---
title: "Designer perfume brands: Which brands are most popular in search?"
description: "Compare the designer fragrance brands people buy. Share of Search among Chanel, Gucci, Versace, Marc Jacobs and Dior, the designer perfume brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/designer-perfume-brands"
publisher: "Brandwave"
---

# Designer perfume brands: Which brands are most popular in search?

Compare the designer fragrance brands people buy. Share of Search among Chanel, Gucci, Versace, Marc Jacobs and Dior, the designer perfume brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Designer perfume brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Chanel, 37.1%

## Which brand is most popular in search among designer perfume brands worldwide?

- In August 2026, Chanel was the most searched among designer perfume brands worldwide, with an estimated 3.4M branded searches and 37.1% estimated Share of Search within this set.
- Gucci is in 2nd place, 6.7 percentage points behind at 30.3% Share of Search.
- Across the 11 months ending August 2026, Chanel’s estimated Share of Search among designer perfume brands worldwide increased from 35.4% to 37.1%.
- Across the 11 months ending August 2026, Gucci’s estimated Share of Search among designer perfume brands worldwide decreased from 35.4% to 30.3%.
- Across the 11 months ending August 2026, Versace’s estimated Share of Search among designer perfume brands worldwide increased from 15.8% to 16.6%.
- Across the 11 months ending August 2026, Marc Jacobs’ estimated Share of Search among designer perfume brands worldwide increased from 8.7% to 11.1%.
- Across the 11 months ending August 2026, Chanel’s estimated Share of Search among designer perfume brands worldwide peaked at 40% in March 2026 and was lowest at 33.6% in November 2025.
- Across the 11 months ending August 2026, Gucci’s estimated Share of Search among designer perfume brands worldwide peaked at 35.9% in April 2026 and was lowest at 30.3% in June 2026.
- Across the 11 months ending August 2026, Versace’s estimated Share of Search among designer perfume brands worldwide peaked at 18.3% in November 2025 and was lowest at 14.7% in March 2026.
- Across the 11 months ending August 2026, Marc Jacobs’ estimated Share of Search among designer perfume brands worldwide peaked at 11.1% in June 2026 and was lowest at 7.2% in April 2026.
- Across the 11 months ending August 2026, Dior held steady: its estimated Share of Search among designer perfume brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Chanel vs Gucci: compare search popularity](/demand/global-en/compare/chanel-vs-gucci): 37.1% against 30.3% Share of Search.
- [Chanel vs Versace: compare search popularity](/demand/global-en/compare/chanel-vs-versace): 37.1% against 16.6% Share of Search.
- [Chanel vs Marc Jacobs: compare search popularity](/demand/global-en/compare/chanel-vs-marc-jacobs): 37.1% against 11.1% Share of Search.
- [Chanel vs Dior: compare search popularity](/demand/global-en/compare/chanel-vs-dior): 37.1% against 5% Share of Search.
- [Gucci vs Versace: compare search popularity](/demand/global-en/compare/gucci-vs-versace): 30.3% against 16.6% Share of Search.
- [Gucci vs Marc Jacobs: compare search popularity](/demand/global-en/compare/gucci-vs-marc-jacobs): 30.3% against 11.1% Share of Search.
- [Gucci vs Dior: compare search popularity](/demand/global-en/compare/dior-vs-gucci): 30.3% against 5% Share of Search.
- [Versace vs Marc Jacobs: compare search popularity](/demand/global-en/compare/marc-jacobs-vs-versace): 16.6% against 11.1% Share of Search.
- [Versace vs Dior: compare search popularity](/demand/global-en/compare/dior-vs-versace): 16.6% against 5% Share of Search.
- [Marc Jacobs vs Dior: compare search popularity](/demand/global-en/compare/dior-vs-marc-jacobs): 11.1% against 5% Share of Search.

