--- title: "Microsoft Power BI vs Tableau: Which is searched more?" description: "Is Microsoft Power BI or Tableau more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data visualisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/data-visualisation-platforms/compare/microsoft-power-bi-vs-tableau" publisher: "Brandwave" --- # Microsoft Power BI vs Tableau: Which is searched more? Is Microsoft Power BI or Tableau more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data visualisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Power BI and Tableau - **Competitive set**: Data visualisation platforms - **Market**: Global - **Month measured**: Sep 2026 - **Microsoft Power BI Share of Search**: 58% - **Tableau Share of Search**: 12.6% ## Is Microsoft Power BI or Tableau more popular in search? - In September 2026, Microsoft Power BI had more branded searches than Tableau among data visualisation platforms worldwide. Microsoft Power BI had about 2.6 million branded searches, while Tableau had 558,000. Microsoft Power BI made up 58% of all data visualisation platform searches we track, and Tableau accounted for 12.6%. - Microsoft Power BI was ahead of Tableau in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Microsoft Power BI’s share of searches among data visualisation platforms worldwide moved from 55% to 58%, and its estimated monthly branded searches moved from 3M to 2.6M. - Across the 12 months ending September 2026, Tableau’s share of searches among data visualisation platforms worldwide moved from 15.1% to 12.6%, and its estimated monthly branded searches moved from 835K to 558K. ## Top data visualisation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Microsoft Power BI and Tableau showed up in all five answers. Microsoft Power BI was listed before Tableau in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Power BI | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tableau | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Looker Studio | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Qlik | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Plotly | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Domo | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Flourish | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Datawrapper | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Grafana | 9th | 2 of 3 | 1 of 2 | 3 of 5 | | Metabase | 10th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about data visualisation platforms - Asked ChatGPT "Which data visualisation platform should I use?": 1. Microsoft Power BI, 2. Tableau, 3. Looker Studio, 4. Plotly - Asked ChatGPT "What are the best data visualisation platforms?": 1. Microsoft Power BI, 2. Tableau, 3. Looker Studio, 4. Qlik, 5. Plotly, 6. Metabase, 7. Flourish, 8. Grafana - Asked ChatGPT "What's the best data visualisation platform for dashboards?": 1. Microsoft Power BI, 2. Tableau, 3. Looker Studio, 4. Grafana, 5. Metabase - Searched Google, AI Overview "data visualisation platforms": 1. Tableau, 2. Microsoft Power BI, 3. Domo, 4. Qlik, 5. Looker Studio, 6. Flourish, 7. Datawrapper, 8. Plotly, 9. Grafana - Searched Google, AI Overview "data visualization software": 1. Tableau, 2. Microsoft Power BI, 3. Qlik, 4. Looker Studio, 5. Datawrapper, 6. Plotly Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data visualisation platforms worldwide in September 2026? - In September 2026, Microsoft Power BI lost share of searches among data visualisation platforms worldwide, from 60.3% to 58%. - Tableau’s share of searches among data visualisation platforms worldwide has gained ground for 3 months in a row, from 12% to 12.6% in September 2026. ## Month by month | Month | Microsoft Power BI estimated searches | Microsoft Power BI Share of Search | Microsoft Power BI rank | Tableau estimated searches | Tableau Share of Search | Tableau rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3M | 55% | 1 | 835K | 15.1% | 2 | | Nov 2025 | 3.1M | 59.6% | 1 | 685K | 13.3% | 2 | | Dec 2025 | 2.5M | 55.6% | 1 | 560K | 12.5% | 3 | | Jan 2026 | 3.1M | 58.6% | 1 | 683K | 13.1% | 2 | | Feb 2026 | 3M | 59.7% | 1 | 683K | 13.4% | 2 | | Mar 2026 | 3.1M | 58.5% | 1 | 685K | 13% | 2 | | Apr 2026 | 3.1M | 58.9% | 1 | 683K | 13.1% | 2 | | May 2026 | 3.1M | 61.3% | 1 | 558K | 10.9% | 3 | | Jun 2026 | 2.7M | 57.8% | 1 | 558K | 12% | 3 | | Jul 2026 | 2.8M | 60% | 1 | 558K | 12.1% | 3 | | Aug 2026 | 2.8M | 60.3% | 1 | 558K | 12.1% | 2 | | Sep 2026 | 2.6M | 58% | 1 | 558K | 12.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Power BI’s and Tableau’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Power BI**: Measured on the search terms “microsoft power bi”, “microsoft power bi app”, “microsoft power bi software”, “microsoft powerbi”, “power bi desktop” and “powerbi”, summed into one figure. - **Tableau**: Measured on the search terms “tableau” and “tableau software”, summed into one figure. - [Microsoft Power BI profile](/demand/global-en/brands/microsoft-power-bi) - [Tableau profile](/demand/global-en/brands/tableau) - [All data visualisation platforms worldwide](/demand/global-en/categories/data-visualisation-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Microsoft Power BI or Tableau more popular in search? In September 2026, Microsoft Power BI had more branded searches than Tableau among data visualisation platforms worldwide. Microsoft Power BI had about 2.6 million branded searches, while Tableau had 558,000. Microsoft Power BI made up 58% of all data visualisation platform searches we track, and Tableau accounted for 12.6%. ## Cite this page Brandwave. "Microsoft Power BI vs Tableau: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/data-visualisation-platforms/compare/microsoft-power-bi-vs-tableau This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/data-visualisation-platforms/compare/microsoft-power-bi-vs-tableau. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.