---
title: "Data quality platforms: Which brands are most popular in search?"
description: "Compare the platforms used to monitor data quality. Share of Search among Great Expectations, Bigeye, Anomalo, Monte Carlo and Soda, the data quality platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/data-quality-platforms"
publisher: "Brandwave"
---

# Data quality platforms: Which brands are most popular in search?

Compare the platforms used to monitor data quality. Share of Search among Great Expectations, Bigeye, Anomalo, Monte Carlo and Soda, the data quality platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Data quality platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Great Expectations, 62.6%

## Which brand is most popular in search among data quality platforms worldwide?

- In August 2026, Great Expectations was the most searched among data quality platforms worldwide, with an estimated 201K branded searches and 62.6% estimated Share of Search within this set.
- Bigeye is in 2nd place, 28.4 percentage points behind at 34.3% Share of Search.
- Across the 11 months ending August 2026, Great Expectations’ estimated Share of Search among data quality platforms worldwide increased from 52.2% to 62.6%.
- Across the 11 months ending August 2026, Bigeye’s estimated Share of Search among data quality platforms worldwide decreased from 42.7% to 34.3%.
- Across the 11 months ending August 2026, Anomalo’s estimated Share of Search among data quality platforms worldwide decreased from 3.8% to 2.5%.
- Across the 11 months ending August 2026, Bigeye’s estimated Share of Search among data quality platforms worldwide peaked at 43.2% in November 2025 and was lowest at 33.7% in February 2026.
- Across the 11 months ending August 2026, Anomalo’s estimated Share of Search among data quality platforms worldwide peaked at 4.2% in June 2026 and was lowest at 2.5% in December 2025.
- Across the 11 months ending August 2026, Monte Carlo and Soda held steady: their estimated Share of Search among data quality platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Great Expectations vs Bigeye: compare search popularity](/demand/global-en/compare/bigeye-vs-great-expectations): 62.6% against 34.3% Share of Search.
- [Great Expectations vs Anomalo: compare search popularity](/demand/global-en/compare/anomalo-vs-great-expectations): 62.6% against 2.5% Share of Search.
- [Bigeye vs Anomalo: compare search popularity](/demand/global-en/compare/anomalo-vs-bigeye): 34.3% against 2.5% Share of Search.

