--- title: "Desk lamp brands: Which brands are most popular in search?" description: "Compare the desk lamp brands shoppers choose between. Share of Search among Govee, Xiaomi, Philips, BenQ, Anglepoise and Lume Cube, the desk lamp brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/desk-lamp-brands" publisher: "Brandwave" --- # Desk lamp brands: Which brands are most popular in search? Compare the desk lamp brands shoppers choose between. Share of Search among Govee, Xiaomi, Philips, BenQ, Anglepoise and Lume Cube, the desk lamp brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Desk lamp brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Govee, 45.4% ## Which brand is most popular in search among desk lamp brands worldwide? - Govee and Xiaomi share the highest estimated Share of Search among desk lamp brands worldwide, at 45.4% in August 2026. - Across the 11 months ending August 2026, Govee’s estimated Share of Search among desk lamp brands worldwide increased from 41.2% to 45.4%. - Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among desk lamp brands worldwide decreased from 50.3% to 45.4%. - Across the 11 months ending August 2026, Philips’ estimated Share of Search among desk lamp brands worldwide increased from 7.3% to 8.2%. - Across the 11 months ending August 2026, Govee’s estimated Share of Search among desk lamp brands worldwide peaked at 51% in May 2026 and was lowest at 40.4% in December 2025. - Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among desk lamp brands worldwide peaked at 50.3% in October 2025 and was lowest at 41.7% in April 2026. - Across the 11 months ending August 2026, Philips’ estimated Share of Search among desk lamp brands worldwide peaked at 9.1% in December 2025 and was lowest at 5.9% in March 2026. - Across the 11 months ending August 2026, Govee rose from 2nd to 1st among desk lamp brands worldwide. - Across the 11 months ending August 2026, Xiaomi fell from 1st to 2nd among desk lamp brands worldwide. - Across the 11 months ending August 2026, BenQ, Anglepoise and Lume Cube held steady: their estimated Share of Search among desk lamp brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Govee vs Xiaomi: compare search popularity](/demand/global-en/compare/govee-vs-xiaomi): 45.4% Share of Search each. - [Govee vs Philips: compare search popularity](/demand/global-en/compare/govee-vs-philips): 45.4% against 8.2% Share of Search. - [Xiaomi vs Philips: compare search popularity](/demand/global-en/compare/philips-vs-xiaomi): 45.4% against 8.2% Share of Search. ## How did search popularity change for desk lamp brands worldwide in August 2026? - In August 2026, Govee overtook Xiaomi to take the highest estimated Share of Search among desk lamp brands worldwide, at 45.4%. - In August 2026, Xiaomi lost estimated Share of Search among desk lamp brands worldwide, from 49.7% to 45.4%. - Estimated monthly branded searches for Lume Cube worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026. - Estimated monthly branded searches for Anglepoise worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026. - Estimated monthly branded searches for BenQ worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Govee | 45.4% | 6.1M | +22.4% | Govee | | 2 | Xiaomi | 45.4% | 6.1M | 0.0% | Xiaomi | | 3 | Philips | 8.2% | 1.1M | +4.3% | Philips | | 4 | BenQ | 1% | 135K | 0.0% | BenQ | | 5 | Anglepoise | 0.07% | 9.9K | +22.2% | Anglepoise | | 6 | Lume Cube | 0.01% | 1.9K | +46.2% | Lume Cube | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Xiaomi | 7.5M | 50.3% | 1 | | Oct 2025 | Govee | 6.1M | 41.2% | 2 | | Oct 2025 | Philips | 1.1M | 7.3% | 3 | | Oct 2025 | BenQ | 165K | 1.1% | 4 | | Oct 2025 | Anglepoise | 14.8K | 0.1% | 5 | | Oct 2025 | Lume Cube | 1.6K | 0.01% | 6 | | Nov 2025 | Xiaomi | 7.5M | 49.7% | 