--- title: "Development board brands: Which are most popular?" description: "Compare the microcontroller and single board computer brands makers build electronics projects with. Share of Search among Raspberry Pi, Arduino, Espressif, micro:bit, STM32, Seeed Studio, Adafruit, SparkFun, Teensy and BeagleBone, the development board brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/development-board-brands" publisher: "Brandwave" --- # Development board brands: Which are most popular? Compare the microcontroller and single board computer brands makers build electronics projects with. Share of Search among Raspberry Pi, Arduino, Espressif, micro:bit, STM32, Seeed Studio, Adafruit, SparkFun, Teensy and BeagleBone, the development board brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Development board brands - **Market**: Global - **Brands compared**: 10 - **Month measured**: Oct 2026 - **Highest Share of Search**: Raspberry Pi, 31.3% ## Which brand is most popular in search among development board brands worldwide? - In October 2026, Raspberry Pi was the most searched among development board brands worldwide, with an estimated 1.4M branded searches, 31.3% of all searches for the ten tracked by the Brandwave Brand Demand Index. - Arduino is in 2nd place, 8.2 percentage points behind at 23.1%. - Across the 12 months ending October 2026, Raspberry Pi’s share of searches among development board brands worldwide increased from 25.8% to 31.3%. - Across the 12 months ending October 2026, Arduino’s share of searches among development board brands worldwide decreased from 29.4% to 23.1%. - Across the 12 months ending October 2026, Espressif’s share of searches among development board brands worldwide increased from 14.4% to 20.2%. - Across the 12 months ending October 2026, micro:bit’s share of searches among development board brands worldwide decreased from 24.1% to 19%. - Across the 12 months ending October 2026, Seeed Studio’s share of searches among development board brands worldwide increased from 0.7% to 1.5%. - Across the 12 months ending October 2026, Adafruit’s share of searches among development board brands worldwide decreased from 1.8% to 1.1%. - Across the 12 months ending October 2026, Raspberry Pi’s share of searches among development board brands worldwide peaked at 32.5% in January 2026 and was lowest at 25.8% in November 2025. - Across the 12 months ending October 2026, Espressif’s share of searches among development board brands worldwide peaked at 21.2% in August 2026 and was lowest at 13.1% in February 2026. - Across the 12 months ending October 2026, micro:bit’s share of searches among development board brands worldwide peaked at 26.2% in February 2026 and was lowest at 15.8% in July 2026. - Across the 12 months ending October 2026, STM32’s share of searches among development board brands worldwide peaked at 3.9% in July 2026 and was lowest at 2.5% in October 2026. - Across the 12 months ending October 2026, Raspberry Pi rose from 2nd to 1st among development board brands worldwide. - Across the 12 months ending October 2026, Arduino fell from 1st to 2nd among development board brands worldwide. - Across the 12 months ending October 2026, Espressif rose from 4th to 3rd among development board brands worldwide. - Across the 12 months ending October 2026, micro:bit fell from 3rd to 4th among development board brands worldwide. - Across the 12 months ending October 2026, Seeed Studio rose from 7th to 6th among development board brands worldwide. - Across the 12 months ending October 2026, Adafruit fell from 6th to 7th among development board brands worldwide. - Across the 12 months ending October 2026, STM32, SparkFun, Teensy and BeagleBone held steady: their share of searches among development board brands worldwide each moved less than 0.5 percentage points. ## Top development board brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Raspberry