--- title: "Adobe InDesign vs Affinity: Which is more popular by branded search?" description: "Which is more popular in search, Adobe InDesign or Affinity? Compare estimated monthly branded-search demand and Share of Search inside the Desktop publishing software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/desktop-publishing-software/compare/adobe-indesign-vs-affinity" publisher: "Brandwave" --- # Adobe InDesign vs Affinity: Which is more popular by branded search? Which is more popular in search, Adobe InDesign or Affinity? Compare estimated monthly branded-search demand and Share of Search inside the Desktop publishing software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe InDesign and Affinity - **Competitive set**: Desktop publishing software - **Market**: Global - **Month measured**: Aug 2026 - **Adobe InDesign Share of Search**: 45.1% - **Affinity Share of Search**: 41.6% ## Which is more popular in search, Adobe InDesign or Affinity? - In August 2026, Adobe InDesign had more branded searches than Affinity among desktop publishing software worldwide. Adobe InDesign was estimated to have 314K branded searches compared to Affinity’s 289K, and held a 45.1% Share of Search versus Affinity’s 41.6%. - The lead changed hands once in the 11 months ending August 2026: Adobe InDesign took it in March 2026. - Across the 11 months ending August 2026, Adobe InDesign’s estimated Share of Search among desktop publishing software worldwide moved from 37.1% to 45.1%, and its estimated monthly branded searches moved from 448K to 314K. - Across the 11 months ending August 2026, Affinity’s estimated Share of Search among desktop publishing software worldwide moved from 53% to 41.6%, and its estimated monthly branded searches moved from 640K to 289K. ## How did search popularity change for desktop publishing software worldwide in August 2026? - In August 2026, Adobe InDesign lost estimated Share of Search among desktop publishing software worldwide, from 46.3% to 45.1%. - In August 2026, Affinity lost estimated Share of Search among desktop publishing software worldwide, from 42.1% to 41.6%. ## Month by month | Month | Adobe InDesign estimated searches | Adobe InDesign Share of Search | Adobe InDesign rank | Affinity estimated searches | Affinity Share of Search | Affinity rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 448K | 37.1% | 2 | 640K | 53% | 1 | | Nov 2025 | 441K | 21.9% | 2 | 1.5M | 72.3% | 1 | | Dec 2025 | 366K | 37.9% | 2 | 502K | 52.1% | 1 | | Jan 2026 | 441K | 42.8% | 2 | 469K | 45.5% | 1 | | Feb 2026 | 369K | 43.1% | 2 | 369K | 43.2% | 1 | | Mar 2026 | 444K | 47.9% | 1 | 367K | 39.6% | 2 | | Apr 2026 | 373K | 46.2% | 1 | 336K | 41.6% | 2 | | May 2026 | 368K | 48.6% | 1 | 294K | 38.8% | 2 | | Jun 2026 | 354K | 46.9% | 1 | 319K | 42.3% | 2 | | Jul 2026 | 323K | 46.3% | 1 | 294K | 42.1% | 2 | | Aug 2026 | 314K | 45.1% | 1 | 289K | 41.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe InDesign’s and Affinity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe InDesign**: Measured on the search terms “adobe indesign”, “adobe indesign cost”, “adobe indesign desktop publishing”, “adobe indesign download”, “adobe indesign free”, “adobe indesign free download”, “adobe indesign free trial”, “adobe indesign online”, “adobe indesign subscription”, “download indesign”, “how much is adobe indesign”, “how much is indesign”, “indesign”, “indesign 2”, “indesign 2025”, “indesign 2026”, “indesign ai”, “indesign app”, “indesign cost”, “indesign editor”, “indesign for ipad”, “indesign for mac”, “indesign for windows”, “indesign free”, “indesign free download”, “indesign free trial”, “indesign graphic design software”, “indesign online”, “indesign photo editing”, “indesign price”, “indesign pricing”, “indesign pro”, “indesign software”, “indesign subscription” and “indesign vector graphics”, summed into one figure. - **Affinity**: Measured on the search terms “affinity app”, “affinity app android”, “affinity app cost”, “affinity app download”, “affinity app for android”, “affinity app for ipad”, “affinity app free”, “affinity app ipad”, “affinity app linux”, “affinity app review”, “affinity