--- title: "Deo stick brands: Which are searched most?" description: "Compare the deo stick brands people buy. Share of Search among Dove, Nivea and Old Spice, the deo stick brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/deo-stick-brands" publisher: "Brandwave" --- # Deo stick brands: Which are searched most? Compare the deo stick brands people buy. Share of Search among Dove, Nivea and Old Spice, the deo stick brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Deo stick brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Dove, 51.7% ## Which brand is most popular in search among deo stick brands worldwide? - In September 2026, Dove was the most searched among deo stick brands worldwide, with an estimated 1.4M branded searches and 51.7% estimated Share of Search within this set. - Nivea is in 2nd place, 17 percentage points behind at 34.8% Share of Search. - Across the 12 months ending September 2026, Dove’s estimated Share of Search among deo stick brands worldwide decreased from 53.9% to 51.7%. - Across the 12 months ending September 2026, Nivea’s estimated Share of Search among deo stick brands worldwide increased from 34.2% to 34.8%. - Across the 12 months ending September 2026, Old Spice’s estimated Share of Search among deo stick brands worldwide increased from 12% to 13.5%. - Across the 12 months ending September 2026, Dove’s estimated Share of Search among deo stick brands worldwide peaked at 54.1% in March 2026 and was lowest at 44.9% in November 2025. - Across the 12 months ending September 2026, Nivea’s estimated Share of Search among deo stick brands worldwide peaked at 43.9% in November 2025 and was lowest at 32.2% in May 2026. - Across the 12 months ending September 2026, Old Spice’s estimated Share of Search among deo stick brands worldwide peaked at 15.7% in June 2026 and was lowest at 10.2% in January 2026. ## Compare search popularity between leading brands - [Dove vs Nivea: compare search popularity](/demand/global-en/compare/dove-vs-nivea): 51.7% against 34.8% Share of Search. - [Dove vs Old Spice: compare search popularity](/demand/global-en/compare/dove-vs-old-spice): 51.7% against 13.5% Share of Search. - [Nivea vs Old Spice: compare search popularity](/demand/global-en/compare/nivea-vs-old-spice): 34.8% against 13.5% Share of Search. ## How did search popularity change for deo stick brands worldwide in September 2026? - Estimated monthly branded searches for Old Spice worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026. - Estimated monthly branded searches for Nivea worldwide rose 10.1% over 12 measured months, from 861K to 948K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Dove | 51.7% | 1.4M | -1.7% | Unilever | | 2 | Nivea | 34.8% | 948K | -2.6% | Nivea | | 3 | Old Spice | 13.5% | 368K | 0.0% | Procter & Gamble | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dove | 1.4M | 53.9% | 1 | | Oct 2025 | Nivea | 861K | 34.2% | 2 | | Oct 2025 | Old Spice | 301K | 12% | 3 | | Nov 2025 | Dove | 1.2M | 44.9% | 1 | | Nov 2025 | Nivea | 1.2M | 43.9% | 2 | | Nov 2025 | Old Spice | 301K | 11.2% | 3 | | Dec 2025 | Dove | 1.1M | 45.6% | 1 | | Dec 2025 | Nivea | 986K | 39.6% | 2 | | Dec 2025 | Old Spice | 368K | 14.8% | 3 | | Jan 2026 | Dove | 1.2M | 48% | 1 | | Jan 2026 | Nivea | 1M | 41.8% | 2 | | Jan 2026 | Old Spice | 246K | 10.2% | 3 | | Feb 2026 | Dove | 1.1M | 50.4% | 1 | | Feb 2026 | Nivea | 850K | 38.5% | 2 | | Feb 2026 | Old Spice | 246K | 11.1% | 3 | | Mar 2026 | Dove | 1.4M | 54.1% | 1 | | Mar 2026 | Nivea | 850K | 33.9% | 2 | | Mar 2026 | Old Spice | 301K | 12% | 3 | | Apr 2026 | Dove | 1.1M | 49.6% | 1 | | Apr 2026 | Nivea | 850K | 37.2% | 2 | | Apr 2026 | Old Spice | 301K | 13.2% | 3 | | May 2026 | Dove | 1.4M | 53.3% | 1 | | May 2026 | Nivea | 820K | 32.2% | 2 | | May 2026 | Old Spice | 368K | 14.5% | 3 | | Jun 2026 | Dove | 1.2M | 50.3% | 1 | | Jun 2026 | Nivea | 795K | 33.9% | 2 | | Jun 2026 | Old Spice | 368K | 15.7% | 3 | | Jul 2026 | Dove | 1.2M | 45.1% | 1 | | Jul 2026 | Nivea | 1.1M | 40.8% | 2 | | Jul 2026 | Old Spice | 368K | 14.1% | 3 | | Aug 2026 | Dove | 1.4M | 51.7% | 1 | | Aug 2026 | Nivea | 973K | 35% | 2 | | Aug 2026 | Old Spice | 368K | 13.3% | 3 | | Sep 2026 | Dove | 1.4M | 51.7% | 1 | | Sep 2026 | Nivea | 948K | 34.8% | 2 | | Sep 2026 | Old Spice | 368K | 13.5% | 3 | ## What is being compared - **Dove**: Measured on the search terms “dove”, “dove body scrub” and “dove body wash”, summed into one figure. - **Nivea**: Measured on the search terms “nivea”, “nivea body lotion” and “nivea creme”, summed into one figure. - **Old Spice**: Measured on the search term “old spice”. - [Dove](/demand/global-en/brands/dove) - [Nivea](/demand/global-en/brands/nivea) - [Old Spice](/demand/global-en/brands/old-spice) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among deo stick brands worldwide? In September 2026, Dove was the most searched among deo stick brands worldwide, with an estimated 1.4M branded searches and 51.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Deo stick brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/deo-stick-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/deo-stick-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.