---
title: "Gain vs Persil: Which is searched more?"
description: "Which is more popular in search, Gain or Persil? Compare estimated monthly branded-search demand and Share of Search inside the Detergent pods brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/detergent-pods-brands/compare/gain-vs-persil"
publisher: "Brandwave"
---

# Gain vs Persil: Which is searched more?

Which is more popular in search, Gain or Persil? Compare estimated monthly branded-search demand and Share of Search inside the Detergent pods brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gain and Persil
- **Competitive set**: Detergent pods brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Gain Share of Search**: 14.2%
- **Persil Share of Search**: 32.7%

## Which is more popular in search, Gain or Persil?

- In September 2026, Persil had more branded searches than Gain among detergent pods brands worldwide. Persil was estimated to have 165K branded searches compared to Gain’s 71.5K, and held a 32.7% Share of Search versus Gain’s 14.2%.
- Persil was ahead of Gain in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gain’s estimated Share of Search among detergent pods brands worldwide moved from 14.4% to 14.2%, and its estimated monthly branded searches moved from 76.4K to 71.5K.
- Across the 12 months ending September 2026, Persil’s estimated Share of Search among detergent pods brands worldwide moved from 31.1% to 32.7%, and its estimated monthly branded searches held steady at 165K.

## How did search popularity change for detergent pods brands worldwide in September 2026?

Neither Gain nor Persil moved beyond provider rounding among detergent pods brands in Sep 2026.

## Month by month

| Month | Gain estimated searches | Gain Share of Search | Gain rank | Persil estimated searches | Persil Share of Search | Persil rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 76.4K | 14.4% | 3 | 165K | 31.1% | 1 |
| Nov 2025 | 62.5K | 12.3% | 3 | 165K | 32.5% | 1 |
| Dec 2025 | 65.5K | 13.5% | 3 | 135K | 27.8% | 2 |
| Jan 2026 | 71.5K | 13.3% | 3 | 165K | 30.7% | 2 |
| Feb 2026 | 64.4K | 12.9% | 3 | 165K | 33.1% | 1 |
| Mar 2026 | 67.4K | 12.1% | 3 | 201K | 36.2% | 1 |
| Apr 2026 | 58.4K | 11.9% | 3 | 165K | 33.6% | 1 |
| May 2026 | 62.5K | 12.7% | 3 | 165K | 33.4% | 1 |
| Jun 2026 | 64.4K | 14% | 3 | 135K | 29.4% | 2 |
| Jul 2026 | 64.4K | 13.7% | 3 | 135K | 28.7% | 2 |
| Aug 2026 | 71.5K | 14% | 3 | 165K | 32.4% | 1 |
| Sep 2026 | 71.5K | 14.2% | 3 | 165K | 32.7% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Gain’s and Persil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gain**: Measured on the search terms “gain detergent”, “gain detergent pod”, “gain laundry detergent” and “gain pod”, summed into one figure.
- **Persil**: Measured on the search term “persil”.

- [Gain profile](/demand/global-en/brands/gain)
- [Persil profile](/demand/global-en/brands/persil)
- [All detergent pods brands worldwide](/demand/global-en/categories/detergent-pods-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gain or Persil?

In September 2026, Persil had more branded searches than Gain among detergent pods brands worldwide. Persil was estimated to have 165K branded searches compared to Gain’s 71.5K, and held a 32.7% Share of Search versus Gain’s 14.2%.

## Cite this page

Brandwave. "Gain vs Persil: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/detergent-pods-brands/compare/gain-vs-persil

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/detergent-pods-brands/compare/gain-vs-persil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.