app reviews”, “affinity app windows”, “affinity by canva”, “affinity canva”, “affinity design”, “affinity designer”, “affinity designer 2”, “affinity designer 2 download”, “affinity designer 2 for ipad”, “affinity designer ai”, “affinity designer android”, “affinity designer app”, “affinity designer cost”, “affinity designer desktop publishing”, “affinity designer download”, “affinity designer for android”, “affinity designer for iphone”, “affinity designer for linux”, “affinity designer free”, “affinity designer free download”, “affinity designer free trial”, “affinity designer graphic design”, “affinity designer graphic design software”, “affinity designer ipad”, “affinity designer iphone”, “affinity designer linux”, “affinity designer mac”, “affinity designer online”, “affinity designer photo editing”, “affinity designer price”, “affinity designer program”, “affinity designer review”, “affinity designer subscription”, “affinity designer trial”, “affinity designer vector graphics”, “affinity designer website”, “affinity designer windows”, “affinity photo”, “affinity photo 2”, “affinity photo 2 download”, “affinity photo ai”, “affinity photo android”, “affinity photo app”, “affinity photo cost”, “affinity photo download”, “affinity photo editing software”, “affinity photo editor”, “affinity photo for android”, “affinity photo for linux”, “affinity photo free”, “affinity photo free download”, “affinity photo free trial”, “affinity photo graphic design”, “affinity photo ipad”, “affinity photo iphone”, “affinity photo linux”, “affinity photo mac”, “affinity photo online”, “affinity photo pro”, “affinity photo review”, “affinity photo software”, “affinity photo trial”, “affinity photo windows”, “affinity publisher”, “affinity publisher 2”, “affinity publisher android”, “affinity publisher app”, “affinity publisher cost”, “affinity publisher download”, “affinity publisher for ipad”, “affinity publisher free”, “affinity publisher free download”, “affinity publisher free trial”, “affinity publisher ipad”, “affinity publisher linux”, “affinity publisher mac”, “affinity publisher online”, “affinity publisher price”, “affinity publisher review”, “affinity publisher software”, “affinity publisher trial”, “affinity publisher website”, “affinity publisher windows”, “affinity software”, “affinity software cost”, “affinity software download”, “affinity software free”, “affinity software free download”, “affinity software free trial”, “affinity software ipad”, “affinity software linux”, “affinity software mac”, “affinity software review”, “affinity software trial”, “affinity studio”, “affinity studio 2”, “affinity studio ai”, “affinity studio android”, “affinity studio by canva”, “affinity studio for linux”, “affinity studio free”, “affinity studio ipad”, “affinity studio linux”, “affinity studio price”, “affinity studio review”, “affinity.studio”, “canva affinity”, “serif affinity”, “serif affinity designer download”, “serif affinity designer for windows”, “serif affinity designer free download”, “serif affinity designer review”, “serif affinity designer software”, “serif affinity photo download”, “serif affinity photo review”, “serif affinity photo software” and “serif affinity photo windows”, summed into one figure. - [Adobe InDesign profile](/demand/global-en/brands/adobe-indesign) - [Affinity profile](/demand/global-en/brands/affinity) - [All desktop publishing software worldwide](/demand/global-en/categories/desktop-publishing-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Adobe InDesign or Affinity? In August 2026, Adobe InDesign had more branded searches than Affinity among desktop publishing software worldwide. Adobe InDesign was estimated to have 314K branded searches compared to Affinity’s 289K, and held a 45.1% Share of Search versus Affinity’s 41.6%. ## Cite this page Brandwave. "Adobe InDesign vs Affinity: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/desktop-publishing-software/compare/adobe-indesign-vs-affinity This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/desktop-publishing-software/compare/adobe-indesign-vs-affinity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.