---
title: "Data visualisation platforms: Which brands are most popular in search?"
description: "Compare the platforms teams build dashboards in. Share of Search among Domo, Metabase, Qlik, Looker Studio and Tableau, the data visualisation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/data-visualisation-platforms"
publisher: "Brandwave"
---

# Data visualisation platforms: Which brands are most popular in search?

Compare the platforms teams build dashboards in. Share of Search among Domo, Metabase, Qlik, Looker Studio and Tableau, the data visualisation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Data visualisation platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Domo, 67.2%

## Which brand is most popular in search among data visualisation platforms worldwide?

- In August 2026, Domo was the most searched among data visualisation platforms worldwide, with an estimated 450K branded searches and 67.2% estimated Share of Search within this set.
- Metabase is in 2nd place, 50.6 percentage points behind at 16.6% Share of Search.
- Across the 11 months ending August 2026, Domo’s estimated Share of Search among data visualisation platforms worldwide increased from 62.2% to 67.2%.
- Across the 11 months ending August 2026, Metabase’s estimated Share of Search among data visualisation platforms worldwide increased from 15.3% to 16.6%.
- Across the 11 months ending August 2026, Qlik’s estimated Share of Search among data visualisation platforms worldwide decreased from 15.2% to 11%.
- Across the 11 months ending August 2026, Looker Studio’s estimated Share of Search among data visualisation platforms worldwide decreased from 5.6% to 4%.
- Across the 11 months ending August 2026, Domo’s estimated Share of Search among data visualisation platforms worldwide peaked at 67.2% in August 2026 and was lowest at 58.5% in February 2026.
- Across the 11 months ending August 2026, Metabase’s estimated Share of Search among data visualisation platforms worldwide peaked at 18.8% in July 2026 and was lowest at 15.3% in October 2025.
- Across the 11 months ending August 2026, Looker Studio’s estimated Share of Search among data visualisation platforms worldwide peaked at 7.9% in February 2026 and was lowest at 4% in August 2026.
- Across the 11 months ending August 2026, Tableau held steady: its estimated Share of Search among data visualisation platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Domo vs Metabase: compare search popularity](/demand/global-en/compare/domo-vs-metabase): 67.2% against 16.6% Share of Search.
- [Domo vs Qlik: compare search popularity](/demand/global-en/compare/domo-vs-qlik): 67.2% against 11% Share of Search.
- [Domo vs Looker Studio: compare search popularity](/demand/global-en/compare/domo-vs-looker-studio): 67.2% against 4% Share of Search.
- [Metabase vs Qlik: compare search popularity](/demand/global-en/compare/metabase-vs-qlik): 16.6% against 11% Share of Search.
- [Metabase vs Looker Studio: compare search popularity](/demand/global-en/compare/looker-studio-vs-metabase): 16.6% against 4% Share of Search.
- [Qlik vs Looker Studio: compare search popularity](/demand/global-en/compare/looker-studio-vs-qlik): 11% against 4% Share of Search.

