--- title: "Microsoft Power BI vs Qlik: Which is searched more?" description: "Is Microsoft Power BI or Qlik more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data visualisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/data-visualisation-platforms/compare/microsoft-power-bi-vs-qlik" publisher: "Brandwave" --- # Microsoft Power BI vs Qlik: Which is searched more? Is Microsoft Power BI or Qlik more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data visualisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Power BI and Qlik - **Competitive set**: Data visualisation platforms - **Market**: Global - **Month measured**: Sep 2026 - **Microsoft Power BI Share of Search**: 58% - **Qlik Share of Search**: 3.8% ## Is Microsoft Power BI or Qlik more popular in search? - In September 2026, Microsoft Power BI had more branded searches than Qlik among data visualisation platforms worldwide. Microsoft Power BI had about 2.6 million branded searches, while Qlik had 169,000. Microsoft Power BI made up 58% of all data visualisation platform searches we track, and Qlik accounted for 3.8%. - Microsoft Power BI was ahead of Qlik in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Microsoft Power BI’s share of searches among data visualisation platforms worldwide moved from 55% to 58%, and its estimated monthly branded searches moved from 3M to 2.6M. - Across the 12 months ending September 2026, Qlik’s share of searches among data visualisation platforms worldwide held steady at 3.8%, and its estimated monthly branded searches moved from 211K to 169K. ## How did search popularity change for data visualisation platforms worldwide in September 2026? - In September 2026, Qlik gained share of searches among data visualisation platforms worldwide, from 3.1% to 3.8%. - In September 2026, Microsoft Power BI lost share of searches among data visualisation platforms worldwide, from 60.3% to 58%. ## Month by month | Month | Microsoft Power BI estimated searches | Microsoft Power BI Share of Search | Microsoft Power BI rank | Qlik estimated searches | Qlik Share of Search | Qlik rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3M | 55% | 1 | 211K | 3.8% | 5 | | Nov 2025 | 3.1M | 59.6% | 1 | 178K | 3.5% | 5 | | Dec 2025 | 2.5M | 55.6% | 1 | 162K | 3.6% | 5 | | Jan 2026 | 3.1M | 58.6% | 1 | 178K | 3.4% | 5 | | Feb 2026 | 3M | 59.7% | 1 | 173K | 3.4% | 5 | | Mar 2026 | 3.1M | 58.5% | 1 | 173K | 3.3% | 5 | | Apr 2026 | 3.1M | 58.9% | 1 | 173K | 3.3% | 5 | | May 2026 | 3.1M | 61.3% | 1 | 162K | 3.2% | 5 | | Jun 2026 | 2.7M | 57.8% | 1 | 158K | 3.4% | 5 | | Jul 2026 | 2.8M | 60% | 1 | 142K | 3.1% | 5 | | Aug 2026 | 2.8M | 60.3% | 1 | 142K | 3.1% | 5 | | Sep 2026 | 2.6M | 58% | 1 | 169K | 3.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Power BI’s and Qlik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Power BI**: Measured on the search terms “microsoft power bi”, “microsoft power bi app”, “microsoft power bi software”, “microsoft powerbi”, “power bi desktop” and “powerbi”, summed into one figure. - **Qlik**: Measured on the search terms “qlik”, “qlik qlikview” and “qlik sense”, summed into one figure. - [Microsoft Power BI profile](/demand/global-en/brands/microsoft-power-bi) - [Qlik profile](/demand/global-en/brands/qlik) - [All data visualisation platforms worldwide](/demand/global-en/categories/data-visualisation-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Microsoft Power BI or Qlik more popular in search? In September 2026, Microsoft Power BI had more branded searches than Qlik among data visualisation platforms worldwide. Microsoft Power BI had about 2.6 million branded searches, while Qlik had 169,000. Microsoft Power BI made up 58% of all data visualisation platform searches we track, and Qlik accounted for 3.8%. ## Cite this page Brandwave. "Microsoft Power BI vs Qlik: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/data-visualisation-platforms/compare/microsoft-power-bi-vs-qlik This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/data-visualisation-platforms/compare/microsoft-power-bi-vs-qlik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.