---
title: "Deodorant and body care brands: Which brands are most popular in search?"
description: "Compare consumer deodorant and body care brands through worldwide branded search demand. Figures include each brand's wider product range and do not measure odor protection or clinical performance. Share of Search among SALT & STONE, Dr. Squatch, Wild, Native, Lume and nuud, the deodorant and body care brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/deodorant-brands"
publisher: "Brandwave"
---

# Deodorant and body care brands: Which brands are most popular in search?

Compare consumer deodorant and body care brands through worldwide branded search demand. Figures include each brand's wider product range and do not measure odor protection or clinical performance. Share of Search among SALT & STONE, Dr. Squatch, Wild, Native, Lume and nuud, the deodorant and body care brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Deodorant and body care brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: SALT & STONE, 29.2%

## Which brand is most popular in search among deodorant and body care brands worldwide?

- In August 2026, SALT & STONE was the most searched among deodorant and body care brands worldwide, with an estimated 459K branded searches and 29.2% estimated Share of Search within this set.
- Dr. Squatch is in 2nd place, 4.3 percentage points behind at 24.9% Share of Search.
- Across the 11 months ending August 2026, SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide increased from 22% to 29.2%.
- Across the 11 months ending August 2026, Dr. Squatch’s estimated Share of Search among deodorant and body care brands worldwide decreased from 28% to 24.9%.
- Across the 11 months ending August 2026, Wild’s estimated Share of Search among deodorant and body care brands worldwide decreased from 24.1% to 20.8%.
- Across the 11 months ending August 2026, Native’s estimated Share of Search among deodorant and body care brands worldwide decreased from 18.8% to 17.5%.
- Across the 11 months ending August 2026, Lume’s estimated Share of Search among deodorant and body care brands worldwide increased from 6.2% to 6.7%.
- Across the 11 months ending August 2026, SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide peaked at 30.9% in December 2025 and was lowest at 22% in October 2025.
- Across the 11 months ending August 2026, Dr. Squatch’s estimated Share of Search among deodorant and body care brands worldwide peaked at 33.5% in November 2025 and was lowest at 20.8% in July 2026.
- Across the 11 months ending August 2026, Wild’s estimated Share of Search among deodorant and body care brands worldwide peaked at 25.1% in July 2026 and was lowest at 16.2% in December 2025.
- Across the 11 months ending August 2026, Native’s estimated Share of Search among deodorant and body care brands worldwide peaked at 20.8% in January 2026 and was lowest at 14.9% in November 2025.
- Across the 11 months ending August 2026, Lume’s estimated Share of Search among deodorant and body care brands worldwide peaked at 7.7% in April 2026 and was lowest at 3.9% in November 2025.
- Across the 11 months ending August 2026, SALT & STONE rose from 3rd to 1st among deodorant and body care brands worldwide.
- Across the 11 months ending August 2026, Dr. Squatch fell from 1st to 2nd among deodorant and body care brands worldwide.
- Across the 11 months ending August 2026, Wild fell from 2nd to 3rd among deodorant and body care brands worldwide.
- Across the 11 months ending August 2026, nuud held steady: its estimated Share of Search among deodorant and body care brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [SALT & STONE vs Dr. Squatch: compare search popularity](/demand/global-en/compare/dr-squatch-vs-salt-and-stone): 29.2% against 24.9% Share of Search.
- [SALT & STONE vs Wild: compare search popularity](/demand/global-en/compare/salt-and-stone-vs-wild): 29.2% against 20.8% Share of Search.
- [SALT & STONE vs Native: compare search popularity](/demand/global-en/compare/native-vs-salt-and-stone): 29.2% against 17.5% Share of Search.
- [SALT & STONE vs Lume: compare search popularity](/demand/global-en/compare/lume-vs-salt-and-stone): 29.2% against 6.7% Share of Search.
- [Dr. Squatch vs Wild: compare search popularity](/demand/global-en/compare/dr-squatch-vs-wild): 24.9% against 20.8% Share of Search.
- [Dr. Squatch vs Native: compare search popularity](/demand/global-en/compare/dr-squatch-vs-native): 24.9% against 17.5% Share of Search.
- [Dr. Squatch vs Lume: compare search popularity](/demand/global-en/compare/dr-squatch-vs-lume): 24.9% against 6.7% Share of Search.
- [Wild vs Native: compare search popularity](/demand/global-en/compare/native-vs-wild): 20.8% against 17.5% Share of Search.
- [Wild vs Lume: compare search popularity](/demand/global-en/compare/lume-vs-wild): 20.8% against 6.7% Share of Search.
- [Native vs Lume: compare search popularity](/demand/global-en/compare/lume-vs-native): 17.5% against 6.7% Share of Search.