## How did search popularity change for data quality platforms worldwide in August 2026?

- In August 2026, Anomalo lost estimated Share of Search among data quality platforms worldwide, from 3.1% to 2.5%.
- Great Expectations’ estimated Share of Search among data quality platforms worldwide has gained ground for 3 months in a row, from 52.5% to 62.6% in August 2026.
- Estimated monthly branded searches for Monte Carlo worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026.
- Estimated monthly branded searches for Soda worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.
- Estimated monthly branded searches for Bigeye worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Great Expectations | 62.6% | 201K | +21.8% | Great Expectations |
| 2 | Bigeye | 34.3% | 110K | +21.5% | Bigeye |
| 3 | Anomalo | 2.5% | 8.1K | 0.0% | Anomalo |
| 4 | Monte Carlo | 0.31% | 1K | 0.0% | Monte Carlo |
| 5 | Soda | 0.27% | 880 | 0.0% | Soda |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Great Expectations | 165K | 52.2% | 1 |
| Oct 2025 | Bigeye | 135K | 42.7% | 2 |
| Oct 2025 | Anomalo | 12.1K | 3.8% | 3 |
| Oct 2025 | Monte Carlo | 2.4K | 0.76% | 4 |
| Oct 2025 | Soda | 1.3K | 0.41% | 5 |
| Nov 2025 | Great Expectations | 165K | 52.7% | 1 |
| Nov 2025 | Bigeye | 135K | 43.2% | 2 |
| Nov 2025 | Anomalo | 9.9K | 3.2% | 3 |
| Nov 2025 | Monte Carlo | 1.9K | 0.61% | 4 |
| Nov 2025 | Soda | 1K | 0.32% | 5 |
| Dec 2025 | Great Expectations | 201K | 62.5% | 1 |
| Dec 2025 | Bigeye | 110K | 34.2% | 2 |
| Dec 2025 | Anomalo | 8.1K | 2.5% | 3 |
| Dec 2025 | Monte Carlo | 1.6K | 0.5% | 4 |
| Dec 2025 | Soda | 880 | 0.27% | 5 |
| Jan 2026 | Great Expectations | 165K | 57.3% | 1 |
| Jan 2026 | Bigeye | 110K | 38.2% | 2 |
| Jan 2026 | Anomalo | 9.9K | 3.4% | 3 |
| Jan 2026 | Monte Carlo | 1.9K | 0.66% | 4 |
| Jan 2026 | Soda | 1K | 0.35% | 5 |
| Feb 2026 | Great Expectations | 165K | 61.5% | 1 |
| Feb 2026 | Bigeye | 90.5K | 33.7% | 2 |
| Feb 2026 | Anomalo | 9.9K | 3.7% | 3 |
| Feb 2026 | Monte Carlo | 1.9K | 0.71% | 4 |
| Feb 2026 | Soda | 1K | 0.37% | 5 |
| Mar 2026 | Great Expectations | 165K | 57.2% | 1 |
| Mar 2026 | Bigeye | 110K | 38.2% | 2 |
| Mar 2026 | Anomalo | 9.9K | 3.4% | 3 |
| Mar 2026 | Monte Carlo | 2.4K | 0.83% | 4 |
| Mar 2026 | Soda | 1K | 0.35% | 5 |
| Apr 2026 | Great Expectations | 135K | 56.7% | 1 |
| Apr 2026 | Bigeye | 90.5K | 38% | 2 |
| Apr 2026 | Anomalo | 9.9K | 4.2% | 3 |
| Apr 2026 | Monte Carlo | 1.9K | 0.8% | 4 |
| Apr 2026 | Soda | 1K | 0.42% | 5 |
| May 2026 | Great Expectations | 135K | 52.5% | 1 |
| May 2026 | Bigeye | 110K | 42.7% | 2 |
| May 2026 | Anomalo | 9.9K | 3.8% | 3 |
| May 2026 | Monte Carlo | 1.6K | 0.62% | 4 |
| May 2026 | Soda | 880 | 0.34% | 5 |
| Jun 2026 | Great Expectations | 135K | 56.8% | 1 |
| Jun 2026 | Bigeye | 90.5K | 38% | 2 |
| Jun 2026 | Anomalo | 9.9K | 4.2% | 3 |
| Jun 2026 | Monte Carlo | 1.6K | 0.67% | 4 |
| Jun 2026 | Soda | 880 | 0.37% | 5 |
| Jul 2026 | Great Expectations | 165K | 62.2% | 1 |
| Jul 2026 | Bigeye | 90.5K | 34.1% | 2 |
| Jul 2026 | Anomalo | 8.1K | 3.1% | 3 |
| Jul 2026 | Monte Carlo | 1K | 0.38% | 4 |
| Jul 2026 | Soda | 880 | 0.33% | 5 |
| Aug 2026 | Great Expectations | 201K | 62.6% | 1 |
| Aug 2026 | Bigeye | 110K | 34.3% | 2 |
| Aug 2026 | Anomalo | 8.1K | 2.5% | 3 |
| Aug 2026 | Monte Carlo | 1K | 0.31% | 4 |
| Aug 2026 | Soda | 880 | 0.27% | 5 |
| Sep 2026 | Anomalo | — | — | — |
| Sep 2026 | Bigeye | — | — | — |
| Sep 2026 | Great Expectations | — | — | — |
| Sep 2026 | Monte Carlo | — | — | — |
| Sep 2026 | Soda | — | — | — |

## What is being compared

- **Anomalo**: Measured on the search term “anomalo”.
- **Bigeye**: Measured on the search term “bigeye”.
- **Great Expectations**: Measured on the search term “great expectations”.
- **Monte Carlo**: Measured on the search term “monte carlo data”.
- **Soda**: Measured on the search term “soda data quality”.

- [Anomalo](/demand/global-en/brands/anomalo)
- [Bigeye](/demand/global-en/brands/bigeye)
- [Great Expectations](/demand/global-en/brands/great-expectations)
- [Monte Carlo](/demand/global-en/brands/monte-carlo)
- [Soda](/demand/global-en/brands/soda)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among data quality platforms worldwide?

In August 2026, Great Expectations was the most searched among data quality platforms worldwide, with an estimated 201K branded searches and 62.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Data quality platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/data-quality-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/data-quality-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
