---
title: "Detergent pods brands: Which are searched most?"
description: "Compare the detergent pods brands people buy. Share of Search among Persil, Arm and Hammer, Dropps, Finish, Tide, Cascade and Gain, the detergent pods brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/detergent-pods-brands"
publisher: "Brandwave"
---

# Detergent pods brands: Which are searched most?

Compare the detergent pods brands people buy. Share of Search among Persil, Arm and Hammer, Dropps, Finish, Tide, Cascade and Gain, the detergent pods brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Detergent pods brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Persil, 63.3%

## Which brand is most popular in search among detergent pods brands worldwide?

- In September 2026, Persil was the most searched among detergent pods brands worldwide, with an estimated 165K branded searches and 63.3% estimated Share of Search within this set.
- Arm and Hammer is in 2nd place, 45.7 percentage points behind at 17.6% Share of Search.
- Across the 12 months ending September 2026, Persil’s estimated Share of Search among detergent pods brands worldwide increased from 60.7% to 63.3%.
- Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among detergent pods brands worldwide increased from 16.9% to 17.6%.
- Across the 12 months ending September 2026, Dropps’ estimated Share of Search among detergent pods brands worldwide decreased from 12.5% to 10.5%.
- Across the 12 months ending September 2026, Finish’s estimated Share of Search among detergent pods brands worldwide decreased from 10% to 8.5%.
- Across the 12 months ending September 2026, Persil’s estimated Share of Search among detergent pods brands worldwide peaked at 66.6% in March 2026 and was lowest at 56.1% in December 2025.
- Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among detergent pods brands worldwide peaked at 20.3% in June 2026 and was lowest at 14.2% in November 2025.
- Across the 12 months ending September 2026, Dropps’ estimated Share of Search among detergent pods brands worldwide peaked at 17% in December 2025 and was lowest at 9.2% in March 2026.
- Across the 12 months ending September 2026, Finish’s estimated Share of Search among detergent pods brands worldwide peaked at 11.3% in December 2025 and was lowest at 8.5% in August 2026.
- Across the 12 months ending September 2026, Tide, Cascade and Gain held steady: their estimated Share of Search among detergent pods brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Persil vs Arm and Hammer: compare search popularity](/demand/global-en/compare/arm-and-hammer-vs-persil): 63.3% against 17.6% Share of Search.
- [Persil vs Dropps: compare search popularity](/demand/global-en/compare/dropps-vs-persil): 63.3% against 10.5% Share of Search.
- [Persil vs Finish: compare search popularity](/demand/global-en/compare/finish-dishwashing-vs-persil): 63.3% against 8.5% Share of Search.
- [Arm and Hammer vs Dropps: compare search popularity](/demand/global-en/compare/arm-and-hammer-vs-dropps): 17.6% against 10.5% Share of Search.
- [Arm and Hammer vs Finish: compare search popularity](/demand/global-en/compare/arm-and-hammer-vs-finish-dishwashing): 17.6% against 8.5% Share of Search.
- [Dropps vs Finish: compare search popularity](/demand/global-en/compare/dropps-vs-finish-dishwashing): 10.5% against 8.5% Share of Search.