## How did search popularity change for deodorant and body care brands worldwide in August 2026?

- In August 2026, Dr. Squatch overtook Wild to rank 2nd among deodorant and body care brands worldwide, at 24.9%.
- In August 2026, Native gained estimated Share of Search among deodorant and body care brands worldwide, from 16.9% to 17.5%.
- In August 2026, Wild lost estimated Share of Search among deodorant and body care brands worldwide, from 25.1% to 20.8%.
- SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide has gained ground for 3 months in a row, from 25% to 29.2% in August 2026.
- Estimated monthly branded searches for Lume worldwide rose 25% over 11 measured months, from 84.4K to 106K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | SALT & STONE | 29.2% | 459K | 0.0% | SALT & STONE |
| 2 | Dr. Squatch | 24.9% | 391K | +19.6% | Unilever |
| 3 | Wild | 20.8% | 327K | -17.0% | Unilever |
| 4 | Native | 17.5% | 275K | +3.1% | Procter & Gamble |
| 5 | Lume | 6.7% | 106K | -5.4% | Mammoth Brands |
| 6 | nuud | 0.81% | 12.7K | -17.1% | nuud |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dr. Squatch | 384K | 28% | 1 |
| Oct 2025 | Wild | 331K | 24.1% | 2 |
| Oct 2025 | SALT & STONE | 302K | 22% | 3 |
| Oct 2025 | Native | 258K | 18.8% | 4 |
| Oct 2025 | Lume | 84.4K | 6.2% | 5 |
| Oct 2025 | nuud | 12.3K | 0.9% | 6 |
| Nov 2025 | Dr. Squatch | 581K | 33.5% | 1 |
| Nov 2025 | SALT & STONE | 489K | 28.1% | 2 |
| Nov 2025 | Wild | 328K | 18.9% | 3 |
| Nov 2025 | Native | 258K | 14.9% | 4 |
| Nov 2025 | Lume | 68.1K | 3.9% | 5 |
| Nov 2025 | nuud | 12.4K | 0.72% | 6 |
| Dec 2025 | SALT & STONE | 510K | 30.9% | 1 |
| Dec 2025 | Dr. Squatch | 492K | 29.8% | 2 |
| Dec 2025 | Native | 302K | 18.3% | 3 |
| Dec 2025 | Wild | 267K | 16.2% | 4 |
| Dec 2025 | Lume | 69.1K | 4.2% | 5 |
| Dec 2025 | nuud | 10.2K | 0.62% | 6 |
| Jan 2026 | Dr. Squatch | 384K | 27.6% | 1 |
| Jan 2026 | SALT & STONE | 367K | 26.4% | 2 |
| Jan 2026 | Native | 289K | 20.8% | 3 |
| Jan 2026 | Wild | 267K | 19.2% | 4 |
| Jan 2026 | Lume | 69.6K | 5% | 5 |
| Jan 2026 | nuud | 12.7K | 0.91% | 6 |
| Feb 2026 | Dr. Squatch | 384K | 28.9% | 1 |
| Feb 2026 | SALT & STONE | 356K | 26.8% | 2 |
| Feb 2026 | Wild | 267K | 20.1% | 3 |
| Feb 2026 | Native | 238K | 18% | 4 |
| Feb 2026 | Lume | 69.3K | 5.2% | 5 |
| Feb 2026 | nuud | 12.7K | 0.96% | 6 |
| Mar 2026 | Dr. Squatch | 391K | 26.7% | 1 |
| Mar 2026 | SALT & STONE | 367K | 25% | 2 |
| Mar 2026 | Wild | 326K | 22.2% | 3 |
| Mar 2026 | Native | 265K | 18.1% | 4 |
| Mar 2026 | Lume | 105K | 7.2% | 5 |
| Mar 2026 | nuud | 12.7K | 0.87% | 6 |
| Apr 2026 | Dr. Squatch | 391K | 27.8% | 1 |
| Apr 2026 | SALT & STONE | 375K | 26.7% | 2 |
| Apr 2026 | Wild | 267K | 19% | 3 |
| Apr 2026 | Native | 254K | 18% | 4 |
| Apr 2026 | Lume | 108K | 7.7% | 5 |
| Apr 2026 | nuud | 12.6K | 0.9% | 6 |
| May 2026 | Dr. Squatch | 400K | 27.1% | 1 |
| May 2026 | SALT & STONE | 369K | 25% | 2 |
| May 2026 | Wild | 327K | 22.1% | 3 |
| May 2026 | Native | 258K | 17.5% | 4 |
| May 2026 | Lume | 108K | 7.3% | 5 |
| May 2026 | nuud | 15.3K | 1% | 6 |
| Jun 2026 | SALT & STONE | 383K | 26.7% | 1 |
| Jun 2026 | Dr. Squatch | 336K | 23.4% | 2 |
| Jun 2026 | Wild | 326K | 22.7% | 3 |
| Jun 2026 | Native | 269K | 18.7% | 4 |
| Jun 2026 | Lume | 106K | 7.4% | 5 |
| Jun 2026 | nuud | 15.5K | 1.1% | 6 |
| Jul 2026 | SALT & STONE | 459K | 29.2% | 1 |
| Jul 2026 | Wild | 395K | 25.1% | 2 |
| Jul 2026 | Dr. Squatch | 327K | 20.8% | 3 |
| Jul 2026 | Native | 266K | 16.9% | 4 |
| Jul 2026 | Lume | 112K | 7.1% | 5 |
| Jul 2026 | nuud | 15.3K | 0.97% | 6 |
| Aug 2026 | SALT & STONE | 459K | 29.2% | 1 |
| Aug 2026 | Dr. Squatch | 391K | 24.9% | 2 |
| Aug 2026 | Wild | 327K | 20.8% | 3 |
| Aug 2026 | Native | 275K | 17.5% | 4 |
| Aug 2026 | Lume | 106K | 6.7% | 5 |
| Aug 2026 | nuud | 12.7K | 0.81% | 6 |
| Sep 2026 | Dr. Squatch | — | — | — |
| Sep 2026 | Lume | — | — | — |
| Sep 2026 | Native | — | — | — |
| Sep 2026 | nuud | — | — | — |
| Sep 2026 | SALT & STONE | — | — | — |
| Sep 2026 | Wild | — | — | — |

