---
title: "Pharmacy skincare brands: Which are searched most?"
description: "Compare the dermatologist-recommended pharmacy skincare brands people buy. Share of Search among La Roche-Posay, CeraVe, Cetaphil, Eucerin and Avène, the pharmacy skincare brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dermatologist-skincare-brands"
publisher: "Brandwave"
---

# Pharmacy skincare brands: Which are searched most?

Compare the dermatologist-recommended pharmacy skincare brands people buy. Share of Search among La Roche-Posay, CeraVe, Cetaphil, Eucerin and Avène, the pharmacy skincare brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pharmacy skincare brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: La Roche-Posay, 34.9%

## Which brand is most popular in search among pharmacy skincare brands worldwide?

- In September 2026, La Roche-Posay was the most searched among pharmacy skincare brands worldwide, with an estimated 1.8M branded searches and 34.9% estimated Share of Search within this set.
- CeraVe is in 2nd place, 6.3 percentage points behind at 28.6% Share of Search.
- Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among pharmacy skincare brands worldwide increased from 32.5% to 34.9%.
- Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among pharmacy skincare brands worldwide decreased from 32.5% to 28.6%.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among pharmacy skincare brands worldwide increased from 17.7% to 19.1%.
- Across the 12 months ending September 2026, Eucerin’s estimated Share of Search among pharmacy skincare brands worldwide increased from 11.9% to 12.8%.
- Across the 12 months ending September 2026, Avène’s estimated Share of Search among pharmacy skincare brands worldwide decreased from 5.3% to 4.7%.
- Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among pharmacy skincare brands worldwide peaked at 40.5% in May 2026 and was lowest at 32.5% in October 2025.
- Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among pharmacy skincare brands worldwide peaked at 32.5% in October 2025 and was lowest at 26.2% in March 2026.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among pharmacy skincare brands worldwide peaked at 19.3% in January 2026 and was lowest at 14.8% in May 2026.
- Across the 12 months ending September 2026, Eucerin’s estimated Share of Search among pharmacy skincare brands worldwide peaked at 12.8% in September 2026 and was lowest at 10.6% in January 2026.
- Across the 12 months ending September 2026, Avène’s estimated Share of Search among pharmacy skincare brands worldwide peaked at 5.8% in January 2026 and was lowest at 4.7% in September 2026.
- Across the 12 months ending September 2026, La Roche-Posay rose from 2nd to 1st among pharmacy skincare brands worldwide.
- Across the 12 months ending September 2026, CeraVe fell from 1st to 2nd among pharmacy skincare brands worldwide.

## Compare search popularity between leading brands

- [La Roche-Posay vs CeraVe: compare search popularity](/demand/global-en/compare/cerave-vs-la-roche-posay): 34.9% against 28.6% Share of Search.
- [La Roche-Posay vs Cetaphil: compare search popularity](/demand/global-en/compare/cetaphil-vs-la-roche-posay): 34.9% against 19.1% Share of Search.
- [La Roche-Posay vs Eucerin: compare search popularity](/demand/global-en/compare/eucerin-vs-la-roche-posay): 34.9% against 12.8% Share of Search.
- [La Roche-Posay vs Avène: compare search popularity](/demand/global-en/compare/avene-vs-la-roche-posay): 34.9% against 4.7% Share of Search.
- [CeraVe vs Cetaphil: compare search popularity](/demand/global-en/compare/cerave-vs-cetaphil): 28.6% against 19.1% Share of Search.
- [CeraVe vs Eucerin: compare search popularity](/demand/global-en/compare/cerave-vs-eucerin): 28.6% against 12.8% Share of Search.
- [CeraVe vs Avène: compare search popularity](/demand/global-en/compare/avene-vs-cerave): 28.6% against 4.7% Share of Search.
- [Cetaphil vs Eucerin: compare search popularity](/demand/global-en/compare/cetaphil-vs-eucerin): 19.1% against 12.8% Share of Search.
- [Cetaphil vs Avène: compare search popularity](/demand/global-en/compare/avene-vs-cetaphil): 19.1% against 4.7% Share of Search.
- [Eucerin vs Avène: compare search popularity](/demand/global-en/compare/avene-vs-eucerin): 12.8% against 4.7% Share of Search.

