--- title: "Deep freezer brands: Which are searched most?" description: "Compare the deep freezer brands people buy. Share of Search among Hisense, Haier, Samsung and Whirlpool, the deep freezer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/deep-freezer-brands" publisher: "Brandwave" --- # Deep freezer brands: Which are searched most? Compare the deep freezer brands people buy. Share of Search among Hisense, Haier, Samsung and Whirlpool, the deep freezer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Deep freezer brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Hisense, 56.4% ## Which brand is most popular in search among deep freezer brands worldwide? - In September 2026, Hisense was the most searched among deep freezer brands worldwide, with an estimated 673K branded searches and 56.4% estimated Share of Search within this set. - Haier is in 2nd place, 25.6 percentage points behind at 30.9% Share of Search. - Across the 12 months ending September 2026, Hisense’s estimated Share of Search among deep freezer brands worldwide decreased from 57.8% to 56.4%. - Across the 12 months ending September 2026, Haier’s estimated Share of Search among deep freezer brands worldwide decreased from 31.6% to 30.9%. - Across the 12 months ending September 2026, Samsung’s estimated Share of Search among deep freezer brands worldwide increased from 10.6% to 12.6%. - Across the 12 months ending September 2026, Hisense’s estimated Share of Search among deep freezer brands worldwide peaked at 61.1% in November 2025 and was lowest at 49% in April 2026. - Across the 12 months ending September 2026, Haier’s estimated Share of Search among deep freezer brands worldwide peaked at 40% in April 2026 and was lowest at 27.5% in November 2025. - Across the 12 months ending September 2026, Samsung’s estimated Share of Search among deep freezer brands worldwide peaked at 14.4% in February 2026 and was lowest at 8.8% in June 2026. - Across the 12 months ending September 2026, Whirlpool held steady: its estimated Share of Search among deep freezer brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Hisense vs Haier: compare search popularity](/demand/global-en/compare/haier-vs-hisense): 56.4% against 30.9% Share of Search. - [Hisense vs Samsung: compare search popularity](/demand/global-en/compare/hisense-vs-samsung): 56.4% against 12.6% Share of Search. - [Haier vs Samsung: compare search popularity](/demand/global-en/compare/haier-vs-samsung): 30.9% against 12.6% Share of Search. ## How did search popularity change for deep freezer brands worldwide in September 2026? - In September 2026, Hisense gained estimated Share of Search among deep freezer brands worldwide, from 55.3% to 56.4%. - In September 2026, Haier gained estimated Share of Search among deep freezer brands worldwide, from 30.2% to 30.9%. - In September 2026, Samsung lost estimated Share of Search among deep freezer brands worldwide, from 14.4% to 12.6%. - Estimated monthly branded searches for Whirlpool worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Hisense | 56.4% | 673K | 0.0% | Hisense | | 2 | Haier | 30.9% | 368K | 0.0% | Haier | | 3 | Samsung | 12.6% | 151K | -14.2% | Samsung | | 4 | Whirlpool | 0.08% | 1K | 0.0% | Whirlpool | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hisense | 823K | 57.8% | 1 | | Oct 2025 | Haier | 450K | 31.6% | 2 | | Oct 2025 | Samsung | 151K | 10.6% | 3 | | Oct 2025 | Whirlpool | 880 | 0.06% | 4 | | Nov 2025 | Hisense | 1M | 61.1% | 1 | | Nov 2025 | Haier | 450K | 27.5% | 2 | | Nov 2025 | Samsung | 185K | 11.3% | 3 | | Nov 2025 | Whirlpool | 880 | 0.05% | 4 | | Dec 2025 | Hisense | 823K | 54% | 1 | | Dec 2025 | Haier | 550K | 36.1% | 2 | | Dec 2025 | Samsung | 151K | 9.9% | 3 | | Dec 2025 | Whirlpool | 880 | 0.06% | 4 | | Jan 2026 | Hisense | 823K | 57.8% | 1 | | Jan 2026 | Haier | 450K | 31.6% | 2 | | Jan 2026 | Samsung | 151K | 10.6% | 3 | | Jan 2026 | Whirlpool | 880 | 0.06% | 4 | | Feb 2026 | Hisense | 673K | 55.3% | 1 | | Feb 2026 | Haier | 368K | 30.2% | 2 | | Feb 2026 | Samsung | 176K | 14.4% | 3 | | Feb 2026 | Whirlpool | 880 | 0.07% | 4 | | Mar 2026 | Hisense | 673K | 51.8% | 1 | | Mar 2026 | Haier | 450K | 34.6% | 2 | | Mar 2026 | Samsung | 176K | 13.5% | 3 | | Mar 2026 | Whirlpool | 880 | 0.07% | 4 | | Apr 2026 | Hisense | 673K | 49% | 1 | | Apr 2026 | Haier | 550K | 40% | 2 | | Apr 2026 | Samsung | 151K | 10.9% | 3 | | Apr 2026 | Whirlpool | 1K | 0.07% | 4 | | May 2026 | Hisense | 823K | 54% | 1 | | May 2026 | Haier | 550K | 36.1% | 2 | | May 2026 | Samsung | 151K | 9.9% | 3 | | May 2026 | Whirlpool | 1.3K | 0.09% | 4 | | Jun 2026 | Hisense | 1M | 58.8% | 1 | | Jun 2026 | Haier | 550K | 32.3% | 2 | | Jun 2026 | Samsung | 151K | 8.8% | 3 | | Jun 2026 | Whirlpool | 1K | 0.06% | 4 | | Jul 2026 | Hisense | 823K | 56.8% | 1 | | Jul 2026 | Haier | 450K | 31% | 2 | | Jul 2026 | Samsung | 176K | 12.1% | 3 | | Jul 2026 | Whirlpool | 1K | 0.07% | 4 | | Aug 2026 | Hisense | 673K | 55.3% | 1 | | Aug 2026 | Haier | 368K | 30.2% | 2 | | Aug 2026 | Samsung | 176K | 14.4% | 3 | | Aug 2026 | Whirlpool | 1K | 0.08% | 4 | | Sep 2026 | Hisense | 673K | 56.4% | 1 | | Sep 2026 | Haier | 368K | 30.9% | 2 | | Sep 2026 | Samsung | 151K | 12.6% | 3 | | Sep 2026 | Whirlpool | 1K | 0.08% | 4 | ## What is being compared - **Haier**: Measured on the search term “haier”. - **Hisense**: Measured on the search term “hisense”. - **Samsung**: Measured on the search terms “samsung com” and “samsung washer”, summed into one figure. - **Whirlpool**: Measured on the search term “whirlpool deep freezer”. - [Haier](/demand/global-en/brands/haier) - [Hisense](/demand/global-en/brands/hisense) - [Samsung](/demand/global-en/brands/samsung) - [Whirlpool](/demand/global-en/brands/whirlpool) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among deep freezer brands worldwide? In September 2026, Hisense was the most searched among deep freezer brands worldwide, with an estimated 673K branded searches and 56.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Deep freezer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/deep-freezer-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/deep-freezer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.