---
title: "Desktop publishing software: Which brands are most popular in search?"
description: "Compare desktop publishing software for designing multi-page print and digital publications, brochures, books and professional page layouts. Includes publishing applications and design suites with dedicated layout tools. Word processors, slide tools and basic template design platforms are outside this set. Share of Search among Adobe InDesign, Affinity, Scribus, QuarkXPress, Swift Publisher, Xara and VivaDesigner, the desktop publishing software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/desktop-publishing-software"
publisher: "Brandwave"
---

# Desktop publishing software: Which brands are most popular in search?

Compare desktop publishing software for designing multi-page print and digital publications, brochures, books and professional page layouts. Includes publishing applications and design suites with dedicated layout tools. Word processors, slide tools and basic template design platforms are outside this set. Share of Search among Adobe InDesign, Affinity, Scribus, QuarkXPress, Swift Publisher, Xara and VivaDesigner, the desktop publishing software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Desktop publishing software
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Adobe InDesign, 45.1%

## Which brand is most popular in search among desktop publishing software worldwide?

- In August 2026, Adobe InDesign was the most searched among desktop publishing software worldwide, with an estimated 314K branded searches and 45.1% estimated Share of Search within this set.
- Affinity is in 2nd place, 3.5 percentage points behind at 41.6% Share of Search.
- Across the 11 months ending August 2026, Adobe InDesign’s estimated Share of Search among desktop publishing software worldwide increased from 37.1% to 45.1%.
- Across the 11 months ending August 2026, Affinity’s estimated Share of Search among desktop publishing software worldwide decreased from 53% to 41.6%.
- Across the 11 months ending August 2026, Scribus’ estimated Share of Search among desktop publishing software worldwide increased from 7.3% to 10.6%.
- Across the 11 months ending August 2026, Adobe InDesign’s estimated Share of Search among desktop publishing software worldwide peaked at 48.6% in May 2026 and was lowest at 21.9% in November 2025.
- Across the 11 months ending August 2026, Affinity’s estimated Share of Search among desktop publishing software worldwide peaked at 72.3% in November 2025 and was lowest at 38.8% in May 2026.
- Across the 11 months ending August 2026, Scribus’ estimated Share of Search among desktop publishing software worldwide peaked at 10.6% in August 2026 and was lowest at 4.4% in November 2025.
- Across the 11 months ending August 2026, QuarkXPress’ estimated Share of Search among desktop publishing software worldwide peaked at 2.3% in February 2026 and was lowest at 1.1% in November 2025.
- Across the 11 months ending August 2026, Adobe InDesign rose from 2nd to 1st among desktop publishing software worldwide.
- Across the 11 months ending August 2026, Affinity fell from 1st to 2nd among desktop publishing software worldwide.
- Across the 11 months ending August 2026, Swift Publisher rose from 6th to 5th among desktop publishing software worldwide.
- Across the 11 months ending August 2026, Xara fell from 5th to 6th among desktop publishing software worldwide.
- Across the 11 months ending August 2026, QuarkXPress and VivaDesigner held steady: their estimated Share of Search among desktop publishing software worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Adobe InDesign vs Affinity: compare search popularity](/demand/global-en/compare/adobe-indesign-vs-affinity): 45.1% against 41.6% Share of Search.
- [Adobe InDesign vs Scribus: compare search popularity](/demand/global-en/compare/adobe-indesign-vs-scribus): 45.1% against 10.6% Share of Search.
- [Affinity vs Scribus: compare search popularity](/demand/global-en/compare/affinity-vs-scribus): 41.6% against 10.6% Share of Search.

