---
title: "Fivetran vs Matillion: Which is more popular by branded search?"
description: "Which is more popular in search, Fivetran or Matillion? Compare estimated monthly branded-search demand and Share of Search inside the Data pipeline platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/data-pipeline-platforms/compare/fivetran-vs-matillion"
publisher: "Brandwave"
---

# Fivetran vs Matillion: Which is more popular by branded search?

Which is more popular in search, Fivetran or Matillion? Compare estimated monthly branded-search demand and Share of Search inside the Data pipeline platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fivetran and Matillion
- **Competitive set**: Data pipeline platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Fivetran Share of Search**: 17.1%
- **Matillion Share of Search**: 3.4%

## Which is more popular in search, Fivetran or Matillion?

- In August 2026, Fivetran had more branded searches than Matillion among data pipeline platforms worldwide. Fivetran was estimated to have 40.5K branded searches compared to Matillion’s 8.1K, and held a 17.1% Share of Search versus Matillion’s 3.4%.
- Fivetran was ahead of Matillion in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among data pipeline platforms worldwide moved from 23% to 17.1%, and its estimated monthly branded searches moved from 74K to 40.5K.
- Across the 11 months ending August 2026, Matillion’s estimated Share of Search among data pipeline platforms worldwide moved from 3.8% to 3.4%, and its estimated monthly branded searches moved from 12.1K to 8.1K.

## How did search popularity change for data pipeline platforms worldwide in August 2026?

- Estimated monthly branded searches for Fivetran worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026.
- Estimated monthly branded searches for Matillion worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

## Month by month

| Month | Fivetran estimated searches | Fivetran Share of Search | Fivetran rank | Matillion estimated searches | Matillion Share of Search | Matillion rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 23% | 2 | 12.1K | 3.8% | 5 |
| Nov 2025 | 49.5K | 17.7% | 3 | 12.1K | 4.3% | 5 |
| Dec 2025 | 40.5K | 15.2% | 3 | 8.1K | 3% | 5 |
| Jan 2026 | 49.5K | 15.3% | 3 | 12.1K | 3.7% | 5 |
| Feb 2026 | 49.5K | 17.9% | 3 | 9.9K | 3.6% | 5 |
| Mar 2026 | 49.5K | 16.6% | 3 | 12.1K | 4.1% | 5 |
| Apr 2026 | 49.5K | 17.9% | 3 | 9.9K | 3.6% | 5 |
| May 2026 | 49.5K | 19.8% | 3 | 8.1K | 3.2% | 5 |
| Jun 2026 | 49.5K | 19.6% | 3 | 9.9K | 3.9% | 5 |
| Jul 2026 | 40.5K | 16.8% | 3 | 8.1K | 3.4% | 5 |
| Aug 2026 | 40.5K | 17.1% | 3 | 8.1K | 3.4% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fivetran’s and Matillion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fivetran**: Measured on the search term “fivetran”.
- **Matillion**: Measured on the search term “matillion”.

- [Fivetran profile](/demand/global-en/brands/fivetran)
- [Matillion profile](/demand/global-en/brands/matillion)
- [All data pipeline platforms worldwide](/demand/global-en/categories/data-pipeline-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fivetran or Matillion?

In August 2026, Fivetran had more branded searches than Matillion among data pipeline platforms worldwide. Fivetran was estimated to have 40.5K branded searches compared to Matillion’s 8.1K, and held a 17.1% Share of Search versus Matillion’s 3.4%.

## Cite this page

Brandwave. "Fivetran vs Matillion: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/data-pipeline-platforms/compare/fivetran-vs-matillion

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/data-pipeline-platforms/compare/fivetran-vs-matillion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.