--- title: "Data privacy platforms: Which are searched most?" description: "Compare the platforms used to manage privacy compliance. Share of Search among OneTrust, Securiti, Osano, Ketch and Transcend, the data privacy platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/data-privacy-platforms" publisher: "Brandwave" --- # Data privacy platforms: Which are searched most? Compare the platforms used to manage privacy compliance. Share of Search among OneTrust, Securiti, Osano, Ketch and Transcend, the data privacy platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Data privacy platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: OneTrust, 57.2% ## Which brand is most popular in search among data privacy platforms worldwide? - In August 2026, OneTrust was the most searched among data privacy platforms worldwide, with an estimated 51.9K branded searches and 57.2% estimated Share of Search within this set. - Securiti is in 2nd place, 20.7 percentage points behind at 36.5% Share of Search. - Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among data privacy platforms worldwide increased from 52.7% to 57.2%. - Across the 11 months ending August 2026, Securiti’s estimated Share of Search among data privacy platforms worldwide decreased from 41.5% to 36.5%. - Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among data privacy platforms worldwide peaked at 57.6% in March 2026 and was lowest at 52.1% in December 2025. - Across the 11 months ending August 2026, Securiti’s estimated Share of Search among data privacy platforms worldwide peaked at 41.5% in October 2025 and was lowest at 36% in July 2026. - Across the 11 months ending August 2026, Osano’s estimated Share of Search among data privacy platforms worldwide peaked at 7.3% in July 2026 and was lowest at 5.1% in March 2026. - Across the 11 months ending August 2026, Ketch rose from 5th to 4th among data privacy platforms worldwide. - Across the 11 months ending August 2026, Transcend fell from 4th to 5th among data privacy platforms worldwide. - Across the 11 months ending August 2026, Osano held steady: its estimated Share of Search among data privacy platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [OneTrust vs Securiti: compare search popularity](/demand/global-en/compare/onetrust-vs-securiti): 57.2% against 36.5% Share of Search. - [OneTrust vs Osano: compare search popularity](/demand/global-en/compare/onetrust-vs-osano): 57.2% against 6.1% Share of Search. - [Securiti vs Osano: compare search popularity](/demand/global-en/compare/osano-vs-securiti): 36.5% against 6.1% Share of Search. ## How did search popularity change for data privacy platforms worldwide in August 2026? - In August 2026, OneTrust gained estimated Share of Search among data privacy platforms worldwide, from 56.4% to 57.2%. - In August 2026, Osano lost estimated Share of Search among data privacy platforms worldwide, from 7.3% to 6.1%. - Estimated monthly branded searches for Ketch worldwide rose 22.2% over 11 measured months, from 90 to 110 in August 2026. - Estimated monthly branded searches for Transcend worldwide fell 36.4% over 11 measured months, from 110 to 70 in August 2026. - Estimated monthly branded searches for Securiti worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | OneTrust | 57.2% | 51.9K | +0.0% | OneTrust | | 2 | Securiti | 36.5% | 33.1K | 0.0% | Securiti | | 3 | Osano | 6.1% | 5.6K | -17.6% | Osano | | 4 | Ketch | 0.12% | 110 | -21.4% | Ketch | | 5 | Transcend | 0.08% | 70 | -22.2% | Transcend | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | OneTrust | 62.9K | 52.7% | 1 | | Oct 2025 | Securiti | 49.5K | 41.5% | 2 | | Oct 2025 | Osano | 6.8K | 5.7% | 3 | | Oct 