--- title: "Design system platforms: Which brands are most popular in search?" description: "Compare the platforms teams document design systems in. Share of Search among Chromatic, zeroheight, Storybook, Supernova and Knapsack, the design system platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/design-systems-platforms" publisher: "Brandwave" --- # Design system platforms: Which brands are most popular in search? Compare the platforms teams document design systems in. Share of Search among Chromatic, zeroheight, Storybook, Supernova and Knapsack, the design system platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Design system platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Chromatic, 87.7% ## Which brand is most popular in search among design system platforms worldwide? - In August 2026, Chromatic was the most searched among design system platforms worldwide, with an estimated 60.5K branded searches and 87.7% estimated Share of Search within this set. - zeroheight is in 2nd place, 78.1 percentage points behind at 9.6% Share of Search. - Across the 11 months ending August 2026, Chromatic’s estimated Share of Search among design system platforms worldwide increased from 84.7% to 87.7%. - Across the 11 months ending August 2026, zeroheight’s estimated Share of Search among design system platforms worldwide decreased from 11.4% to 9.6%. - Across the 11 months ending August 2026, Storybook’s estimated Share of Search among design system platforms worldwide decreased from 3.3% to 2.3%. - Across the 11 months ending August 2026, Chromatic’s estimated Share of Search among design system platforms worldwide peaked at 88.8% in December 2025 and was lowest at 82.7% in May 2026. - Across the 11 months ending August 2026, zeroheight’s estimated Share of Search among design system platforms worldwide peaked at 13.6% in July 2026 and was lowest at 7.9% in December 2025. - Across the 11 months ending August 2026, Storybook’s estimated Share of Search among design system platforms worldwide peaked at 3.3% in October 2025 and was lowest at 2.3% in June 2026. - Across the 11 months ending August 2026, Supernova and Knapsack held steady: their estimated Share of Search among design system platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Chromatic vs zeroheight: compare search popularity](/demand/global-en/compare/chromatic-vs-zeroheight): 87.7% against 9.6% Share of Search. - [Chromatic vs Storybook: compare search popularity](/demand/global-en/compare/chromatic-vs-storybook): 87.7% against 2.3% Share of Search. - [zeroheight vs Storybook: compare search popularity](/demand/global-en/compare/storybook-vs-zeroheight): 9.6% against 2.3% Share of Search. ## How did search popularity change for design system platforms worldwide in August 2026? - In August 2026, Chromatic gained estimated Share of Search among design system platforms worldwide, from 83.1% to 87.7%. - In August 2026, zeroheight lost estimated Share of Search among design system platforms worldwide, from 13.6% to 9.6%. - Estimated monthly branded searches for Supernova worldwide fell 45.8% over 11 measured months, from 480 to 260 in August 2026. - Estimated monthly branded searches for Storybook worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Chromatic | 87.7% | 60.5K | +22.2% | Chromatic | | 2 | zeroheight | 9.6% | 6.6K | -18.6% | zeroheight | | 3 | Storybook | 2.3% | 1.6K | 0.0% | Storybook | | 4 | Supernova | 0.38% | 260 | -18.8% | Supernova | | 5 | Knapsack | 0.03% | 20 | 0.0% | Knapsack | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chromatic | 74K | 84.7% | 1 | | Oct 