--- title: "Depth finder brands: Which are searched most?" description: "Compare the depth finder brands people buy. Share of Search among Garmin, Lowrance and Humminbird, the depth finder brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/depth-finder-brands" publisher: "Brandwave" --- # Depth finder brands: Which are searched most? Compare the depth finder brands people buy. Share of Search among Garmin, Lowrance and Humminbird, the depth finder brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Depth finder brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Garmin, 97.6% ## Which brand is most popular in search among depth finder brands worldwide? - In September 2026, Garmin was the most searched among depth finder brands worldwide, with an estimated 3.4M branded searches and 97.6% estimated Share of Search within this set. - Lowrance is in 2nd place, 96.3 percentage points behind at 1.3% Share of Search. - Across the 12 months ending September 2026, Garmin’s estimated Share of Search among depth finder brands worldwide increased from 96.8% to 97.6%. - Across the 12 months ending September 2026, Garmin’s estimated Share of Search among depth finder brands worldwide peaked at 97.6% in September 2026 and was lowest at 96.3% in June 2026. - Across the 12 months ending September 2026, Lowrance and Humminbird held steady: their estimated Share of Search among depth finder brands worldwide each moved less than 0.5 percentage points. ## How did search popularity change for depth finder brands worldwide in September 2026? - Garmin’s estimated Share of Search among depth finder brands worldwide has gained ground for 3 months in a row, from 96.3% to 97.6% in September 2026. - Humminbird’s estimated Share of Search among depth finder brands worldwide has lost ground for 3 months in a row, from 1.8% to 1.1% in September 2026. - Lowrance’s estimated Share of Search among depth finder brands worldwide has lost ground for 3 months in a row, from 1.9% to 1.3% in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Garmin | 97.6% | 3.4M | -18.1% | Garmin | | 2 | Lowrance | 1.3% | 44K | -18.4% | Lowrance | | 3 | Humminbird | 1.1% | 38.9K | -22.8% | Humminbird | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Garmin | 2.7M | 96.8% | 1 | | Oct 2025 | Lowrance | 49.5K | 1.7% | 2 | | Oct 2025 | Humminbird | 41.2K | 1.5% | 3 | | Nov 2025 | Garmin | 3.4M | 97.4% | 1 | | Nov 2025 | Lowrance | 49.5K | 1.4% | 2 | | Nov 2025 | Humminbird | 41.2K | 1.2% | 3 | | Dec 2025 | Garmin | 3.4M | 97.5% | 1 | | Dec 2025 | Humminbird | 45.2K | 1.3% | 2 | | Dec 2025 | Lowrance | 41.3K | 1.2% | 3 | | Jan 2026 | Garmin | 3.4M | 97.2% | 1 | | Jan 2026 | Lowrance | 49.5K | 1.4% | 2 | | Jan 2026 | Humminbird | 48.2K | 1.4% | 3 | | Feb 2026 | Garmin | 2.7M | 96.6% | 1 | | Feb 2026 | Lowrance | 49.5K | 1.7% | 2 | | Feb 2026 | Humminbird | 48.2K | 1.7% | 3 | | Mar 2026 | Garmin | 3.4M | 96.5% | 1 | | Mar 2026 | Lowrance | 61.3K | 1.8% | 2 | | Mar 2026 | Humminbird | 58.9K | 1.7% | 3 | | Apr 2026 | Garmin | 3.4M | 96.8% | 1 | | Apr 2026 | Humminbird | 55.6K | 1.6% | 2 | | Apr 2026 | Lowrance | 53.9K | 1.6% | 3 | | May 2026 | Garmin | 3.4M | 96.4% | 1 | | May 2026 | Lowrance | 62.6K | 1.8% | 2 | | May 2026 | Humminbird | 61.6K | 1.8% | 3 | | Jun 2026 | Garmin | 3.4M | 96.3% | 1 | | Jun 2026 | Lowrance | 65.9K | 1.9% | 2 | | Jun 2026 | Humminbird | 61.6K | 1.8% | 3 | | Jul 2026 | Garmin | 3.4M | 96.8% | 1 | | Jul 2026 | Lowrance | 58K | 1.7% | 2 | | Jul 2026 | Humminbird | 53.4K | 1.5% | 3 | | Aug 2026 | Garmin | 4.1M | 97.5% | 1 | | Aug 2026 | Lowrance | 53.9K | 1.3% | 2 | | Aug 2026 | Humminbird | 50.4K | 1.2% | 3 | | Sep 2026 | Garmin | 3.4M | 97.6% | 1 | | Sep 2026 | Lowrance | 44K | 1.3% | 2 | | Sep 2026 | Humminbird | 38.9K | 1.1% | 3 | ## What is being compared - **Garmin**: Measured on the search term “garmin”. - **Humminbird**: Measured on the search terms “humminbird”, “humminbird fish finders”, “humminbird helix 7” and “humminbird sonar”, summed into one figure. - **Lowrance**: Measured on the search terms “lowrance”, “lowrance fish finders”, “lowrance hook 7” and “lowrance transducer”, summed into one figure. - [Garmin](/demand/global-en/brands/garmin) - [Humminbird](/demand/global-en/brands/humminbird) - [Lowrance](/demand/global-en/brands/lowrance) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among depth finder brands worldwide? In September 2026, Garmin was the most searched among depth finder brands worldwide, with an estimated 3.4M branded searches and 97.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Depth finder brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/depth-finder-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/depth-finder-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.