---
title: "Design asset marketplaces: Which are searched most?"
description: "Compare the design asset marketplaces teams use. Share of Search among Freepik, Dafont, Envato, Creative Fabrica, Creative Market and UI8, the design asset marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/design-asset-marketplaces"
publisher: "Brandwave"
---

# Design asset marketplaces: Which are searched most?

Compare the design asset marketplaces teams use. Share of Search among Freepik, Dafont, Envato, Creative Fabrica, Creative Market and UI8, the design asset marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Design asset marketplaces
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Freepik, 47.4%

## Which brand is most popular in search among design asset marketplaces worldwide?

- In September 2026, Freepik was the most searched among design asset marketplaces worldwide, with an estimated 5M branded searches, 47.4% of all searches for the six we track.
- Dafont is in 2nd place, 15.6 percentage points behind at 31.8%.
- Across the 12 months ending September 2026, Freepik’s share of searches among design asset marketplaces worldwide decreased from 58.7% to 47.4%.
- Across the 12 months ending September 2026, Dafont’s share of searches among design asset marketplaces worldwide increased from 26.5% to 31.8%.
- Across the 12 months ending September 2026, Envato’s share of searches among design asset marketplaces worldwide increased from 11.9% to 17.3%.
- Across the 12 months ending September 2026, Freepik’s share of searches among design asset marketplaces worldwide peaked at 58.7% in October 2025 and was lowest at 47.4% in August 2026.
- Across the 12 months ending September 2026, Dafont’s share of searches among design asset marketplaces worldwide peaked at 31.8% in August 2026 and was lowest at 25.6% in November 2025.
- Across the 12 months ending September 2026, Envato’s share of searches among design asset marketplaces worldwide peaked at 17.3% in August 2026 and was lowest at 11.7% in April 2026.
- Across the 12 months ending September 2026, Creative Fabrica, Creative Market and UI8 held steady: their share of searches among design asset marketplaces worldwide each moved less than 0.5 percentage points.

## Top design asset marketplaces in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Envato and Creative Market were mentioned most often, in four of the five answers. Envato was recommended most often, coming first in two out of four answers that gave a list. Creative Market was second, and UI8 was third. Dafont, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Envato | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Creative Market | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| UI8 | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Freepik | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Creative Fabrica | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Dafont | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about design asset marketplaces

- Asked ChatGPT "Which design asset marketplace should I use?": 1. Creative Market, 2. Envato, 3. UI8, 4. Creative Fabrica
- Asked ChatGPT "What are the best design asset marketplaces?": 1. Creative Market, 2. Envato, 3. UI8
- Asked ChatGPT "What's the best design asset marketplace for assets for a design team?": 1. Envato, 2. Creative Market, 3. UI8
- Searched Google, AI Overview "design asset marketplaces": 1. Envato, 2. Freepik, 3. Creative Market, 4. Creative Fabrica
- Searched Google, AI Overview "design assets for teams": named none of the brands we track

Not named in any answer: Dafont.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026.

## Compare search popularity between leading brands

- [Freepik vs Dafont: compare search popularity](/demand/global-en/compare/dafont-vs-freepik): 47.4% against 31.8% Share of Search.
- [Freepik vs Envato: compare search popularity](/demand/global-en/compare/envato-vs-freepik): 47.4% against 17.3% Share of Search.
- [Freepik vs Creative Fabrica: compare search popularity](/demand/global-en/compare/creative-fabrica-vs-freepik): 47.4% against 2.3% Share of Search.
- [Dafont vs Envato: compare search popularity](/demand/global-en/compare/dafont-vs-envato): 31.8% against 17.3% Share of Search.
- [Dafont vs Creative Fabrica: compare search popularity](/demand/global-en/compare/creative-fabrica-vs-dafont): 31.8% against 2.3% Share of Search.
- [Envato vs Creative Fabrica: compare search popularity](/demand/global-en/compare/creative-fabrica-vs-envato): 17.3% against 2.3% Share of Search.

