--- title: "Hilti vs Makita: Which is searched more?" description: "Is Hilti or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Demolition hammer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/demolition-hammer-brands/compare/hilti-vs-makita" publisher: "Brandwave" --- # Hilti vs Makita: Which is searched more? Is Hilti or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Demolition hammer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hilti and Makita - **Competitive set**: Demolition hammer brands - **Market**: Global - **Month measured**: Sep 2026 - **Hilti Share of Search**: 1.6% - **Makita Share of Search**: 58.8% ## Is Hilti or Makita more popular in search? - In September 2026, Makita had more branded searches than Hilti among demolition hammer brands worldwide. Makita had about 1 million branded searches, while Hilti had 27,100. Makita made up 58.8% of all demolition hammer brand searches we track, and Hilti accounted for 1.6%. - Makita was ahead of Hilti in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hilti’s share of searches among demolition hammer brands worldwide moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 22.2K to 27.1K. - Across the 12 months ending September 2026, Makita’s share of searches among demolition hammer brands worldwide moved from 66.8% to 58.8%, and its estimated monthly branded searches moved from 1.4M to 1M. ## Top demolition hammer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hilti appeared in all five answers. Makita was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita was listed before Hilti in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hilti | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | DeWalt | 4th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about demolition hammer brands - Asked ChatGPT "Which demolition hammer brand should I buy?": 1. Bosch, 2. Makita, 3. DeWalt, 4. Hilti - Asked ChatGPT "What are the best demolition hammer brands?": 1. Bosch, 2. Makita, 3. Hilti, 4. DeWalt - Asked ChatGPT "What's the best demolition hammer brand for heavy demolition?": 1. Hilti, 2. Bosch, 3. Makita - Searched Google, AI Overview "electric demolition hammer": 1. Bosch, 2. Hilti - Searched Google, AI Overview "demolition hammer": 1. Bosch, 2. Makita, 3. Hilti Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for demolition hammer brands worldwide in September 2026? - Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026. - Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026. ## Month by month | Month | Hilti estimated searches | Hilti Share of Search | Hilti rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 1.1% | 3 | 1.4M | 66.8% | 1 | | Nov 2025 | 22.2K | 0.97% | 3 | 1.4M | 62.8% | 1 | | Dec 2025 | 22.2K | 1.1% | 3 | 1.2M | 58.3% | 1 | | Jan 2026 | 22.2K | 1.3% | 3 | 983K | 58.5% | 1 | | Feb 2026 | 22.2K | 1.3% | 3 | 963K | 58% | 1 | | Mar 2026 | 40.5K | 2.2% | 3 | 1.2M | 61.8% | 1 | | Apr 2026 | 33.1K | 2% | 3 | 983K | 58% | 1 | | May 2026 | 33.1K | 1.9% | 3 | 994K | 58.3% | 1 | | Jun 2026 | 27.1K | 1.6% | 3 | 994K | 58.6% | 1 | | Jul 2026 | 27.1K | 1.9% | 3 | 813K | 58.4% | 1 | | Aug 2026 | 27.1K | 1.6% | 3 | 994K | 58.6% | 1 | | Sep 2026 | 27.1K | 1.6% | 3 | 1M | 58.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Hilti’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hilti**: Measured on the search term “hilti tools”. - **Makita**: Measured on the search terms “makita”, “makita battery”, “makita drill” and “makita tool”, summed into one figure. - [Hilti profile](/demand/global-en/brands/hilti) - [Makita profile](/demand/global-en/brands/makita) - [All demolition hammer brands worldwide](/demand/global-en/categories/demolition-hammer-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hilti or Makita more popular in search? In September 2026, Makita had more branded searches than Hilti among demolition hammer brands worldwide. Makita had about 1 million branded searches, while Hilti had 27,100. Makita made up 58.8% of all demolition hammer brand searches we track, and Hilti accounted for 1.6%. ## Cite this page Brandwave. "Hilti vs Makita: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/demolition-hammer-brands/compare/hilti-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/demolition-hammer-brands/compare/hilti-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.