--- title: "Denim brands: Which are searched most?" description: "Compare the jeans and denim brands people buy. Share of Search among Levi's, Nudie Jeans, Wrangler, Ksubi and Lee, the denim brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/denim-brands" publisher: "Brandwave" --- # Denim brands: Which are searched most? Compare the jeans and denim brands people buy. Share of Search among Levi's, Nudie Jeans, Wrangler, Ksubi and Lee, the denim brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Denim brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Levi's, 54.3% ## Which brand is most popular in search among denim brands worldwide? - In September 2026, Levi's was the most searched among denim brands worldwide, with an estimated 823K branded searches and 54.3% estimated Share of Search within this set. - Nudie Jeans is in 2nd place, 38.1 percentage points behind at 16.2% Share of Search. - Across the 12 months ending September 2026, Levi's’ estimated Share of Search among denim brands worldwide decreased from 58.2% to 54.3%. - Across the 12 months ending September 2026, Nudie Jeans’ estimated Share of Search among denim brands worldwide increased from 11.7% to 16.2%. - Across the 12 months ending September 2026, Wrangler’s estimated Share of Search among denim brands worldwide decreased from 14.3% to 13.3%. - Across the 12 months ending September 2026, Ksubi’s estimated Share of Search among denim brands worldwide increased from 7.9% to 8.9%. - Across the 12 months ending September 2026, Lee’s estimated Share of Search among denim brands worldwide decreased from 7.9% to 7.3%. - Across the 12 months ending September 2026, Levi's’ estimated Share of Search among denim brands worldwide peaked at 61.1% in November 2025 and was lowest at 54.3% in September 2026. - Across the 12 months ending September 2026, Nudie Jeans’ estimated Share of Search among denim brands worldwide peaked at 16.2% in September 2026 and was lowest at 10.1% in November 2025. - Across the 12 months ending September 2026, Wrangler’s estimated Share of Search among denim brands worldwide peaked at 14.3% in October 2025 and was lowest at 11.3% in April 2026. - Across the 12 months ending September 2026, Ksubi’s estimated Share of Search among denim brands worldwide peaked at 11.7% in July 2026 and was lowest at 7.9% in October 2025. - Across the 12 months ending September 2026, Lee’s estimated Share of Search among denim brands worldwide peaked at 9.3% in April 2026 and was lowest at 6.4% in July 2026. - Across the 12 months ending September 2026, Nudie Jeans rose from 3rd to 2nd among denim brands worldwide. - Across the 12 months ending September 2026, Wrangler fell from 2nd to 3rd among denim brands worldwide. ## Compare search popularity between leading brands - [Levi's vs Nudie Jeans: compare search popularity](/demand/global-en/compare/levis-vs-nudie-jeans): 54.3% against 16.2% Share of Search. - [Levi's vs Wrangler: compare search popularity](/demand/global-en/compare/levis-vs-wrangler): 54.3% against 13.3% Share of Search. - [Levi's vs Ksubi: compare search popularity](/demand/global-en/compare/ksubi-vs-levis): 54.3% against 8.9% Share of Search. - [Levi's vs Lee: compare search popularity](/demand/global-en/compare/lee-jeans-vs-levis): 54.3% against 7.3% Share of Search. - [Nudie Jeans vs Wrangler: compare search popularity](/demand/global-en/compare/nudie-jeans-vs-wrangler): 16.2% against 13.3% Share of Search. - [Nudie Jeans vs Ksubi: compare search popularity](/demand/global-en/compare/ksubi-vs-nudie-jeans): 16.2% against 8.9% Share of Search. - [Nudie Jeans vs Lee: compare search popularity](/demand/global-en/compare/lee-jeans-vs-nudie-jeans): 16.2% against 7.3% Share of Search. - [Wrangler vs Ksubi: compare search popularity](/demand/global-en/compare/ksubi-vs-wrangler): 13.3% against 8.9% Share of Search. - [Wrangler vs Lee: compare search popularity](/demand/global-en/compare/lee-jeans-vs-wrangler): 13.3% against 7.3% Share of Search. - [Ksubi vs Lee: compare search popularity](/demand/global-en/compare/ksubi-vs-lee-jeans): 8.9% against 7.3% Share of Search. ## How did search