1 | | Nov 2025 | Govee | 6.1M | 40.6% | 2 | | Nov 2025 | Philips | 1.3M | 8.5% | 3 | | Nov 2025 | BenQ | 165K | 1.1% | 4 | | Nov 2025 | Anglepoise | 14.8K | 0.1% | 5 | | Nov 2025 | Lume Cube | 1.9K | 0.01% | 6 | | Dec 2025 | Xiaomi | 7.5M | 49.3% | 1 | | Dec 2025 | Govee | 6.1M | 40.4% | 2 | | Dec 2025 | Philips | 1.4M | 9.1% | 3 | | Dec 2025 | BenQ | 165K | 1.1% | 4 | | Dec 2025 | Anglepoise | 12.1K | 0.08% | 5 | | Dec 2025 | Lume Cube | 1.9K | 0.01% | 6 | | Jan 2026 | Govee | 7.5M | 46.1% | 1 | | Jan 2026 | Xiaomi | 7.5M | 46.1% | 2 | | Jan 2026 | Philips | 1.1M | 6.7% | 3 | | Jan 2026 | BenQ | 165K | 1% | 4 | | Jan 2026 | Anglepoise | 14.8K | 0.09% | 5 | | Jan 2026 | Lume Cube | 1.6K | <0.01% | 6 | | Feb 2026 | Govee | 6.1M | 45.8% | 1 | | Feb 2026 | Xiaomi | 6.1M | 45.8% | 2 | | Feb 2026 | Philips | 975K | 7.3% | 3 | | Feb 2026 | BenQ | 135K | 1% | 4 | | Feb 2026 | Anglepoise | 12.1K | 0.09% | 5 | | Feb 2026 | Lume Cube | 1.6K | 0.01% | 6 | | Mar 2026 | Govee | 7.5M | 46.5% | 1 | | Mar 2026 | Xiaomi | 7.5M | 46.5% | 2 | | Mar 2026 | Philips | 957K | 5.9% | 3 | | Mar 2026 | BenQ | 165K | 1% | 4 | | Mar 2026 | Anglepoise | 12.1K | 0.08% | 5 | | Mar 2026 | Lume Cube | 1.6K | <0.01% | 6 | | Apr 2026 | Govee | 7.5M | 50.9% | 1 | | Apr 2026 | Xiaomi | 6.1M | 41.7% | 2 | | Apr 2026 | Philips | 939K | 6.4% | 3 | | Apr 2026 | BenQ | 135K | 0.92% | 4 | | Apr 2026 | Anglepoise | 9.9K | 0.07% | 5 | | Apr 2026 | Lume Cube | 1.6K | 0.01% | 6 | | May 2026 | Govee | 7.5M | 51% | 1 | | May 2026 | Xiaomi | 6.1M | 41.8% | 2 | | May 2026 | Philips | 909K | 6.2% | 3 | | May 2026 | BenQ | 135K | 0.92% | 4 | | May 2026 | Anglepoise | 9.9K | 0.07% | 5 | | May 2026 | Lume Cube | 1.6K | 0.01% | 6 | | Jun 2026 | Govee | 6.1M | 46% | 1 | | Jun 2026 | Xiaomi | 6.1M | 46% | 2 | | Jun 2026 | Philips | 911K | 6.9% | 3 | | Jun 2026 | BenQ | 135K | 1% | 4 | | Jun 2026 | Anglepoise | 8.1K | 0.06% | 5 | | Jun 2026 | Lume Cube | 1.3K | <0.01% | 6 | | Jul 2026 | Xiaomi | 6.1M | 49.7% | 1 | | Jul 2026 | Govee | 5M | 40.6% | 2 | | Jul 2026 | Philips | 1.1M | 8.6% | 3 | | Jul 2026 | BenQ | 135K | 1.1% | 4 | | Jul 2026 | Anglepoise | 8.1K | 0.07% | 5 | | Jul 2026 | Lume Cube | 1.3K | 0.01% | 6 | | Aug 2026 | Govee | 6.1M | 45.4% | 1 | | Aug 2026 | Xiaomi | 6.1M | 45.4% | 2 | | Aug 2026 | Philips | 1.1M | 8.2% | 3 | | Aug 2026 | BenQ | 135K | 1% | 4 | | Aug 2026 | Anglepoise | 9.9K | 0.07% | 5 | | Aug 2026 | Lume Cube | 1.9K | 0.01% | 6 | | Sep 2026 | Anglepoise | — | — | — | | Sep 2026 | BenQ | — | — | — | | Sep 2026 | Govee | — | — | — | | Sep 2026 | Lume Cube | — | — | — | | Sep 2026 | Philips | — | — | — | | Sep 2026 | Xiaomi | — | — | — | ## What is being compared - **Anglepoise**: Measured on the search term “anglepoise lamp”. - **BenQ**: Measured on the search term “benq”. - **Govee**: Measured on the search term “govee”. - **Lume Cube**: Measured on the search term “lume cube light”. - **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips com”, “philips oneblade”, “philips shaver” and “shaver philips”, summed into one figure. - **Xiaomi**: Measured on the search term “xiaomi”. - [Anglepoise](/demand/global-en/brands/anglepoise) - [BenQ](/demand/global-en/brands/benq) - [Govee](/demand/global-en/brands/govee) - [Lume Cube](/demand/global-en/brands/lume-cube) - [Philips](/demand/global-en/brands/philips) - [Xiaomi](/demand/global-en/brands/xiaomi) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among desk lamp brands worldwide? Govee and Xiaomi share the highest estimated Share of Search among desk lamp brands worldwide, at 45.4% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Desk lamp brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/desk-lamp-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/desk-lamp-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.