## How did search popularity change for design asset marketplaces worldwide in September 2026?

- Estimated monthly branded searches for Freepik worldwide fell 55% over 12 measured months, from 11.1M to 5M in September 2026.
- Estimated monthly branded searches for UI8 worldwide fell 45.5% over 12 measured months, from 22.2K to 12.1K in September 2026.
- Estimated monthly branded searches for Creative Market worldwide fell 33.3% over 12 measured months, from 165K to 110K in September 2026.
- Estimated monthly branded searches for Creative Fabrica worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
- Estimated monthly branded searches for Dafont worldwide fell 33% over 12 measured months, from 5M to 3.4M in September 2026.
- Estimated monthly branded searches for Envato worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Freepik | 47.4% | 5M | 0.0% | Freepik |
| 2 | Dafont | 31.8% | 3.4M | 0.0% | Dafont |
| 3 | Envato | 17.3% | 1.8M | 0.0% | Envato |
| 4 | Creative Fabrica | 2.3% | 246K | 0.0% | Creative Fabrica |
| 5 | Creative Market | 1% | 110K | 0.0% | Creative Market |
| 6 | UI8 | 0.11% | 12.1K | 0.0% | UI8 |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Freepik | 11.1M | 58.7% | 1 |
| Oct 2025 | Dafont | 5M | 26.5% | 2 |
| Oct 2025 | Envato | 2.2M | 11.9% | 3 |
| Oct 2025 | Creative Fabrica | 368K | 1.9% | 4 |
| Oct 2025 | Creative Market | 165K | 0.87% | 5 |
| Oct 2025 | UI8 | 22.2K | 0.12% | 6 |
| Nov 2025 | Freepik | 9.1M | 57.1% | 1 |
| Nov 2025 | Dafont | 4.1M | 25.6% | 2 |
| Nov 2025 | Envato | 2.2M | 14% | 3 |
| Nov 2025 | Creative Fabrica | 368K | 2.3% | 4 |
| Nov 2025 | Creative Market | 135K | 0.84% | 5 |
| Nov 2025 | UI8 | 22.2K | 0.14% | 6 |
| Dec 2025 | Freepik | 9.1M | 57.2% | 1 |
| Dec 2025 | Dafont | 4.1M | 25.6% | 2 |
| Dec 2025 | Envato | 2.2M | 14% | 3 |
| Dec 2025 | Creative Fabrica | 368K | 2.3% | 4 |
| Dec 2025 | Creative Market | 135K | 0.84% | 5 |
| Dec 2025 | UI8 | 18.1K | 0.11% | 6 |
| Jan 2026 | Freepik | 9.1M | 57.2% | 1 |
| Jan 2026 | Dafont | 4.1M | 25.6% | 2 |
| Jan 2026 | Envato | 2.2M | 14% | 3 |
| Jan 2026 | Creative Fabrica | 368K | 2.3% | 4 |
| Jan 2026 | Creative Market | 135K | 0.84% | 5 |
| Jan 2026 | UI8 | 18.1K | 0.11% | 6 |
| Feb 2026 | Freepik | 9.1M | 57.2% | 1 |
| Feb 2026 | Dafont | 4.1M | 25.6% | 2 |
| Feb 2026 | Envato | 2.2M | 14% | 3 |
| Feb 2026 | Creative Fabrica | 368K | 2.3% | 4 |
| Feb 2026 | Creative Market | 135K | 0.84% | 5 |
| Feb 2026 | UI8 | 14.8K | 0.09% | 6 |
| Mar 2026 | Freepik | 9.1M | 57.2% | 1 |
| Mar 2026 | Dafont | 4.1M | 25.6% | 2 |
| Mar 2026 | Envato | 2.2M | 14% | 3 |
| Mar 2026 | Creative Fabrica | 368K | 2.3% | 4 |
| Mar 2026 | Creative Market | 135K | 0.84% | 5 |
| Mar 2026 | UI8 | 18.1K | 0.11% | 6 |
| Apr 2026 | Freepik | 9.1M | 58.7% | 1 |