Pi appeared every time. Arduino was recommended most often, coming first in two out of three answers that gave a list. Raspberry Pi was second, and Espressif was third. micro:bit, which ranked fourth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arduino | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Raspberry Pi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Espressif | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | BeagleBone | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | micro:bit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | STM32 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seeed Studio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Adafruit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SparkFun | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Teensy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about development board brands - Asked ChatGPT "Which microcontroller board should I start with?": 1. Arduino, 2. Espressif, 3. Raspberry Pi - Asked ChatGPT "What are the best alternatives to Raspberry Pi?": 1. Raspberry Pi, 2. Espressif, 3. Arduino - Asked ChatGPT "What's the best development board for electronics projects?": 1. Arduino, 2. Espressif, 3. Raspberry Pi - Searched Google, AI Overview "microcontroller": 1. Raspberry Pi, 2. Arduino, 3. SparkFun - Searched Google, AI Overview "single board computer": 1. Raspberry Pi, 2. BeagleBone Not named in any answer: micro:bit, STM32, Seeed Studio, Adafruit and Teensy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## Compare search popularity between leading brands - [Raspberry Pi vs Arduino: compare search popularity](/demand/global-en/compare/arduino-vs-raspberry-pi): 31.3% against 23.1% Share of Search. - [Raspberry Pi vs Espressif: compare search popularity](/demand/global-en/compare/espressif-vs-raspberry-pi): 31.3% against 20.2% Share of Search. - [Raspberry Pi vs micro:bit: compare search popularity](/demand/global-en/compare/micro-bit-vs-raspberry-pi): 31.3% against 19% Share of Search. - [Raspberry Pi vs STM32: compare search popularity](/demand/global-en/compare/raspberry-pi-vs-stm32): 31.3% against 2.5% Share of Search. - [Arduino vs Espressif: compare search popularity](/demand/global-en/compare/arduino-vs-espressif): 23.1% against 20.2% Share of Search. - [Arduino vs micro:bit: compare search popularity](/demand/global-en/compare/arduino-vs-micro-bit): 23.1% against 19% Share of Search. - [Arduino vs STM32: compare search popularity](/demand/global-en/compare/arduino-vs-stm32): 23.1% against 2.5% Share of Search. - [Espressif vs micro:bit: compare search popularity](/demand/global-en/compare/espressif-vs-micro-bit): 20.2% against 19% Share of Search. - [Espressif vs STM32: compare search popularity](/demand/global-en/compare/espressif-vs-stm32): 20.2% against 2.5% Share of Search. - [micro:bit vs STM32: compare search popularity](/demand/global-en/compare/micro-bit-vs-stm32): 19% against 2.5% Share of Search. ## How did search popularity change for development board brands worldwide in October 2026? - In October 2026, Espressif overtook micro:bit to rank 3rd among development board brands worldwide, with 20.2% of the searches. - In October 2026, Seeed Studio overtook Adafruit to rank 6th among development board brands worldwide, with 1.5% of the searches. - In October 2026, Raspberry Pi gained share of searches among development board brands worldwide, from 27.8% to 31.3%. - In October 2026, Arduino lost share of searches among development board brands worldwide, from 25.9% to 23.1%. - In October 2026, micro:bit lost share of searches among development board brands worldwide, from 21.3% to 19%. - STM32’s share of searches among development board brands worldwide has lost ground for 3 months in a row, from 3.9% to 2.5% in October 2026. - Adafruit’s share of searches among development