## How did search popularity change for desktop publishing software worldwide in August 2026?

- In August 2026, Scribus gained estimated Share of Search among desktop publishing software worldwide, from 8.9% to 10.6%.
- In August 2026, Adobe InDesign lost estimated Share of Search among desktop publishing software worldwide, from 46.3% to 45.1%.
- In August 2026, Affinity lost estimated Share of Search among desktop publishing software worldwide, from 42.1% to 41.6%.
- In August 2026, Xara rose from 7th to 6th among desktop publishing software worldwide.
- In August 2026, VivaDesigner fell from 6th to 7th among desktop publishing software worldwide.
- Estimated monthly branded searches for QuarkXPress worldwide fell 39.9% over 11 measured months, from 22.6K to 13.6K in August 2026.
- Estimated monthly branded searches for Swift Publisher worldwide fell 29.3% over 11 measured months, from 3K to 2.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Adobe InDesign | 45.1% | 314K | -2.9% | Adobe |
| 2 | Affinity | 41.6% | 289K | -1.5% | Canva |
| 3 | Scribus | 10.6% | 74K | +18.6% | Scribus Project |
| 4 | QuarkXPress | 2% | 13.6K | +1.3% | Quark |
| 5 | Swift Publisher | 0.3% | 2.1K | +3.4% | BeLight Software |
| 6 | Xara | 0.23% | 1.6K | +2.6% | Xara |
| 7 | VivaDesigner | 0.22% | 1.5K | -0.6% | VIVA |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Affinity | 640K | 53% | 1 |
| Oct 2025 | Adobe InDesign | 448K | 37.1% | 2 |
| Oct 2025 | Scribus | 88.3K | 7.3% | 3 |
| Oct 2025 | QuarkXPress | 22.6K | 1.9% | 4 |
| Oct 2025 | Xara | 3.3K | 0.27% | 5 |
| Oct 2025 | Swift Publisher | 3K | 0.25% | 6 |
| Oct 2025 | VivaDesigner | 2.8K | 0.23% | 7 |
| Nov 2025 | Affinity | 1.5M | 72.3% | 1 |
| Nov 2025 | Adobe InDesign | 441K | 21.9% | 2 |
| Nov 2025 | Scribus | 87.7K | 4.4% | 3 |
| Nov 2025 | QuarkXPress | 22.4K | 1.1% | 4 |
| Nov 2025 | Xara | 2.7K | 0.13% | 5 |
| Nov 2025 | Swift Publisher | 2.6K | 0.13% | 6 |
| Nov 2025 | VivaDesigner | 2.2K | 0.11% | 7 |
| Dec 2025 | Affinity | 502K | 52.1% | 1 |
| Dec 2025 | Adobe InDesign | 366K | 37.9% | 2 |
| Dec 2025 | Scribus | 72.6K | 7.5% | 3 |
| Dec 2025 | QuarkXPress | 16.1K | 1.7% | 4 |
| Dec 2025 | Swift Publisher | 2.9K | 0.3% | 5 |
| Dec 2025 | Xara | 2.4K | 0.25% | 6 |
| Dec 2025 | VivaDesigner | 2.1K | 0.21% | 7 |
| Jan 2026 | Affinity | 469K | 45.5% | 1 |
| Jan 2026 | Adobe InDesign | 441K | 42.8% | 2 |
| Jan 2026 | Scribus | 93.4K | 9.1% | 3 |
| Jan 2026 | QuarkXPress | 19.3K | 1.9% | 4 |
| Jan 2026 | Swift Publisher | 3K | 0.29% | 5 |