## How did search popularity change for pharmacy skincare brands worldwide in September 2026?

- In September 2026, Cetaphil gained estimated Share of Search among pharmacy skincare brands worldwide, from 16.5% to 19.1%.
- In September 2026, Eucerin gained estimated Share of Search among pharmacy skincare brands worldwide, from 11.1% to 12.8%.
- In September 2026, La Roche-Posay lost estimated Share of Search among pharmacy skincare brands worldwide, from 37.1% to 34.9%.
- In September 2026, CeraVe lost estimated Share of Search among pharmacy skincare brands worldwide, from 30.3% to 28.6%.
- Estimated monthly branded searches for Avène worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | La Roche-Posay | 34.9% | 1.8M | -18.3% | La Roche-Posay |
| 2 | CeraVe | 28.6% | 1.5M | -18.0% | CeraVe |
| 3 | Cetaphil | 19.1% | 1M | 0.0% | Cetaphil |
| 4 | Eucerin | 12.8% | 673K | 0.0% | Eucerin |
| 5 | Avène | 4.7% | 246K | -18.3% | Avène |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CeraVe | 1.8M | 32.5% | 1 |
| Oct 2025 | La Roche-Posay | 1.8M | 32.5% | 2 |
| Oct 2025 | Cetaphil | 1M | 17.7% | 3 |
| Oct 2025 | Eucerin | 673K | 11.9% | 4 |
| Oct 2025 | Avène | 301K | 5.3% | 5 |
| Nov 2025 | La Roche-Posay | 2.2M | 34.6% | 1 |
| Nov 2025 | CeraVe | 1.8M | 28.2% | 2 |
| Nov 2025 | Cetaphil | 1.2M | 18.8% | 3 |
| Nov 2025 | Eucerin | 823K | 12.7% | 4 |
| Nov 2025 | Avène | 368K | 5.7% | 5 |
| Dec 2025 | La Roche-Posay | 2.2M | 37.1% | 1 |
| Dec 2025 | CeraVe | 1.8M | 30.3% | 2 |
| Dec 2025 | Cetaphil | 1M | 16.5% | 3 |
| Dec 2025 | Eucerin | 673K | 11.1% | 4 |
| Dec 2025 | Avène | 301K | 5% | 5 |
| Jan 2026 | La Roche-Posay | 2.2M | 35.4% | 1 |
| Jan 2026 | CeraVe | 1.8M | 28.9% | 2 |
| Jan 2026 | Cetaphil | 1.2M | 19.3% | 3 |
| Jan 2026 | Eucerin | 673K | 10.6% | 4 |
| Jan 2026 | Avène | 368K | 5.8% | 5 |
| Feb 2026 | La Roche-Posay | 2.2M | 37.1% | 1 |
| Feb 2026 | CeraVe | 1.8M | 30.3% | 2 |
| Feb 2026 | Cetaphil | 1M | 16.5% | 3 |
| Feb 2026 | Eucerin | 673K | 11.1% | 4 |
| Feb 2026 | Avène | 301K | 5% | 5 |
| Mar 2026 | La Roche-Posay | 2.7M | 39.2% | 1 |
| Mar 2026 | CeraVe | 1.8M | 26.2% | 2 |
| Mar 2026 | Cetaphil | 1.2M | 17.5% | 3 |
| Mar 2026 | Eucerin | 823K | 11.8% | 4 |
| Mar 2026 | Avène | 368K | 5.3% | 5 |
| Apr 2026 | La Roche-Posay | 2.7M | 39.2% | 1 |
| Apr 2026 | CeraVe | 1.8M | 26.2% | 2 |
| Apr 2026 | Cetaphil | 1.2M | 17.5% | 3 |
| Apr 2026 | Eucerin | 823K | 11.8% | 4 |
| Apr 2026 | Avène | 368K | 5.3% | 5 |
| May 2026 | La Roche-Posay | 2.7M | 40.5% | 1 |
| May 2026 | CeraVe | 1.8M | 27.1% | 2 |
| May 2026 | Cetaphil | 1M | 14.8% | 3 |
| May 2026 | Eucerin | 823K | 12.2% | 4 |
| May 2026 | Avène | 368K | 5.4% | 5 |
| Jun 2026 | La Roche-Posay | 2.2M | 37.1% | 1 |
| Jun 2026 | CeraVe | 1.8M | 30.3% | 2 |
| Jun 2026 | Cetaphil | 1M | 16.5% | 3 |
| Jun 2026 | Eucerin | 673K | 11.1% | 4 |
| Jun 2026 | Avène | 301K | 5% | 5 |
| Jul 2026 | La Roche-Posay | 2.2M | 37.1% | 1 |
| Jul 2026 | CeraVe | 1.8M | 30.3% | 2 |
| Jul 2026 | Cetaphil | 1M | 16.5% | 3 |
| Jul 2026 | Eucerin | 673K | 11.1% | 4 |
| Jul 2026 | Avène | 301K | 5% | 5 |
| Aug 2026 | La Roche-Posay | 2.2M | 37.1% | 1 |
| Aug 2026 | CeraVe | 1.8M | 30.3% | 2 |
| Aug 2026 | Cetaphil | 1M | 16.5% | 3 |
| Aug 2026 | Eucerin | 673K | 11.1% | 4 |
| Aug 2026 | Avène | 301K | 5% | 5 |
| Sep 2026 | La Roche-Posay | 1.8M | 34.9% | 1 |
| Sep 2026 | CeraVe | 1.5M | 28.6% | 2 |
| Sep 2026 | Cetaphil | 1M | 19.1% | 3 |
| Sep 2026 | Eucerin | 673K | 12.8% | 4 |
| Sep 2026 | Avène | 246K | 4.7% | 5 |

## What is being compared

- **Avène**: Measured on the search term “avene”.
- **CeraVe**: Measured on the search term “cerave”.
- **Cetaphil**: Measured on the search term “cetaphil”.
- **Eucerin**: Measured on the search term “eucerin”.
- **La Roche-Posay**: Measured on the search term “la roche posay”.

- [Avène](/demand/global-en/brands/avene)
- [CeraVe](/demand/global-en/brands/cerave)
- [Cetaphil](/demand/global-en/brands/cetaphil)
- [Eucerin](/demand/global-en/brands/eucerin)
- [La Roche-Posay](/demand/global-en/brands/la-roche-posay)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pharmacy skincare brands worldwide?

In September 2026, La Roche-Posay was the most searched among pharmacy skincare brands worldwide, with an estimated 1.8M branded searches and 34.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pharmacy skincare brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/dermatologist-skincare-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dermatologist-skincare-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.