--- title: "Debt consolidation services: Which brands are most popular in search?" description: "Compare the debt consolidation services operators run on. Share of Search among National Debt Relief, LendingClub, SoFi, Freedom Debt Relief, Achieve and Credible, the debt consolidation services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/debt-consolidation-services" publisher: "Brandwave" --- # Debt consolidation services: Which brands are most popular in search? Compare the debt consolidation services operators run on. Share of Search among National Debt Relief, LendingClub, SoFi, Freedom Debt Relief, Achieve and Credible, the debt consolidation services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Debt consolidation services - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: National Debt Relief, 37.4% ## Which brand is most popular in search among debt consolidation services worldwide? - In August 2026, National Debt Relief was the most searched among debt consolidation services worldwide, with an estimated 165K branded searches and 37.4% estimated Share of Search within this set. - LendingClub is in 2nd place, 6.8 percentage points behind at 30.6% Share of Search. - Across the 11 months ending August 2026, National Debt Relief’s estimated Share of Search among debt consolidation services worldwide increased from 28.6% to 37.4%. - Across the 11 months ending August 2026, LendingClub’s estimated Share of Search among debt consolidation services worldwide decreased from 52.1% to 30.6%. - Across the 11 months ending August 2026, SoFi’s estimated Share of Search among debt consolidation services worldwide increased from 8.6% to 16.8%. - Across the 11 months ending August 2026, Freedom Debt Relief’s estimated Share of Search among debt consolidation services worldwide increased from 8.6% to 11.2%. - Across the 11 months ending August 2026, Achieve’s estimated Share of Search among debt consolidation services worldwide increased from 1.4% to 2.2%. - Across the 11 months ending August 2026, Credible’s estimated Share of Search among debt consolidation services worldwide increased from 0.76% to 1.8%. - Across the 11 months ending August 2026, National Debt Relief’s estimated Share of Search among debt consolidation services worldwide peaked at 37.4% in August 2026 and was lowest at 27.5% in June 2026. - Across the 11 months ending August 2026, Freedom Debt Relief’s estimated Share of Search among debt consolidation services worldwide peaked at 11.2% in August 2026 and was lowest at 6.8% in June 2026. - Across the 11 months ending August 2026, Achieve’s estimated Share of Search among debt consolidation services worldwide peaked at 2.5% in June 2026 and was lowest at 1.3% in November 2025. - Across the 11 months ending August 2026, Credible’s estimated Share of Search among debt consolidation services worldwide peaked at 1.8% in August 2026 and was lowest at 0.61% in April 2026. - Across the 11 months ending August 2026, National Debt Relief rose from 2nd to 1st among debt consolidation services worldwide. - Across the 11 months ending August 2026, LendingClub fell from 1st to 2nd among debt consolidation services worldwide. - Across the 11 months ending August 2026, SoFi rose from 4th to 3rd among debt consolidation services worldwide. - Across the 11 months ending August 2026, Freedom Debt Relief fell from 3rd to 4th among debt consolidation services worldwide. ## Compare search popularity between leading brands - [National Debt Relief vs LendingClub: compare search popularity](/demand/global-en/compare/lendingclub-vs-national-debt-relief): 