| Apr 2026 | Dafont | 4.1M | 26.2% | 2 |
| Apr 2026 | Envato | 1.8M | 11.7% | 3 |
| Apr 2026 | Creative Fabrica | 368K | 2.4% | 4 |
| Apr 2026 | Creative Market | 135K | 0.87% | 5 |
| Apr 2026 | UI8 | 18.1K | 0.12% | 6 |
| May 2026 | Freepik | 9.1M | 58.7% | 1 |
| May 2026 | Dafont | 4.1M | 26.3% | 2 |
| May 2026 | Envato | 1.8M | 11.7% | 3 |
| May 2026 | Creative Fabrica | 368K | 2.4% | 4 |
| May 2026 | Creative Market | 135K | 0.87% | 5 |
| May 2026 | UI8 | 14.8K | 0.1% | 6 |
| Jun 2026 | Freepik | 6.1M | 52.2% | 1 |
| Jun 2026 | Dafont | 3.4M | 28.6% | 2 |
| Jun 2026 | Envato | 1.8M | 15.6% | 3 |
| Jun 2026 | Creative Fabrica | 301K | 2.6% | 4 |
| Jun 2026 | Creative Market | 110K | 0.94% | 5 |
| Jun 2026 | UI8 | 14.8K | 0.13% | 6 |
| Jul 2026 | Freepik | 6.1M | 52.2% | 1 |
| Jul 2026 | Dafont | 3.4M | 28.6% | 2 |
| Jul 2026 | Envato | 1.8M | 15.6% | 3 |
| Jul 2026 | Creative Fabrica | 301K | 2.6% | 4 |
| Jul 2026 | Creative Market | 110K | 0.94% | 5 |
| Jul 2026 | UI8 | 14.8K | 0.13% | 6 |
| Aug 2026 | Freepik | 5M | 47.4% | 1 |
| Aug 2026 | Dafont | 3.4M | 31.8% | 2 |
| Aug 2026 | Envato | 1.8M | 17.3% | 3 |
| Aug 2026 | Creative Fabrica | 246K | 2.3% | 4 |
| Aug 2026 | Creative Market | 110K | 1% | 5 |
| Aug 2026 | UI8 | 12.1K | 0.11% | 6 |
| Sep 2026 | Freepik | 5M | 47.4% | 1 |
| Sep 2026 | Dafont | 3.4M | 31.8% | 2 |
| Sep 2026 | Envato | 1.8M | 17.3% | 3 |
| Sep 2026 | Creative Fabrica | 246K | 2.3% | 4 |
| Sep 2026 | Creative Market | 110K | 1% | 5 |
| Sep 2026 | UI8 | 12.1K | 0.11% | 6 |

## What is being compared

- **Creative Fabrica**: Measured on the search term “creative fabrica”.
- **Creative Market**: Measured on the search term “creative market”.
- **Dafont**: Measured on the search term “dafont”.
- **Envato**: Measured on the search term “envato”.
- **Freepik**: Measured on the search term “freepik”.
- **UI8**: Measured on the search term “ui8”.

- [Creative Fabrica](/demand/global-en/brands/creative-fabrica)
- [Creative Market](/demand/global-en/brands/creative-market)
- [Dafont](/demand/global-en/brands/dafont)
- [Envato](/demand/global-en/brands/envato)
- [Freepik](/demand/global-en/brands/freepik)
- [UI8](/demand/global-en/brands/ui8)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among design asset marketplaces worldwide?

In September 2026, Freepik was the most searched among design asset marketplaces worldwide, with an estimated 5M branded searches, 47.4% of all searches for the six we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Design asset marketplaces: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/design-asset-marketplaces

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/design-asset-marketplaces. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.