## How did search popularity change for designer perfume brands worldwide in August 2026?

- Estimated monthly branded searches for Marc Jacobs worldwide rose 21.5% over 11 measured months, from 823K to 1M in August 2026.
- Estimated monthly branded searches for Gucci worldwide fell 18.2% over 11 measured months, from 3.4M to 2.7M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Chanel | 37.1% | 3.4M | 0.0% | Chanel |
| 2 | Gucci | 30.3% | 2.7M | 0.0% | Kering |
| 3 | Versace | 16.6% | 1.5M | 0.0% | Versace |
| 4 | Marc Jacobs | 11.1% | 1M | 0.0% | Marc Jacobs |
| 5 | Dior | 5% | 450K | 0.0% | LVMH |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chanel | 3.4M | 35.4% | 1 |
| Oct 2025 | Gucci | 3.4M | 35.4% | 2 |
| Oct 2025 | Versace | 1.5M | 15.8% | 3 |
| Oct 2025 | Marc Jacobs | 823K | 8.7% | 4 |
| Oct 2025 | Dior | 450K | 4.8% | 5 |
| Nov 2025 | Chanel | 3.4M | 33.6% | 1 |
| Nov 2025 | Gucci | 3.4M | 33.6% | 2 |
| Nov 2025 | Versace | 1.8M | 18.3% | 3 |
| Nov 2025 | Marc Jacobs | 1M | 10% | 4 |
| Nov 2025 | Dior | 450K | 4.5% | 5 |
| Dec 2025 | Chanel | 5M | 38.2% | 1 |
| Dec 2025 | Gucci | 4.1M | 31.2% | 2 |
| Dec 2025 | Versace | 2.2M | 17.1% | 3 |
| Dec 2025 | Marc Jacobs | 1.2M | 9.3% | 4 |
| Dec 2025 | Dior | 550K | 4.2% | 5 |
| Jan 2026 | Chanel | 4.1M | 38.8% | 1 |
| Jan 2026 | Gucci | 3.4M | 31.8% | 2 |
| Jan 2026 | Versace | 1.8M | 17.4% | 3 |
| Jan 2026 | Marc Jacobs | 823K | 7.8% | 4 |
| Jan 2026 | Dior | 450K | 4.3% | 5 |
| Feb 2026 | Chanel | 3.4M | 38.8% | 1 |
| Feb 2026 | Gucci | 2.7M | 31.7% | 2 |
| Feb 2026 | Versace | 1.5M | 17.4% | 3 |
| Feb 2026 | Marc Jacobs | 673K | 7.8% | 4 |
| Feb 2026 | Dior | 368K | 4.3% | 5 |
| Mar 2026 | Chanel | 4.1M | 40% | 1 |
| Mar 2026 | Gucci | 3.4M | 32.8% | 2 |
| Mar 2026 | Versace | 1.5M | 14.7% | 3 |
| Mar 2026 | Marc Jacobs | 823K | 8.1% | 4 |
| Mar 2026 | Dior | 450K | 4.4% | 5 |
| Apr 2026 | Chanel | 3.4M | 35.9% | 1 |
| Apr 2026 | Gucci | 3.4M | 35.9% | 2 |
| Apr 2026 | Versace | 1.5M | 16.1% | 3 |
| Apr 2026 | Marc Jacobs | 673K | 7.2% | 4 |
| Apr 2026 | Dior | 450K | 4.8% | 5 |
| May 2026 | Chanel | 4.1M | 38.8% | 1 |
| May 2026 | Gucci | 3.4M | 31.8% | 2 |
| May 2026 | Versace | 1.8M | 17.4% | 3 |
| May 2026 | Marc Jacobs | 823K | 7.8% | 4 |
| May 2026 | Dior | 450K | 4.3% | 5 |
| Jun 2026 | Chanel | 3.4M | 37.1% | 1 |
| Jun 2026 | Gucci | 2.7M | 30.3% | 2 |
| Jun 2026 | Versace | 1.5M | 16.6% | 3 |
| Jun 2026 | Marc Jacobs | 1M | 11.1% | 4 |
| Jun 2026 | Dior | 450K | 5% | 5 |
| Jul 2026 | Chanel | 3.4M | 37.1% | 1 |
| Jul 2026 | Gucci | 2.7M | 30.3% | 2 |
| Jul 2026 | Versace | 1.5M | 16.6% | 3 |
| Jul 2026 | Marc Jacobs | 1M | 11.1% | 4 |
| Jul 2026 | Dior | 450K | 5% | 5 |
| Aug 2026 | Chanel | 3.4M | 37.1% | 1 |
| Aug 2026 | Gucci | 2.7M | 30.3% | 2 |
| Aug 2026 | Versace | 1.5M | 16.6% | 3 |
| Aug 2026 | Marc Jacobs | 1M | 11.1% | 4 |
| Aug 2026 | Dior | 450K | 5% | 5 |
| Sep 2026 | Chanel | — | — | — |
| Sep 2026 | Dior | — | — | — |
| Sep 2026 | Gucci | — | — | — |
| Sep 2026 | Marc Jacobs | — | — | — |
| Sep 2026 | Versace | — | — | — |

## What is being compared

- **Chanel**: Measured on the search term “chanel”.
- **Dior**: Measured on the search term “dior bag”.
- **Gucci**: Measured on the search term “gucci”.
- **Marc Jacobs**: Measured on the search term “marc jacobs”.
- **Versace**: Measured on the search term “versace”.

- [Chanel](/demand/global-en/brands/chanel)
- [Dior](/demand/global-en/brands/dior)
- [Gucci](/demand/global-en/brands/gucci)
- [Marc Jacobs](/demand/global-en/brands/marc-jacobs)
- [Versace](/demand/global-en/brands/versace)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among designer perfume brands worldwide?

In August 2026, Chanel was the most searched among designer perfume brands worldwide, with an estimated 3.4M branded searches and 37.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Designer perfume brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/designer-perfume-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/designer-perfume-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.