## How did search popularity change for detergent pods brands worldwide in September 2026?

- In September 2026, Dropps lost estimated Share of Search among detergent pods brands worldwide, from 11.2% to 10.5%.
- Persil’s estimated Share of Search among detergent pods brands worldwide has gained ground for 3 months in a row, from 58.1% to 63.3% in September 2026.
- Estimated monthly branded searches for Tide worldwide rose 240% over 12 measured months, from 50 to 170 in September 2026.
- Estimated monthly branded searches for Finish worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Persil | 63.3% | 165K | 0.0% | Unilever |
| 2 | Arm and Hammer | 17.6% | 45.9K | 0.0% | Arm and Hammer |
| 3 | Dropps | 10.5% | 27.4K | -6.7% | Dropps |
| 4 | Finish | 8.5% | 22.2K | 0.0% | Reckitt |
| 5 | Tide | 0.07% | 170 | 0.0% | Procter & Gamble |
| — | Cascade | — | — | — | Cascade |
| — | Gain | — | — | — | Gain |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Persil | 165K | 60.7% | 1 |
| Oct 2025 | Arm and Hammer | 45.9K | 16.9% | 2 |
| Oct 2025 | Dropps | 33.9K | 12.5% | 3 |
| Oct 2025 | Finish | 27.1K | 10% | 4 |
| Oct 2025 | Tide | 50 | 0.02% | 5 |
| Oct 2025 | Cascade | — | — | — |
| Oct 2025 | Gain | — | — | — |
| Nov 2025 | Persil | 165K | 62.6% | 1 |
| Nov 2025 | Arm and Hammer | 37.5K | 14.2% | 2 |
| Nov 2025 | Dropps | 33.8K | 12.8% | 3 |
| Nov 2025 | Finish | 27.1K | 10.3% | 4 |
| Nov 2025 | Tide | 50 | 0.02% | 5 |
| Nov 2025 | Cascade | — | — | — |
| Nov 2025 | Gain | — | — | — |
| Dec 2025 | Persil | 135K | 56.1% | 1 |
| Dec 2025 | Dropps | 40.8K | 17% | 2 |
| Dec 2025 | Arm and Hammer | 37.5K | 15.6% | 3 |
| Dec 2025 | Finish | 27.1K | 11.3% | 4 |
| Dec 2025 | Tide | 50 | 0.02% | 5 |
| Dec 2025 | Cascade | — | — | — |
| Dec 2025 | Gain | — | — | — |
| Jan 2026 | Persil | 165K | 62.1% | 1 |
| Jan 2026 | Arm and Hammer | 38.5K | 14.5% | 2 |
| Jan 2026 | Dropps | 34.9K | 13.1% | 3 |
| Jan 2026 | Finish | 27.1K | 10.2% | 4 |
| Jan 2026 | Tide | 140 | 0.05% | 5 |
| Jan 2026 | Cascade | — | — | — |
| Jan 2026 | Gain | — | — | — |
| Feb 2026 | Persil | 165K | 64.1% | 1 |
| Feb 2026 | Arm and Hammer | 37.5K | 14.6% | 2 |
| Feb 2026 | Dropps | 27.6K | 10.7% | 3 |
| Feb 2026 | Finish | 27.1K | 10.5% | 4 |
| Feb 2026 | Tide | 90 | 0.03% | 5 |
| Feb 2026 | Cascade | — | — | — |
| Feb 2026 | Gain | — | — | — |
| Mar 2026 | Persil | 201K | 66.6% | 1 |
| Mar 2026 | Arm and Hammer | 45.9K | 15.2% | 2 |
| Mar 2026 | Dropps | 27.9K | 9.2% | 3 |
| Mar 2026 | Finish | 27.1K | 9% | 4 |
| Mar 2026 | Tide | 110 | 0.04% | 5 |
| Mar 2026 | Cascade | — | — | — |
| Mar 2026 | Gain | — | — | — |
| Apr 2026 | Persil | 165K | 63.4% | 1 |
| Apr 2026 | Arm and Hammer | 45.9K | 17.6% | 2 |
| Apr 2026 | Dropps | 27.1K | 10.4% | 3 |
| Apr 2026 | Finish | 22.2K | 8.5% | 4 |
| Apr 2026 | Tide | 140 | 0.05% | 5 |
| Apr 2026 | Cascade | — | — | — |
| Apr 2026 | Gain | — | — | — |
| May 2026 | Persil | 165K | 63.5% | 1 |
| May 2026 | Arm and Hammer | 45.9K | 17.7% | 2 |
| May 2026 | Dropps | 26.8K | 10.3% | 3 |
| May 2026 | Finish | 22.2K | 8.5% | 4 |
| May 2026 | Tide | 140 | 0.05% | 5 |
| May 2026 | Cascade | — | — | — |
| May 2026 | Gain | — | — | — |
| Jun 2026 | Persil | 135K | 58.1% | 1 |
| Jun 2026 | Arm and Hammer | 47.1K | 20.3% | 2 |
| Jun 2026 | Dropps | 27.7K | 11.9% | 3 |
| Jun 2026 | Finish | 22.2K | 9.6% | 4 |
| Jun 2026 | Tide | 210 | 0.09% | 5 |
| Jun 2026 | Cascade | — | — | — |
| Jun 2026 | Gain | — | — | — |
| Jul 2026 | Persil | 135K | 58.2% | 1 |
| Jul 2026 | Arm and Hammer | 45.9K | 19.8% | 2 |
| Jul 2026 | Dropps | 28.6K | 12.3% | 3 |
| Jul 2026 | Finish | 22.2K | 9.6% | 4 |
| Jul 2026 | Tide | 140 | 0.06% | 5 |
| Jul 2026 | Cascade | — | — | — |
| Jul 2026 | Gain | — | — | — |
| Aug 2026 | Persil | 165K | 62.8% | 1 |
| Aug 2026 | Arm and Hammer | 45.9K | 17.5% | 2 |
| Aug 2026 | Dropps | 29.4K | 11.2% | 3 |
| Aug 2026 | Finish | 22.2K | 8.5% | 4 |
| Aug 2026 | Tide | 170 | 0.06% | 5 |
| Aug 2026 | Cascade | — | — | — |
| Aug 2026 | Gain | — | — | — |
| Sep 2026 | Persil | 165K | 63.3% | 1 |
| Sep 2026 | Arm and Hammer | 45.9K | 17.6% | 2 |
| Sep 2026 | Dropps | 27.4K | 10.5% | 3 |
| Sep 2026 | Finish | 22.2K | 8.5% | 4 |
| Sep 2026 | Tide | 170 | 0.07% | 5 |
| Sep 2026 | Cascade | — | — | — |
| Sep 2026 | Gain | — | — | — |

## What is being compared

- **Arm and Hammer**: Measured on the search terms “arm and hammer” and “arm hammer”, summed into one figure.
- **Cascade**: Measured on the search terms “cascade dishwasher”, “cascade dishwasher powder”, “cascade dishwashing detergent” and “cascade pod”, summed into one figure.
- **Dropps**: Measured on the search terms “dropps”, “dropps detergent”, “dropps laundry”, “dropps laundry detergent” and “laundry dropps”, summed into one figure.
- **Finish**: Measured on the search term “finish quantum”.
- **Gain**: Measured on the search terms “gain detergent”, “gain detergent pod”, “gain laundry detergent” and “gain pod”, summed into one figure.
- **Persil**: Measured on the search term “persil”.
- **Tide**: Measured on the search term “tide pods nz”.

- [Arm and Hammer](/demand/global-en/brands/arm-and-hammer)
- [Cascade](/demand/global-en/brands/cascade)
- [Dropps](/demand/global-en/brands/dropps)
- [Finish](/demand/global-en/brands/finish-dishwashing)
- [Gain](/demand/global-en/brands/gain)
- [Persil](/demand/global-en/brands/persil)
- [Tide](/demand/global-en/brands/tide)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among detergent pods brands worldwide?

In September 2026, Persil was the most searched among detergent pods brands worldwide, with an estimated 165K branded searches and 63.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Detergent pods brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/detergent-pods-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/detergent-pods-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.