37.4% against 30.6% Share of Search. - [National Debt Relief vs SoFi: compare search popularity](/demand/global-en/compare/national-debt-relief-vs-sofi): 37.4% against 16.8% Share of Search. - [National Debt Relief vs Freedom Debt Relief: compare search popularity](/demand/global-en/compare/freedom-debt-relief-vs-national-debt-relief): 37.4% against 11.2% Share of Search. - [National Debt Relief vs Achieve: compare search popularity](/demand/global-en/compare/achieve-vs-national-debt-relief): 37.4% against 2.2% Share of Search. - [LendingClub vs SoFi: compare search popularity](/demand/global-en/compare/lendingclub-vs-sofi): 30.6% against 16.8% Share of Search. - [LendingClub vs Freedom Debt Relief: compare search popularity](/demand/global-en/compare/freedom-debt-relief-vs-lendingclub): 30.6% against 11.2% Share of Search. - [LendingClub vs Achieve: compare search popularity](/demand/global-en/compare/achieve-vs-lendingclub): 30.6% against 2.2% Share of Search. - [SoFi vs Freedom Debt Relief: compare search popularity](/demand/global-en/compare/freedom-debt-relief-vs-sofi): 16.8% against 11.2% Share of Search. - [SoFi vs Achieve: compare search popularity](/demand/global-en/compare/achieve-vs-sofi): 16.8% against 2.2% Share of Search. - [Freedom Debt Relief vs Achieve: compare search popularity](/demand/global-en/compare/achieve-vs-freedom-debt-relief): 11.2% against 2.2% Share of Search. ## How did search popularity change for debt consolidation services worldwide in August 2026? - In August 2026, National Debt Relief overtook LendingClub to take the highest estimated Share of Search among debt consolidation services worldwide, at 37.4%. - In August 2026, SoFi gained estimated Share of Search among debt consolidation services worldwide, from 14.6% to 16.8%. - In August 2026, Freedom Debt Relief gained estimated Share of Search among debt consolidation services worldwide, from 9.8% to 11.2%. - In August 2026, Credible gained estimated Share of Search among debt consolidation services worldwide, from 1.1% to 1.8%. - In August 2026, LendingClub lost estimated Share of Search among debt consolidation services worldwide, from 39.6% to 30.6%. - Estimated monthly branded searches for Achieve worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | National Debt Relief | 37.4% | 165K | 0.0% | National Debt Relief | | 2 | LendingClub | 30.6% | 135K | -32.8% | LendingClub | | 3 | SoFi | 16.8% | 74K | 0.0% | SoFi | | 4 | Freedom Debt Relief | 11.2% | 49.5K | 0.0% | Freedom Debt Relief | | 5 | Achieve | 2.2% | 9.9K | -18.2% | Achieve | | 6 | Credible | 1.8% | 8.1K | +50.0% | Credible | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | LendingClub | 301K | 52.1% | 1 | | Oct 2025 | National Debt Relief | 165K | 28.6% | 2 | | Oct 2025 | Freedom Debt Relief | 49.5K | 8.6% | 3 | | Oct 2025 | SoFi | 49.5K | 8.6% | 4 | | Oct 2025 | Achieve | 8.1K | 1.4% | 5 | | Oct 2025 | Credible | 4.4K | 0.76% | 6 | | Nov 2025 | LendingClub | 246K | 48.1% | 1 | | Nov 2025 | National Debt Relief | 165K | 32.3% | 2 | | Nov 2025 | SoFi | 49.5K | 9.7% | 3 | | Nov 2025 | Freedom Debt Relief | 40.5K | 7.9% | 4 | | Nov 2025 | Achieve | 6.6K | 1.3% | 5 | | Nov 2025 | Credible | 3.6K | 0.7% | 6 | | Dec 2025 | LendingClub | 246K | 46.9% | 1 | | Dec 2025 | National Debt Relief | 165K | 31.5% | 2 | | Dec 2025 | SoFi | 60.5K | 11.5% | 3 | | Dec 2025 | Freedom Debt Relief | 40.5K | 7.7% | 4 | | Dec 2025 | Achieve | 8.1K | 1.5% | 5 | | Dec 2025 | Credible | 4.4K | 0.84% | 6 | | Jan 2026 | LendingClub | 246K | 43.2% | 1 | | Jan 2026 | National Debt Relief | 201K | 35.3% | 2 | | Jan 2026 | SoFi | 60.5K | 10.6% | 