2025 | Transcend | 110 | 0.09% | 4 | | Oct 2025 | Ketch | 90 | 0.08% | 5 | | Nov 2025 | OneTrust | 51.5K | 52.7% | 1 | | Nov 2025 | Securiti | 40.5K | 41.4% | 2 | | Nov 2025 | Osano | 5.5K | 5.6% | 3 | | Nov 2025 | Transcend | 140 | 0.14% | 4 | | Nov 2025 | Ketch | 90 | 0.09% | 5 | | Dec 2025 | OneTrust | 42.3K | 52.1% | 1 | | Dec 2025 | Securiti | 33.1K | 40.8% | 2 | | Dec 2025 | Osano | 5.5K | 6.8% | 3 | | Dec 2025 | Ketch | 110 | 0.14% | 4 | | Dec 2025 | Transcend | 110 | 0.14% | 5 | | Jan 2026 | OneTrust | 51.7K | 52.7% | 1 | | Jan 2026 | Securiti | 40.5K | 41.3% | 2 | | Jan 2026 | Osano | 5.6K | 5.7% | 3 | | Jan 2026 | Ketch | 140 | 0.14% | 4 | | Jan 2026 | Transcend | 110 | 0.11% | 5 | | Feb 2026 | OneTrust | 52.1K | 53% | 1 | | Feb 2026 | Securiti | 40.5K | 41.1% | 2 | | Feb 2026 | Osano | 5.6K | 5.6% | 3 | | Feb 2026 | Ketch | 140 | 0.14% | 4 | | Feb 2026 | Transcend | 90 | 0.09% | 5 | | Mar 2026 | OneTrust | 63K | 57.6% | 1 | | Mar 2026 | Securiti | 40.5K | 37.1% | 2 | | Mar 2026 | Osano | 5.5K | 5.1% | 3 | | Mar 2026 | Ketch | 140 | 0.13% | 4 | | Mar 2026 | Transcend | 70 | 0.06% | 5 | | Apr 2026 | OneTrust | 51.9K | 57.2% | 1 | | Apr 2026 | Securiti | 33.1K | 36.5% | 2 | | Apr 2026 | Osano | 5.6K | 6.1% | 3 | | Apr 2026 | Ketch | 140 | 0.15% | 4 | | Apr 2026 | Transcend | 70 | 0.08% | 5 | | May 2026 | OneTrust | 51.8K | 57.1% | 1 | | May 2026 | Securiti | 33.1K | 36.5% | 2 | | May 2026 | Osano | 5.6K | 6.2% | 3 | | May 2026 | Ketch | 110 | 0.12% | 4 | | May 2026 | Transcend | 90 | 0.1% | 5 | | Jun 2026 | OneTrust | 52.1K | 57.2% | 1 | | Jun 2026 | Securiti | 33.1K | 36.4% | 2 | | Jun 2026 | Osano | 5.6K | 6.1% | 3 | | Jun 2026 | Ketch | 140 | 0.15% | 4 | | Jun 2026 | Transcend | 90 | 0.1% | 5 | | Jul 2026 | OneTrust | 51.9K | 56.4% | 1 | | Jul 2026 | Securiti | 33.1K | 36% | 2 | | Jul 2026 | Osano | 6.8K | 7.3% | 3 | | Jul 2026 | Ketch | 140 | 0.15% | 4 | | Jul 2026 | Transcend | 90 | 0.1% | 5 | | Aug 2026 | OneTrust | 51.9K | 57.2% | 1 | | Aug 2026 | Securiti | 33.1K | 36.5% | 2 | | Aug 2026 | Osano | 5.6K | 6.1% | 3 | | Aug 2026 | Ketch | 110 | 0.12% | 4 | | Aug 2026 | Transcend | 70 | 0.08% | 5 | | Sep 2026 | Ketch | — | — | — | | Sep 2026 | OneTrust | — | — | — | | Sep 2026 | Osano | — | — | — | | Sep 2026 | Securiti | — | — | — | | Sep 2026 | Transcend | — | — | — | ## What is being compared - **Ketch**: Measured on the search term “ketch privacy”. - **OneTrust**: Measured on the search terms “consent management onetrust”, “cookie consent onetrust”, “one trust”, “onetrust app”, “onetrust com”, “onetrust consent”, “onetrust consent management”, “onetrust cookie consent”, “onetrust platform”, “onetrust software” and “onetrust tool”, summed into one figure. - **Osano**: Measured on the search terms “osano”, “osano com”, “osano consent”, “osano cookie banner” and “osano software”, summed into one figure. - **Securiti**: Measured on the search term “securiti”. - **Transcend**: Measured on the search term “transcend privacy”. - [Ketch](/demand/global-en/brands/ketch) - [OneTrust](/demand/global-en/brands/onetrust) - [Osano](/demand/global-en/brands/osano) - [Securiti](/demand/global-en/brands/securiti) - [Transcend](/demand/global-en/brands/transcend) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among data privacy platforms worldwide? In August 2026, OneTrust was the most searched among data privacy platforms worldwide, with an estimated 51.9K branded searches and 57.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Data privacy platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/data-privacy-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/data-privacy-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.