2025 | zeroheight | 9.9K | 11.4% | 2 | | Oct 2025 | Storybook | 2.9K | 3.3% | 3 | | Oct 2025 | Supernova | 480 | 0.55% | 4 | | Oct 2025 | Knapsack | 20 | 0.02% | 5 | | Nov 2025 | Chromatic | 74K | 87.1% | 1 | | Nov 2025 | zeroheight | 8.1K | 9.6% | 2 | | Nov 2025 | Storybook | 2.4K | 2.8% | 3 | | Nov 2025 | Supernova | 390 | 0.46% | 4 | | Nov 2025 | Knapsack | 50 | 0.06% | 5 | | Dec 2025 | Chromatic | 74K | 88.8% | 1 | | Dec 2025 | zeroheight | 6.6K | 7.9% | 2 | | Dec 2025 | Storybook | 2.4K | 2.9% | 3 | | Dec 2025 | Supernova | 320 | 0.38% | 4 | | Dec 2025 | Knapsack | 40 | 0.05% | 5 | | Jan 2026 | Chromatic | 74K | 87.1% | 1 | | Jan 2026 | zeroheight | 8.1K | 9.6% | 2 | | Jan 2026 | Storybook | 2.4K | 2.8% | 3 | | Jan 2026 | Supernova | 390 | 0.46% | 4 | | Jan 2026 | Knapsack | 20 | 0.02% | 5 | | Feb 2026 | Chromatic | 60.5K | 85.3% | 1 | | Feb 2026 | zeroheight | 8.1K | 11.5% | 2 | | Feb 2026 | Storybook | 1.9K | 2.7% | 3 | | Feb 2026 | Supernova | 390 | 0.55% | 4 | | Feb 2026 | Knapsack | 30 | 0.04% | 5 | | Mar 2026 | Chromatic | 74K | 85.2% | 1 | | Mar 2026 | zeroheight | 9.9K | 11.4% | 2 | | Mar 2026 | Storybook | 2.4K | 2.8% | 3 | | Mar 2026 | Supernova | 480 | 0.55% | 4 | | Mar 2026 | Knapsack | 30 | 0.03% | 5 | | Apr 2026 | Chromatic | 60.5K | 85.2% | 1 | | Apr 2026 | zeroheight | 8.1K | 11.4% | 2 | | Apr 2026 | Storybook | 1.9K | 2.7% | 3 | | Apr 2026 | Supernova | 480 | 0.68% | 4 | | Apr 2026 | Knapsack | 20 | 0.03% | 5 | | May 2026 | Chromatic | 49.5K | 82.7% | 1 | | May 2026 | zeroheight | 8.1K | 13.6% | 2 | | May 2026 | Storybook | 1.9K | 3.2% | 3 | | May 2026 | Supernova | 320 | 0.53% | 4 | | May 2026 | Knapsack | 20 | 0.03% | 5 | | Jun 2026 | Chromatic | 60.5K | 85.8% | 1 | | Jun 2026 | zeroheight | 8.1K | 11.5% | 2 | | Jun 2026 | Storybook | 1.6K | 2.3% | 3 | | Jun 2026 | Supernova | 320 | 0.45% | 4 | | Jun 2026 | Knapsack | 20 | 0.03% | 5 | | Jul 2026 | Chromatic | 49.5K | 83.1% | 1 | | Jul 2026 | zeroheight | 8.1K | 13.6% | 2 | | Jul 2026 | Storybook | 1.6K | 2.7% | 3 | | Jul 2026 | Supernova | 320 | 0.54% | 4 | | Jul 2026 | Knapsack | 20 | 0.03% | 5 | | Aug 2026 | Chromatic | 60.5K | 87.7% | 1 | | Aug 2026 | zeroheight | 6.6K | 9.6% | 2 | | Aug 2026 | Storybook | 1.6K | 2.3% | 3 | | Aug 2026 | Supernova | 260 | 0.38% | 4 | | Aug 2026 | Knapsack | 20 | 0.03% | 5 | | Sep 2026 | Chromatic | — | — | — | | Sep 2026 | Knapsack | — | — | — | | Sep 2026 | Storybook | — | — | — | | Sep 2026 | Supernova | — | — | — | | Sep 2026 | zeroheight | — | — | — | ## What is being compared - **Chromatic**: Measured on the search term “chromatic”. - **Knapsack**: Measured on the search term “knapsack design”. - **Storybook**: Measured on the search term “storybook js”. - **Supernova**: Measured on the search term “supernova design”. - **zeroheight**: Measured on the search terms “zeroheight” and “zeroheight com”, summed into one figure. - [Chromatic](/demand/global-en/brands/chromatic) - [Knapsack](/demand/global-en/brands/knapsack) - [Storybook](/demand/global-en/brands/storybook) - [Supernova](/demand/global-en/brands/supernova) - [zeroheight](/demand/global-en/brands/zeroheight) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among design system platforms worldwide? In August 2026, Chromatic was the most searched among design system platforms worldwide, with an estimated 60.5K branded searches and 87.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Design system platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/design-systems-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/design-systems-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.