| Jan 2026 | Xara | 2.3K | 0.22% | 6 |
| Jan 2026 | VivaDesigner | 2.1K | 0.2% | 7 |
| Feb 2026 | Affinity | 369K | 43.2% | 1 |
| Feb 2026 | Adobe InDesign | 369K | 43.1% | 2 |
| Feb 2026 | Scribus | 90.4K | 10.6% | 3 |
| Feb 2026 | QuarkXPress | 19.4K | 2.3% | 4 |
| Feb 2026 | Swift Publisher | 2.5K | 0.29% | 5 |
| Feb 2026 | Xara | 2.4K | 0.28% | 6 |
| Feb 2026 | VivaDesigner | 2.4K | 0.27% | 7 |
| Mar 2026 | Adobe InDesign | 444K | 47.9% | 1 |
| Mar 2026 | Affinity | 367K | 39.6% | 2 |
| Mar 2026 | Scribus | 87.6K | 9.5% | 3 |
| Mar 2026 | QuarkXPress | 20.3K | 2.2% | 4 |
| Mar 2026 | Swift Publisher | 2.9K | 0.32% | 5 |
| Mar 2026 | VivaDesigner | 2.4K | 0.26% | 6 |
| Mar 2026 | Xara | 2.3K | 0.25% | 7 |
| Apr 2026 | Adobe InDesign | 373K | 46.2% | 1 |
| Apr 2026 | Affinity | 336K | 41.6% | 2 |
| Apr 2026 | Scribus | 73.5K | 9.1% | 3 |
| Apr 2026 | QuarkXPress | 17.7K | 2.2% | 4 |
| Apr 2026 | Swift Publisher | 2.7K | 0.33% | 5 |
| Apr 2026 | VivaDesigner | 2.4K | 0.3% | 6 |
| Apr 2026 | Xara | 2K | 0.25% | 7 |
| May 2026 | Adobe InDesign | 368K | 48.6% | 1 |
| May 2026 | Affinity | 294K | 38.8% | 2 |
| May 2026 | Scribus | 73.5K | 9.7% | 3 |
| May 2026 | QuarkXPress | 16.6K | 2.2% | 4 |
| May 2026 | Swift Publisher | 2.2K | 0.29% | 5 |
| May 2026 | Xara | 1.9K | 0.25% | 6 |
| May 2026 | VivaDesigner | 1.8K | 0.23% | 7 |
| Jun 2026 | Adobe InDesign | 354K | 46.9% | 1 |
| Jun 2026 | Affinity | 319K | 42.3% | 2 |
| Jun 2026 | Scribus | 62.5K | 8.3% | 3 |
| Jun 2026 | QuarkXPress | 13.6K | 1.8% | 4 |
| Jun 2026 | Swift Publisher | 2K | 0.27% | 5 |
| Jun 2026 | VivaDesigner | 1.7K | 0.22% | 6 |
| Jun 2026 | Xara | 1.6K | 0.21% | 7 |
| Jul 2026 | Adobe InDesign | 323K | 46.3% | 1 |
| Jul 2026 | Affinity | 294K | 42.1% | 2 |
| Jul 2026 | Scribus | 62.4K | 8.9% | 3 |
| Jul 2026 | QuarkXPress | 13.4K | 1.9% | 4 |
| Jul 2026 | Swift Publisher | 2K | 0.29% | 5 |
| Jul 2026 | VivaDesigner | 1.6K | 0.22% | 6 |
| Jul 2026 | Xara | 1.6K | 0.22% | 7 |
| Aug 2026 | Adobe InDesign | 314K | 45.1% | 1 |
| Aug 2026 | Affinity | 289K | 41.6% | 2 |
| Aug 2026 | Scribus | 74K | 10.6% | 3 |
| Aug 2026 | QuarkXPress | 13.6K | 2% | 4 |
| Aug 2026 | Swift Publisher | 2.1K | 0.3% | 5 |
| Aug 2026 | Xara | 1.6K | 0.23% | 6 |
| Aug 2026 | VivaDesigner | 1.5K | 0.22% | 7 |
| Sep 2026 | Adobe InDesign | — | — | — |
| Sep 2026 | Affinity | — | — | — |
| Sep 2026 | QuarkXPress | — | — | — |
| Sep 2026 | Scribus | — | — | — |
| Sep 2026 | Swift Publisher | — | — | — |
| Sep 2026 | VivaDesigner | — | — | — |
| Sep 2026 | Xara | — | — | — |

