---
title: "Dove vs Old Spice: Which is searched more?"
description: "Which is more popular in search, Dove or Old Spice? Compare estimated monthly branded-search demand and Share of Search inside the Deo stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/deo-stick-brands/compare/dove-vs-old-spice"
publisher: "Brandwave"
---

# Dove vs Old Spice: Which is searched more?

Which is more popular in search, Dove or Old Spice? Compare estimated monthly branded-search demand and Share of Search inside the Deo stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dove and Old Spice
- **Competitive set**: Deo stick brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dove Share of Search**: 51.7%
- **Old Spice Share of Search**: 13.5%

## Which is more popular in search, Dove or Old Spice?

- In September 2026, Dove had more branded searches than Old Spice among deo stick brands worldwide. Dove was estimated to have 1.4M branded searches compared to Old Spice’s 368K, and held a 51.7% Share of Search versus Old Spice’s 13.5%.
- Dove was ahead of Old Spice in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among deo stick brands worldwide moved from 53.9% to 51.7%, and its estimated monthly branded searches held steady at 1.4M.
- Across the 12 months ending September 2026, Old Spice’s estimated Share of Search among deo stick brands worldwide moved from 12% to 13.5%, and its estimated monthly branded searches moved from 301K to 368K.

## How did search popularity change for deo stick brands worldwide in September 2026?

- Estimated monthly branded searches for Old Spice worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

## Month by month

| Month | Dove estimated searches | Dove Share of Search | Dove rank | Old Spice estimated searches | Old Spice Share of Search | Old Spice rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4M | 53.9% | 1 | 301K | 12% | 3 |
| Nov 2025 | 1.2M | 44.9% | 1 | 301K | 11.2% | 3 |
| Dec 2025 | 1.1M | 45.6% | 1 | 368K | 14.8% | 3 |
| Jan 2026 | 1.2M | 48% | 1 | 246K | 10.2% | 3 |
| Feb 2026 | 1.1M | 50.4% | 1 | 246K | 11.1% | 3 |
| Mar 2026 | 1.4M | 54.1% | 1 | 301K | 12% | 3 |
| Apr 2026 | 1.1M | 49.6% | 1 | 301K | 13.2% | 3 |
| May 2026 | 1.4M | 53.3% | 1 | 368K | 14.5% | 3 |
| Jun 2026 | 1.2M | 50.3% | 1 | 368K | 15.7% | 3 |
| Jul 2026 | 1.2M | 45.1% | 1 | 368K | 14.1% | 3 |
| Aug 2026 | 1.4M | 51.7% | 1 | 368K | 13.3% | 3 |
| Sep 2026 | 1.4M | 51.7% | 1 | 368K | 13.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dove’s and Old Spice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dove**: Measured on the search terms “dove”, “dove body scrub” and “dove body wash”, summed into one figure.
- **Old Spice**: Measured on the search term “old spice”.

- [Dove profile](/demand/global-en/brands/dove)
- [Old Spice profile](/demand/global-en/brands/old-spice)
- [All deo stick brands worldwide](/demand/global-en/categories/deo-stick-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dove or Old Spice?

In September 2026, Dove had more branded searches than Old Spice among deo stick brands worldwide. Dove was estimated to have 1.4M branded searches compared to Old Spice’s 368K, and held a 51.7% Share of Search versus Old Spice’s 13.5%.

## Cite this page

Brandwave. "Dove vs Old Spice: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/deo-stick-brands/compare/dove-vs-old-spice

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/deo-stick-brands/compare/dove-vs-old-spice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.