---
title: "Persil vs Tide: Which is searched more?"
description: "Which is more popular in search, Persil or Tide? Compare estimated monthly branded-search demand and Share of Search inside the Detergent pods brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/detergent-pods-brands/compare/persil-vs-tide"
publisher: "Brandwave"
---

# Persil vs Tide: Which is searched more?

Which is more popular in search, Persil or Tide? Compare estimated monthly branded-search demand and Share of Search inside the Detergent pods brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Persil and Tide
- **Competitive set**: Detergent pods brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Persil Share of Search**: 33.1%
- **Tide Share of Search**: 32%

## Which is more popular in search, Persil or Tide?

- In September 2026, Persil had more branded searches than Tide among detergent pods brands worldwide. Persil was estimated to have 165K branded searches compared to Tide’s 160K, and held a 33.1% Share of Search versus Tide’s 32%.
- The lead changed hands 4 times in the 12 months ending September 2026: Tide took it in December 2025, Persil took it in February 2026, Tide took it in June 2026, Persil took it in August 2026.
- Across the 12 months ending September 2026, Persil’s estimated Share of Search among detergent pods brands worldwide moved from 31.5% to 33.1%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Tide’s estimated Share of Search among detergent pods brands worldwide moved from 30.4% to 32%, and its estimated monthly branded searches held steady at 160K.

## How did search popularity change for detergent pods brands worldwide in September 2026?

Neither Persil nor Tide moved beyond provider rounding among detergent pods brands in Sep 2026.

## Month by month

| Month | Persil estimated searches | Persil Share of Search | Persil rank | Tide estimated searches | Tide Share of Search | Tide rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 31.5% | 1 | 160K | 30.4% | 2 |
| Nov 2025 | 165K | 32.9% | 1 | 160K | 31.8% | 2 |
| Dec 2025 | 135K | 28.2% | 2 | 160K | 33.4% | 1 |
| Jan 2026 | 165K | 31.1% | 2 | 171K | 32.2% | 1 |
| Feb 2026 | 165K | 33.4% | 1 | 160K | 32.3% | 2 |
| Mar 2026 | 201K | 36.5% | 1 | 171K | 31% | 2 |
| Apr 2026 | 165K | 33.9% | 1 | 160K | 32.8% | 2 |
| May 2026 | 165K | 33.7% | 1 | 160K | 32.6% | 2 |
| Jun 2026 | 135K | 29.8% | 2 | 151K | 33.2% | 1 |
| Jul 2026 | 135K | 29.1% | 2 | 160K | 34.4% | 1 |
| Aug 2026 | 165K | 32.8% | 1 | 160K | 31.7% | 2 |
| Sep 2026 | 165K | 33.1% | 1 | 160K | 32% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Persil’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Persil**: Measured on the search term “persil”.
- **Tide**: Measured on the search terms “tide detergent” and “tide pods”, summed into one figure.

- [Persil profile](/demand/global-en/brands/persil)
- [Tide profile](/demand/global-en/brands/tide)
- [All detergent pods brands worldwide](/demand/global-en/categories/detergent-pods-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Persil or Tide?

In September 2026, Persil had more branded searches than Tide among detergent pods brands worldwide. Persil was estimated to have 165K branded searches compared to Tide’s 160K, and held a 33.1% Share of Search versus Tide’s 32%.

## Cite this page

Brandwave. "Persil vs Tide: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/detergent-pods-brands/compare/persil-vs-tide

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/detergent-pods-brands/compare/persil-vs-tide. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.