3 | | Jan 2026 | Freedom Debt Relief | 49.5K | 8.7% | 4 | | Jan 2026 | Achieve | 8.1K | 1.4% | 5 | | Jan 2026 | Credible | 4.4K | 0.77% | 6 | | Feb 2026 | LendingClub | 246K | 47.2% | 1 | | Feb 2026 | National Debt Relief | 165K | 31.6% | 2 | | Feb 2026 | Freedom Debt Relief | 49.5K | 9.5% | 3 | | Feb 2026 | SoFi | 49.5K | 9.5% | 4 | | Feb 2026 | Achieve | 8.1K | 1.6% | 5 | | Feb 2026 | Credible | 3.6K | 0.69% | 6 | | Mar 2026 | LendingClub | 301K | 48.2% | 1 | | Mar 2026 | National Debt Relief | 201K | 32.2% | 2 | | Mar 2026 | SoFi | 60.5K | 9.7% | 3 | | Mar 2026 | Freedom Debt Relief | 49.5K | 7.9% | 4 | | Mar 2026 | Achieve | 8.1K | 1.3% | 5 | | Mar 2026 | Credible | 4.4K | 0.7% | 6 | | Apr 2026 | LendingClub | 301K | 51.2% | 1 | | Apr 2026 | National Debt Relief | 165K | 28.1% | 2 | | Apr 2026 | SoFi | 60.5K | 10.3% | 3 | | Apr 2026 | Freedom Debt Relief | 49.5K | 8.4% | 4 | | Apr 2026 | Achieve | 8.1K | 1.4% | 5 | | Apr 2026 | Credible | 3.6K | 0.61% | 6 | | May 2026 | LendingClub | 246K | 46.7% | 1 | | May 2026 | National Debt Relief | 165K | 31.4% | 2 | | May 2026 | SoFi | 60.5K | 11.5% | 3 | | May 2026 | Freedom Debt Relief | 40.5K | 7.7% | 4 | | May 2026 | Achieve | 9.9K | 1.9% | 5 | | May 2026 | Credible | 4.4K | 0.84% | 6 | | Jun 2026 | LendingClub | 301K | 50.2% | 1 | | Jun 2026 | National Debt Relief | 165K | 27.5% | 2 | | Jun 2026 | SoFi | 74K | 12.3% | 3 | | Jun 2026 | Freedom Debt Relief | 40.5K | 6.8% | 4 | | Jun 2026 | Achieve | 14.8K | 2.5% | 5 | | Jun 2026 | Credible | 4.4K | 0.73% | 6 | | Jul 2026 | LendingClub | 201K | 39.6% | 1 | | Jul 2026 | National Debt Relief | 165K | 32.5% | 2 | | Jul 2026 | SoFi | 74K | 14.6% | 3 | | Jul 2026 | Freedom Debt Relief | 49.5K | 9.8% | 4 | | Jul 2026 | Achieve | 12.1K | 2.4% | 5 | | Jul 2026 | Credible | 5.4K | 1.1% | 6 | | Aug 2026 | National Debt Relief | 165K | 37.4% | 1 | | Aug 2026 | LendingClub | 135K | 30.6% | 2 | | Aug 2026 | SoFi | 74K | 16.8% | 3 | | Aug 2026 | Freedom Debt Relief | 49.5K | 11.2% | 4 | | Aug 2026 | Achieve | 9.9K | 2.2% | 5 | | Aug 2026 | Credible | 8.1K | 1.8% | 6 | | Sep 2026 | Achieve | — | — | — | | Sep 2026 | Credible | — | — | — | | Sep 2026 | Freedom Debt Relief | — | — | — | | Sep 2026 | LendingClub | — | — | — | | Sep 2026 | National Debt Relief | — | — | — | | Sep 2026 | SoFi | — | — | — | ## What is being compared - **Achieve**: Measured on the search term “achieve personal loans”. - **Credible**: Measured on the search term “credible loans”. - **Freedom Debt Relief**: Measured on the search term “freedom debt relief”. - **LendingClub**: Measured on the search term “lendingclub”. - **National Debt Relief**: Measured on the search term “national debt relief”. - **SoFi**: Measured on the search term “sofi loans”. - [Achieve](/demand/global-en/brands/achieve) - [Credible](/demand/global-en/brands/credible) - [Freedom Debt Relief](/demand/global-en/brands/freedom-debt-relief) - [LendingClub](/demand/global-en/brands/lendingclub) - [National Debt Relief](/demand/global-en/brands/national-debt-relief) - [SoFi](/demand/global-en/brands/sofi) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among debt consolidation services worldwide? In August 2026, National Debt Relief was the most searched among debt consolidation services worldwide, with an estimated 165K branded searches and 37.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Debt consolidation services: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/debt-consolidation-services This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/debt-consolidation-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.