## What is being compared

- **Adobe InDesign**: Measured on the search terms “adobe indesign”, “adobe indesign cost”, “adobe indesign desktop publishing”, “adobe indesign download”, “adobe indesign free”, “adobe indesign free download”, “adobe indesign free trial”, “adobe indesign online”, “adobe indesign subscription”, “download indesign”, “how much is adobe indesign”, “how much is indesign”, “indesign”, “indesign 2”, “indesign 2025”, “indesign 2026”, “indesign ai”, “indesign app”, “indesign cost”, “indesign editor”, “indesign for ipad”, “indesign for mac”, “indesign for windows”, “indesign free”, “indesign free download”, “indesign free trial”, “indesign graphic design software”, “indesign online”, “indesign photo editing”, “indesign price”, “indesign pricing”, “indesign pro”, “indesign software”, “indesign subscription” and “indesign vector graphics”, summed into one figure.
- **Affinity**: Measured on the search terms “affinity app”, “affinity app android”, “affinity app cost”, “affinity app download”, “affinity app for android”, “affinity app for ipad”, “affinity app free”, “affinity app ipad”, “affinity app linux”, “affinity app review”, “affinity app reviews”, “affinity app windows”, “affinity by canva”, “affinity canva”, “affinity design”, “affinity designer”, “affinity designer 2”, “affinity designer 2 download”, “affinity designer 2 for ipad”, “affinity designer ai”, “affinity designer android”, “affinity designer app”, “affinity designer cost”, “affinity designer desktop publishing”, “affinity designer download”, “affinity designer for android”, “affinity designer for iphone”, “affinity designer for linux”, “affinity designer free”, “affinity designer free download”, “affinity designer free trial”, “affinity designer graphic design”, “affinity designer graphic design software”, “affinity designer ipad”, “affinity designer iphone”, “affinity designer linux”, “affinity designer mac”, “affinity designer online”, “affinity designer photo editing”, “affinity designer price”, “affinity designer program”, “affinity designer review”, “affinity designer subscription”, “affinity designer trial”, “affinity designer vector graphics”, “affinity designer website”, “affinity designer windows”, “affinity photo”, “affinity photo 2”, “affinity photo 2 download”, “affinity photo ai”, “affinity photo android”, “affinity photo app”, “affinity photo cost”, “affinity photo download”, “affinity photo editing software”, “affinity photo editor”, “affinity photo for android”, “affinity photo for linux”, “affinity photo free”, “affinity photo free download”, “affinity photo free trial”, “affinity photo graphic design”, “affinity photo ipad”, “affinity photo iphone”, “affinity photo linux”, “affinity photo mac”, “affinity photo online”, “affinity photo pro”, “affinity photo review”, “affinity photo software”, “affinity photo trial”, “affinity photo windows”, “affinity publisher”, “affinity publisher 2”, “affinity publisher android”, “affinity publisher app”, “affinity publisher cost”, “affinity publisher download”, “affinity publisher for ipad”, “affinity publisher free”, “affinity publisher free download”, “affinity publisher free trial”, “affinity publisher ipad”, “affinity publisher linux”, “affinity publisher mac”, “affinity publisher online”, “affinity publisher price”, “affinity publisher review”, “affinity publisher software”, “affinity publisher trial”, “affinity publisher website”, “affinity publisher windows”, “affinity software”, “affinity software cost”, “affinity software download”, “affinity software free”, “affinity software free download”, “affinity software free trial”, “affinity software ipad”, “affinity software linux”, “affinity software mac”, “affinity software review”, “affinity software trial”, “affinity studio”, “affinity studio 2”, “affinity studio ai”, “affinity studio android”, “affinity studio by canva”, “affinity studio for linux”, “affinity studio free”, “affinity studio ipad”, “affinity studio linux”, “affinity studio price”, “affinity studio review”, “affinity.studio”, “canva affinity”, “serif affinity”, “serif affinity designer download”, “serif affinity designer for windows”, “serif affinity designer free download”, “serif affinity designer review”, “serif affinity designer software”, “serif affinity photo download”, “serif affinity photo review”, “serif affinity photo software” and “serif affinity photo windows”, summed into one figure.