popularity change for denim brands worldwide in September 2026? - In September 2026, Nudie Jeans gained estimated Share of Search among denim brands worldwide, from 13.7% to 16.2%. - In September 2026, Levi's lost estimated Share of Search among denim brands worldwide, from 56% to 54.3%. - Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. - Estimated monthly branded searches for Wrangler worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Levi's | 54.3% | 823K | 0.0% | Levi's | | 2 | Nudie Jeans | 16.2% | 246K | +22.4% | Nudie Jeans | | 3 | Wrangler | 13.3% | 201K | 0.0% | Wrangler | | 4 | Ksubi | 8.9% | 135K | 0.0% | Ksubi | | 5 | Lee | 7.3% | 110K | 0.0% | Lee | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Levi's | 1M | 58.2% | 1 | | Oct 2025 | Wrangler | 246K | 14.3% | 2 | | Oct 2025 | Nudie Jeans | 201K | 11.7% | 3 | | Oct 2025 | Ksubi | 135K | 7.9% | 4 | | Oct 2025 | Lee | 135K | 7.9% | 5 | | Nov 2025 | Levi's | 1.2M | 61.1% | 1 | | Nov 2025 | Wrangler | 246K | 12.3% | 2 | | Nov 2025 | Nudie Jeans | 201K | 10.1% | 3 | | Nov 2025 | Ksubi | 165K | 8.3% | 4 | | Nov 2025 | Lee | 165K | 8.3% | 5 | | Dec 2025 | Levi's | 1M | 57.2% | 1 | | Dec 2025 | Wrangler | 246K | 14.1% | 2 | | Dec 2025 | Nudie Jeans | 201K | 11.5% | 3 | | Dec 2025 | Ksubi | 165K | 9.4% | 4 | | Dec 2025 | Lee | 135K | 7.7% | 5 | | Jan 2026 | Levi's | 1M | 59.8% | 1 | | Jan 2026 | Nudie Jeans | 201K | 12% | 2 | | Jan 2026 | Wrangler | 201K | 12% | 3 | | Jan 2026 | Ksubi | 135K | 8.1% | 4 | | Jan 2026 | Lee | 135K | 8.1% | 5 | | Feb 2026 | Levi's | 823K | 59.9% | 1 | | Feb 2026 | Nudie Jeans | 165K | 12% | 2 | | Feb 2026 | Wrangler | 165K | 12% | 3 | | Feb 2026 | Ksubi | 110K | 8% | 4 | | Feb 2026 | Lee | 110K | 8% | 5 | | Mar 2026 | Levi's | 1M | 59.8% | 1 | | Mar 2026 | Nudie Jeans | 201K | 12% | 2 | | Mar 2026 | Wrangler | 201K | 12% | 3 | | Mar 2026 | Ksubi | 135K | 8.1% | 4 | | Mar 2026 | Lee | 135K | 8.1% | 5 | | Apr 2026 | Levi's | 823K | 56.4% | 1 | | Apr 2026 | Nudie Jeans | 201K | 13.8% | 2 | | Apr 2026 | Wrangler | 165K | 11.3% | 3 | | Apr 2026 | Ksubi | 135K | 9.3% | 4 | | Apr 2026 | Lee | 135K | 9.3% | 5 | | May 2026 | Levi's | 823K | 55.1% | 1 | | May 2026 | Nudie Jeans | 201K | 13.4% | 2 | | May 2026 | Wrangler | 201K | 13.4% | 3 | | May 2026 | Ksubi | 135K | 9% | 4 | | May 2026 | Lee | 135K | 9% | 5 | | Jun 2026 | Levi's | 823K | 58.9% | 1 | | Jun 2026 | Nudie Jeans | 165K | 11.8% | 2 | | Jun 2026 | Wrangler | 165K | 11.8% | 3 | | Jun 2026 | Ksubi | 135K | 9.7% | 4 | | Jun 2026 | Lee | 110K | 7.9% | 5 | | Jul 2026 | Levi's | 823K | 58.4% | 1 | | Jul 2026 | Ksubi | 165K | 11.7% | 2 | | Jul 2026 | Nudie Jeans | 165K | 11.7% | 3 | | Jul 2026 | Wrangler | 165K | 11.7% | 4 | | Jul 2026 | Lee | 90.5K | 6.4% | 5 | | Aug 2026 | Levi's | 823K | 56% | 1 | | Aug 2026 | Nudie Jeans | 201K | 13.7% | 2 | | Aug 2026 | Wrangler | 201K | 13.7% | 3 | | Aug 2026 | Ksubi | 135K | 9.2% | 4 | | Aug 2026 | Lee | 110K | 7.5% | 5 | | Sep 2026 | Levi's | 823K | 54.3% | 1 | | Sep 2026 | Nudie Jeans | 246K | 16.2% | 2 | | Sep 2026 | Wrangler | 201K | 13.3% | 3 | | Sep 2026 | Ksubi | 135K | 8.9% | 4 | | Sep 2026 | Lee | 110K | 7.3% | 5 | ## What is being compared - **Ksubi**: Measured on the search term “ksubi”. - **Lee**: Measured on the search term “lee jeans”. - **Levi's**: Measured on the search term “levi's”. - **Nudie Jeans**: Measured on the search term “nudie jeans”. - **Wrangler**: Measured on the search term “wrangler jeans”. - [Ksubi](/demand/global-en/brands/ksubi) - [Lee](/demand/global-en/brands/lee-jeans) - [Levi's](/demand/global-en/brands/levis) - [Nudie Jeans](/demand/global-en/brands/nudie-jeans) - [Wrangler](/demand/global-en/brands/wrangler) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among denim brands worldwide? In September 2026, Levi's was the most searched among denim brands worldwide, with an estimated 823K branded searches and 54.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Denim brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/denim-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/denim-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.