**: Measured on the search terms “flowchart smartdraw”, “smartdraw”, “smartdraw app”, “smartdraw com”, “smartdraw diagrams” and “smartdraw online”, summed into one figure. - [Creately](/demand/global-en/brands/creately) - [Gliffy](/demand/global-en/brands/gliffy) - [Lucidchart](/demand/global-en/brands/lucidchart) - [Microsoft Visio](/demand/global-en/brands/microsoft-visio) - [SmartDraw](/demand/global-en/brands/smartdraw) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among diagramming software worldwide? In August 2026, Lucidchart was the most searched among diagramming software worldwide, with an estimated 410K branded searches and 48.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Diagramming software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/diagramming-software This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/diagramming-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.