board brands worldwide has lost ground for 3 months in a row, from 1.7% to 1.1% in October 2026. ## Which development board brands do people search for most? | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Raspberry Pi | 31.3% | 1.4M | +26.2% | Raspberry Pi | | 2 | Arduino | 23.1% | 1M | 0.0% | Arduino | | 3 | Espressif | 20.2% | 873K | +20.8% | Espressif | | 4 | micro:bit | 19% | 823K | 0.0% | Micro:bit Educational Foundation | | 5 | STM32 | 2.5% | 110K | 0.0% | STMicroelectronics | | 6 | Seeed Studio | 1.5% | 64.9K | +82.8% | Seeed Studio | | 7 | Adafruit | 1.1% | 49.5K | 0.0% | Adafruit | | 8 | SparkFun | 0.51% | 22.2K | 0.0% | SparkFun | | 9 | Teensy | 0.42% | 18.1K | +22.3% | PJRC | | 10 | BeagleBone | 0.23% | 9.9K | 0.0% | BeagleBoard.org Foundation | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Arduino | 1.2M | 29.4% | 1 | | Nov 2025 | Raspberry Pi | 1.1M | 25.8% | 2 | | Nov 2025 | micro:bit | 1M | 24.1% | 3 | | Nov 2025 | Espressif | 600K | 14.4% | 4 | | Nov 2025 | STM32 | 110K | 2.6% | 5 | | Nov 2025 | Adafruit | 74K | 1.8% | 6 | | Nov 2025 | Seeed Studio | 29K | 0.7% | 7 | | Nov 2025 | SparkFun | 22.2K | 0.53% | 8 | | Nov 2025 | Teensy | 18.1K | 0.44% | 9 | | Nov 2025 | BeagleBone | 9.9K | 0.24% | 10 | | Dec 2025 | Raspberry Pi | 1.1M | 30.5% | 1 | | Dec 2025 | Arduino | 1M | 28.7% | 2 | | Dec 2025 | micro:bit | 673K | 19.3% | 3 | | Dec 2025 | Espressif | 500K | 14.3% | 4 | | Dec 2025 | STM32 | 110K | 3.2% | 5 | | Dec 2025 | Adafruit | 60.5K | 1.7% | 6 | | Dec 2025 | Seeed Studio | 28.7K | 0.82% | 7 | | Dec 2025 | SparkFun | 22.2K | 0.64% | 8 | | Dec 2025 | Teensy | 18.1K | 0.52% | 9 | | Dec 2025 | BeagleBone | 9.9K | 0.28% | 10 | | Jan 2026 | Raspberry Pi | 1.3M | 32.5% | 1 | | Jan 2026 | Arduino | 1M | 25.1% | 2 | | Jan 2026 | micro:bit | 823K | 20.7% | 3 | | Jan 2026 | Espressif | 611K | 15.3% | 4 | | Jan 2026 | STM32 | 110K | 2.8% | 5 | | Jan 2026 | Adafruit | 60.5K | 1.5% | 6 | | Jan 2026 | Seeed Studio | 29K | 0.73% | 7 | | Jan 2026 | SparkFun | 27.1K | 0.68% | 8 | | Jan 2026 | Teensy | 18.1K | 0.45% | 9 | | Jan 2026 | BeagleBone | 9.9K | 0.25% | 10 | | Feb 2026 | Raspberry Pi | 1.1M | 27.8% | 1 | | Feb 2026 | Arduino | 1M | 26.2% | 2 | | Feb 2026 | micro:bit | 1M | 26.2% | 3 | | Feb 2026 | Espressif | 500K | 13.1% | 4 | | Feb 2026 | STM32 | 110K | 2.9% | 5 | | Feb 2026 | Adafruit | 60.5K | 1.6% | 6 | | Feb 2026 | Seeed Studio | 29K | 0.76% | 7 | | Feb 2026 | SparkFun | 22.2K | 0.58% | 8 | | Feb 2026 | Teensy | 18.1K | 0.48% | 9 | | Feb 2026 | BeagleBone | 9.9K | 0.26% | 10 | | Mar 2026 | Raspberry Pi | 1.3M | 31% | 1 | | Mar 2026 | Arduino | 1M | 24% | 2 | | Mar 2026 | micro:bit | 1M | 24% | 3 | | Mar 2026 | Espressif | 600K | 14.4% | 4 | | Mar 2026 | STM32 | 110K | 2.6% | 5 | | Mar 2026 | Adafruit | 74K | 1.8% | 6 | | Mar 2026 | Seeed Studio | 35K | 0.84% | 7 | | Mar 2026 | SparkFun | 27.1K | 0.65% | 8 | | Mar 2026 | Teensy | 18.1K | 0.43% | 9 | | Mar 2026 | BeagleBone | 12.1K | 0.29% | 10 | | Apr 2026 | Raspberry Pi | 1.1M | 27.4% | 1 | | Apr 2026 | Arduino | 1M | 25.5% | 2 | | Apr 2026 | micro:bit | 1M | 25.5% | 3 | | Apr 2026 | Espressif | 600K | 15.3% | 4 | | Apr 2026 | STM32 | 110K | 2.8% | 5 | | Apr 2026 | Adafruit | 60.5K | 1.5% | 6 | | Apr 2026 | Seeed Studio | 29.5K | 0.75% | 7 | | Apr 2026 | SparkFun | 22.2K | 0.57% | 8 | | Apr 2026 | Teensy | 14.8K | 0.38% | 9 | | Apr 2026 | BeagleBone | 9.9K | 0.25% | 10 | | May 2026 | Raspberry Pi | 1.1M | 27.4% | 1 | | May 2026 | Arduino | 1M | 25.5% | 2 | | May 2026 | micro:bit | 1M | 25.5% | 3 | | May 2026 | Espressif | 600K | 15.3% | 4 | | May 2026 | STM32 | 110K | 2.8% | 5 | | May 2026 | Adafruit | 60.5K | 1.5% | 6 | | May 2026 | Seeed Studio | 35.5K | 0.9% | 7 | | May 2026 | SparkFun | 22.2K | 0.57% | 8 | | May 2026 | Teensy | 14.8K | 0.38% | 9 | | May 2026 | BeagleBone | 9.9K | 0.25% | 10 | | Jun 2026 | Raspberry Pi | 1.1M | 30.4% | 1 | | Jun 2026 | Arduino | 823K | 23.3% | 2 | | Jun 2026 | micro:bit | 823K | 23.3% | 3 | | Jun 2026 | Espressif | 600K | 17% | 4 | | Jun 2026 | STM32 | 90.5K | 2.6% | 5 | | Jun 2026 | Adafruit | 49.5K | 1.4% | 6 | | Jun 2026 | Seeed Studio | 29K | 0.82% | 7 | | Jun 2026 | SparkFun | 18.1K | 0.51% | 8 | | Jun 2026 | Teensy | 14.8K | 0.42% | 9 | | Jun 2026 | BeagleBone | 8.1K | 0.23% | 10 | | Jul 2026 | Raspberry Pi | 897K | 31.5% | 1 | | Jul 2026 | Arduino | 673K | 23.6% | 2 | | Jul 2026 | Espressif | 591K | 20.7% | 3 | | Jul 2026 | micro:bit | 450K | 15.8% | 4 | | Jul 2026 | STM32 | 110K | 3.9% | 5 | | Jul 2026 | Adafruit | 49.5K | 1.7% | 6 | | Jul 2026 | Seeed Studio | 35K | 1.2% | 7 | | Jul 2026 | SparkFun | 18.1K | 0.64% | 8 | | Jul 2026 | Teensy | 14.8K | 0.52% | 9 | | Jul 2026 | BeagleBone | 8.1K | 0.28% | 10 | | Aug 2026 | Raspberry Pi | 1.1M | 31.5% | 1 | | Aug 2026 | Arduino | 823K | 24.2% | 2 | | Aug 2026 | Espressif | 723K | 21.2% | 3 | | Aug 2026 | micro:bit | 550K | 16.1% | 4 | | Aug 2026 | STM32 | 110K | 3.2% | 5 | | Aug 2026 | Adafruit | 49.5K | 1.5% | 6 | | Aug 2026 | Seeed Studio | 35.5K | 1% | 7 | | Aug 2026 | SparkFun | 18.1K | 0.53% | 8 | | Aug 2026 | Teensy | 14.8K | 0.43% | 9 | | Aug 2026 | BeagleBone | 9.9K | 0.29% | 10 | | Sep 2026 | Raspberry Pi | 1.1M | 27.8% | 1 | | Sep 2026 | Arduino | 1M | 25.9% | 2 | | Sep 2026 | micro:bit | 823K | 21.3% | 3 | | Sep 2026 | Espressif | 723K | 18.7% | 4 | | Sep 2026 | STM32 | 110K | 2.8% | 5 | | Sep 2026 | Adafruit | 49.5K | 1.3% | 6 | | Sep 2026 | Seeed Studio | 35.5K | 0.92% | 7 | | Sep 2026 | SparkFun | 22.2K | 0.57% | 8 | | Sep 2026 | Teensy | 14.8K | 0.38% | 9 | | Sep 2026 | BeagleBone | 9.9K | 0.26% | 10 | | Oct 2026 | Raspberry Pi | 1.4M | 31.3% | 1 | | Oct 2026 | Arduino | 1M | 23.1% | 2 | | Oct 2026 | Espressif | 873K | 20.2% | 3 | | Oct 2026 | micro:bit | 823K | 19% | 4 | | Oct 2026 | STM32 | 110K | 2.5% | 5 | | Oct 2026 | Seeed Studio | 64.9K | 1.5% | 6 | | Oct 2026 | Adafruit | 49.5K | 1.1% | 7 | | Oct 2026 | SparkFun | 22.2K | 0.51% | 8 | | Oct 2026 | Teensy | 18.1K | 0.42% | 9 | | Oct 2026 | BeagleBone | 9.9K | 0.23% | 10 | ## How are branded searches counted for development board brands? - **Adafruit**: Measured on the search term “adafruit”. - **Arduino**: Measured on the search term “arduino”. - **BeagleBone**: Measured on the search term “beaglebone”. - **Espressif**: Measured on the search terms “esp32” and “espressif”, summed into one figure. - **micro:bit**: Measured on the search term “micro bit”. - **Raspberry Pi**: Measured on the search terms “raspberry pi” and “raspberry pi pico”, summed into one figure. - **Seeed Studio**: Measured on the search terms “seeed studio” and “xiao esp32”, summed into one figure. - **SparkFun**: Measured on the search term “sparkfun”. - **STM32**: Measured on the search term “stm32”. - **Teensy**: Measured on the search term “teensy”. - [Adafruit](/demand/global-en/brands/adafruit) - [Arduino](/demand/global-en/brands/arduino) - [BeagleBone](/demand/global-en/brands/beaglebone) - [Espressif](/demand/global-en/brands/espressif) - [micro:bit](/demand/global-en/brands/micro-bit) - [Raspberry Pi](/demand/global-en/brands/raspberry-pi) - [Seeed Studio](/demand/global-en/brands/seeed-studio) - [SparkFun](/demand/global-en/brands/sparkfun) - [STM32](/demand/global-en/brands/stm32) - [Teensy](/demand/global-en/brands/teensy) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among development board brands worldwide? In October 2026, Raspberry Pi was the most searched among development board brands worldwide, with an estimated 1.4M branded searches, 31.3% of all searches for the ten tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Development board brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/development-board-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/development-board-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.