## What is being compared

- **Dr. Squatch**: Measured on the search terms “dr squatch”, “dr squatch deodorant”, “dr squatch soap”, “dr. squatch” and “drsquatch”, summed into one figure.
- **Lume**: Measured on the search terms “lume antiperspirant”, “lume body wash”, “lume deodorant” and “lume wipes”, summed into one figure.
- **Native**: Measured on the search terms “native body wash”, “native deodorant”, “native shampoo”, “native sunscreen” and “nativecos”, summed into one figure.
- **nuud**: Measured on the search terms “nuud anti odorant”, “nuud care” and “nuud deodorant”, summed into one figure.
- **SALT & STONE**: Measured on the search terms “salt & stone”, “salt and stone”, “salt and stone body wash”, “salt and stone deodorant” and “saltandstone”, summed into one figure.
- **Wild**: Measured on the search terms “we are wild”, “wild body wash”, “wild cosmetics”, “wild deodorant” and “wild refill”, summed into one figure.

- [Dr. Squatch](/demand/global-en/brands/dr-squatch)
- [Lume](/demand/global-en/brands/lume)
- [Native](/demand/global-en/brands/native)
- [nuud](/demand/global-en/brands/nuud)
- [SALT & STONE](/demand/global-en/brands/salt-and-stone)
- [Wild](/demand/global-en/brands/wild)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among deodorant and body care brands worldwide?

In August 2026, SALT & STONE was the most searched among deodorant and body care brands worldwide, with an estimated 459K branded searches and 29.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Deodorant and body care brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/deodorant-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/deodorant-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.