- **QuarkXPress**: Measured on the search terms “adobe quarkxpress”, “buy quarkxpress”, “download quarkxpress”, “free quarkxpress”, “how much is quarkxpress”, “quark express online”, “quark xpress”, “quark xpress 2025”, “quark xpress 2026”, “quark xpress cost”, “quark xpress for windows”, “quark xpress free trial”, “quark xpress price”, “quark xpress pro”, “quark xpress software”, “quarkxpress”, “quarkxpress 2”, “quarkxpress 2023”, “quarkxpress 2024”, “quarkxpress 2025”, “quarkxpress 2026”, “quarkxpress app”, “quarkxpress cost”, “quarkxpress desktop publishing”, “quarkxpress features”, “quarkxpress for android”, “quarkxpress for mac”, “quarkxpress free download”, “quarkxpress free trial”, “quarkxpress ipad”, “quarkxpress linux”, “quarkxpress mac”, “quarkxpress online”, “quarkxpress price”, “quarkxpress pro”, “quarkxpress program”, “quarkxpress review”, “quarkxpress software”, “quarkxpress subscription”, “quarkxpress trial”, “quarkxpress website” and “quarkxpress windows”, summed into one figure.
- **Scribus**: Measured on the search terms “download scribus”, “scribus”, “scribus 2023”, “scribus 2025”, “scribus 2026”, “scribus ai”, “scribus android”, “scribus app”, “scribus dtp”, “scribus for ipad”, “scribus free”, “scribus free download”, “scribus ipad”, “scribus linux”, “scribus mac”, “scribus online”, “scribus pricing”, “scribus program”, “scribus review”, “scribus vector graphics”, “scribus website”, “scribus windows” and “scribus.net”, summed into one figure.
- **Swift Publisher**: Measured on the search terms “belight software swift publisher”, “belight swift publisher”, “swift publisher”, “swift publisher 2”, “swift publisher 5”, “swift publisher 5 for mac”, “swift publisher 5.5”, “swift publisher cost”, “swift publisher download”, “swift publisher for mac reviews”, “swift publisher free”, “swift publisher free download”, “swift publisher ipad”, “swift publisher mac”, “swift publisher mac download”, “swift publisher review”, “swift publisher reviews” and “swift publisher windows”, summed into one figure.
- **VivaDesigner**: Measured on the search terms “viva designer”, “viva designer commercial edition”, “viva designer download”, “viva designer free”, “viva designer online”, “viva designer pricing”, “viva designer review”, “vivadesigner”, “vivadesigner download”, “vivadesigner free”, “vivadesigner free edition”, “vivadesigner online” and “vivadesigner review”, summed into one figure.
- **Xara**: Measured on the search terms “download xara designer pro”, “magix xara designer pro”, “magix xara photo & graphic designer”, “magix xara xtreme”, “magix xara xtreme pro”, “xara cloud”, “xara cloud pricing”, “xara designer pro”, “xara designer pro free download”, “xara designer pro mac”, “xara designer pro price”, “xara designer pro review”, “xara designer pro reviews”, “xara photo & graphic designer”, “xara photo & graphic designer free”, “xara photo & graphic designer free download”, “xara photo & graphic designer online”, “xara photo & graphic designer review”, “xara photo and graphic designer download”, “xara photo and graphic designer review”, “xara software”, “xara software download”, “xara software free download”, “xara software review”, “xara xtreme”, “xara xtreme download”, “xara xtreme free download”, “xara xtreme linux”, “xara xtreme mac”, “xara xtreme pro”, “xara xtreme review” and “xara xtreme windows”, summed into one figure.

- [Adobe InDesign](/demand/global-en/brands/adobe-indesign)
- [Affinity](/demand/global-en/brands/affinity)
- [QuarkXPress](/demand/global-en/brands/quarkxpress)
- [Scribus](/demand/global-en/brands/scribus)
- [Swift Publisher](/demand/global-en/brands/swift-publisher)
- [VivaDesigner](/demand/global-en/brands/vivadesigner)
- [Xara](/demand/global-en/brands/xara)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among desktop publishing software worldwide?

In August 2026, Adobe InDesign was the most searched among desktop publishing software worldwide, with an estimated 314K branded searches and 45.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Desktop publishing software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/desktop-publishing-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/desktop-publishing-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.