## How did search popularity change for data visualisation platforms worldwide in August 2026?

- In August 2026, Domo gained estimated Share of Search among data visualisation platforms worldwide, from 62.6% to 67.2%.
- In August 2026, Metabase lost estimated Share of Search among data visualisation platforms worldwide, from 18.8% to 16.6%.
- In August 2026, Qlik lost estimated Share of Search among data visualisation platforms worldwide, from 12.6% to 11%.
- In August 2026, Looker Studio lost estimated Share of Search among data visualisation platforms worldwide, from 4.6% to 4%.
- Estimated monthly branded searches for Tableau worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Domo | 67.2% | 450K | +22.3% | Domo |
| 2 | Metabase | 16.6% | 111K | +0.2% | Metabase |
| 3 | Qlik | 11% | 74K | 0.0% | Qlik |
| 4 | Looker Studio | 4% | 27.1K | 0.0% | Google |
| 5 | Tableau | 1.2% | 8.1K | 0.0% | Tableau |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Domo | 450K | 62.2% | 1 |
| Oct 2025 | Metabase | 111K | 15.3% | 2 |
| Oct 2025 | Qlik | 110K | 15.2% | 3 |
| Oct 2025 | Looker Studio | 40.5K | 5.6% | 4 |
| Oct 2025 | Tableau | 12.1K | 1.7% | 5 |
| Nov 2025 | Domo | 368K | 59.2% | 1 |
| Nov 2025 | Metabase | 111K | 17.8% | 2 |
| Nov 2025 | Qlik | 90.5K | 14.6% | 3 |
| Nov 2025 | Looker Studio | 40.5K | 6.5% | 4 |
| Nov 2025 | Tableau | 12.1K | 1.9% | 5 |
| Dec 2025 | Domo | 450K | 64.8% | 1 |
| Dec 2025 | Metabase | 111K | 16% | 2 |
| Dec 2025 | Qlik | 90.5K | 13% | 3 |
| Dec 2025 | Looker Studio | 33.1K | 4.8% | 4 |
| Dec 2025 | Tableau | 9.9K | 1.4% | 5 |
| Jan 2026 | Domo | 450K | 63.3% | 1 |
| Jan 2026 | Metabase | 111K | 15.6% | 2 |
| Jan 2026 | Qlik | 90.5K | 12.7% | 3 |
| Jan 2026 | Looker Studio | 49.5K | 7% | 4 |
| Jan 2026 | Tableau | 9.9K | 1.4% | 5 |
| Feb 2026 | Domo | 368K | 58.5% | 1 |
| Feb 2026 | Metabase | 111K | 17.6% | 2 |
| Feb 2026 | Qlik | 90.5K | 14.4% | 3 |
| Feb 2026 | Looker Studio | 49.5K | 7.9% | 4 |
| Feb 2026 | Tableau | 9.9K | 1.6% | 5 |
| Mar 2026 | Domo | 450K | 61% | 1 |
| Mar 2026 | Metabase | 136K | 18.4% | 2 |
| Mar 2026 | Qlik | 90.5K | 12.3% | 3 |
| Mar 2026 | Looker Studio | 49.5K | 6.7% | 4 |
| Mar 2026 | Tableau | 12.1K | 1.6% | 5 |
| Apr 2026 | Domo | 450K | 64.1% | 1 |
| Apr 2026 | Metabase | 111K | 15.8% | 2 |
| Apr 2026 | Qlik | 90.5K | 12.9% | 3 |
| Apr 2026 | Looker Studio | 40.5K | 5.8% | 4 |
| Apr 2026 | Tableau | 9.9K | 1.4% | 5 |
| May 2026 | Domo | 450K | 65% | 1 |
| May 2026 | Metabase | 111K | 16% | 2 |
| May 2026 | Qlik | 90.5K | 13.1% | 3 |
| May 2026 | Looker Studio | 33.1K | 4.8% | 4 |
| May 2026 | Tableau | 8.1K | 1.2% | 5 |
| Jun 2026 | Domo | 450K | 65% | 1 |
| Jun 2026 | Metabase | 111K | 16% | 2 |
| Jun 2026 | Qlik | 90.5K | 13.1% | 3 |
| Jun 2026 | Looker Studio | 33.1K | 4.8% | 4 |
| Jun 2026 | Tableau | 8.1K | 1.2% | 5 |
| Jul 2026 | Domo | 368K | 62.6% | 1 |
| Jul 2026 | Metabase | 111K | 18.8% | 2 |
| Jul 2026 | Qlik | 74K | 12.6% | 3 |
| Jul 2026 | Looker Studio | 27.1K | 4.6% | 4 |
| Jul 2026 | Tableau | 8.1K | 1.4% | 5 |
| Aug 2026 | Domo | 450K | 67.2% | 1 |
| Aug 2026 | Metabase | 111K | 16.6% | 2 |
| Aug 2026 | Qlik | 74K | 11% | 3 |
| Aug 2026 | Looker Studio | 27.1K | 4% | 4 |
| Aug 2026 | Tableau | 8.1K | 1.2% | 5 |
| Sep 2026 | Domo | — | — | — |
| Sep 2026 | Looker Studio | — | — | — |
| Sep 2026 | Metabase | — | — | — |
| Sep 2026 | Qlik | — | — | — |
| Sep 2026 | Tableau | — | — | — |

## What is being compared

- **Domo**: Measured on the search term “domo”.
- **Looker Studio**: Measured on the search term “lookerstudio”.
- **Metabase**: Measured on the search terms “metabase”, “metabase app”, “metabase business intelligence”, “metabase com” and “metabase software”, summed into one figure.
- **Qlik**: Measured on the search term “qlik”.
- **Tableau**: Measured on the search term “tableau software”.

- [Domo](/demand/global-en/brands/domo)
- [Looker Studio](/demand/global-en/brands/looker-studio)
- [Metabase](/demand/global-en/brands/metabase)
- [Qlik](/demand/global-en/brands/qlik)
- [Tableau](/demand/global-en/brands/tableau)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among data visualisation platforms worldwide?

In August 2026, Domo was the most searched among data visualisation platforms worldwide, with an estimated 450K branded searches and 67.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Data visualisation platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/data-visualisation-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/data-visualisation-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.